Best Box Dye For Gray Hair (2025 Update)

With older age comes more grey hairs and it has been something I have done for many many years now! I dye my hair as well as do touch ups in between to keep cover up the grey hairs and keep my hair looking youthful and fresh. The Clairol root touch-up was easy to use and apply. I followed the instructions and mixed the colour cream as well as the activator together, mixed and then applied it onto my hair with the brush that it came with. The brush makes it easy to apply onto the roots of my hair. I applied the hair colour section by section as it makes it easier to know where I have already applied and ensures that I don't miss any part of my hair that needs colour. I focused more on the front where my grey hairs are really noticeable and on the sides. It's hard to tell where to apply when trying to do the back part of my hair but it's handy to have someone to help you apply it if you can! The whole process didn't take too long and then I left the colour in for around 15 minutes and then washed it out. The colour looked really nice and did a pretty good job of covering my grey hairs. Since then the colour hasn't faded and still looks good!Ellie L.

Clairol Root Touch-Up Permanent Crème is so quick and easy to use. I was able to cover grey hair in under 20 minutes. The instructions are very easy to follow. Just mix and apply with the brush provided. Wait ten minutes then rinse off. I waited fifteen minutes to ensure the colour would be strong enough. It has a pleasant scent and a good consistency. I found that there was enough of the formula to cover my part and temples and I used the excess on the areas near my hair part. I am happy with the result. The coverage is very good on the top of my head, not so great on my temples but they are always harder to cover. The colour has blended in well with the rest of my hair and I'm hoping it will last a couple of weeks until my next hair colour. This is great for refreshing colour inbetween full colour treatments and is very economical. I'm really happy to have been able to trial this product.Sofia x.

I was so happy to have received the Clairol Root Touch-Up in the number four dark brown shade. It couldn’t have come at better time as I needed to freshen up my roots for an evening out. Very glad to see on the pack that the dark brown colour shade matched one of the brands that I normally use to dye my hair. The Clairol Root Touch-Up is a one application process and included in the pack is a tube of permanent colour crème, colour activation lotion, applicator brush, bowl and gloves. It was great to see a bowl included too as it made the preparation so much easier. The instructions where very clear and easy to follow as I applied the product using the control brush. It was so nifty to use and help part my hair to get to my roots. I left the colour on for the recommended ten minutes and I could see the activation of colour working its magic. I then rinsed it out which was quiet easily done and I used my own shampoo and conditioner as normal to wash my hair. Overall, once my hair was dried and styled, I found that the majority of my grey roots were easily covered and the colour matched effectively; a positive outcome for me. After three weeks of applying, I can see some of my grey roots resurfacing so I will probably need to touch up soon. I feel this is a great hair product to keep as a staple in the bathroom cabinet to freshen up your hair during hair colour treatment times.Raffaela A.

Perfect color for me. Light brown with blonde highlights without using highlighter. Hair in better condition since using this shade.Susan L

I have been trying to find the right color for my hair after a horrific VOXBOX experience. I’m surprised my hair hasn’t all fallen out. I settled for a light orange for awhile but I couldn’t stand it anymore. Then yesterday I came across this. It’s specifically formulated to get rid of brassiness. It worked. I think I can live with this for awhile. It also leaves a silvery gray hue in my hair. It’s kinda cool.dina.h

PLEASE be aware that this has a chemical called ethanalomine in it. A corrosive and dangerous substitute to ammonia. No harsh chemicals? Bah! I have lost 75% of my hair since I started using this product during the pandemic last year. I have been through rounds of steroids injections to try to bring it back. It has ruined my life. Shame on you Madison Reed. Google "ethanolamine hair loss" and you'll find it causes up to 85% more hair fall than the typical ammonia.UBA

Came out way, way darker than expected. I would describe the color as “soft black” and definitely not “medium brown”. I had to pay a stylist to fix it. I also have been experiencing a significant amount of hair shedding since using this. My stylist confirmed that my hair definitely looks thinner. A bit of Google searching confirmed that this is a common problem and there is even a class action lawsuit in NY over it. Just pay a stylist or use another brand. Madison Reed is just good marketing but still just as damaging and dangerous as cheap brands.GroundBear

I am 48-years old and this was the first time I have ever dyed my hair. I was starting to really get grays and wanted to cover them but keep my hair color as close as possible to my natural color. I bought the Sardinia Red and it covered my grays beautifully. It's a little darker than expected indoors but its a very radiant red when you are outside in the sun. I'm really happy with this product so far and I would purchase it again.krissyp42

I have previously bought this particular brand previously,,,but like the tube so much better than a bottle with liquid coloring. it was easier to apply and I love the color,,,not one block of color,,,,but love the highlights which was a pleasant feature.lore

I use this permanent hair color in 1A – blue black. I've been using it ever since I was attending Paul Mitchell the School five years ago because it's one of the few permanent blacks that lasts me the longest. I can go about four to five months before it becomes dull and I need to color it again. Sometimes I add a bit of blue semi-permanent hair color to it to make the blue really pop, but I always use 20 volume developer and that has worked best for me. Paul Mitchell is also a cruelty-free company, which makes me feel really good about using their color line – not many hair companies have followed suite yet, unfortunately. Thanks Paul Mitchell, for not only providing me with my education and getting me into the field I love, but for making such great products!christine.h

I went to a Paul Mitchell beauty school so I’ve used this color a lot. I’m not the biggest fan of it. I felt like it fades very quickly and I hated shampooing before application because it takes a longer time to apply the color when you’re working with a client. And in order to use this color line and have it be the most effective it’s recommended to wash the hair before applying. Then you have to dry it then apply the color and then wash and dry again after the color is applied. It’s a lot of work to color hair when every other color can be just applied right away. It’s also super thick and takes forever to whiskchristina.l

I purchased the color "Dark Navy" hoping to achieve a deep blue color and it did exactly that ! As you can see on my before pic, I had bleached and stained blue hair from previously using semi-permanent blue dye, as well as dark blonde brassy roots regrowth. I did a strand test first to be sure of the color but it came out beautiful ! I was afraid it would come out too dark but it's great 🙂 I will update this review after a few washes to see if it washed out a lot or not.Jessica

This hair dye is super easy to use! I love how it's just like shampooing your hair. I got the color soft greige because I wanted to slightly darken my washed out tips. However, because my hair was already pretty dark, this color lightened my natural black-brown hair and got rid of the brassiness from my previously dyed ends. But… for a couple weeks after using this, there was a slight light purple tinge to my hair in certain lights. So, this product worked, but I probably got the wrong color and that's on me lolLillian

Expected a dark bluey tint to my hair which is naturally dark grey. Turned out lightish brown? Didn't see any hint or hue of blue at all and I didn't want brown. I've brought the same product again after but in black colour and turned out brown as well but more of a blackish brown. Not good unless u want the colour to come out brownishJune

I used this colour with 60/40 mix with conditioner on tinted hair with break through grey strands, it gave a soft lavender/blue ash type hue over the greys which blended really well with my tinted 8.1 hair, it also took out a majority of any orange in the hair. HappyJoy ..

My client received this blonde wig and we used the watercolor method on it using one copper brown and two cinnamons. This is the final result and it came out Perfectly for the look she was going for! I simply love Adore when it comes to coloring!melody.l

I used this for the first time this week. I really like the shade. The trick to getting a good application is to make sure you shampoo your hair before application so it’s damp and why residue/build up is gone, which can make the color not adhere to your hair. Remember, semi-permanent coats the surface of your hair, not the cuticle, so you want it as clean as possible. Using it on dry hair will give you a tint, but probably not the bright effect you were hoping for. Liked it so much, I got a few more shades of red and brown to try out.shannon.g

this stuff is AMAZING!! So I have been on the grey silver hair trend (well trying to get there at least) lol and the stuff is a lifesaver! I couldn't get the darn brass out of my hair and it was driving me crazy! tried almost everything! My last option was toning but after all the bleaching I didn't want to use chemicals… this saved my life and turned my pale yellow to a beautiful silver after one wash with a little bit in my shampoo! then I shadow tried with it full strength! no brass slightly profile like I wanted (only in the sun and thats because I left it on as little longer to achieve the purple silver look). I also used it on my son because w bleached his mohawk twice but was still orange like really orange! one freaking wash with a purple shampoo I made with this (a little stronger than the one I made for my hair since his was so orange) and we got a beautiful silver!! I'm 1 wash!! no more expensive purple shampoo for me baby! I got one bottle and have made 3 batches of purple shampoo, shadow ripped my hair fill strength 4 times and still have over half a bottle left! My go to and will always keep it stocked in my house!! totally recommend if having title getting brass out or arrived orange after bleaching and don't want to bleach again!jessica.e

This bottle will last you a good while if you mix with water. It will still do the job and look bright and shiny. I used this to colour the blonde as my regrowth came through and trust me it looks better then having half blonde half black hair. Mixed this with the sapphire and got a beautiful blue. Would definitely recommend 😉😉 Ordering more after. Covers and great results.Izzabelle A.

I didn't approve or ask for this shade! I got starry black. I'm a natural blonde. In order for me to achieve black hair that doesn't turn green after the 1st wash,I would have to do a filler color first like a medium brown. I don't want to put all those chemicals on my hair. Plus I don't want black hair! I DID NOT USE THIS! I have used feria in the past though, I have used their bleaching kit and their auburn, red and black cherry shades. It is the only box dye I will use. It not only has an essential oil you add to it for a better smell but it also helps the hair feel softer and more hydrated as well as look shiny and healthy, well as healthy as dyed hair can look. For a box dye it's not bad. If I had gotten a color I approved of I totally would have used it! My daughter has medium golden brown hair and has been debating allowing me to use this on her. I will update with photos if that happens.julie.h

L'Oreal Feria hair dye from Walmart for $9.97 in color Deeply Brown 40! Bought 1 box because there were not any more and no longer have at Sally's! I like the conditioner it comes with in a tube as a thick cream yet it has changed very much! It is less quality and less odor yet still great for cost! The dye is not thick gel it is medium like conditioner for $9.97 worth the value still as it does cover Grey and not a semi- permanent! This permanent hair dye box comes with traditional one box with color; a set of gloves; tiny shine serum; developer; instructions; and the dye! Real easy for shoulder length hair covering with 1 bottle! It lasts several weeks and hair clings to color, vice versa!roseanne .b

I received this package as a complimentary product from sally beauty x zotos professional x influenster. I had a natural light brown hair. Out of all the colors I chose intense red. Kept it for just merely 20 minutes rinsed it off. It gave me a beautiful color. Upon checking at its price it is one of the most affordable brand. This color has given an extra shine to my hair and my hair looks healthy. I am absolutely in love with this hair color. Very easy to use. I would recommend it to any and everyone looking for a change. Would also recommend to people who are hesitant to use color in their hair thinking they might ruin their looks if applied on their own. Don't worry life is short add some color in your life.[brand:zotos-professional] [brand:sally-beauty-supply][brand:influenster]pramila.u

I received these products for free from Influenster and Zotos Professional in exchange for my honest review. My #complementary #ABStarterKitVoxBox from @zotosprofessional arrived and I was so excited to get creative and color my hair. It was super simple to apply and let me tell you it smells so good! It contains biotin which I love to use to keep my hair healthy. I did notice my hair was a bit dry and frizzy after. The shampoo and conditioner are included as well as a color remover pad. Overall I loved the result and would recommend to friends and family.roban.l

Dear L'Oreal, I've been using L'Oreal Excellence hair color 7R Red Penny for many years. Everywhere I go I am complimented on my amazing hair color – the beautiful color, the shine and softness. Imagine my disappointment when I found out that my color was discontinued! I, too, have tried 6R and the color was bland in comparison. I have now been forced to try other brands to try to duplicate the look of 7R, but to no avail. Please, please, please bring Excellence Cream 7R Red Penny back! People (strangers!) have even stopped me in the middle of stores to ask me if my hair color is natural (because it looks so natural) and if not, what product and color I use. I have recommended your product, in particular 7R, to dozens of people! Again, please bring 7R Red Penny back! I want the same amazing hair color with its softness and shine, and I also want to continue to recommend your product to those who stop to compliment my beautiful red hair!bleaurose

I used the 5AB color because I wanted to cover my brassy lifted hair and go maybe a shade darker. Make sure you use 10 volume developer not the one they give you if you’re just going darker. If you use the one they give, it will be harsh and lift your hair and you risk having even more red or orange in your hair. I have a really thick head of hair but only ended up using half a bottle since my hair is short. It feels pretty soft and I didn’t lose much hair rinsing it out. We’ll see how it wears! Just wish it was cruelty freeAnon

I’m not quite sure what people are doing wrong, but I have used this product for years if not decades to cover up grays. I have black/brown hair with bright white grays and I use the dark brown color. The color lasts for two months . I have no problem with matching- because the color always “reveals” itself at two weeks- which is normal for all box dye in my experience. I love everything about this kit. I purchase extra gloves nitrile, hair dye brushes, cheap butterfly clips and disposable shower caps. I do it on a day where my hair is greasy because I’m about to take a shower (this protects my scalp from the color and my hair from damage). I mix the color and developer together and let it sit while I rub the pretreatment in with my gloved hands. I shake up the color a lot (60 seconds!) and after I see actual color develop I shake it some more and then start applying. I apply to the top of my hair, brushing it in and then I clip that section off. I work in sections, top, sides and back and then let the dye work for 40 minutes from when I finish applying- cover it with a disposable cap so I don’t drip dye everywhere. I use all of the bottle for my shoulder length hair. This is key!!!! You need to let the part of your hair that is seen the most sit for the entire time. I rinse it out with cold water only (gloves!!!) and then add the conditioner (the whole tube) and let it set in my hair for 5 minutes (also in a cap) before rinsing it out with cold water and washing it with color safe shampoo in cold water. I do not apply this with a comb. There is a comb attachment- but I use a brush to spread it on my hair and the comb attachment to spread it on the brush. You want to paint your hair, soaking it with dye. The other trick is that when I shower, I condition first before I shampoo. This keeps the color in more and I get an incredible volume without my hair getting crunchy.tiziny

I received this product and was eager to trial it. There’s nothing quite like a colour touch up to make you feel a little more refreshed and energised! The product was super easy to use and everything needed was contained in one compact box. I followed the directions with ease and all progressed to plan. The end result was reasonably true to the desired colour although my hair did end up more orange than I had anticipated. I accept this can happen with hair colours because there are so many factors that contribute to the end result. The hair colour did address my primary concern – covering the dreaded greys! The smell was not offensive as can happen with some brands and I liked the fuss free application process. A major benefit is the convenience of doing this at home at a time that suits me and a cost that is budget friendly! I have had my colour now for a week and the colour at this stage is still looking fresh with great coverage. I would suggest that anyone with thick hair or very long hair should invest in two packets and not chance a dye disaster!! I have long hair but it is very thin so one packet for me was sufficient. Overall – I will be using this product again!Elle B.

I received this hair dye to trial as part of the Beauty Review Crew. I have used this brand of hair dye a few times over the past couple years. In particular, I have used the shade 'Darkest brown' which is the same shade I'm trialing today. The shade has always been is a lovely vibrant colour and the colour result is similar to my natural hair colour. The dye promises to 100% grey hair coverage and it lives up to its promise. Preparing the dye for application is nice and easy. After applying the gloves that are included in the packaging, you pour the colour formula into the bottle of developer before placing the lid back on and shaking the bottle until completely mixed. It's that easy! Then starting at the roots, you evenly apply the dye. The dye goes on smoothly and, surprisingly, the dye scent isn't as strong as other brands. Other brands tend to have a strong chemical smell which makes my eyes water and nose tingle when breathing it in. Clairol have done a great job at producing a hair product with a low scent. One of the best things about Clairol's nice n' easy hair dyes is the short processing times. Unlike other brands that have a processing time of upwards to an hour to reach your desired shade, these dye have an average processing time of just 25 minutes. The short processing time means you can dye your hair during your lunch break, before a night out, or before a date, without it taking up too much of your time. The rinsing process is also quite a smooth and easy process. After applying some warm water, give your hear/head a little massage and then rinse until the water runs clear from all the dye. It normally takes around two minutes for the water to run clear. Then using the conditioning Clairol conditioning treatment that comes with the hair dye, you apply from roots to tips and leave for a couple minutes before rinsing. The conditioning treatment has a lovely scent and is nice and thick. It's almost like applying a luxurious hair mask. It glides onto the hair smoothly and evenly. After rinsing the conditioning treatment you can instantly feel how hydrated you hair feels. Dying your hair often dehydrates it and your hair can feel a little worse for wear. Clairol's hair dyes are gentle on your hair and the conditioning treatment prevents damage and keeps your hair hydrated and feeling lovely. After towel-drying my hair, I blow-dried my hair until was dry. Looking in the mirror you could instantly see how vibrant and lovely the hair colour result was, and it looked and felt really healthy. I am always so very impressed with the results every time and I often get compliments from friends and family members. As my hair grows fairly quickly, I use this product every 2-3 months to help cover grey hairs. Despite dying my hair so regularly, my hair has remained healthy and manageable, and hasn't compromised my hair in any way. The only downside I can mention is that the dye stains your skin. Normally hair spray or acetone on a cotton ball or cotton pad helps remove hair dyes from skin but I found this dye to be lot stronger and barely budged from the skin. I also tried scrubbing with soap and dishwashing detergent but the dye only faded slightly. It took a few days of scubbing before the dye faded completely. The best thing of all about Clairol's Nice n' Easy hair dyes are they cost just $9 from your local supermarket. Sometimes, you can grab them on special for just $6! SIX BUCKS! Now that's what you call a bargain! Why pay $200+ t an expensive hairdresser when you can get almost the same results for just $9.Fallon G.

Staff Review by BC's Tamara I'm not going to lie – I have greys. Lots of them. But the Clairol Nice'n Easy Permanent Hair Dye did a mighty fine job of making them disappear! I have actually used this dye in the past, and can't recommend it enough. The range of colours on offer is wonderful as there is something there for everyone. I have dull brown hair, so usually opt for a warm shade to brighten my colour – I used the Medium Chestnut Brown 5RB. The instructions are clear and easy to follow and after spending 10 mins applying the product as thoroughly as I could, it took a simple 25 minutes to penetrate before washing it out and conditioning. The colour completely covered my greys (which was my main objective), but overall my hair looks so much healthier as it is shiny and the colour has more life to it. My favourite thing about this dye is that the colour brings out the natural highlights I have and it looks really natural. At $12.99 the Clairol Nice'n Easy is a bargain as it is a high quality product and I would recommend it!BC's Tamara C.

Box Dye is usually a hit or miss for me, but this dye honestly is one of the better ones I’ve tried. The dye itself did not smell bad and the steps were simple enough for anyone.to understand. It didn’t stain which is a huge bonus. It didn’t completely color my hair evenly, but that’s more due to my hair already being different shades/colors. The color turned out more vibant than I expected. A week later, the color has faded a little but that’s usually what happens to me with hair dyes. However, The color still looks pretty (especially in the sun). I will consider this brand in the future when dyeing my hair. Do I recommend? Yes. Some box dyes hate my hair but if this works well on my hair, there’s a good chance it will work well on yours too. I think it’s at-least worth a try. ☺️ I posted a reel of the whole hair dyeing process on my IG @x.denisaw if you are interested in seeing more!denisa.w

I’ve dyed my hair at least a dozen times, but it’s been a while. I used Féria’s Coral Pink in March without issue, so I thought blue hair sounded fun and picked up Féria’s M10 Cosmic Azure. I’m not going to knock off any stars for the dye being more dark blueberry on my hair, rather than the more purple blue on the box, because I had previous dye on my hair. But I will dock it all the points for the terrible formula. It came with a scent ampoule, but that didn’t help. The dye made my eyes water profusely and my husband even commented on it. The dye dripped everywhere in my shower. I was able to clean the tile with bleach and CLR Mold and Mildew, but some of the grout is still blue. While it was incredibly drippy, it didn’t penetrate hair well at all. I used almost the entire bottle of dye, rubbing it into my hair for 10-15 minutes, then waited another 10-15 while I cleaned blue hair dye out of the shower, and I still have areas where my hair is still brown/coral pink. I would repeatedly work the dye into my hair and could see it wasn’t penetrating like you’d expect the dye formula to do. I do NOT recommend this dye and am now thinking about a nice, boring dark brown next, maybe not from Féria’s line.dia.s

I’ve been using this brand’s dye starting from their R48 to V38 (this dye) and it’s been maybe a year or so? When I used the R48 color it was more red and that was the first time trying out a maroonish-plum color and I immediately became addicted. It lasted a good few months and would’ve lasted probably more if I didn’t get impatient and dye it again lmao my hair dye addiction got out of hand. I’ll say the more often you dye your hair a red-purple color the faster it’ll wash out. I know nothing is permanent but for me this washed out a bit faster than I imagined for a permanent hair dye. That’s okay tho because I dye my hair rather often and it’s fun. When I dye my hair with this dye it fades into an auburn, reddish orange color and my natural hair is dark brown. You may have to retouch up your roots once every month and a half or so because that’s the fastest thing to wash out. When dying your hair with this it smells super strong like chemicals and can make your nose and even your eyes burn if the fumes get too close to your face? And it takes a while to wash out but the shampoo smells super good that it comes with and the color always comes out nice and vibrant. 🙂 I’ll be buying it again probably since it’s sold in all stores near me but if I used another brand like arctic fox or something I’m sure I could get similar results.wee

Color came our amazing exactly how I wanted only downfall is it did wash out quickly I even waited 72 hours before I washed my hair due to the recommendation of letting the color sit and not wash as much. I am an everyday hair washer due to how oily my hair is. After the 72hrs I washed hair every 48 to 72 hrs still color was fading everytime after 4 to 5 washes color is noticeably different. Used this color with 30 developer I wish they would make the color last especially since it's supposed to be permanent but the color was awesome while it lasted.erica.m

I like this product very much. To get this color I bleached my hair to a level 9 and then dyed my hair mixing this with a volume 30 cream peroxide all from the same brand. This one is in a cream consistency. Besides the fact that I like this color I also prefer this brand over others I've tried because in my opinion this brand smells less chemically intoxicating "I actually find the products kind of have a sligh parfum scent" plus I've also experienced less damaging with constant use. Tip……It also mixes very well with my conditioners "I prepared a mixture of conditioner and the tint to maintain the freshness of the hair color and used it every time I washed my hair after shampooing" just be aware that this is pigmented and it will get messy in the bathtub if not careful.xiomara.v

I personally think this dye is great, but I can think of another brand that has more staying power and is cheaper, so for that reason I can only give this 4 stars. The tone of this pink is unique to pinks I have bought previously and I think that's great when wanting some dimension! The texture is hard to describe but not its really creamy or gel like. And I think it smells like peppercorn, which doesn't bother me. I find a tube of this goes a really long way too, which is fantastic! The staying power is pretty average for your vivid pinks. Its rare for them to last too long. But I touch mine up every few washes around the roots and let the rest fade to a pastel, so its no big deal.dominique.f

I recently tried this product for the first time and I think it’s now one of my favorites! I’ve gotten TONS of compliments since I used Blue Ruin and I’ve used them all, over the years. Warning: stuff is Pravana Vivids level of stainage. RIP to a couple of ratty old towels, lol. My hair is between a level 2-3 with grays and I bleach and then highlight it to level 7-8. Pro tip is that I mix this product with a little conditioner and Olaplex 3 and then leave it in my hair for 2 hours. It really saves it from being fried. I have a feeling I’ll be using that combo for a while.lisa.b

I tried to manage my expectations a little with this product, as it’s recommended for light blonde or pre-lightened hair but mine was a balayage with dark blonde/light brown. Turns out it defied my expectations and still came out as a super vibrant red! My hair is chest length and the tube had just about enough to cover nearly my whole head (my roots are dark so I avoided those) with a small amount of conditioner mixed in to stretch it a bit further. I’m now on wash 3 or 4 and I’m surprised by how much colour is still in my hair! The vibrancy has been toned down but it’s definitely still red and I expect it will be for a while yet.Nicole

This hair color is mild and amazing! My hair has never looked so shiny, black, and healthy. Complete coverage on gray hair, doesn't fade. The color looks natural. One is not enough for long or thick hair. I have to use all 3 at once, but my hair is long, porous, and medium thick.Dub

Brite Clean Permanent Hair Color Kit (Lavender Grey) is so easy to use for dying hair at home with ease. The kit comes in a pump top bottle that can be detached from 2 sections. Each section contains very much of every thing you need to make the hair dying experience at home less messy, less time consuming and more effective with the same results as in the salon setting or even better. The instructions on the side of the bottle is very clear and straight forward to direct you how to remove each section to obtain dying information, gloves and color boost solution. The Lavender Grey turn out very nice and looks absolutely beautiful more than I expected. I love that this product is cruelty free and vegan hair color dying product, and I feel more comfortable using without the harmful chemicals. It doesn’t contain Ammonia and it’s a huge plus for me.antoinnes

Let’s start off with the packaging. It’s eye catching and different and that’s why I picked it up. Getting all the developer into the color container is impossible. Getting every last drop of color out of the hard plastic bottle? Also impossible. I did a lot of ketchup bottle tactics here! I usually bleach my naturally dirty blonde hair with color freedom cream bleach and then use either the Brite pastel purple or punky color violet (all available from target) and this eventually fades to light lavender. I thought I’d try this out, it’s permanent color and had developer in it and might save me some steps and time. Oh past me, how naive. This product does not do anything for virgin hair. The packaging indicates that you should only use this product if it is on virgin hair or hair that has not been treated within the last 3 months. What it did do is lift some of the remaining purple from my mids and ends kind of and made my most recently bleached sections yellow. Roots remain dirty blonde. Neat! Also if you are going to try this out- I have hair that barely hits my chin and isn’t that thick (I’m growing out a quarantine undercut as well), for even shoulder length hair you will need at least 2 bottles. Definitely don’t recommend using this product. Even on the part of my hair that had the product on the longest there was NO color deposit, only lift. Listen to the reviews and pass on this one 🙂Meggymoose

I have platinum blonde hair and was hoping for the lavender grey color as indicated on the box. The liquid was a peach-ish beige color and showed no signs of lavender or grey whatsoever. It didnt really do much of anything for my hair except tone down my blonde color a little. Not at all as advertised.Doesnt work

My scalp burned a bit (granted, I should have tested the item on a small patch of skin like they instructed). No issues with shipping or deliveryJang M.S.

I bought bubble hair color and it was really nice. It was easy to use and the TokTok beauty has a lot of Japanese beauty products and made me really excited!Neko

This is the first time I have used this brand so was slightly sceptical. I wanted a cool dark blond as my previously colour was beginning to look brassy and my hair was very dry. I looked into several options and chose this brand and colour based on the reviews. I wasn’t disappointed. The colour is lovely, very similar to that shown on the box and it took away the brassiness. It has faded slightly after a few washes but not too much. My hair was left feeling soft and shiny. It has a multi tonal look and I’ve had many compliments on the colour. The instructions are easy to follow and I would highly recommend this product.JO G

i haven’t used a permanent dye in awhile. the smell of this is quite strong & a little stingy if hair gets close to your eyes. my hair was probably 2 shades lighter & more of a chocolate brown with random greys. the dye did a great job of covering them & toned the brassiness. i wouldn’t say my hair is completely ashy now it does reflect a teeny bit of reddish tones in the sun. the conditioner gives hydration & didn’t make my hair dry/knotty like some do. i’ll continue to use the toning conditioner over the next few weeks & give an update. also gloves in the box are great. they actually fit properly & don’t slide off, covering your wrists too. all in all good for a permanent dye although use plenty of vaseline around the hairline & neck it does strongly stain. i couldn’t get a random splotch off my leg for a few days.grace223

I’m not quite sure what people are doing wrong, but I have used this product for years if not decades to cover up grays. I have black/brown hair with bright white grays and I use the dark brown color. The color lasts for two months . I have no problem with matching- because the color always “reveals” itself at two weeks- which is normal for all box dye in my experience. I love everything about this kit. I purchase extra gloves nitrile, hair dye brushes, cheap butterfly clips and disposable shower caps. I do it on a day where my hair is greasy because I’m about to take a shower (this protects my scalp from the color and my hair from damage). I mix the color and developer together and let it sit while I rub the pretreatment in with my gloved hands. I shake up the color a lot (60 seconds!) and after I see actual color develop I shake it some more and then start applying. I apply to the top of my hair, brushing it in and then I clip that section off. I work in sections, top, sides and back and then let the dye work for 40 minutes from when I finish applying- cover it with a disposable cap so I don’t drip dye everywhere. I use all of the bottle for my shoulder length hair. This is key!!!! You need to let the part of your hair that is seen the most sit for the entire time. I rinse it out with cold water only (gloves!!!) and then add the conditioner (the whole tube) and let it set in my hair for 5 minutes (also in a cap) before rinsing it out with cold water and washing it with color safe shampoo in cold water. I do not apply this with a comb. There is a comb attachment- but I use a brush to spread it on my hair and the comb attachment to spread it on the brush. You want to paint your hair, soaking it with dye. The other trick is that when I shower, I condition first before I shampoo. This keeps the color in more and I get an incredible volume without my hair getting crunchy.tiziny

This is the FIRST (and really ONLY)hair color that I've used that isn't entirely gone and faded in a couple weeks. The irony is that when it's time to move onto a different color or I want to change it up, I have no issues getting it out! I personally prefer the shade cotton candy (and it looks intimidating in the bottle as if it would be too bright, but it's not). I've used various colors via this line and I absolutely love them all, I pass several stores with non traditional colors to get to the one who carries Adore (and come here when they're inaccessible).jakeisia.w

Okay so I usually don't do anything to my head unless it's getting done at my favorite salon girl but with quarantine I decided to take a leap of faith my god this product did not disappoint at all! It was super adorable pretty sure I paid under $7 for this tiny bottle. Yes the bottle may look tiny but it did not disappoint! It was soo pigmented better than the maniac crap that washes out almost immediately! This has had such a beautiful vibrant pink color for over a month with multiple washes! Only thing it does stain when applying!!! So make sure to cover your walls and sinks. Other than that the gel like substance is amazing!kelly.m

Heyyyyy… let me start by saying this dye works miracles. I had burgundy hair and I tried a specific brand of blue dye that turned my hair into a rainbow Couple weeks after I bought and adore red semi permanent dye and decided to try it in my rainbow hair. I was a bit pessimistic because the first one was a failure and I wasn’t bleaching it or anything just apply red dye Let me sayyyy!!! The result blew my mind… all my hair was bright red and beautiful. It was just even with color vibrant and everybody liked it. It didn’t stain my hair line because I used Vaseline but the results really shook mekelia.s