Best Blue Hair Dye For Brown Hair (2025 Update)

This is the FIRST (and really ONLY)hair color that I've used that isn't entirely gone and faded in a couple weeks. The irony is that when it's time to move onto a different color or I want to change it up, I have no issues getting it out! I personally prefer the shade cotton candy (and it looks intimidating in the bottle as if it would be too bright, but it's not). I've used various colors via this line and I absolutely love them all, I pass several stores with non traditional colors to get to the one who carries Adore (and come here when they're inaccessible).jakeisia.w

Okay so I usually don't do anything to my head unless it's getting done at my favorite salon girl but with quarantine I decided to take a leap of faith my god this product did not disappoint at all! It was super adorable pretty sure I paid under $7 for this tiny bottle. Yes the bottle may look tiny but it did not disappoint! It was soo pigmented better than the maniac crap that washes out almost immediately! This has had such a beautiful vibrant pink color for over a month with multiple washes! Only thing it does stain when applying!!! So make sure to cover your walls and sinks. Other than that the gel like substance is amazing!kelly.m

Heyyyyy… let me start by saying this dye works miracles. I had burgundy hair and I tried a specific brand of blue dye that turned my hair into a rainbow Couple weeks after I bought and adore red semi permanent dye and decided to try it in my rainbow hair. I was a bit pessimistic because the first one was a failure and I wasn’t bleaching it or anything just apply red dye Let me sayyyy!!! The result blew my mind… all my hair was bright red and beautiful. It was just even with color vibrant and everybody liked it. It didn’t stain my hair line because I used Vaseline but the results really shook mekelia.s

I personally think this dye is great, but I can think of another brand that has more staying power and is cheaper, so for that reason I can only give this 4 stars. The tone of this pink is unique to pinks I have bought previously and I think that's great when wanting some dimension! The texture is hard to describe but not its really creamy or gel like. And I think it smells like peppercorn, which doesn't bother me. I find a tube of this goes a really long way too, which is fantastic! The staying power is pretty average for your vivid pinks. Its rare for them to last too long. But I touch mine up every few washes around the roots and let the rest fade to a pastel, so its no big deal.dominique.f

I recently tried this product for the first time and I think it’s now one of my favorites! I’ve gotten TONS of compliments since I used Blue Ruin and I’ve used them all, over the years. Warning: stuff is Pravana Vivids level of stainage. RIP to a couple of ratty old towels, lol. My hair is between a level 2-3 with grays and I bleach and then highlight it to level 7-8. Pro tip is that I mix this product with a little conditioner and Olaplex 3 and then leave it in my hair for 2 hours. It really saves it from being fried. I have a feeling I’ll be using that combo for a while.lisa.b

I tried to manage my expectations a little with this product, as it’s recommended for light blonde or pre-lightened hair but mine was a balayage with dark blonde/light brown. Turns out it defied my expectations and still came out as a super vibrant red! My hair is chest length and the tube had just about enough to cover nearly my whole head (my roots are dark so I avoided those) with a small amount of conditioner mixed in to stretch it a bit further. I’m now on wash 3 or 4 and I’m surprised by how much colour is still in my hair! The vibrancy has been toned down but it’s definitely still red and I expect it will be for a while yet.Nicole

As someone who dyes their hair quite frequently, Manic Panic is always my go-to dye brand. So far, I have used Ultra Violet, Vampire Red (the color shown here), and Hot Hot pink. As a semi-permanent dye, it washes out quicker than permanent dyes typically do, but re-applying it when needed is super easy. Purple and pink for instance, tends to wash out quicker than red in my experience. After a week or two of washing hair daily, the purple and pink are almost completely gone. Vampire Red has seemed to last longer, however, and even after several weeks my hair is still tinted a slight pinkish-orange color unlike the other colors which leave no evidence of ever being dyed after a few weeks. To make the color last longer, I like to wash my hair and then put a shower cap on for the rest of the duration so that the water doesn't hit it the entire time, which seems to do wonders for keeping it vibrant for a little while longer. All of Manic Panics colors are super vibrant and I love that they do not have ammonia or some of the other damaging chemicals that most other dyes have. I would definitely recommend this brand for anyone who is interested in trying out a funky new do.BulldogLover

I use to love manic panic hair dye and have dyed my hair so many times with their products. However this product dyes everything it touches and I've spent many hours removing everything it has stained in the bathroom. It has unfortunately stained my entire shower as well as my skin. It's been over a week since I've dyed my hair and the dye is still bleeding on everything. I am now researching how to remove hair dye and booking myself in to the salon to remove the colour. Unfortunately due to this terrible experience I am reluctant to buy Manic Panic again. I'm aware that Manic Panic tends to bleed more than other dyes but from using their products for almost a year, I've never experienced anything like this.Charlie_09

This was the very first time I tried manic panic of any kind, and as far as the company and product itself goes, I'm definitely going to get more! Unfortunately, however, I wish they'd properly advertise how the colors will show up on brown hair. This color shows up completely green (dark green) on my hair (which is normally identical to the dark hair on the chart). Despite what I expected, the green was more than fine by me, so I added some more to my hair. If this were the only problem, I would have left 4 stars. The nice, dark, almost metallic green color left behind only lasted about 3 days afterwards. 3 days and two washes later it was virtually all gone. I know they advise bleaching to get the best color, but if they know it won't work well on darker hair, then maybe they should stop advertising it for darker hair, or at least add honest photos of how it'll actually look rather than just photoshopping a blue layer over brown hair. If I got a different color better suited for my natural hair color, there's no doubt in my mind I would leave a 5 star review for that. The product itself was very easy, left my hair soft and undamaged, and surprisingly didn't stain as badly as I expected. So bottom line, yes, I would recommend, but ONLY if your hair is light. Anything darker than dirty blonde- stay away! (Unless, of course, you're looking for green!)Greenie

For a back story I am a natural sandy brown and my hair is in a mohawk currently. So I purchased the iroiro neon blue and first I did a bleach kit as I mention darker natural hair as I wanted to get the full effects of the neon. So bleached first then onto the color. I applied the color and left it on for 45 minutes so that i would get the bright vibrant blue i wanted. 45 minutes later i wash dye out under cold water as warm will fade it, didnt want that. However I have been dying hair for 20+years so I'm experienced and know what I'm doing. I am almost a week out and I literally look like I used one of the 1q 0 washes dye because I havent washed it yet but it looks as if I've pretty much combed it right out. This is by far the worst hairdye I have ever used. I've used numerous brands and numerous different colors and I will never purchase this brand again. I would not recommend it as it does not do what it stands behind. Worst product ever.lyndi.t

Ive used multiple Iroiro colors by now (Plum, Pink, Yellow, and one of the blue colors) and I love them. The smell is FANTASTIC, my hair feels great, and the price is worth it. The pouches are so convenient and much easier than having to shake the last bits of dye in a squeeze bottle (aka Arctic Fox). Also the colors, especially pink, last a good while and fade nicely. I just used a mix of plum, pink and yellow on dyed brown hair for a nice color tiny and it looks beautiful in the sun. Definitely recommend. Also cruelty free and thats always important!rebekah.a

This product worked wonderfully. I used L’Oreal colorista for brunettes to make a conditioner to put on my hair first. This is a true burgundy plum on medium brunettes. It came out so red I was impressed. Not that messy imo. My only regret is that this color looks better when I’m pale in winter. Can’t wait to tone it with a true violet. So far Amika violet toning drops are helping make it a bit less extreme. Great color payoff, environmentally friendly packaging, minimal damage. I did not put conditioner underneath to open my cuticle for scalp oil. Great technique for oily scalps. Love. Bought this from Sally’s it was affordable. Easy to stretch too.sheri .h

Box Dye is usually a hit or miss for me, but this dye honestly is one of the better ones I’ve tried. The dye itself did not smell bad and the steps were simple enough for anyone.to understand. It didn’t stain which is a huge bonus. It didn’t completely color my hair evenly, but that’s more due to my hair already being different shades/colors. The color turned out more vibant than I expected. A week later, the color has faded a little but that’s usually what happens to me with hair dyes. However, The color still looks pretty (especially in the sun). I will consider this brand in the future when dyeing my hair. Do I recommend? Yes. Some box dyes hate my hair but if this works well on my hair, there’s a good chance it will work well on yours too. I think it’s at-least worth a try. ☺️ I posted a reel of the whole hair dyeing process on my IG @x.denisaw if you are interested in seeing more!denisa.w

I’ve dyed my hair at least a dozen times, but it’s been a while. I used Féria’s Coral Pink in March without issue, so I thought blue hair sounded fun and picked up Féria’s M10 Cosmic Azure. I’m not going to knock off any stars for the dye being more dark blueberry on my hair, rather than the more purple blue on the box, because I had previous dye on my hair. But I will dock it all the points for the terrible formula. It came with a scent ampoule, but that didn’t help. The dye made my eyes water profusely and my husband even commented on it. The dye dripped everywhere in my shower. I was able to clean the tile with bleach and CLR Mold and Mildew, but some of the grout is still blue. While it was incredibly drippy, it didn’t penetrate hair well at all. I used almost the entire bottle of dye, rubbing it into my hair for 10-15 minutes, then waited another 10-15 while I cleaned blue hair dye out of the shower, and I still have areas where my hair is still brown/coral pink. I would repeatedly work the dye into my hair and could see it wasn’t penetrating like you’d expect the dye formula to do. I do NOT recommend this dye and am now thinking about a nice, boring dark brown next, maybe not from Féria’s line.dia.s

I’ve been using this brand’s dye starting from their R48 to V38 (this dye) and it’s been maybe a year or so? When I used the R48 color it was more red and that was the first time trying out a maroonish-plum color and I immediately became addicted. It lasted a good few months and would’ve lasted probably more if I didn’t get impatient and dye it again lmao my hair dye addiction got out of hand. I’ll say the more often you dye your hair a red-purple color the faster it’ll wash out. I know nothing is permanent but for me this washed out a bit faster than I imagined for a permanent hair dye. That’s okay tho because I dye my hair rather often and it’s fun. When I dye my hair with this dye it fades into an auburn, reddish orange color and my natural hair is dark brown. You may have to retouch up your roots once every month and a half or so because that’s the fastest thing to wash out. When dying your hair with this it smells super strong like chemicals and can make your nose and even your eyes burn if the fumes get too close to your face? And it takes a while to wash out but the shampoo smells super good that it comes with and the color always comes out nice and vibrant. 🙂 I’ll be buying it again probably since it’s sold in all stores near me but if I used another brand like arctic fox or something I’m sure I could get similar results.wee

I purchased Insert Color Here because my elementary age children wanted to dye their hair. I didn't want to use something that would be permanent or really damaging. One has dirty blonde hair and the other medium brown hair, so I wasn't sure how well it would work. The Amethyst Insert Color Here took to their hair very well. My dirty blonde son ended up with a very bright almost "anime" purple hair. My medium brown son came out with a plum color. Both looked really nice. Their hair after dyeing was soft, and there wasn't any awful odors while dyeing. The color faded quicker from my son's medium brown hair than the dirty blonde, but it still still lasted a month and half. My son's dirty blonde hair first faded into an interesting silver color which he also enjoyed, that lingered until about two-ish months out. Now! As much as I have high praises for this stuff, I also purchased the Ruby and Emerald and my kids want to try those colors. However, we are now 4 months since dyeing their hair and my tub still has a purple hue. Despite scrubbing, allowing super hot water to just sit (which lifted the color more than anything), bleach and other chemicals (not at the same time!). So, I am hesitant to use the other colors because I don't know how to not stain my tub again.DazedFlamingo

I love having blue hair so I was really excited to get my hands and hair on this. my only downside is that it does turn my natural honey coloured roots near black, and the scent isnt…amazing. (it is a bit chemically, in comparison to the "typical" semiperm colour super sweet smell) BUT the colour is absolutely beautiful and vibrant and multi dimensional! It does fade to a more greenish tint but that's fine with me. i mixed grumpy bear and royal sapphire and I love it! (in the video I have it faded to fresh with a magical miya in cobalt, the photo is my "natural" pony!(: )Julianne R.

I’ve been wanting to dye my hair red for years but never followed through with it. But, when I came across this product, I thought “why not?”. I had a balayage prior to the pandemic so still had blonde in my hair & applying this color turned out amazing! It looked beautiful in all kinds of lighting too. I received so many compliments! Just as mentioned, it will wash out after quite a bit of showers! Even as it’s fading away, still loving the color. It was also super easy to apply as it comes with instructions. After application, it left my hair super soft because it works as a conditioner! Try it out if you’ve been thinking about it, def worth it 👍🏻Zenia R.

Originally when I picked the color off the lime crime website it looked more like a tan neutral almost with subtle hints of peach close to nude color, and then when it arrived and the I swatched it – it was so far from what it looked like on the website? Hence why I usually don’t like purchasing make up mostly “lipsticks” online. However, I was extremely surprised how beautiful it was with little to no make up on and just very light mascara and lashes and how beautiful it went with my pale skin it wasn’t too dark and it wasn’t too late it’s the perfect shade for any occasion. I wouldn’t say it’s a nude color, I guess it could be placed in the nude category but I’ve found it had more hues of browns grays purples almost like a very dry it out purple with subtle and when I say subtle I mean very subtle hints of pinks and peaches and just all sorts of colors that I can’t quite point my finger on may be a little bit of a gray but mix those all together and you get this beautiful cashmere color that goes on smooth! I love that it’s a liquid lipstick aka VELVETINE matte (so I know it won’t be coming off on my teeth, clothes, drinks or even when I’m eating greasy foods – THIS HAS STAYED PUT!) I’ll even go as far as saying it lasted one very long passionate date night with my husband 🙊🙈😂 (insert blushing emoji here)  This was actually my second time purchasing this shade, and I would definitely purchase it again and again! Limecrime has great sales from time to time so make sure to look out for that! I think they’ve rebranded their website at showing the exact color on different skin tones and even have multiple lips pictured so you have a better idea how it will look, from when it was just the same pair of lips that was always pictured in every shade! I recommend any of limecrime’s liquid velvetines as they are soft on the lips and go on very smoothly.chantal .v

I would NEVER recommend this dye to anyone. It only gets a star because it smelled nice. I got Sea Witch and it has dyed every surface my hair touches that color if the strand is wet. As soon as any water hits my hair, the color just starts running everywhere. I just put a little gel in my hair so I could braid it and my scalp has turned green again and so are my hands. My hair has been falling out more than usual after using this dye and all my towels, pillow cases, every surface in my bathroom, the sink at work, they are all covered in little hair strands that turn the counter top green. It’s infuriating. I get that washing your hair means color will come out, but I’ve NEVER had any other brand wash out like this or turn every surface it touches that color. I will never be buying it again and I’m probably going to take this color out of my hair soon. I’ve dealt with this for almost 2 weeks and it’s only getting worse. I would not recommend this dye to ANYONE And to put my review up, I have to choose if the product is fair, good, or great and it’s none of those thingsAngie24

I love this brand so much. I’ve used maybe five of their colors, but the jello and chocolate Cherry are my absolute favorite ones. First off, the color penetration is excellent. If anyone out there is looking for tips, try rinsing your hair with cool water every time you wash it. Keeps the color longer and stays vibrant. The smell is a plus!!! And the price isn’t bad considering you’re getting over two more ounces of color compared to Manic Panic. I’ve been doing my hair funky colors for about twenty years now, I’ve tried literally every brand out there. I even put myself through beauty school and experimented with top notch dye, yet I still come back to this brand. I love it! I’ve got jello and cherry in my hair but I’m looking forward to trying Mochi soon, I’m excited about the grey/purple/bluish look it has. My rule of thumb is go darker and enjoy the fading process. Lucky for me, this brand produces product that keeps giving! Every fade maintains beautiful hues. And the conditioning aspect of the dye is a major plusEmerjessy

My seven year old really wanted to color her hair but she is too young. So I found this and was like it sounds great! Washes out in one wash and is a simple spray. Well she looks super cute with the pink in her hair, however she also looked like a pink smurf! It got all over her face, neck, clothes and anything she laid on or touched with her hair! I ca!d home from work and we washed it out in 2 shampoo washes she was extremely upset but understood why. Plus in spraying her hair it got all over my gloves and not in a good way. I wouldn't recommend this product to anyone!Nic

Just used this product yesterday, so I can't speak to how long it will last, but I've seen many negative reviews about it not coming out – I hope they're right! I was hoping for a dramatic change, but since I have medium-dark brown hair, I didn't get my hopes up too much. My hair is long-ish, so normally, it takes 3 boxes of dye, but one box of this one did the trick, which was a pleasant surprise. After applying and keeping it on for about 35-40 minutes (box recommends 30, but I was worried it wouldn't take), I washed it out. I couldn't see any difference in my wet hair at first and I was sure the only thing that ended up dyed was my scalp… However, after it dried, it looked AMAZING. It has this really cool effect where it can look totally different based on how the light hits it. It ranges from a natural dark brown with a hint of red in normal indoor lighting, to a deep and vibrant red/purple in the sunlight. Plus, my hair felt great after using it! I am very happy with this product. However, I absolutely would NOT recommend it for kids or someone who just wants a "one day" thing… semi-permanent is still not temporary!Karina

I'm not quite sure how other people are using this dye with light hair, but I have natural white/platinum hair and these colorista dyes are great. I use them on clean DRY hair that's washed at least a day previously with no conditioner as conditioner forms a barrier for dye absorption, and dry hair I find absorbs better than wet. I use a dye brush and often blend different colours for slight multi tonal effect and leave for at least 30 mins with a bag over hair. The colour is always great and lasts for weeks and leaves hair lovely and conditioned. The colour fades the more it's washed and I don't use conditioner when washing either as that fades the dye quicker. Using straighteners seals the colour in more too. And that's how my colour takes really well and lasts. I've noticed these dyes are getting a little harder to get hold of so i'm hoping L'Oreal isn't phasing them out.Tina54

This product really works and I was pleasantly surprised. The colors are vibrant and if you had your hair bleached prior to using this expect amazing results. Plus it smells great! The only reason I give it 4 stars instead of 5 is the clean up afterwards. Prepare to have your tub stained and lots of cleaning. I think Overtone should send cleaning tips to their customers to make things easier, especially to newbies like myself. Here are some of my own that worked for me: As soon as you're finished washing your hair, pour dish washing soap all over the stained area RIGHT AWAY. If you wait too long, the stains get harder to remove. Leave the soap there for about 5 minutes and then scrub scrub scrub. This should remove most of the stains. If that doesn't fully work, spray the area with some bleach. Hope this helps!!! 🙂Stephanie S.

My daughter and I asked “if now isn’t the time for blue hair, when is?” So, on dry, clean hair we used Blue for Brown on my naturally medium brown hair and her medium brownish-red hair. My initial color was really beautiful….a deep dark navy. Hers was closer to black (because of her pre-existing red tones). My blue lasted about 3 days before turning more black, then an ashy dark brown….all within a week. My daughter’s color was changed after one swim and any hint of blue was instantly just an ashy…yet her scalp remained stubbornly blue. The thing that bothered me most was how it effected my scalp, which felt dry and irritated after rinsing (I did to a patch test prior without problem) I ended up washing my hair that evening to relieve some of the irritation and get the blue color off my scalp. I also had very noticeable hair shedding afterward….definitely more than is my norm. I have used Golden Brown in the past without this issue. I will not be using the Blue for Brown again for fear of losing too much hair. Word of caution…..use it for streaks or ends but I wouldn’t recommend it for the entire head/roots.Andrea P.

These colors look so awesome, and the idea is great: easy, fun hair color that's not harmful to your hair. But the reality is less than stellar. The gloves were really large and loose on my petite hands, so it was hard to work with the gloopy dye without getting errant bits of it all around me–on the table, on skin, etc. (When you first try to wipe it off your skin, it stains. The whole time I was waiting for the color to set, I was scrubbing the tar off of my ears, neck, face, worried I'd have these ugly splotchy stains on my skin for a while. Most of it did come off in the shower, so I was panicking needlessly. It would've been nice if the instructions gave more tips on application/use.) The blue for brown hair turned out very purple, which is still fun, just not the blue I was hoping for. But the color came off onto a visor after a run on day 2. It rubbed off onto my pillowcase. I had to find a dark towel to use after showers because we usually keep white towel in the bathroom. The color lasted not quite a full week. (Granted, it's August. In Texas. We sweat a lot and shower a lot.) The fun of having a color for a week has to be weighed against the hassle of cleaning up all the towels, the slight stain I left on my table, the combs and other items used that week. Do people really do this treatment WEEKLY to keep up the color??? If you want a fun funky color that lasts without so much maintenance and upkeep, I recommend just dying it. But if you just want to try something for fun for a brief period of time, this will do the trick. Just be prepared for the mess.Wondermom

I received this package as a complimentary product from sally beauty x zotos professional x influenster. I had a natural light brown hair. Out of all the colors I chose intense red. Kept it for just merely 20 minutes rinsed it off. It gave me a beautiful color. Upon checking at its price it is one of the most affordable brand. This color has given an extra shine to my hair and my hair looks healthy. I am absolutely in love with this hair color. Very easy to use. I would recommend it to any and everyone looking for a change. Would also recommend to people who are hesitant to use color in their hair thinking they might ruin their looks if applied on their own. Don't worry life is short add some color in your life.[brand:zotos-professional] [brand:sally-beauty-supply][brand:influenster]pramila.u

I received these products for free from Influenster and Zotos Professional in exchange for my honest review. My #complementary #ABStarterKitVoxBox from @zotosprofessional arrived and I was so excited to get creative and color my hair. It was super simple to apply and let me tell you it smells so good! It contains biotin which I love to use to keep my hair healthy. I did notice my hair was a bit dry and frizzy after. The shampoo and conditioner are included as well as a color remover pad. Overall I loved the result and would recommend to friends and family.roban.l

I picked this colour probably about 6 to 12 months ago. Wasn't sure about it at first. I have dark brown hair naturally. I usually dye it a chestnut colour. So this is a bit different than what I usually dye my hair with. But people have been complimenting how they love the colour my hair, so I kept it this colour since then, and I absolutely love it. It is my favorite colour for my hair. I really hope they don't discontinue this colour, as this will probably be my lifetime hair colour lol….. Although I'm having troubles finding it in stores right now, so it's making me a little worried that is just a limited time. And if that's the case, I don't know what to do for my hair colour. Go back to my chestnut colours. I do recommend this color and product. Love how it feels in my hair. My hair soft and the colour is very vibrant. It lasts long time. I do wash my hair with cool to cold water though. It helps keep the red bright longer. One thing though, it does continue to run every time you wash your hair so when your hair is wet it will stain your towels, or your shirts, or bed, or pillows. But I guess that's part of dying your hair red as it will always have the colour run. Does a great job at covering up the grey hair. Please keep this colour!!SPARKLES

This is the first time I have ever dyed my hair, I’ve had naturally red curly hair all my life but wanted to change it up a bit. I’ve always wanted to dye my hair burgundy so I got shade BR2 passion fruit. I will say it is such a pretty color but it isn’t exactly like the picture on the box. I’m sure that’s to be expected especially since I already have natural red hair. The color turned my red hair into a darker color with purple undertones, there’s definitely a noticeable difference which is what I was looking for. The reason for 3 stars is because this hair dye smells absolutely HORRIBLE. The whole time I was applying it to my hair my eyes were watering as well as my nose burning. It felt like I had inhaled a ton of chemicals, even almost 10 hours later It still feels as if I’d inhaled chemicals. Unfortunately I won’t be repurchasing due to this reason because I will not put myself through that again!sarah199

This was my first time dying my hair at home. I have medium brown hair and when longer it has natural highlights. Since I wear it short, the darker colors clash with the gray, so I got this since the box matched my natural color. It definitely covered all gray and was easy to apply (I used bowl and brush instead of squeeze bottle). However, it came out as a copper color highlighting my hair, not simple ash brown. I like the color, though! But it’s just not what was on the box. The other nice thing about this color compared to colors I’ve had at salons is it didn’t irritate my skin at all. I have very sensitive skin, and this didn’t sting or burn, like I’ve had from salons. Also a plus is the after color conditioner. It leaves your hair SOO soft and smooth. I’m continuing to use it about twice a week to keep my hair smooth since the small bottle lasts a while on short hair.LucasA

I didn't approve or ask for this shade! I got starry black. I'm a natural blonde. In order for me to achieve black hair that doesn't turn green after the 1st wash,I would have to do a filler color first like a medium brown. I don't want to put all those chemicals on my hair. Plus I don't want black hair! I DID NOT USE THIS! I have used feria in the past though, I have used their bleaching kit and their auburn, red and black cherry shades. It is the only box dye I will use. It not only has an essential oil you add to it for a better smell but it also helps the hair feel softer and more hydrated as well as look shiny and healthy, well as healthy as dyed hair can look. For a box dye it's not bad. If I had gotten a color I approved of I totally would have used it! My daughter has medium golden brown hair and has been debating allowing me to use this on her. I will update with photos if that happens.julie.h

Pleasantly surprised with how well this lightened my hair! I had a little accident with a light brown color that left my hair dark brown! I'm talking reallyI'm talking really dark! So I tried another product to lighten it up a little bit which turned it into an orange color! So I picked this up just to give it a shot and see what I thought about it hoping that it might lighten the decade or two and I'm really happy with the results. I did do a toner on it as well Just to make sure there was no brassiness. Will definitely buy this again!sasha.a

Smells amazing and is easy to apply. Unfortunately that's where the good in my review ends. I bought the Magic Salem and pastel Iris colors and honestly? I wasn't impressed. They don't last (pastel Iris has only lasted one wash, Magic Salem – which was quoted to last 3 weeks – only lasted 3.) Not to mention, Magic Salem is their purple, but it came out blue rather than purple. And to make matters worse, the dyes faded super poorly? It looked awful.

Not worth the price, definitely won't be buying it again.Kieran Thompson (LostMagic)

I love Lunar Tides. The salon I go to for my highlights use this product. I also purchase this as a consumer for at home use in between salon visits. The dyes are super vibrant. A big plus is that Lunar Tides are vegan and cruelty free. I like mixing colors to make different shades. These are semi-permanent so they will wash out. I recommend washing your hair with cold water and use Watercolor Shampoo for whatever color your hair is. Lunar Tides ships their product relatively fast too and normally include a discount on next purchase.racheal.w

I bought 4 dyes from Lunar Tides: Juniper Green, Aurora Green, Pastel Iris, and their toner. the toner worked great, I loved it! however the dyes are absolutely terrible. I read so many reviews before buying from them and the only “bad” thing I could find was that it was runny and messy. the hair dye I received is almost a gel consistency, not runny at all. my hair was platinum blonde before I dyed it with juniper green. it is very dark in the container, but bright green on the hair; this was my first red flag. I kept hoping it would be darker when I washed it out but obviously it was lighter. my hair was joker green. I figured this was my fault for toning my hair and thought maybe that could be the issue. however, I also dyed part of my hair with the Pastel Iris. in the container, it looks like a darker purple (the shade you think of when I say purple) so I assumed it would be darker than I expected; it was not. it went on the hair very light, looked very similar to the toner. after I rinsed it out (with cold water as you should) the color was BARELY there. it looked like I left toner on for a little too long. again, I figured this was my fault for ordering a pastel dye. HOWEVER, I just washed my hair for the first time since dying it (it has been exactly ONE week) and the color is completely gone. the part that was dyed purple has absolutely no color in it. this was after ONE WASH. there is absolutely no reason for my hair to be blonde right now. I had to purchase a completely different dye to cover up the horrid snot green and now I have to re-dye the part that is purple EVERY TIME I want to wash my hair??? an absolute waste of money and time. should not be sold as semi-permanentzoe hintze

Loved the name and the colour! Was all for it! the colour was absolutely beautiful in the beginning, but be aware!! Your skin and nails will be stained for days/ weeks to come every time you wash your hair. I had to use gloves, each time I washed my hair, or else I would look like princess Fiona. Lol . Even just scratching my head, or washing in the shower, by back and neck was stained. I only wash my hair about twice a week, but it still faded so quickly, after about 2 weeks blond was showing through on top, and I just didn't want to go through the staining process again, so used shampoo and baking soda, to fade it out quicker. Will never do that again.Gothicrose

I applied this color to very very light blonde hair (bleached — see starter photo). I left it on for maybe 40 minutes and washed it out with warm water and applied a color sealing conditioner. The color washed away immediately — but it did tone my hair and make it very light! This was kind of pretty on its own. I tried again after a couple of days and this time I left the color on for about 4 hours. I applied it and put a bag on my head and just went about my day in my house. After washing it out with COLD water and applying the conditioner the color turned out beautifully! Not sure how it will work out with longevity but I love it!ambirbler

I received this product and was eager to trial it. There’s nothing quite like a colour touch up to make you feel a little more refreshed and energised! The product was super easy to use and everything needed was contained in one compact box. I followed the directions with ease and all progressed to plan. The end result was reasonably true to the desired colour although my hair did end up more orange than I had anticipated. I accept this can happen with hair colours because there are so many factors that contribute to the end result. The hair colour did address my primary concern – covering the dreaded greys! The smell was not offensive as can happen with some brands and I liked the fuss free application process. A major benefit is the convenience of doing this at home at a time that suits me and a cost that is budget friendly! I have had my colour now for a week and the colour at this stage is still looking fresh with great coverage. I would suggest that anyone with thick hair or very long hair should invest in two packets and not chance a dye disaster!! I have long hair but it is very thin so one packet for me was sufficient. Overall – I will be using this product again!Elle B.

I received this hair dye to trial as part of the Beauty Review Crew. I have used this brand of hair dye a few times over the past couple years. In particular, I have used the shade 'Darkest brown' which is the same shade I'm trialing today. The shade has always been is a lovely vibrant colour and the colour result is similar to my natural hair colour. The dye promises to 100% grey hair coverage and it lives up to its promise. Preparing the dye for application is nice and easy. After applying the gloves that are included in the packaging, you pour the colour formula into the bottle of developer before placing the lid back on and shaking the bottle until completely mixed. It's that easy! Then starting at the roots, you evenly apply the dye. The dye goes on smoothly and, surprisingly, the dye scent isn't as strong as other brands. Other brands tend to have a strong chemical smell which makes my eyes water and nose tingle when breathing it in. Clairol have done a great job at producing a hair product with a low scent. One of the best things about Clairol's nice n' easy hair dyes is the short processing times. Unlike other brands that have a processing time of upwards to an hour to reach your desired shade, these dye have an average processing time of just 25 minutes. The short processing time means you can dye your hair during your lunch break, before a night out, or before a date, without it taking up too much of your time. The rinsing process is also quite a smooth and easy process. After applying some warm water, give your hear/head a little massage and then rinse until the water runs clear from all the dye. It normally takes around two minutes for the water to run clear. Then using the conditioning Clairol conditioning treatment that comes with the hair dye, you apply from roots to tips and leave for a couple minutes before rinsing. The conditioning treatment has a lovely scent and is nice and thick. It's almost like applying a luxurious hair mask. It glides onto the hair smoothly and evenly. After rinsing the conditioning treatment you can instantly feel how hydrated you hair feels. Dying your hair often dehydrates it and your hair can feel a little worse for wear. Clairol's hair dyes are gentle on your hair and the conditioning treatment prevents damage and keeps your hair hydrated and feeling lovely. After towel-drying my hair, I blow-dried my hair until was dry. Looking in the mirror you could instantly see how vibrant and lovely the hair colour result was, and it looked and felt really healthy. I am always so very impressed with the results every time and I often get compliments from friends and family members. As my hair grows fairly quickly, I use this product every 2-3 months to help cover grey hairs. Despite dying my hair so regularly, my hair has remained healthy and manageable, and hasn't compromised my hair in any way. The only downside I can mention is that the dye stains your skin. Normally hair spray or acetone on a cotton ball or cotton pad helps remove hair dyes from skin but I found this dye to be lot stronger and barely budged from the skin. I also tried scrubbing with soap and dishwashing detergent but the dye only faded slightly. It took a few days of scubbing before the dye faded completely. The best thing of all about Clairol's Nice n' Easy hair dyes are they cost just $9 from your local supermarket. Sometimes, you can grab them on special for just $6! SIX BUCKS! Now that's what you call a bargain! Why pay $200+ t an expensive hairdresser when you can get almost the same results for just $9.Fallon G.

Staff Review by BC's Tamara I'm not going to lie – I have greys. Lots of them. But the Clairol Nice'n Easy Permanent Hair Dye did a mighty fine job of making them disappear! I have actually used this dye in the past, and can't recommend it enough. The range of colours on offer is wonderful as there is something there for everyone. I have dull brown hair, so usually opt for a warm shade to brighten my colour – I used the Medium Chestnut Brown 5RB. The instructions are clear and easy to follow and after spending 10 mins applying the product as thoroughly as I could, it took a simple 25 minutes to penetrate before washing it out and conditioning. The colour completely covered my greys (which was my main objective), but overall my hair looks so much healthier as it is shiny and the colour has more life to it. My favourite thing about this dye is that the colour brings out the natural highlights I have and it looks really natural. At $12.99 the Clairol Nice'n Easy is a bargain as it is a high quality product and I would recommend it!BC's Tamara C.

I have being dying my hair bright, vibrant red for just over five years now, and Arctic Fox has been part of my color maintenance routine since day one. Vibrant red hair is not easy to maintain and keep from fading quickly, which can very quickly do serious damage to your hair if your only using ammonia-based chemical dyes every time you need to refresh your color. Arctic Fox doesn't damage hair at all. In fact, it helps undue the damage caused by permanent dyes because it doesn't have any harsh chemicals that strip hair. Arctic Fox is actually GOOD for your hair and works just like a conditioner, not like a hair dye. I add Arctic Fox to my regular conditioner (sulfate free of course) so that every time I wash my hair I'm also keeping my red looking vibrant and even healthier every time. I always wash my hair using the coolest water I can tolerate and after I shampoo I apply my premixed bottle of 3/4 sulfate free conditioner, 1/4 Arctic Fox Wrath + a dollop of Violet Dream and let it sit on my hair secured on top of my with a claw clip while I finish the rest of my shower routine, just like I would do with a nourishing hair mask. Once my routine is done, I rinse out my hair thuroughly in cool water and towel dry it only so I get the most out of conditioning my hair, and viola! My looks, feels softer and healthier than before I washed it, plus my red still looks like it did the day I first day I dyed it. It's a win win. Not only does Artic Fox keep my red looking great, but it leaves my hair healthier every time also. Plus the custom colors you can create by mixing different different Arctic Fox colors together are endless! I was amazed at the color i got by mixing Purple AF + a touch of Aquamarine! It sounds crazy to mix aquamarine and deep purple together, but the color came out a multidimensional dark blue/purple-ish color that changes color depending on how the light hits it. It's my new favorite color! It does come out very dark, so I apply it (no conditioner added) to the bottom 1/3 of my hair and lightly pull the color upwards into my red to get a perfect blended fade from bright red to deep blue/purple. I get compliments on my hair every day and people always ask me how I keep my color looking so bright all the time. Arctic Fox, that's how! =)member-e56c4

I have virgin dirty blonde hair. I bought the shade Transylvania which is a pure black color. I applied it last night to my clean hair, no products or nothing in it and let it sit in foil for about 40 minutes. I didn't apply the dye to my whole head, I just wanted to add pieces here and there throughout my hair like I've done in the past. Upon rinsing my hair out with cold water and letting it dry I noticed how faded the black looks. In the shower the water ran blue. I know black dyes typically contain blue but this was like a vibrant blueish green. In artificial lighting the dye in my hair looks like a dark grey, but in the natural sunlight it looks like a greyish green which isn't very pretty at the moment. I'm going to give it one more go before I decide whether or not to return this. I usually LOVE arctic fox dyes and have never had issues before but this black dye really needs to be reformulated.Jen

I didn't approve or ask for this shade! I got starry black. I'm a natural blonde. In order for me to achieve black hair that doesn't turn green after the 1st wash,I would have to do a filler color first like a medium brown. I don't want to put all those chemicals on my hair. Plus I don't want black hair! I DID NOT USE THIS! I have used feria in the past though, I have used their bleaching kit and their auburn, red and black cherry shades. It is the only box dye I will use. It not only has an essential oil you add to it for a better smell but it also helps the hair feel softer and more hydrated as well as look shiny and healthy, well as healthy as dyed hair can look. For a box dye it's not bad. If I had gotten a color I approved of I totally would have used it! My daughter has medium golden brown hair and has been debating allowing me to use this on her. I will update with photos if that happens.julie.h

Ive used this brand of hair dye since the very first time I dyed my hair at age 15 and its always been my favorite. Ive tried other brands through out the years but nothing looks as intense or lasts as long as this brand does. The last year or so ive been using the power violets collection and they're so beautiful! I love how intense the color comes out and it doesnt strip my hair at all. Along with the products to dye your hair they also include a shampoo and conditioner which make my hair so super soft and shiny! I wish I could buy it in full size bottles but I dont think they make it. These dyes do have a strong scent you need to use them in well ventilated spaces. I usually have a fan going to help with air circulation. After using this dye I don't experience any bleeding of color on my skin or clothes. The color lasts for months on me before it really starts to fade. For reference I wash my hair once or twice a week. (But I shower more then that lol) I dye my hair around every 3-4 months. This is a great hair dye and I'll definitely continue to use it.katie.s

I truly love this Blue Curaçao (aka Intense Pure Indigo)! I have…had virgin hair that was strawberry blonde until I dyed it with Garnier Fructise Intense Fiery Red all over. I then decided I wanted some dark highlights. After hours of searching for the perfect color, I found the Blue Curaçao. I had washed my hair twice in the time it took to receive the blue (a total of 7 days). I sectioned the top and sides of my hair to do 4 strips/highlights of the blue. I then pulled the portion underneath (the portion near my neck) and colored all of that with the blue. I left it in for 25 minutes, rinsed it out with cool water until the water was no longer Blue, put on the Mask Treatment (D – included with the Garnier Fructise) and let that sit a couple minutes. I then rinsed it all, used a thermal protectant spray (Aussie Total Miracle) and blow dried my hair. The colors are beautiful together! My hair feels soft and is shiny. (Picture of me in the yellow shirt is my hair before coloring) Picture of me in purple tank top is my hair right after coloring it with the Intense Fiery Red (before I added the blue Curaçao)RettaB

I was prepared for this to do nothing to my hair since my hair is nearly black. What I wasn’t prepared for was the horrible difference between my roots and the rest of my hair. Any dye with a lifting (lightening) component will direct you to do your roots last, as the heat of your scalp will cause the dye in this area to process much faster than the rest of your hair. Since the directions specified to start at the roots, I was under the impression this was not something I had to worry about and I followed the directions. This was a mistake. As you can see from the pictures my hair looks like the box for the first inch of roots and then is almost completely unchanged. There isn’t even a gradual change, it just abruptly stops. To be clear, has it been barely noticeable all over, or the root color all over, I would have been happy. I have been dying my hair for 15 years and have never had this problem, because directions should (and usually do) account for the product behaving this way.Lana

This is literally the worst product I've ever used. Not only did it not work. It ruined my hair. It took my light brown unprocessed hair and turned the middle orange and the ends are now the color and consistency of a banana. I've been coloring my own hair for 25 years. My mother has been a cosmotologist for 40 years. I'm no novice when it comes to hair. I normally would never have bought bleach or color for that matter in box form but this was the only thing available to me so I thought i'd give it a shot how bad could it be. I never imagined in a million years that it would DESTROY my hair. I followed the directions on the box. I checked it at 20min it was still super orange at 20 min left it on 10min longer rinsed shampooed and conditioned all in cool water and my hair is literally orange yellow mush!!karebear24

will say that I don't know if I saw any healing benefits, but I've also upgraded my hair routine a lot recently so that could be why! But on to the color part… it's absolutely amazing. I bought 2 containers because of the BOGO sale, but also because I have hair that goes below my waist so I assumed I'd need that much due to experiences with other brands. Alas, I was wrong. I barely used 1/4 of one of the containers to do my whole head! To be fair, I have brown hair with a bleached streak that was a patchy purple because the last dye I used washed out in some parts but not others (plus a past split dye that caused one half of the ends of my hair to be a light brown while the other is darker), so perhaps that could be why. I applied a pretty good amount to my whole head but especially my bleached area and so a little goes on a long way! It added a red tinge to my dark brown (mahogany vibes), turned the light brown to a pretty dark red, and the bleached streak is a bright red that looks beautiful. You can't even tell that it had purple in it before. I've gotten many compliments and people can't believe it's something I did at home!Macey

Dude, this is the BEST semi permanent hair color I have ever used. In 2018, I suddenly became allergic to regular dyes (PPD and some other unknown ingredients), and was unable to use traditional dye methods. When I say allergy, I mean SEVERE reaction… swollen head, eyes, lymph nodes in my neck. Needed emergency care for the reaction. Luckily for me, I don't have an allergy to bleach (probably because there's no pigment) and was relying on the only coloring agent I didn't have an allergy to, OverTone (I tried Arctic Fox, Manic Panic, and even Henna to no avail). I saw Brad came out with his own color and wanted to give it a try. I am happy to say that I have had ZERO allergic reaction to it and the color deposits so much more beautifully than my previously used products. Minimal bleeding when rinsing as well! Super happy. I love you guys. Thank you! PS don't mind my roots. I'm giving my natural growth a break lol.Madison

I wanted to love this hair dye so much, but sadly it just didn't work for me. Based on the reviews of others, I'm guessing it has something to do with my hair..?? Anyway, here are the problems I had: 1. Despite Brad's claims, one pot was not enough for my whole head. I don't have crazy hair. It's curly, barely below my shoulders, normal thickness normal density. I got 3/4 of my head dyed before it ran out. 2. Something about the product made my hair feel almost gummy… even when dry.. weeks later. It threw off my curl pattern and my hair was not greasy but something was off. I could tell it was the product because the top 1/4 didn't get dyed so I had a good comparison haha. My hair has gone back to normal now but I had a month of bad hair days which sucked. 3. Since I ran out of product, I ordered a second pot the day I dyed my hair. By the time the second pot arrived a few days later, (never shampooed, only rinsed with water) the majority of my pink had rinsed out. 4. While parts washed out so fast, I'm left a month later with the weirdest splotches of pink throughout my hair. Like two spots above my ears… so odd. If you've used color like this before and you know it works, I bet this product is great! I wouldn't recommend it if you are new to dying your own hair or if you have natural curls.Abbey