Best Ash Brown Hair Dye (2025 Update)

I don't know if the majority of these reviews were paid reviewers but this product does not do what it says! I have tried it twice now, thinking maybe the first time was a mistake, but both times it did not cover my grays. I am 31 and only have about 5 to 6 gray hairs but they are right in the front of my face, so very noticeable. I have been dyeing my hair since 16 so I'm a seasoned vet when it comes to box dye and wanted to try something new. If you are just looking for a new color and not to cover grays I give it a 4 because the color is fine and it is quick and easy but I bought it to specifically cover my gray hairs and both times it did NOT do that.Yogi

so I have been dying my own hair for over 15 years and I'm practically a pro at it with any brand. I always use an ash (dark or medium) brown, which prevents hair from ever turning brassy. Ash is the opposite of brassy tones. So I decided to try this brand in medium ash brown. The picture on the box showed an ash brown color. So I left the dye on 10 minutes as instructed. And this horrible dye changed my brown hair (which has about 10% greys) to a brassy blonde color!!! You should never get a brassy result from ash and you should never get blonde hair from a medium brown. I even double checked to make sure they had sent me the right color I had ordered, and they had. This dye is the worst ever. Do Not Buy. Never had any dye screw up my hair like this with totally false advertising of what the color will be. It actually looked like I had used bleach on my hair and lightened it. Shame on you Clairol.shelly

I've used Natural Instincts in the orange box for 15+ at least. It was dependable, consistent, and user friendly as a liquid. This change to something "natural" (impossible – it's DYE!) is such a bad decision on this company's part, that I cannot believe anyone would make such a drastic deterioration on what was working for decades. Let me guess – the person or persons who changed the formula to one that does not dye hair, but stains skin, leaves an ugly clownish orange where rich brown had previously resulted, is technically a mess to mix adequately, drips instead of staying put like the old formula – is/are someone who 1) doesn't personally use the product 2) doesn't particularly care whether 15+ years of loyal customer satisfaction matters 3) is probably not a woman with limited time to care for herself in the midst of tackling a myriad of daily family care and professional life 4) probably has money to throw away. And you know the worst thing about the new formula? It DOESN'T COLOR HAIR! It would be nice if Clairol (Coty) would please provide the name of their nearest competitor on the shelf so we could get a crack at returning to our personal appearance routine and get on with life. Just a waste of time and money now.Jaded11

This is the first time I have ever used a Clairol hair dye and I have to say this Age Defy one is the best I have ever used. I love the serum you put on your dry hair before applying the dye, it somehow makes you feel like to are putting a protective balm on to protect your hair from the chemicals in the dye. It felt a bit weird as i've never done anything like this before dying my hair. The actual dye mixed well and was thick in consistency..so no slopping it all over the place and later on finding random dye all over the place!! I left it on for slightly longer than the recommended time..I like to know it's hitted all those greys. It has no amonia so you don't have that horrible smell you get with some dyes and I found that after rinsing out and applying the conditioner my hair once dry was amazingly shiny. The colour didn't come out too dark and my greys were all covered. I am a total convert. I won't be buying anything other than this in the future. An amazing fabulous product.Ravenangel44

This was my first time using Age Defy so was looking forward to seeing how it compared to other home hair colouring products. I liked the fact it'll cover all my stubborn gray hairs, lasting up to 8 weeks, whilst also nourishing and smoothing my hair. The box had clear instructions and was informative so was easy to follow. The product was straight forward to apply and my hair felt really shiny and healthy after use. First you have to apply a Pre treatment serum which was easy to use and a nice touch as it was different to any other product I've used before. The Rich permanent colour you had to mix with the activating cream, came in a foil tube which I wasn't a fan of as it was hard to squeeze all the cream out. Once mixed with the Activating cream, the consistency was good, and it applied well with no drips. It had a nice floral smell to it too so wasn't unpleasant like some dyes. Note, I have medium shoulder-length hair and I would say one bottle is enough to covers short to medium hair, so if you have long hair, you may want to get more than one box. The CC+ colourseal conditioning therapy I found you didn't need much and it left my hair silky and soft. This also had a light floral smell so my hair smelt lovely too. Overall the coverage was very good and covered all my grey hairs. The colour was natural looking and I loved the smell and how soft it made my hair. I would say be careful not to get any on your scalp as it really stains but this could be because I went with a dark colour.Bunnykins

For those wanting younger looking hair with radiant color, Clairol Nicene Easy Age Dufy's three-step system gives you up to 100% long-lasting grey coverage and fights the seven signs of aging hair: Stubborn greys, lackluster color, coarseness, frizz, unruly hair, dryness and breakage. For 100% long lasting grey coverage, Clairol Age Defy 3 Darkest Brown Hair Dye, is the perfect solution to restore your color. Discover the innovative Tri-Plax Formula, a conditioning technology that delivers strong, colored hair to help turn back time. With the Age Defy Smoothing Pre-Treatment that softens coarse, resistant grey hair, color gets in smoothly and our special conditioning therapy helps restore every strand to reveal stunningly soft, smooth, and manageable hair. I was pleasantly surprised with the grey coverage. I would certainly not leave on longer than the recommended time and strongly suggest doing the skin test as recommended first – this is permanent colour containing hydrogen peroxide. The conditioner also worked well, my hair was left shiny and bouncy.Simona123

Go with Excellence. I normally use L’Oréal Excellence but decided to tried something different and tried Preference in same shade I usually use in dark ash brown. Well, Excellence does a better job… Preference faded and washed out from my gray roots. I had to do a double take to make sure I used permanent dye. Well it was! I have partial gray areas I use the dye to cover. I don’t recall having this issue w/ Excellence. If you have gray you’re looking to cover, go with Excellence. More user friendly also since it’s cream based not liquid as well.Target Shopper

I was looking to color my hair auburn which is exactly what this product did. I had medium brown virgin hair with a few grey's. I would suggest to apply the product to the middle and ends of your hair for 15 minutes and only apply to roots for maybe seven minutes. I did get some hot roots in a small patch near the front of my hairline. I will be googling and youtubing how to correct that spot. I would definitely not keep it on my roots for the full 10 minutes the box suggests. There is not alot of multidimension color but there is definitely color change from my medium brown. I think that the product doesn't need to be as strong as it is. I don't know a ton about color, but this company should maybe use a less harsh developer? They are trying to appeal to a large audience, but they are just messing up alot of people haircoloring experience. I read alot of the reviews beforehand so I knew that my hair would go auburn. If someone just picks the box and thinks their hair is gonna have Carmel highlights they are in for a unpleasant surprise.Sarah

I thought the product was magnificent. The one application was enough to cover my entire head from root to end and when my hair is wet it lands on my shoulders and I have naturally curly hair. I have tons of white hair or with some would call grey very heavy in the front. I have been ill and having colored my hair in 6 months. My hair is naturally black but at 55 I want it to go lighter without anything pulling red. The results are absolutely stunning. Again more than enough color cover all my hair from root to end professional disposable gloves that are easy to take on and off, and a great tube of conditioner that can last me for about three applications. My hair is so soft and shiny and the color Blended beautiful with my already black hair considering I had about 4 in of regrowth and another 6 in of black hair it Blended in beautifully.Yvette

I received this product and was eager to trial it. There’s nothing quite like a colour touch up to make you feel a little more refreshed and energised! The product was super easy to use and everything needed was contained in one compact box. I followed the directions with ease and all progressed to plan. The end result was reasonably true to the desired colour although my hair did end up more orange than I had anticipated. I accept this can happen with hair colours because there are so many factors that contribute to the end result. The hair colour did address my primary concern – covering the dreaded greys! The smell was not offensive as can happen with some brands and I liked the fuss free application process. A major benefit is the convenience of doing this at home at a time that suits me and a cost that is budget friendly! I have had my colour now for a week and the colour at this stage is still looking fresh with great coverage. I would suggest that anyone with thick hair or very long hair should invest in two packets and not chance a dye disaster!! I have long hair but it is very thin so one packet for me was sufficient. Overall – I will be using this product again!Elle B.

I received this hair dye to trial as part of the Beauty Review Crew. I have used this brand of hair dye a few times over the past couple years. In particular, I have used the shade 'Darkest brown' which is the same shade I'm trialing today. The shade has always been is a lovely vibrant colour and the colour result is similar to my natural hair colour. The dye promises to 100% grey hair coverage and it lives up to its promise. Preparing the dye for application is nice and easy. After applying the gloves that are included in the packaging, you pour the colour formula into the bottle of developer before placing the lid back on and shaking the bottle until completely mixed. It's that easy! Then starting at the roots, you evenly apply the dye. The dye goes on smoothly and, surprisingly, the dye scent isn't as strong as other brands. Other brands tend to have a strong chemical smell which makes my eyes water and nose tingle when breathing it in. Clairol have done a great job at producing a hair product with a low scent. One of the best things about Clairol's nice n' easy hair dyes is the short processing times. Unlike other brands that have a processing time of upwards to an hour to reach your desired shade, these dye have an average processing time of just 25 minutes. The short processing time means you can dye your hair during your lunch break, before a night out, or before a date, without it taking up too much of your time. The rinsing process is also quite a smooth and easy process. After applying some warm water, give your hear/head a little massage and then rinse until the water runs clear from all the dye. It normally takes around two minutes for the water to run clear. Then using the conditioning Clairol conditioning treatment that comes with the hair dye, you apply from roots to tips and leave for a couple minutes before rinsing. The conditioning treatment has a lovely scent and is nice and thick. It's almost like applying a luxurious hair mask. It glides onto the hair smoothly and evenly. After rinsing the conditioning treatment you can instantly feel how hydrated you hair feels. Dying your hair often dehydrates it and your hair can feel a little worse for wear. Clairol's hair dyes are gentle on your hair and the conditioning treatment prevents damage and keeps your hair hydrated and feeling lovely. After towel-drying my hair, I blow-dried my hair until was dry. Looking in the mirror you could instantly see how vibrant and lovely the hair colour result was, and it looked and felt really healthy. I am always so very impressed with the results every time and I often get compliments from friends and family members. As my hair grows fairly quickly, I use this product every 2-3 months to help cover grey hairs. Despite dying my hair so regularly, my hair has remained healthy and manageable, and hasn't compromised my hair in any way. The only downside I can mention is that the dye stains your skin. Normally hair spray or acetone on a cotton ball or cotton pad helps remove hair dyes from skin but I found this dye to be lot stronger and barely budged from the skin. I also tried scrubbing with soap and dishwashing detergent but the dye only faded slightly. It took a few days of scubbing before the dye faded completely. The best thing of all about Clairol's Nice n' Easy hair dyes are they cost just $9 from your local supermarket. Sometimes, you can grab them on special for just $6! SIX BUCKS! Now that's what you call a bargain! Why pay $200+ t an expensive hairdresser when you can get almost the same results for just $9.Fallon G.

Staff Review by BC's Tamara I'm not going to lie – I have greys. Lots of them. But the Clairol Nice'n Easy Permanent Hair Dye did a mighty fine job of making them disappear! I have actually used this dye in the past, and can't recommend it enough. The range of colours on offer is wonderful as there is something there for everyone. I have dull brown hair, so usually opt for a warm shade to brighten my colour – I used the Medium Chestnut Brown 5RB. The instructions are clear and easy to follow and after spending 10 mins applying the product as thoroughly as I could, it took a simple 25 minutes to penetrate before washing it out and conditioning. The colour completely covered my greys (which was my main objective), but overall my hair looks so much healthier as it is shiny and the colour has more life to it. My favourite thing about this dye is that the colour brings out the natural highlights I have and it looks really natural. At $12.99 the Clairol Nice'n Easy is a bargain as it is a high quality product and I would recommend it!BC's Tamara C.

I purchased the color "Dark Navy" hoping to achieve a deep blue color and it did exactly that ! As you can see on my before pic, I had bleached and stained blue hair from previously using semi-permanent blue dye, as well as dark blonde brassy roots regrowth. I did a strand test first to be sure of the color but it came out beautiful ! I was afraid it would come out too dark but it's great 🙂 I will update this review after a few washes to see if it washed out a lot or not.Jessica

This hair dye is super easy to use! I love how it's just like shampooing your hair. I got the color soft greige because I wanted to slightly darken my washed out tips. However, because my hair was already pretty dark, this color lightened my natural black-brown hair and got rid of the brassiness from my previously dyed ends. But… for a couple weeks after using this, there was a slight light purple tinge to my hair in certain lights. So, this product worked, but I probably got the wrong color and that's on me lolLillian

Expected a dark bluey tint to my hair which is naturally dark grey. Turned out lightish brown? Didn't see any hint or hue of blue at all and I didn't want brown. I've brought the same product again after but in black colour and turned out brown as well but more of a blackish brown. Not good unless u want the colour to come out brownishJune

I received this package as a complimentary product from sally beauty x zotos professional x influenster. I had a natural light brown hair. Out of all the colors I chose intense red. Kept it for just merely 20 minutes rinsed it off. It gave me a beautiful color. Upon checking at its price it is one of the most affordable brand. This color has given an extra shine to my hair and my hair looks healthy. I am absolutely in love with this hair color. Very easy to use. I would recommend it to any and everyone looking for a change. Would also recommend to people who are hesitant to use color in their hair thinking they might ruin their looks if applied on their own. Don't worry life is short add some color in your life.[brand:zotos-professional] [brand:sally-beauty-supply][brand:influenster]pramila.u

I received these products for free from Influenster and Zotos Professional in exchange for my honest review. My #complementary #ABStarterKitVoxBox from @zotosprofessional arrived and I was so excited to get creative and color my hair. It was super simple to apply and let me tell you it smells so good! It contains biotin which I love to use to keep my hair healthy. I did notice my hair was a bit dry and frizzy after. The shampoo and conditioner are included as well as a color remover pad. Overall I loved the result and would recommend to friends and family.roban.l

Pictures with blue shirt are before. Others are after under the same lighting 1 hour apart. First off, I want to say I chose this product over other hair dyes because it is a vegan formula and cruelty free approved which means (hopefully) animals were not used or harmed for these ingredients. I purchased two boxes since my hair is medium to long length, and I was surprised that one box was enough to saturate my entire hair with product left over. The product is rather runny so it stretches a LOT which i found to be great but messy. It smells great and not like traditional hair dyes which is a huge bonus for me. The only time I noticed a weird odor was when using the After Color Conditioner, but it’s not too bad. This is the SOFTEST I have ever felt my hair after using a box dye. It is shocking how smooth and healthy it feels after this. I will say- the conditioner does leave your hair pretty greasy after washing and drying, but I plan to leave it like this all day so the color truly sticks and then use my regular color-safe shampoos before bed so I don’t stain my pillows. The color: Truly, I don’t believe the color advertised on the box is accurately represented. The picture shows a cool black with undertones of purple. For me, already having dark brown hair with red undertones, the result was a warm black with brown undertones so much so that it actually looks very natural as if I was born with black hair. I would consider this like a “soft black” dye. Though I’m not sure what they mean by “platinum black” it is definitely not leaning towards a Jet black. All in all: I am VERY satisfied with this product- being that it’s only the first day I don’t know how it will do overtime with fading, but the price point is perfect as I tend to stay away from box dyes that are under $7 due to quality. I also feel like it just did a beautiful job coloring the hair and leaving it shiny and healthy. Although the color May not have been extremely accurate, I am definitely going to stick with this brands Olía line and move more towards a deeper cool “Jet black” knowing that this one just looks like a regular normal black- which is perfect for someone wanting a natural simple tint!Laso5959

I’m 33 and I have a ton of gray around the crown of my head. I went from having a salad balayage, to dyeing my hair very dark brown because I couldn’t afford a trip to the salon. I tried my best to keep my balayage highlights intact, but it ended up dyeing over all of them. Every ‘medium’ brown I touch, turns my hair practically black. So I let the last color fade out over a few months, and decided to try this color. When I first washed it out I was a little nervous I had ‘hot roots’, because they looked very red. My hair likes to go red with any dye period, but they looked kind of orange, so I was a little scared. Once I finished drying my hair, I was pretty happy with the results. Not only did it lighten my hair significantly, but it brought back the balayage highlights that were unfortunately dyed dark. My hair does have kind of a ‘chestnut’ tone to it, but I’m over all satisfied that it lightened my hair, covered my grays, and didn’t go so dark that I lost color dimension.Alex k

Olia hair color in Dark Rose Quartz left my hair feeling silky smooth and soft! I love that it doesn't have the harshness of ammonia, which makes it smell a lot better than most hair dyes out there. I was happy with the way the color came out, but I would consider it more of a tint than a traditional dye, which is why I took a star off (I have medium brown hair with blonde balayage). If I was hoping for the color on the box, I don't know that I would have been as happy. Dark Rose Quartz is a fun and subtle shade for someone who wants to shake up their hair color without getting too crazy! I received a free product in exchange for my honest review. All opinions are my own.Jene4424

With older age comes more grey hairs and it has been something I have done for many many years now! I dye my hair as well as do touch ups in between to keep cover up the grey hairs and keep my hair looking youthful and fresh. The Clairol root touch-up was easy to use and apply. I followed the instructions and mixed the colour cream as well as the activator together, mixed and then applied it onto my hair with the brush that it came with. The brush makes it easy to apply onto the roots of my hair. I applied the hair colour section by section as it makes it easier to know where I have already applied and ensures that I don't miss any part of my hair that needs colour. I focused more on the front where my grey hairs are really noticeable and on the sides. It's hard to tell where to apply when trying to do the back part of my hair but it's handy to have someone to help you apply it if you can! The whole process didn't take too long and then I left the colour in for around 15 minutes and then washed it out. The colour looked really nice and did a pretty good job of covering my grey hairs. Since then the colour hasn't faded and still looks good!Ellie L.

Clairol Root Touch-Up Permanent Crème is so quick and easy to use. I was able to cover grey hair in under 20 minutes. The instructions are very easy to follow. Just mix and apply with the brush provided. Wait ten minutes then rinse off. I waited fifteen minutes to ensure the colour would be strong enough. It has a pleasant scent and a good consistency. I found that there was enough of the formula to cover my part and temples and I used the excess on the areas near my hair part. I am happy with the result. The coverage is very good on the top of my head, not so great on my temples but they are always harder to cover. The colour has blended in well with the rest of my hair and I'm hoping it will last a couple of weeks until my next hair colour. This is great for refreshing colour inbetween full colour treatments and is very economical. I'm really happy to have been able to trial this product.Sofia x.

I was so happy to have received the Clairol Root Touch-Up in the number four dark brown shade. It couldn’t have come at better time as I needed to freshen up my roots for an evening out. Very glad to see on the pack that the dark brown colour shade matched one of the brands that I normally use to dye my hair. The Clairol Root Touch-Up is a one application process and included in the pack is a tube of permanent colour crème, colour activation lotion, applicator brush, bowl and gloves. It was great to see a bowl included too as it made the preparation so much easier. The instructions where very clear and easy to follow as I applied the product using the control brush. It was so nifty to use and help part my hair to get to my roots. I left the colour on for the recommended ten minutes and I could see the activation of colour working its magic. I then rinsed it out which was quiet easily done and I used my own shampoo and conditioner as normal to wash my hair. Overall, once my hair was dried and styled, I found that the majority of my grey roots were easily covered and the colour matched effectively; a positive outcome for me. After three weeks of applying, I can see some of my grey roots resurfacing so I will probably need to touch up soon. I feel this is a great hair product to keep as a staple in the bathroom cabinet to freshen up your hair during hair colour treatment times.Raffaela A.

Go with Excellence. I normally use L’Oréal Excellence but decided to tried something different and tried Preference in same shade I usually use in dark ash brown. Well, Excellence does a better job… Preference faded and washed out from my gray roots. I had to do a double take to make sure I used permanent dye. Well it was! I have partial gray areas I use the dye to cover. I don’t recall having this issue w/ Excellence. If you have gray you’re looking to cover, go with Excellence. More user friendly also since it’s cream based not liquid as well.Target Shopper

I was looking to color my hair auburn which is exactly what this product did. I had medium brown virgin hair with a few grey's. I would suggest to apply the product to the middle and ends of your hair for 15 minutes and only apply to roots for maybe seven minutes. I did get some hot roots in a small patch near the front of my hairline. I will be googling and youtubing how to correct that spot. I would definitely not keep it on my roots for the full 10 minutes the box suggests. There is not alot of multidimension color but there is definitely color change from my medium brown. I think that the product doesn't need to be as strong as it is. I don't know a ton about color, but this company should maybe use a less harsh developer? They are trying to appeal to a large audience, but they are just messing up alot of people haircoloring experience. I read alot of the reviews beforehand so I knew that my hair would go auburn. If someone just picks the box and thinks their hair is gonna have Carmel highlights they are in for a unpleasant surprise.Sarah

I thought the product was magnificent. The one application was enough to cover my entire head from root to end and when my hair is wet it lands on my shoulders and I have naturally curly hair. I have tons of white hair or with some would call grey very heavy in the front. I have been ill and having colored my hair in 6 months. My hair is naturally black but at 55 I want it to go lighter without anything pulling red. The results are absolutely stunning. Again more than enough color cover all my hair from root to end professional disposable gloves that are easy to take on and off, and a great tube of conditioner that can last me for about three applications. My hair is so soft and shiny and the color Blended beautiful with my already black hair considering I had about 4 in of regrowth and another 6 in of black hair it Blended in beautifully.Yvette

This one a very vibrant color again I only wish they would create permanent hair dyes but this is definitely a fun experimenting color to let you know the outcome of a more permanent dye. I would continue buying from them if I come across more permanent colors, but I do love to wear these to try out and experiment colors.allison .r

I’ve been a licensed cosmetologist for years now and have tried more color lines and hair care brands than you can imagine. I love every Kenra color, but I will say I do use 6N the most! My favorite thing about Kenra is that what you see is what you get, the hair will look exactly like the swatch. The smell is just another bonus, so many permanent colors have an AWFUL and very strong smell, but just like everything else Kenra offers this color actually smells pretty darn good!? The only thing I will say is MAKE SURE you have a color key, because it’s not coming out if you don’t. 😉desirée.h

I always wanted to try to change my hair color to something different but nothing too crazy. I been following Guy Tang and he mentioned this hair color and I absolutely loved it on him. So my hair dresser went ahead and used this on my toned bleached hair. I loved it! but after my third hair wash the color just disappeared… very sad. So I am attempting to get it re applied even if it doesn't last that's how much I like the color. Wished there was a way that this hair dye lasted longer. Haven't found a solution yet even though I use a silver shampoo and conditioner and all the other advertised products to help it last as long as possible. Over all its a beautiful color!!!erenthequeen

I used to use this in the darker shade years ago before it stopped being available in the UK so I was excited about trying it again for my lockdown root issues. It was a bit daunting how dark the all-over colour made my hair, covering up my roots and previous highlights. But it was actually very close to my natural, dark ash blond hair colour. I followed the instructions and let that dry fully before patiently taking small sections of my hair from each side and rubbing the blue, highlighting paste in well. I am delighted with the results, although I have had to use a violet hair treatment to stop brassiness. I have included some photos. I took AGES, mixing the paste really well and taking thinner and thicker sections in the areas the instructions suggested for framing my face and I reckon that patience paid off. I didn't use the finger tool tool as I preferred with spreading it up towards the roots with gloves fingersiHerb Customer

I followed the instructions exactly as written and I even put the anti brass conditioner for 7 mins instead of 5. But my highlights all came out orangey instead of blonde. The base color was so strong that it hurt my scalp even after 2 days! Terrible mistake of trying this highlight and color product and I have to suffer with this terrible brassy orangey color for another week before I go to the salon as my scalp is still hurting from the base color ( my highlights was 1/4 inch away from roots so I am sure it was the base color that was too strong ) worst part is that my gray is still visible ! THINK TWICE before you get this!iHerb Customer

Though I normally use John Frieda Foam haircolor to due my hair, I like to have some highlights in Summer. I used to lay $06 the salon to get Caramel highlights out into my Auburn red hair and the result was gorgeous. Paying salon prices was my last resort after trying a few at home highlighting kits which were all disastrous. This is the first one to come out that gives me the same quality results as paying outrageous salon prices. And I actually love the base color of the permanent hair due more than the cold I get from John Frieda. Anyway once I dye my whole head with the base color. I wait until the following day or 2 to do the highlights. This kit comes with Praline highlights which looks almost exactly like the Caramel ones I loved so much against the red. This kit is the first one to make applying the highlights very simple and still ends up with amazing results. You can make your highlights however you prefer… Whether you like chunky highlights, or just face framing ones, or highlights throughout all your hair in thin strips. You can brush them on easily with the brush that is petite enough to give you great control or the finger brush which I prefer. You are able to easily see where you have already applied Highlights and then it's just a matter of time and rinse. This kit makes it so easy, I think even a beginner could master this and again, the results are salon worthymalinda.s

This year alone I had red, turquoise, green, purple and some attempts to blonde hair at home. It was extremely damaging to my hair and I could not tone it for dear life. Revlon saved the day! I really want to find their mushroom blonde, I am dying to try it but I used the soft black for my root shadow, it helped with the orange and looked soft and natural. Before caving in to trying the $3.50 hair color I used Ion from Sallys, loreal and garnier olia (which is also good but fades super fast) Also I dampened my roots for a softer root shadow. Rinse in cold water so it doesn’t transfer to your blonde. It worked beautifully. 100% would be trying their other colors.sarah.o

The Revlon Colorsilk beautiful color hair dye claims to be a salon-quality color and shine hair dye with long-lasting multi-dimensional color. Also, it claims to be ammonia free, easy to use, and uses 3D color gel technology. It also has an optimal color blend formula and ultra-hydrating cream conditioner. The 3D Color Gel Technology is a liquid gel colorant for multi-tonal results from root to tip and the ultra-hydrating cream conditioner is known o highly nourish hair after color application and provide shine, care and frizz control. The package contains 1 ammonia free colorant, 1 cream color developer, 1 after-color conditioner and 1 application instructions. Personally, I followed the instructions on the manual step-by-step. I wanted to do it correctly because I haven’t dyed my hair in a few months. I received the color “soft black”, and to my surprise, I loved it as a final result. I made sure to test this product 48 hours before dying my hair to see if I was allergic to it. All in all, I enjoyed dying my hair at home, and I would highly recommend this product, Revlon ColorSilk Permanent Hair Dye, to my family and friends that are interested in dying their hair at home. I would just make sure inform them to follow the manual instructions for a salon-quality look.courtneyg1107

So I have dark brown Indian hair with grays in the front and temple area.. My hair color is what Caucasian people call being a brunette but it’s not black by any means. I have bought so many different shades of brown from this line from Revlon and other brands hoping to achieve the color that the model on the 20 brown black box have. That’s what my original hair color is. So when I bought number 20 and colored my hair, it turned it to almost black. So I bought lighter shades, some didn’t work at all on my gray hair. The only reason I’m coloring my hair is because it’s gray and I’m not ready for that yet. Yesterday I bought 27 deep rich brown hoping to achieve the brown color it shows on the box and also knowing that it’ll be darker than the box but it would not be black. Unfortunately it’s still too dark for my liking. It covered all my gray but my hair is almost black. Since it’s permanent, I’m not sure it’ll lighten up with washes. Going to try even lighter shades once my gray roots start showing. My roots show after a week or so, so I will look for another color and hopefully get a close match my hair color. I don’t get why they put models with a different shades of hair vs what you actually get. That’s just confusing to me and misrepresentation of the hair color. 3 stars for the cost.Love to shop

It was easy to use, even under stress and heavy time constraints. The colour turned out better than imagined a cool toned dark brown. As a fair cooltoned person it suited my complexion really well and I have already repurchased it.Saga

it's not the same color i choose but it's very cool Shopping in Yesstyle is really easy and convenient! I love how their products are well separated into categories for easier browsing. I also appreciate their sorting and filter features so I can check the items more precisely according to what I am exactly searching for and what items fit my budget. Both the website and the app is user-friendly. It just takes me around 10 mins to find what I need and checkout. Most of all I appreciate how they provide free Yesstyle points for every purchase. I use the Yesstyle points for discounts on my next purchases. Another perk is there are free products everyday, I can't think of other online shopping sites with this advantage. Most of all, reviews given by other shoppers are really helpful in decision making. In terms of details, I appreciate Yesstyle for giving detailed instructions on how to pick sizes so that the customers will get the accurate items for their size. Lastly, I love their blogs where they suggest items to be purchased, these blogs help me a lot in thinking of new fashion styles worth-trying! Thank you Yesstyle!Bassima

Primer, lightened my hair from a dark chocolate colour to a caramel toffee colour. I originally thought of just using this to prep my hair for the other colours but I ended up liking the caramel so much that I just let it be like that hahaha. I've actually repurchased the primer because I've got a regrowth now and I want to retouch my roots. It didn't sting and was easy to apply. I use a purple shampoo to keep it from looking brassy. I will see how it goes when I've used it for the second time.Saartje

The ammonia smell hits you when you first squeeze the colour out, but it mixes nicely with the Schwarzkopf dedicated developer. It’s smooth and has opaque coverage. 100% grey coverage when mixed with natural, large colour selection. I use it for certain clients but not everyone.gina.s

Tried and true! If you’re looking for STRONG HOLD that lasts, look no further than this. I’ve used this for years and it’s never disappointed. It does get crunchy if you use to much so start light and build up. Great for slick back looks.kathryn.m

If a hair dye could be said to be a soul-mate… I have found my soul-mate! For years, I have used those direct deposit "fun" colour type dyes on part of my hair. Some brands are better than others, of course, but they always faded out too fast for me, or left me with stains everywhere (and not just from wet hair… but while dry… pink sheets, pink fingernails – from merely running my fingers through my dry hair!), so there was always some sort of drawback with them. I have naturally porous hair, so I never needed to pre-bleach in order to get coverage (luckily, I also never aimed for a pastel, either) despite having around a 6 or 7 level hair and auburn/ginger in colour (the orange in my hair did mean that the end colour was not true to the intended colour, though). I did pre-bleach for this colour, but only to remove the last bits of a deposit dye and because I was unsure about the coverage of this dye. I shouldn't have worried. Not only did it take wonderfully to the bleached hair (and softened it back up to near-undamaged, as my hair did not like being bleached at all), but it also covered some of the unbleached hair that I accidentally included in the dye coverage, some of which also still had direct dye still staining it. You cannot tell the difference between bleached, unbleached, and any remaining direct dye stained areas (some bleached parts still had it too). It's all covered, and looks the same, but without looking flat… it has dimension to it, like hair should have. So, it doesn't look like a flat matte lifeless solid wig of pinkish hair… it just looks like… (fuchsia/plum) hair! 🙂 Now, although this colour is a level 9, so you would think it is a light colour… it is not. The end result (bleached or unbleached) is around a 6 or 7 level (same as my normal level), indoors it does appear slightly darker, too (maybe a 5 or 6 level). This could be due to how porous my hair is, but having seen pictures of others who have used it, I think it just is that dark due to being very pigmented. But! That *is* what I wanted! The colour is glorious! The -98 part of the number system indicates violet red. 9 = violet, 8 = red. So if you are looking at other Igora colours, keep that in mind. An -88 will be a red red, a -99 will be a violet violet, etc. The order does matter, as the first number is dominant, the second is to shift it. So an -89 would be redder, and the -98 is more purple. The end result is a wonderful medium/bright fuchsia/magenta (pink!!) in sunlight, and indoors looks more medium/dark plum/wine. It glows and shines and is sovery soft! Because it doesn't just coat the hair on the outside, it doesn't leave any weight or feeling of having something coating your hair (I don't use styling products, so that's sort of a big deal to me)… and no funky coloured fingernails! And the shine! It isn't just vibrant – it shines! It doesn't leave the hair dull looking at all. My natural virgin healthy hair looks dull in comparison (seriously, I am contemplating actually getting some of this line in a shade to match my own hair colour, just for the shine factor). If you like a deep purple/pink colour, I highly recommend this colour (and if you don't change colours every two weeks or something, that is). If you have naturally darker hair than a level 5 or 6, I don't know what will happen for you (I used a 20 developer, so a 30 may give better results for darker hair), but if you have 6 or lighter, it should come out as a deep berry/wine/plum (the red/pink hue is still present, just muted) indoors and deep bright magenta/fuchsia outdoors. If you want to add a little pizzaz to a brown dye, just to kick it up a notch, I'd also say this would do the trick, if you add just a bit in with your brown dye and developer. The Igora line also offers some "fun fashion" colours, most of which are in the pastel family. I would say this could be added to those to achieve a lighter colour of pink, or to punch any of those up a few notches as well. I do not know about mixing it with any other brand of dye, or what that would do to the end result, so I will not comment on that other than to say "proceed with caution" if you choose to do that. I cannot, as yet, make any claims about the fade factor or how long it will last. But, other reviews of this line say it lasts and lasts with little fading, even the reds. So, I have high hopes, and even if it does fade, I expect it to be slower than any direct dye (and hopefully more evenly). I wish I had used the Igora developer (contains oil), because if it came out this soft and lovely to the touch (over fried bleach hair!) with cheap no-name developer (it's what I had on hand from my daughter)… I can only imagine how much better it would have been with the higher quality stuff. Next time, I will!thegingerdragon

I received this product and was eager to trial it. There’s nothing quite like a colour touch up to make you feel a little more refreshed and energised! The product was super easy to use and everything needed was contained in one compact box. I followed the directions with ease and all progressed to plan. The end result was reasonably true to the desired colour although my hair did end up more orange than I had anticipated. I accept this can happen with hair colours because there are so many factors that contribute to the end result. The hair colour did address my primary concern – covering the dreaded greys! The smell was not offensive as can happen with some brands and I liked the fuss free application process. A major benefit is the convenience of doing this at home at a time that suits me and a cost that is budget friendly! I have had my colour now for a week and the colour at this stage is still looking fresh with great coverage. I would suggest that anyone with thick hair or very long hair should invest in two packets and not chance a dye disaster!! I have long hair but it is very thin so one packet for me was sufficient. Overall – I will be using this product again!Elle B.

I received this hair dye to trial as part of the Beauty Review Crew. I have used this brand of hair dye a few times over the past couple years. In particular, I have used the shade 'Darkest brown' which is the same shade I'm trialing today. The shade has always been is a lovely vibrant colour and the colour result is similar to my natural hair colour. The dye promises to 100% grey hair coverage and it lives up to its promise. Preparing the dye for application is nice and easy. After applying the gloves that are included in the packaging, you pour the colour formula into the bottle of developer before placing the lid back on and shaking the bottle until completely mixed. It's that easy! Then starting at the roots, you evenly apply the dye. The dye goes on smoothly and, surprisingly, the dye scent isn't as strong as other brands. Other brands tend to have a strong chemical smell which makes my eyes water and nose tingle when breathing it in. Clairol have done a great job at producing a hair product with a low scent. One of the best things about Clairol's nice n' easy hair dyes is the short processing times. Unlike other brands that have a processing time of upwards to an hour to reach your desired shade, these dye have an average processing time of just 25 minutes. The short processing time means you can dye your hair during your lunch break, before a night out, or before a date, without it taking up too much of your time. The rinsing process is also quite a smooth and easy process. After applying some warm water, give your hear/head a little massage and then rinse until the water runs clear from all the dye. It normally takes around two minutes for the water to run clear. Then using the conditioning Clairol conditioning treatment that comes with the hair dye, you apply from roots to tips and leave for a couple minutes before rinsing. The conditioning treatment has a lovely scent and is nice and thick. It's almost like applying a luxurious hair mask. It glides onto the hair smoothly and evenly. After rinsing the conditioning treatment you can instantly feel how hydrated you hair feels. Dying your hair often dehydrates it and your hair can feel a little worse for wear. Clairol's hair dyes are gentle on your hair and the conditioning treatment prevents damage and keeps your hair hydrated and feeling lovely. After towel-drying my hair, I blow-dried my hair until was dry. Looking in the mirror you could instantly see how vibrant and lovely the hair colour result was, and it looked and felt really healthy. I am always so very impressed with the results every time and I often get compliments from friends and family members. As my hair grows fairly quickly, I use this product every 2-3 months to help cover grey hairs. Despite dying my hair so regularly, my hair has remained healthy and manageable, and hasn't compromised my hair in any way. The only downside I can mention is that the dye stains your skin. Normally hair spray or acetone on a cotton ball or cotton pad helps remove hair dyes from skin but I found this dye to be lot stronger and barely budged from the skin. I also tried scrubbing with soap and dishwashing detergent but the dye only faded slightly. It took a few days of scubbing before the dye faded completely. The best thing of all about Clairol's Nice n' Easy hair dyes are they cost just $9 from your local supermarket. Sometimes, you can grab them on special for just $6! SIX BUCKS! Now that's what you call a bargain! Why pay $200+ t an expensive hairdresser when you can get almost the same results for just $9.Fallon G.

Staff Review by BC's Tamara I'm not going to lie – I have greys. Lots of them. But the Clairol Nice'n Easy Permanent Hair Dye did a mighty fine job of making them disappear! I have actually used this dye in the past, and can't recommend it enough. The range of colours on offer is wonderful as there is something there for everyone. I have dull brown hair, so usually opt for a warm shade to brighten my colour – I used the Medium Chestnut Brown 5RB. The instructions are clear and easy to follow and after spending 10 mins applying the product as thoroughly as I could, it took a simple 25 minutes to penetrate before washing it out and conditioning. The colour completely covered my greys (which was my main objective), but overall my hair looks so much healthier as it is shiny and the colour has more life to it. My favourite thing about this dye is that the colour brings out the natural highlights I have and it looks really natural. At $12.99 the Clairol Nice'n Easy is a bargain as it is a high quality product and I would recommend it!BC's Tamara C.

I have used colour 2N which is the “Kardashian” dark brown shade according to my hair dresser. Perfect description for this shade! Super dark brown but not quite black. Even when I am pale I can pull off this colour (black would wash me out too much). The coverage is great, I have some grey hair now and it covers perfectly and lasts many weeks without fading much, however I have been using this colour once every couple months for about two years. I’ve used this gel formula and the regular, and love both.christina.k

I can't find my exact color, I like Wella colors for several reasons. The new line of purple, fuscia and Orchid, are really bright and are almost exact to the swatch. The color seems to last about a month before I need a touch up. My main problem is ease of finding this in local beauty supply stores. The primaryolors" fast and sometimes aren't brought back, or take a while to restock. My advise is to grab all they have in the shade you like, as you may not be able to get it without ordering online.tara.c

Wella colorcharm Toners come in liquid form for quick and easy bottle applications. A complete range that includes 8 toners in 3 families: Ash, Red and Silver. Liquid toners to be used with colorcharm 20 Volume Cream Developer. Use permanent liquid toners for: Correcting or neutralizing unwanted warmth on both naturally hair Creating delicate shades of red colors– like The finishing step to enhance or neutralize warm or cool tones for the perfect shade of red ❤️karla.f

PLEASE be aware that this has a chemical called ethanalomine in it. A corrosive and dangerous substitute to ammonia. No harsh chemicals? Bah! I have lost 75% of my hair since I started using this product during the pandemic last year. I have been through rounds of steroids injections to try to bring it back. It has ruined my life. Shame on you Madison Reed. Google "ethanolamine hair loss" and you'll find it causes up to 85% more hair fall than the typical ammonia.UBA

Came out way, way darker than expected. I would describe the color as “soft black” and definitely not “medium brown”. I had to pay a stylist to fix it. I also have been experiencing a significant amount of hair shedding since using this. My stylist confirmed that my hair definitely looks thinner. A bit of Google searching confirmed that this is a common problem and there is even a class action lawsuit in NY over it. Just pay a stylist or use another brand. Madison Reed is just good marketing but still just as damaging and dangerous as cheap brands.GroundBear

I am 48-years old and this was the first time I have ever dyed my hair. I was starting to really get grays and wanted to cover them but keep my hair color as close as possible to my natural color. I bought the Sardinia Red and it covered my grays beautifully. It's a little darker than expected indoors but its a very radiant red when you are outside in the sun. I'm really happy with this product so far and I would purchase it again.krissyp42

I picked this colour probably about 6 to 12 months ago. Wasn't sure about it at first. I have dark brown hair naturally. I usually dye it a chestnut colour. So this is a bit different than what I usually dye my hair with. But people have been complimenting how they love the colour my hair, so I kept it this colour since then, and I absolutely love it. It is my favorite colour for my hair. I really hope they don't discontinue this colour, as this will probably be my lifetime hair colour lol….. Although I'm having troubles finding it in stores right now, so it's making me a little worried that is just a limited time. And if that's the case, I don't know what to do for my hair colour. Go back to my chestnut colours. I do recommend this color and product. Love how it feels in my hair. My hair soft and the colour is very vibrant. It lasts long time. I do wash my hair with cool to cold water though. It helps keep the red bright longer. One thing though, it does continue to run every time you wash your hair so when your hair is wet it will stain your towels, or your shirts, or bed, or pillows. But I guess that's part of dying your hair red as it will always have the colour run. Does a great job at covering up the grey hair. Please keep this colour!!SPARKLES

This is the first time I have ever dyed my hair, I’ve had naturally red curly hair all my life but wanted to change it up a bit. I’ve always wanted to dye my hair burgundy so I got shade BR2 passion fruit. I will say it is such a pretty color but it isn’t exactly like the picture on the box. I’m sure that’s to be expected especially since I already have natural red hair. The color turned my red hair into a darker color with purple undertones, there’s definitely a noticeable difference which is what I was looking for. The reason for 3 stars is because this hair dye smells absolutely HORRIBLE. The whole time I was applying it to my hair my eyes were watering as well as my nose burning. It felt like I had inhaled a ton of chemicals, even almost 10 hours later It still feels as if I’d inhaled chemicals. Unfortunately I won’t be repurchasing due to this reason because I will not put myself through that again!sarah199

This was my first time dying my hair at home. I have medium brown hair and when longer it has natural highlights. Since I wear it short, the darker colors clash with the gray, so I got this since the box matched my natural color. It definitely covered all gray and was easy to apply (I used bowl and brush instead of squeeze bottle). However, it came out as a copper color highlighting my hair, not simple ash brown. I like the color, though! But it’s just not what was on the box. The other nice thing about this color compared to colors I’ve had at salons is it didn’t irritate my skin at all. I have very sensitive skin, and this didn’t sting or burn, like I’ve had from salons. Also a plus is the after color conditioner. It leaves your hair SOO soft and smooth. I’m continuing to use it about twice a week to keep my hair smooth since the small bottle lasts a while on short hair.LucasA