Best Blondes For Cool Skin Tones (2025 Update)

I received this product and was eager to trial it. There’s nothing quite like a colour touch up to make you feel a little more refreshed and energised! The product was super easy to use and everything needed was contained in one compact box. I followed the directions with ease and all progressed to plan. The end result was reasonably true to the desired colour although my hair did end up more orange than I had anticipated. I accept this can happen with hair colours because there are so many factors that contribute to the end result. The hair colour did address my primary concern – covering the dreaded greys! The smell was not offensive as can happen with some brands and I liked the fuss free application process. A major benefit is the convenience of doing this at home at a time that suits me and a cost that is budget friendly! I have had my colour now for a week and the colour at this stage is still looking fresh with great coverage. I would suggest that anyone with thick hair or very long hair should invest in two packets and not chance a dye disaster!! I have long hair but it is very thin so one packet for me was sufficient. Overall – I will be using this product again!Elle B.

I received this hair dye to trial as part of the Beauty Review Crew. I have used this brand of hair dye a few times over the past couple years. In particular, I have used the shade 'Darkest brown' which is the same shade I'm trialing today. The shade has always been is a lovely vibrant colour and the colour result is similar to my natural hair colour. The dye promises to 100% grey hair coverage and it lives up to its promise. Preparing the dye for application is nice and easy. After applying the gloves that are included in the packaging, you pour the colour formula into the bottle of developer before placing the lid back on and shaking the bottle until completely mixed. It's that easy! Then starting at the roots, you evenly apply the dye. The dye goes on smoothly and, surprisingly, the dye scent isn't as strong as other brands. Other brands tend to have a strong chemical smell which makes my eyes water and nose tingle when breathing it in. Clairol have done a great job at producing a hair product with a low scent. One of the best things about Clairol's nice n' easy hair dyes is the short processing times. Unlike other brands that have a processing time of upwards to an hour to reach your desired shade, these dye have an average processing time of just 25 minutes. The short processing time means you can dye your hair during your lunch break, before a night out, or before a date, without it taking up too much of your time. The rinsing process is also quite a smooth and easy process. After applying some warm water, give your hear/head a little massage and then rinse until the water runs clear from all the dye. It normally takes around two minutes for the water to run clear. Then using the conditioning Clairol conditioning treatment that comes with the hair dye, you apply from roots to tips and leave for a couple minutes before rinsing. The conditioning treatment has a lovely scent and is nice and thick. It's almost like applying a luxurious hair mask. It glides onto the hair smoothly and evenly. After rinsing the conditioning treatment you can instantly feel how hydrated you hair feels. Dying your hair often dehydrates it and your hair can feel a little worse for wear. Clairol's hair dyes are gentle on your hair and the conditioning treatment prevents damage and keeps your hair hydrated and feeling lovely. After towel-drying my hair, I blow-dried my hair until was dry. Looking in the mirror you could instantly see how vibrant and lovely the hair colour result was, and it looked and felt really healthy. I am always so very impressed with the results every time and I often get compliments from friends and family members. As my hair grows fairly quickly, I use this product every 2-3 months to help cover grey hairs. Despite dying my hair so regularly, my hair has remained healthy and manageable, and hasn't compromised my hair in any way. The only downside I can mention is that the dye stains your skin. Normally hair spray or acetone on a cotton ball or cotton pad helps remove hair dyes from skin but I found this dye to be lot stronger and barely budged from the skin. I also tried scrubbing with soap and dishwashing detergent but the dye only faded slightly. It took a few days of scubbing before the dye faded completely. The best thing of all about Clairol's Nice n' Easy hair dyes are they cost just $9 from your local supermarket. Sometimes, you can grab them on special for just $6! SIX BUCKS! Now that's what you call a bargain! Why pay $200+ t an expensive hairdresser when you can get almost the same results for just $9.Fallon G.

Staff Review by BC's Tamara I'm not going to lie – I have greys. Lots of them. But the Clairol Nice'n Easy Permanent Hair Dye did a mighty fine job of making them disappear! I have actually used this dye in the past, and can't recommend it enough. The range of colours on offer is wonderful as there is something there for everyone. I have dull brown hair, so usually opt for a warm shade to brighten my colour – I used the Medium Chestnut Brown 5RB. The instructions are clear and easy to follow and after spending 10 mins applying the product as thoroughly as I could, it took a simple 25 minutes to penetrate before washing it out and conditioning. The colour completely covered my greys (which was my main objective), but overall my hair looks so much healthier as it is shiny and the colour has more life to it. My favourite thing about this dye is that the colour brings out the natural highlights I have and it looks really natural. At $12.99 the Clairol Nice'n Easy is a bargain as it is a high quality product and I would recommend it!BC's Tamara C.

Go with Excellence. I normally use L’Oréal Excellence but decided to tried something different and tried Preference in same shade I usually use in dark ash brown. Well, Excellence does a better job… Preference faded and washed out from my gray roots. I had to do a double take to make sure I used permanent dye. Well it was! I have partial gray areas I use the dye to cover. I don’t recall having this issue w/ Excellence. If you have gray you’re looking to cover, go with Excellence. More user friendly also since it’s cream based not liquid as well.Target Shopper

I was looking to color my hair auburn which is exactly what this product did. I had medium brown virgin hair with a few grey's. I would suggest to apply the product to the middle and ends of your hair for 15 minutes and only apply to roots for maybe seven minutes. I did get some hot roots in a small patch near the front of my hairline. I will be googling and youtubing how to correct that spot. I would definitely not keep it on my roots for the full 10 minutes the box suggests. There is not alot of multidimension color but there is definitely color change from my medium brown. I think that the product doesn't need to be as strong as it is. I don't know a ton about color, but this company should maybe use a less harsh developer? They are trying to appeal to a large audience, but they are just messing up alot of people haircoloring experience. I read alot of the reviews beforehand so I knew that my hair would go auburn. If someone just picks the box and thinks their hair is gonna have Carmel highlights they are in for a unpleasant surprise.Sarah

I thought the product was magnificent. The one application was enough to cover my entire head from root to end and when my hair is wet it lands on my shoulders and I have naturally curly hair. I have tons of white hair or with some would call grey very heavy in the front. I have been ill and having colored my hair in 6 months. My hair is naturally black but at 55 I want it to go lighter without anything pulling red. The results are absolutely stunning. Again more than enough color cover all my hair from root to end professional disposable gloves that are easy to take on and off, and a great tube of conditioner that can last me for about three applications. My hair is so soft and shiny and the color Blended beautiful with my already black hair considering I had about 4 in of regrowth and another 6 in of black hair it Blended in beautifully.Yvette

Go with Excellence. I normally use L’Oréal Excellence but decided to tried something different and tried Preference in same shade I usually use in dark ash brown. Well, Excellence does a better job… Preference faded and washed out from my gray roots. I had to do a double take to make sure I used permanent dye. Well it was! I have partial gray areas I use the dye to cover. I don’t recall having this issue w/ Excellence. If you have gray you’re looking to cover, go with Excellence. More user friendly also since it’s cream based not liquid as well.Target Shopper

I didn't approve or ask for this shade! I got starry black. I'm a natural blonde. In order for me to achieve black hair that doesn't turn green after the 1st wash,I would have to do a filler color first like a medium brown. I don't want to put all those chemicals on my hair. Plus I don't want black hair! I DID NOT USE THIS! I have used feria in the past though, I have used their bleaching kit and their auburn, red and black cherry shades. It is the only box dye I will use. It not only has an essential oil you add to it for a better smell but it also helps the hair feel softer and more hydrated as well as look shiny and healthy, well as healthy as dyed hair can look. For a box dye it's not bad. If I had gotten a color I approved of I totally would have used it! My daughter has medium golden brown hair and has been debating allowing me to use this on her. I will update with photos if that happens.julie.h

I don't know if I got a defective kit, but this product did pretty much nothing on my hair. I got it with the understanding that the result would be slightly redder than the swatches, as I was using this to reduce a brassy faded red color that did not take and lighten my light brown hair to a strawberry blonde. My original shade does, in fact match the light brown swatch on the product. However, after application, there was very little difference in the result and certainly nowhere near the lighter blonde swatch that was shown on the package. The product did not thicken very quickly when mixed (which is unusual for hair color but not unexpected as some color mixes will thicken a lot whereas some will thicken very little) and turned to a gel-like consistency after approximately 10 minutes. The product shows a 1-3 level lift on light brown to blonde hair. This product did not provide even a 1 level lift on my hair, which has always been very easy to color, even with this product line in other shades. Honestly, I could have gotten a better result with a product like 'Sun-in'. So I was very disappointed in this product and would not recommend 8.5A Champagne Blonde to anyone needing a light brown/dark blonde to a lighter blonde result. It did not work and wasted my time and money.stormraven523

Go with Excellence. I normally use L’Oréal Excellence but decided to tried something different and tried Preference in same shade I usually use in dark ash brown. Well, Excellence does a better job… Preference faded and washed out from my gray roots. I had to do a double take to make sure I used permanent dye. Well it was! I have partial gray areas I use the dye to cover. I don’t recall having this issue w/ Excellence. If you have gray you’re looking to cover, go with Excellence. More user friendly also since it’s cream based not liquid as well.Target Shopper

I had my hair bleached at a salon, after few months the contrast of the natural dark brown roots and the blond hair looked unpleasant to me. I made a very bad decision to color everything medium brown, and I thought how hard it could be. I don’t need to go to the salon. I got this box, and applied it according to the instruction, oh the smell of chemicals!!! I left it on the toots for 20min and on the blond hair for 5 minutes, guess what? My hair, dark brown root and the remaining blond part turned completely black, like really REALLY black. What is this garbage?Peggy

My natural hair is dark brown to black (1b-ish) (pictured) and I used the Auburn R6. I wanted a noticeable but not too dramatic red and got the perfect ginger. Some parts of my hair towards the end are darker but honestly I like the depth it gives. On sunnier days my hair looks more firey and changes to even a warm auburn/brown in lower lighting. I really like the color and think it compliments my skin tone. Instead of 25 mins I kept it for 45 just to make sure it took color 🙂 Definitely keeping this as my everyday shade for a long time, also I dyed it Feb 7th (the photos are from March 3rd 5th) and haven’t retouched yet if that info helps !TARAHMISU

Go with Excellence. I normally use L’Oréal Excellence but decided to tried something different and tried Preference in same shade I usually use in dark ash brown. Well, Excellence does a better job… Preference faded and washed out from my gray roots. I had to do a double take to make sure I used permanent dye. Well it was! I have partial gray areas I use the dye to cover. I don’t recall having this issue w/ Excellence. If you have gray you’re looking to cover, go with Excellence. More user friendly also since it’s cream based not liquid as well.Target Shopper

I was looking to color my hair auburn which is exactly what this product did. I had medium brown virgin hair with a few grey's. I would suggest to apply the product to the middle and ends of your hair for 15 minutes and only apply to roots for maybe seven minutes. I did get some hot roots in a small patch near the front of my hairline. I will be googling and youtubing how to correct that spot. I would definitely not keep it on my roots for the full 10 minutes the box suggests. There is not alot of multidimension color but there is definitely color change from my medium brown. I think that the product doesn't need to be as strong as it is. I don't know a ton about color, but this company should maybe use a less harsh developer? They are trying to appeal to a large audience, but they are just messing up alot of people haircoloring experience. I read alot of the reviews beforehand so I knew that my hair would go auburn. If someone just picks the box and thinks their hair is gonna have Carmel highlights they are in for a unpleasant surprise.Sarah

I thought the product was magnificent. The one application was enough to cover my entire head from root to end and when my hair is wet it lands on my shoulders and I have naturally curly hair. I have tons of white hair or with some would call grey very heavy in the front. I have been ill and having colored my hair in 6 months. My hair is naturally black but at 55 I want it to go lighter without anything pulling red. The results are absolutely stunning. Again more than enough color cover all my hair from root to end professional disposable gloves that are easy to take on and off, and a great tube of conditioner that can last me for about three applications. My hair is so soft and shiny and the color Blended beautiful with my already black hair considering I had about 4 in of regrowth and another 6 in of black hair it Blended in beautifully.Yvette

Pictures with blue shirt are before. Others are after under the same lighting 1 hour apart. First off, I want to say I chose this product over other hair dyes because it is a vegan formula and cruelty free approved which means (hopefully) animals were not used or harmed for these ingredients. I purchased two boxes since my hair is medium to long length, and I was surprised that one box was enough to saturate my entire hair with product left over. The product is rather runny so it stretches a LOT which i found to be great but messy. It smells great and not like traditional hair dyes which is a huge bonus for me. The only time I noticed a weird odor was when using the After Color Conditioner, but it’s not too bad. This is the SOFTEST I have ever felt my hair after using a box dye. It is shocking how smooth and healthy it feels after this. I will say- the conditioner does leave your hair pretty greasy after washing and drying, but I plan to leave it like this all day so the color truly sticks and then use my regular color-safe shampoos before bed so I don’t stain my pillows. The color: Truly, I don’t believe the color advertised on the box is accurately represented. The picture shows a cool black with undertones of purple. For me, already having dark brown hair with red undertones, the result was a warm black with brown undertones so much so that it actually looks very natural as if I was born with black hair. I would consider this like a “soft black” dye. Though I’m not sure what they mean by “platinum black” it is definitely not leaning towards a Jet black. All in all: I am VERY satisfied with this product- being that it’s only the first day I don’t know how it will do overtime with fading, but the price point is perfect as I tend to stay away from box dyes that are under $7 due to quality. I also feel like it just did a beautiful job coloring the hair and leaving it shiny and healthy. Although the color May not have been extremely accurate, I am definitely going to stick with this brands Olía line and move more towards a deeper cool “Jet black” knowing that this one just looks like a regular normal black- which is perfect for someone wanting a natural simple tint!Laso5959

I’m 33 and I have a ton of gray around the crown of my head. I went from having a salad balayage, to dyeing my hair very dark brown because I couldn’t afford a trip to the salon. I tried my best to keep my balayage highlights intact, but it ended up dyeing over all of them. Every ‘medium’ brown I touch, turns my hair practically black. So I let the last color fade out over a few months, and decided to try this color. When I first washed it out I was a little nervous I had ‘hot roots’, because they looked very red. My hair likes to go red with any dye period, but they looked kind of orange, so I was a little scared. Once I finished drying my hair, I was pretty happy with the results. Not only did it lighten my hair significantly, but it brought back the balayage highlights that were unfortunately dyed dark. My hair does have kind of a ‘chestnut’ tone to it, but I’m over all satisfied that it lightened my hair, covered my grays, and didn’t go so dark that I lost color dimension.Alex k

Olia hair color in Dark Rose Quartz left my hair feeling silky smooth and soft! I love that it doesn't have the harshness of ammonia, which makes it smell a lot better than most hair dyes out there. I was happy with the way the color came out, but I would consider it more of a tint than a traditional dye, which is why I took a star off (I have medium brown hair with blonde balayage). If I was hoping for the color on the box, I don't know that I would have been as happy. Dark Rose Quartz is a fun and subtle shade for someone who wants to shake up their hair color without getting too crazy! I received a free product in exchange for my honest review. All opinions are my own.Jene4424

I picked this colour probably about 6 to 12 months ago. Wasn't sure about it at first. I have dark brown hair naturally. I usually dye it a chestnut colour. So this is a bit different than what I usually dye my hair with. But people have been complimenting how they love the colour my hair, so I kept it this colour since then, and I absolutely love it. It is my favorite colour for my hair. I really hope they don't discontinue this colour, as this will probably be my lifetime hair colour lol….. Although I'm having troubles finding it in stores right now, so it's making me a little worried that is just a limited time. And if that's the case, I don't know what to do for my hair colour. Go back to my chestnut colours. I do recommend this color and product. Love how it feels in my hair. My hair soft and the colour is very vibrant. It lasts long time. I do wash my hair with cool to cold water though. It helps keep the red bright longer. One thing though, it does continue to run every time you wash your hair so when your hair is wet it will stain your towels, or your shirts, or bed, or pillows. But I guess that's part of dying your hair red as it will always have the colour run. Does a great job at covering up the grey hair. Please keep this colour!!SPARKLES

This is the first time I have ever dyed my hair, I’ve had naturally red curly hair all my life but wanted to change it up a bit. I’ve always wanted to dye my hair burgundy so I got shade BR2 passion fruit. I will say it is such a pretty color but it isn’t exactly like the picture on the box. I’m sure that’s to be expected especially since I already have natural red hair. The color turned my red hair into a darker color with purple undertones, there’s definitely a noticeable difference which is what I was looking for. The reason for 3 stars is because this hair dye smells absolutely HORRIBLE. The whole time I was applying it to my hair my eyes were watering as well as my nose burning. It felt like I had inhaled a ton of chemicals, even almost 10 hours later It still feels as if I’d inhaled chemicals. Unfortunately I won’t be repurchasing due to this reason because I will not put myself through that again!sarah199

This was my first time dying my hair at home. I have medium brown hair and when longer it has natural highlights. Since I wear it short, the darker colors clash with the gray, so I got this since the box matched my natural color. It definitely covered all gray and was easy to apply (I used bowl and brush instead of squeeze bottle). However, it came out as a copper color highlighting my hair, not simple ash brown. I like the color, though! But it’s just not what was on the box. The other nice thing about this color compared to colors I’ve had at salons is it didn’t irritate my skin at all. I have very sensitive skin, and this didn’t sting or burn, like I’ve had from salons. Also a plus is the after color conditioner. It leaves your hair SOO soft and smooth. I’m continuing to use it about twice a week to keep my hair smooth since the small bottle lasts a while on short hair.LucasA

I received Schwarzkopf Keratin Color in 8.0 Medium Blonde from Influenster in return for my honest review. I have used boxed colors in the past but for the past 5 years I have been mixing my own hair color using products from Sally's. My hair was in need of color, so this trial came at a good time. I have never used a color that had a pretreatment for your ends. It was easy to use but I didn't see that it made any difference honestly. I liked the texture of the color itself being a cream instead of liquid like some colors. It had an odor but not strong like many blonde colors. It took a bit to wash it out. I found it odd that I had to towel dry my hair and then put on the conditioner, then wait 3 minutes to wash it out. Overall the color came out nicely but still a little brassy despite the brassy correction conditioner. It did leave my hair a little frizzy and the ends aren't as nice as usual. For a box color it is good though.jessica .b

I received a box of Schwarzkopf Keratin Color Cream for True Blondes and was very pleased with the results! Pre-pandemic I was in the salon for color every two months and never thought I could get good color at home. Schwarzkopf Keratin Color Cream made getting great color at home easy, virtually mess free, and from start to finish, it took about an hour. The instructions are easy to follow and required just a bit of mixing. My hair is a darker blonde with some of red. I used Dark Ash Blonde color and and the color came out great leaving a nice wash of color with no brassiness. My hair was left really shinny and had great dimension. The conditioner packet in the box was an amazing addition because it left my hair feeling really silky and smelling great. I would have loved a slightly larger tube of conditioner since my hair is very long and I only got one use out of it. I can't wait to see how long the color lasts but I would definitely use this Schwarzkopf Keratin Color Cream again.keely.n

Well I'm not a huge fan of the Schwarzkopf Keratin Color 9.1 Light Ash Blonde .😔 I normally keep my hair platinum blonde sometimes I might add another color just for fun. My hair is dry brittle from all the bleaching throughout the years but I've never had any problems with it falling out or frying until now. 😮 I thought it was interesting this kit contained a hair Serum to apply before coloring but other than that, the process isn't any different from the other coloring kits. I applied the Serum and mixed applied the color. I left it on roughly 35 minutes. After I washed it out, I towel dried and added toner . I left the toner on another 2 min. I noticed my hair was unbelievable dry . I added some Nexus conditioner let it set for a few then rinsed. While blow drying, I realized I was gonna have to cut a couple inches off my ends. So that's what I did. I personally am not a fan of this color because it's too gray for me plus there are some purple spots . I also noticed it didn't have a real bad ammonia smell like other color kits or highlighting kits I've had in the past.amanda.h

My hair was a highly dull off-black with an auburn brown tint from sun exposure. The ends (about 3inches) of my hair was a dark blond from permanent hair dye about 2yrs ago that was still growing out. My hair length is a few inches past my collar bone so I suppose it's medium length. I have high density hair (lots of hair strands) and my hair strands are thick. I would always have to buy 2 boxes of hair dye for my hair because it is so dense. However, I only needed one box of this hair dye and I even had about 1/4 of it left over. The box contains a set of instructions (which are very clear by the way), a sample of their shampoo and conditioner, gloves (which didn't break or tear), hair dye, developer, and an applicator bottle. I personally prefer using a mixing bowl and applicator brush. Next time, I will use those items instead. I parted my hair into six sections and worked one section at a time and started on the roots first throughout my head, then proceeded to the length of my hair. It states to let the dye sit for 20min but considering that my hair is a bit color resistant, I let it sit for about 40 instead. Normally, I wouldn't extend it for this amount of time, but considering this product was natural, I took a chance. I wouldn't recommend you do this but use your personal experience and judgement. The instructions strongly recommend that you do an allergy test (place the hair dye on inner elbow) and watch it over the next 48hrs to see if you will have an allergic reaction before using the hair dye. However, I did not do this. I do have sensitive skin but never had an allergic reaction to any hair dye so I based my decision partly off that. I didn't like the shampoo nor the conditioner that came with it. The shampoo made my hair tangle and it felt like it was stripping my hair. The conditioner wasn't effective in making my hair feel conditioned. The actual hair dye made my hair feel soft becaused it is packed with oils. I still would use the shampoo and conditioner since they are meant to work together after the hair dye process. The hair dye was a COMPLETE SUCCESS! It completely covered my blond ends and the entirety of my head. My hair is now black. I must state that this Poppyseed color (2N) is a NATURAL black so it is NOT jet black. I actually wanted jet black hair but the Vitamin Shoppe that I shopped at didn't have it so I got this instead. Next time, I will definitely be getting the jet black which is called Licorice (1N) which is the darkest shade. I can't wait to do it again!LovelyBreeze

I've been dying my hair for about 33 years…. other brands always left my hair brittle, dried out and stripped… the color didn't make much sense either, no matter how "natural" I tried to look. I was convinced the only thing to do was stop dying my hair and go "naturally gray". Well after 9 months of not dying my hair… there wasn't a whole lot of "gray" to get excited about…it just looked mousy and non descript…and worst of all..juat made me look older. I didn't think I had anything to lose so I tried NaturColor in Mullein Blonde… so close to my childhood hair color. I was so pleasantly surprized. Not only was the color perfect and natural looking, the product itself actually nourished my hair and made it so soft and shiny. I will NEVER stop using this product… it's AMAZING!Donna

Awful!!! This product claims to be natural! Not at all! Not only did it completely strip my hair of all its luster, I had a reaction…I am sensitive to hair dye but thought this was more natural. Even after a hot oil treatment and Lanza hair mask my hair is fuller than even!!! Would nit recommendCourtney Blair

I really love the shade selections, but my scalp has become hyper sensitive to hair dye and I had inflammation and a lot of itching after using the dye. The color also didn’t last and by week 2 grays are appearing, though they look a little blondish so aren’t too bad. The search continues for a hair dye that doesn’t inflame my scalp. (I used a 20% Ion developer for sensitive scalps).loryn.j

I wanted to go back to my original color after having purple hair for three years. This product does a good job of covering my grays and previously lightened ends until I'm able to grow them out. It is a good texture when mixed with developer and easy to use with either a brush and bowl or a squeeze bottle. The colors last a long time and it's now my go to for normal color that is dark brown but not too warm of a tone.brittany .r

I have had split dyed hair for quite awhile. Ive used a few diff brands and thought this one would be my favorite. Unfortunately, it bleeds almost as badly as a semi permanent color. And when you have a light color on the other side the transfer of the black ruins the other side a little at a time. Still love pravana, just not this one.K.

I bought this a couple weeks ago.. done my hair a couple days ago and my hair is PINK. NOT EVEN A DARK RED OR RED. BRIGHT PINK. when i rinsed it out and looked in the mirror I cried. The roots are alot darker but still a pink. Ive used this brand almost every time Ive dyed my hair. This has NEVER happened. Ever. I cant afford another 2 boxes to fix my hair right now so i cannot even fix it. Im stuck with this horrible hair.Kortnee

I received this product for free from Influenster. For the product itself it is pretty good. I followed instructions and the color turned out beautiful if a little darker than the box claimed. My natural hair is a very dark brown and it was virgin at the base. My tips were previously bleached, hence the Platinum tips. Over all I'm quite pleased with the color. I was pleasantly surprised that my curl pattern was not greatly damaged either, as I was afraid would happen upon realizing this was bleach. I am allergic to bleach (which hasn't stopped me before) so I was quite itchy for about two days after application but that is to be expected. The reason I took away a star is the brands claim to retain moisture and protect your hair thoroughly. I found that this was no more gentle than any other box bleach I've used. I wouldn't have been disappointed in this but for their claims. My hair was extremely dry for a day afterwards and I had to use a lot of coconut oil to reinstate it's moisture. That said, any other bleach product will do the same, my issue is just that they claim to prevent that. All in all, the color is great, but it is no safer than any other box dye for your hair. I am quite pleased with the results though. [product:schwarzkopf-keratin-color-dark-brown-permanent-hair-color] I received this product complimentary for review purposes.Summer

Generally like Schwarzkopf, but not this one. The powder makes this messy, not user friendly. And be prepared for a noticeable colour change. I am naturally quite fair and light ginger. This gave me the colouring of an orange tabby cat that fell into bleach. I’m unevenly yellow.TL

I really liked how this turned out on my hair. My hair is already pretty dark but my roots grow in pretty fast so this was absolutely needed. It does not have a super strong chemical smell, and left my hair feeling soft: I have problems using color that often damages my curl pattern. This did not! This is my hair immediately after wash. And!!! This is affordable and inclusive for natural hair. Good job, love it you guys!alejandra.m

For reference my hair is a medium to light brown with an ash undertone and some gray hairs. Midnight blue is really nice with an undertone of a blue tint but no actual blue to your hair. Jet black is very dark, sharp and glossy looking. Natural black still solid coverage but a softer tone to it. Chestnut brown has a golden almost auburn color to it. Red hot rhythms is stunning when first applied but quickly loses color in less than a week making your hair look very much like a box dye job. Golden blond is true golden warm tone but again you need a professional to lighten your hair first in order for the color to take all the way through your hair. I don't know who has their nose broken, but the conditioner smells absolutely fabulous. Reminds of a salon honestly. obviously when you're dying you need to have a fan going but even that's not a bad smell. Bottom line as with any color going darker than your hair tone is always easy and possible. And going lighter impossible without a bleach or toner to lighten it first before depositing color. Gray coverage 90%.SERINA

I really liked this brand, it was new to me and this is how I feel about it. Now that I’ve went through the process of dying my hair and the color has now been in for a full day. First the packaging was very neat and you knew what you were working with. Once opened everything was in the box with easy to read instructions. I was super excited to see the dye bottle was a twist off top. Usually I have to cut the tip of the dye bottle in the boxes dye that I normally use. The dye mixed after a few hard shakes, but once I poured into my hair I could see that it didn’t mix all the way so had to give a bit more hard shakes to get it to fully mix. The liquid itself was runny, I like my hair dye a bit less runny. The smell of it was not too powering, and once on the head and scalp it did burn a bit while I sat to catch my hair. The washout was nice and not messy. A few rinses and it came out clear. The product came with a very nice sized conditioner, that has left my hair super soft. The conditioner had a very nice smell. It reminded me of tropical fruit. My hair still smells like it, and I work all day. All my hair caught the color and came out great. I would recommend trying this brand if you have it within reach. I’m happy I was able to receive this for free, and try it out.nurina.g

I decided to try this product. I have black hair, which I have dyed with black hair dye to cover grays. I knew that this will lighten my hair and pull out the red. Now it's too brassy. What color can I put on this to tone it down? Blue conditioner? I was hoping for a milky brown color as the end result.Selly

I have medium brunette hair and this kit turned my hair orange. It says that people with brunette to black hair can use this product. I have used many highlighting kits by L’Oréal and had wonderful honey blonde highlighting results. I also regularly color my roots with L’Oréal, so I am not new to coloring. I bought this kit by Clairol on sale and what a mistake that was. I will only use L’Oréal from now on. Do not recommend.Stefanie

Love It. I've now used this 3 times. The first at the tips, the second up on the mids and the third was to add highlights. I used a highlighting cap and use blue conditioner every few weeks. It did not damage my hair in the slightest. I got a lot of compliments. I have natural dark brown hair and it came out an ashy/caramel color and not the slightest bit orange. I will mention that my hair was 100% virgin. There was no color on my hair when I used this…that may affect the results.Kristen

Being that I color my hair blonde a lot I'm no stranger to purple shampoo and conditioner pretty much anything that removes brassy colors I am all for. I loved the creamy nourishing purple treatment cream, it reminded me of an expensive hair mask I'd buy to help tame/tone the orangish shades. It has a nice fruity but not overwhelming or chemically scent. I will definitely continue to use!Maranda_418

So I used a bleaching kit for that platinum blonde look. My results were a little too brassy, more in some spots than others. This anti-brass treatment has truly helped! Things actually turned out better than I had expected when using this conditioner. I absolutely love the ingredients. I feel the oils infused in this did wonders for my hair. I love the smell, and that it's purple in color. I didn't need a big amount to apply to my long hair. I am very impressed with this, and happy to have been sent a sample. I will most certainly buy this and use it ever time I do a touch up or redo a bleaching.SweetpeaLori

So I've been a blonde several times in my life. Each time I've dyed my hair blonde, I'd soon realize the stress of managing the bright vibrance of the initial color. I am a professional stylist and would run across other dyed blondes (Both Male and Female) who would have the same issues. This product not only worked on my 4c naturally coily hair, but also on a male clients super straight hair. Granted, this model/actor only sported blonde tips for an ombré effect, he still allowed me to test the product out on him before a shoot. His hair went from this unruly brassy mess, to a tamed perfectly moisturized coif afterward. *I'll add in some close ups so that you can see for yourself* Every Stylist understands that purple shampoos and conditioners neutralize the warm shaded base of blonde hair types and hides brassy tones that often sneak up after one or two washes. This product is no different in that aspect. The only noticeable difference is that it actually leaves kinker more coily hair manageable and vibrant for days on end in comparison to it's more expensive competitors. ***I wish that we would've had longer to test the product before having to give a review. I have a show right around the corner and I would've have loved to see how well this product held up when it comes to runway/stage lighting. Perhaps look into more in depth reviews with extended timing or more questions for professionals. Key Notes: 3C and higher Hair Types will have to use more of this product to really notice a difference in comparison to straighter hair types. If you use heat (not direct but a blow dryer ) after applying this product you can achieve softer more longer lasting results. Straighter Hair Types need to really be careful how often they use this product because it seems to weigh down hair over time. *Honestly – Anti-Brass Treatment is nothing more than a glorified purple based conditioner. The difference. It's richer. I recommend this formula over various others.The Beauty Hokagé

As many of us, during the lockdown, I get bored and try to dye my hair grey. At first, I just dye it without bleaching and didn't turn out well. After the bleaching I got horrible yellow undertone and then I order this product. Now I have beautiful dark blonde dye with greyish tone, Wella did miracle and kill 90% of yellow. Product is easy to use, smell is quite harsh and hair is quite dry after using it – just use good Keratine mask after and don't use product on very dry/damaged hair. But overall result is great. I just order it again, because I can't buy it in my Country . Pros: Great value to price Professional results Kill yellow undertons Beautiful ash/grey color Easy to use and apply Easy instructions Cons: Harsh Smell Hair become quite dry, but this can be fixed with few Keratine treatments Overall: I love this product and resultscasiopeia25

Let me start by saying that I'm not a professional. Have I dyed my hair 10 billion times sure. But just because it didn't work for me doesn't mean it's necessarily the product's problem it could be operator error. So I've been going through the internet trying to find any possible way to get my hair white most of it's white part of it's white okay. The top layers wait and to be honest with you I'm not entirely sure how I got it to white. I was told to use while I t18 with a 20 volume developer which I purchase is Sally's. My One Stop shop for all of my hair dying needs. And I'm not mad at it I'm just not convinced that this is the product for me for the desired outcome that I'm looking for. Aside from that being that it is chemical I'm going to suggest using a hair mask after using other than that damage is minimal. But like I said everybody's different however my hair is taking quite to beat me and although I got it cut it has not fallen out yet.sarah.m

These toners work well but they smell awful! Beware of that. They're also really runny and they go dark really quickly so you'll want to get this product all up in your hair as quickly as possible. The best way I've found to do this is by making a toning shampoo: mix the toner and developer, then add a few capfuls of shampoo (you can add some water too if you want to make it runnier), then hang your head over the sink and lather it in quickly. You'll want to watch your hair to see how fast it is developing. You might only need 5 minutes or you might want 15. Just keep an eye on it! I used a mix if T18, T27, and the cooling violet 050 on freshly bleached level 8-9ish hair and it toned beautifully. I later switched to using the permanent gel with a low developer as I found it easier to apply to roots only and the colour lasts longer. But if an all-over quick toning job is what your after, this is it.member-b7e4b

Have been dying my grey roots every 3-4 weeks for about 10 years now and nice n easy in 6N (half a box) had been my drug of choice up to now. Few formula changes later and am ready to try something different. I like that I can easily measure out what I need to use as both are liquid and mixed in a 1:1 ratio. I love that there is no overpowering odour striking as soon as mixing happens although slightly unnerving that this mixes into a plastic-like gel with no other odour?(Not sure how natural it is?) It is odd but you do get used to it, just don’t get lulled into a false sense of security and make sure you take usual precautions to clean up any spillages etc as it does stain quickly as with any other dyes. Colour-wise is about equivalent to nice n easy one and covers grey well but does seem to fade quite quickly so have just started adding a couple of capfuls of 5N to half bottle 6N when applying to roots then rest of 6N for last 5 mins on rest of hair. Bought few boxes in a recent deal so got really good price – making it more on par with other hair dyes.DancingDonnaDee

This is a lovely hair colouring product: easy to use and great colour results. The smell is, not unpleasant, just different. My only criticism would be that using it on my level 7/8 hair, I used 8A, there isnt enough ash in it to counteract the orange undertone that kicks up when you lighten in that mid blonde range, so it looks a bit warmer than I would have liked. Toning shampoo (blue) helps. It will probably get cooler on my second use when I retouch my roots. It looked lovely on the lighter parts of my hair though so my advice would be to use it if your hair is lighter than a level 8, but be prepared for your colour to be warmer than ash if its darker. The hair mask thats included has a, again not unpleasant, smell to it thats different, but gives lovely, shiny results. I will be using this colour product again and would recommend it.aunty_deedee

This hair colour does a great job of covering my VERY stubborn greys. And keeping them covered for a good 6 weeks. I tried a couple of others during the pandemic and once I tried this, I never went back. When salons opened, the stylist was actually pretty impressed by how healthy my hair and how “soft” the colour looked. Definitely use the quinoa mask that comes with it. And don’t scrimp on the conditioner and/or leave in conditioner and your hair will look fab!TORONTOMOM

Really impressed with this. I bought 7 Dark Blonde after a particularly bad 'balayage' job (mostly awful white/yellow highlights) and the colour has come out exactly as it's shown on the box. I still had my natural light brown roots and this has blended really well after being on for 20 minutes. It's obviously not the colour I wanted when I set out trying to be lighter with the initial balayage attempt, but it has rescued my hair from that disaster, and at least I can leave the house again without a hat! It's in no way very dark, and as it's a semi dye it will fade and the lighter colours will come through again a bit more in time. If you're despairing about a terrible blonde dye job and want to get back to a dark blonde/lighter brown then this is for you. I did use a purple shampoo on my hair a few days before I used the dye, although I'm not sure how much difference it made to this outcome. This dye seems to have redder tones to it after application which might freak you out initially, but it settles and blends. It does give good coverage, and the blonde comes through with subtle tones, so don't use it if you want to still be mainly a light blonde colour, you will most likely be the colour on the box. If you're looking for something to just tone down yellow brassiness then I don't think this will be for you, as I think it will initially cover your blonde. As ever, it's good to do a patch test if you're not sure you'll like the final results.Anna

I have been using this brand haircolor for years, trying different shades. I recently went through chemo therapy and lost all my hair. Since it’s grown back in its come in with a lot of grey. I have naturally medium brown hair. It is in excellent condition and thought I would color it with this new formula. So many reviews state the new formula is not as good as the old, I love the new formula. No burning on application, no hot roots, more even coverage. Many reviews also stated that the sheets are much darker than reflected on the box. For this reason I purchased suede light brown. It is so dark! Thankfully I don’t mind dark hair on myself. This is the only negative. My hair feels so soft and fluffy. And it was great at covering my greys! I will definitely purchase again. I have included photos of my natural hair and after I applied the hair color.FanGirlTG

I used to color my hair with Clairol Natural Instincts about 10 years ago and never had an issue. With a special event coming up I decided to freshen my hair up with some color. Upon reading the instructions it seemed as if the product had improved since I last used it. I bought two packages, but one bottle covered my shoulder-length hair just fine. However, after applying and rinsing out the product as instructed, I noticed that my hair didn't feel very good. Back in the day it used to leave my hair super silky and soft, like a model in a shampoo commercial. But the real horror happened after I dried my hair and realized that the color I got was NOT the color on the box! I selected #4 dark brown to get a Hersheys dark chocolate color. Instead my hair came out looking like kona coffee grounds in water (aka, almost black). It looks completely unnatural and now I'm trying to desperately get it to wash out early. (In the shower for the first wash since coloring, my hair felt like even more of a bird's nest than when I rinsed the dye out. Bleh!) I have now sworn off hair dye for the rest of my life. Hopefully by the time I get to the special event this weekend some of it will have washed out.Amanda

Absolutely horrible. I usually use raspberry jam color but went with this and it TURNED MY HAIR RED!! NOT PURPLE OR “VIOLET” RED!!! BRIGHT RED ROOTS AND RED THROUGH OUT. I honestly want my money back. I’m so disappointed and disgusted right now. And I’m so mad I have to waste more money to maybe correct it. Probably going to go to a different brand honestly this made my hair look absolutely horrible and I have something I have to do tomorrow with my hair looking like this.Molly R

My daughter and I both have brown hair- 2 different shades. She wanted some blue chunks in her hair and I tried to do an area too and it did not work for either one of us. We weren’t doing our whole head, so had lots of product and made sure it was on super thick. We definitely needed to bleach our hair before using this. Very disappointing to be mislead by the packaging showing what it will look like on dark hair and also stating it will work on different shades of brown hair. We basically threw our money in the trash and wasted our time as well!Gdesser

My mostly almost white hair had gotten dull and mousey gray from products used to fight the ends turning yellow. And yes, I have tried a hundred different purple shampoos. Even my hairdresser did not get the results I wanted. The color just kept getting darker. I was afraid to try to lighten my hair myself but this kit lighten my hair and restored it to a nice even tone that is healthy and shiny with no yellow ends.melanie

I was born with blonde hair. But into my 20's I had to start colouring it to brighten it up. And as I aged, I had to keep changing the colour I was using….but always in the "ash blonde" colour range. Now, I am 78 and need to go lighter to blend with my almost white hair. The trick to beautiful blonde hair is to prevent brassiness. So, I have been using a purple shampoo and conditioner for years. The great thing about this hair colour is the box contains a purple condition. It is the best purple conditioner I have ever used. It leaves my hair shiny and prevents any yellowing which is so important when you have grey or white hair. For the last 50 years, I have coloured my hair by myself, saving thousands of $$$. If you have a hairdresser you know well, ask her/him to go with you to the drugstore to select the right shade for you. And don't get stuck on one colour forever; you need to change as you age. BTW. The other reviewer did not select the right product for her daughter. She should have read the boxes or asked the consultant what she needed.Cariloo

This colour is just beautiful. I receive compliments from hairdressers on the colour of my hair after using this shade. I have not received this product free or as a promotion. I buy it at Shoppers Drugmart and use it about once a month. It covers grey completely and blends perfectly with the darker parts of my hair. I recommend it 100%.Cookie