Best Brown Hair Dye Sally’S (2023 Update)

I used this for the first time this week. I really like the shade. The trick to getting a good application is to make sure you shampoo your hair before application so it’s damp and why residue/build up is gone, which can make the color not adhere to your hair. Remember, semi-permanent coats the surface of your hair, not the cuticle, so you want it as clean as possible. Using it on dry hair will give you a tint, but probably not the bright effect you were hoping for. Liked it so much, I got a few more shades of red and brown to try out.shannon.g

this stuff is AMAZING!! So I have been on the grey silver hair trend (well trying to get there at least) lol and the stuff is a lifesaver! I couldn't get the darn brass out of my hair and it was driving me crazy! tried almost everything! My last option was toning but after all the bleaching I didn't want to use chemicals… this saved my life and turned my pale yellow to a beautiful silver after one wash with a little bit in my shampoo! then I shadow tried with it full strength! no brass slightly profile like I wanted (only in the sun and thats because I left it on as little longer to achieve the purple silver look). I also used it on my son because w bleached his mohawk twice but was still orange like really orange! one freaking wash with a purple shampoo I made with this (a little stronger than the one I made for my hair since his was so orange) and we got a beautiful silver!! I'm 1 wash!! no more expensive purple shampoo for me baby! I got one bottle and have made 3 batches of purple shampoo, shadow ripped my hair fill strength 4 times and still have over half a bottle left! My go to and will always keep it stocked in my house!! totally recommend if having title getting brass out or arrived orange after bleaching and don't want to bleach again!jessica.e

This bottle will last you a good while if you mix with water. It will still do the job and look bright and shiny. I used this to colour the blonde as my regrowth came through and trust me it looks better then having half blonde half black hair. Mixed this with the sapphire and got a beautiful blue. Would definitely recommend 😉😉 Ordering more after. Covers and great results.Izzabelle A.

Pictures with blue shirt are before. Others are after under the same lighting 1 hour apart. First off, I want to say I chose this product over other hair dyes because it is a vegan formula and cruelty free approved which means (hopefully) animals were not used or harmed for these ingredients. I purchased two boxes since my hair is medium to long length, and I was surprised that one box was enough to saturate my entire hair with product left over. The product is rather runny so it stretches a LOT which i found to be great but messy. It smells great and not like traditional hair dyes which is a huge bonus for me. The only time I noticed a weird odor was when using the After Color Conditioner, but it’s not too bad. This is the SOFTEST I have ever felt my hair after using a box dye. It is shocking how smooth and healthy it feels after this. I will say- the conditioner does leave your hair pretty greasy after washing and drying, but I plan to leave it like this all day so the color truly sticks and then use my regular color-safe shampoos before bed so I don’t stain my pillows. The color: Truly, I don’t believe the color advertised on the box is accurately represented. The picture shows a cool black with undertones of purple. For me, already having dark brown hair with red undertones, the result was a warm black with brown undertones so much so that it actually looks very natural as if I was born with black hair. I would consider this like a “soft black” dye. Though I’m not sure what they mean by “platinum black” it is definitely not leaning towards a Jet black. All in all: I am VERY satisfied with this product- being that it’s only the first day I don’t know how it will do overtime with fading, but the price point is perfect as I tend to stay away from box dyes that are under $7 due to quality. I also feel like it just did a beautiful job coloring the hair and leaving it shiny and healthy. Although the color May not have been extremely accurate, I am definitely going to stick with this brands Olía line and move more towards a deeper cool “Jet black” knowing that this one just looks like a regular normal black- which is perfect for someone wanting a natural simple tint!Laso5959

I’m 33 and I have a ton of gray around the crown of my head. I went from having a salad balayage, to dyeing my hair very dark brown because I couldn’t afford a trip to the salon. I tried my best to keep my balayage highlights intact, but it ended up dyeing over all of them. Every ‘medium’ brown I touch, turns my hair practically black. So I let the last color fade out over a few months, and decided to try this color. When I first washed it out I was a little nervous I had ‘hot roots’, because they looked very red. My hair likes to go red with any dye period, but they looked kind of orange, so I was a little scared. Once I finished drying my hair, I was pretty happy with the results. Not only did it lighten my hair significantly, but it brought back the balayage highlights that were unfortunately dyed dark. My hair does have kind of a ‘chestnut’ tone to it, but I’m over all satisfied that it lightened my hair, covered my grays, and didn’t go so dark that I lost color dimension.Alex k

Olia hair color in Dark Rose Quartz left my hair feeling silky smooth and soft! I love that it doesn't have the harshness of ammonia, which makes it smell a lot better than most hair dyes out there. I was happy with the way the color came out, but I would consider it more of a tint than a traditional dye, which is why I took a star off (I have medium brown hair with blonde balayage). If I was hoping for the color on the box, I don't know that I would have been as happy. Dark Rose Quartz is a fun and subtle shade for someone who wants to shake up their hair color without getting too crazy! I received a free product in exchange for my honest review. All opinions are my own.Jene4424

With older age comes more grey hairs and it has been something I have done for many many years now! I dye my hair as well as do touch ups in between to keep cover up the grey hairs and keep my hair looking youthful and fresh. The Clairol root touch-up was easy to use and apply. I followed the instructions and mixed the colour cream as well as the activator together, mixed and then applied it onto my hair with the brush that it came with. The brush makes it easy to apply onto the roots of my hair. I applied the hair colour section by section as it makes it easier to know where I have already applied and ensures that I don't miss any part of my hair that needs colour. I focused more on the front where my grey hairs are really noticeable and on the sides. It's hard to tell where to apply when trying to do the back part of my hair but it's handy to have someone to help you apply it if you can! The whole process didn't take too long and then I left the colour in for around 15 minutes and then washed it out. The colour looked really nice and did a pretty good job of covering my grey hairs. Since then the colour hasn't faded and still looks good!Ellie L.

Clairol Root Touch-Up Permanent Crème is so quick and easy to use. I was able to cover grey hair in under 20 minutes. The instructions are very easy to follow. Just mix and apply with the brush provided. Wait ten minutes then rinse off. I waited fifteen minutes to ensure the colour would be strong enough. It has a pleasant scent and a good consistency. I found that there was enough of the formula to cover my part and temples and I used the excess on the areas near my hair part. I am happy with the result. The coverage is very good on the top of my head, not so great on my temples but they are always harder to cover. The colour has blended in well with the rest of my hair and I'm hoping it will last a couple of weeks until my next hair colour. This is great for refreshing colour inbetween full colour treatments and is very economical. I'm really happy to have been able to trial this product.Sofia x.

I was so happy to have received the Clairol Root Touch-Up in the number four dark brown shade. It couldn’t have come at better time as I needed to freshen up my roots for an evening out. Very glad to see on the pack that the dark brown colour shade matched one of the brands that I normally use to dye my hair. The Clairol Root Touch-Up is a one application process and included in the pack is a tube of permanent colour crème, colour activation lotion, applicator brush, bowl and gloves. It was great to see a bowl included too as it made the preparation so much easier. The instructions where very clear and easy to follow as I applied the product using the control brush. It was so nifty to use and help part my hair to get to my roots. I left the colour on for the recommended ten minutes and I could see the activation of colour working its magic. I then rinsed it out which was quiet easily done and I used my own shampoo and conditioner as normal to wash my hair. Overall, once my hair was dried and styled, I found that the majority of my grey roots were easily covered and the colour matched effectively; a positive outcome for me. After three weeks of applying, I can see some of my grey roots resurfacing so I will probably need to touch up soon. I feel this is a great hair product to keep as a staple in the bathroom cabinet to freshen up your hair during hair colour treatment times.Raffaela A.

by far my favorite box dye! professional quality, stunning color, long lasting results. very easy to use (my boyfriend dyed my hair for me, that’s how easy) worked much quicker than i expected it to. the best part is that i only needed 2 boxes of dye, i usually need 4-6 (i have very long hair, down to my butt, it’s thick) im blown away, i’ll continue to use this dye, it is unmatched. my hair has never been so soft.paige.l

I had dark violet hair for about a year and it has proven difficult to remove the leftover red color from my hair. All I wanted was to get close to my natural light brown hair color. I went to a high end salon and paid $140 for her to butcher my color. She dyed it a brown color and added some balayage highlights. I had high hopes for the end result and was sadly disappointed. There was just as much red as before. but she also somehow made my roots several different colors, one being very orange and brassy. It was very unflattering. So, I decided to get some color oops, a deep conditioning treatment and this Wella Color Charm in medium ash brown. I used the Color Charm 20 volume developer. After all was said and done, my hair has zero red tones and it is very close to my natural dirty brown color. I was presently surprised that my roots are not all kinds of different shades because the color oops still left them funky. All in all, I would definitely recommend this if you have a sudden fear of professional stylists.amy.l

Went from a level 7 permanent red to a level 7 blonde with T35. A good round of bleach took off quiet a bit of the red but I still had really dark orange. T35 blended everything so well and made the burnt orange color a nice strawberry blonde and helped out all the other yellow and white I had going on after the bleach to make it all a really nice blonde. I didn’t have any experience with bleach or toner. Or even doing my own hair. I’ve never even been blonde before either so, thank god for strong hair.Samantha Hendricks

I love love love wella color charm! I’ve been using it since I was a kid… well 13 or so haha, I'm 29 now! and I’ve gone and used other brands, Ion (JUST DONT!) and such and I always go back to color charm… it leaves my hair nice and soft and healthy and the color holds well, for a good long time, and it always comes out a beautiful color just like the swatch, it’s never really a surprise what you end up with. Which is refreshing with hair color, you want what you intend. My mom also uses wella and has for decades! Their toners (for like blonde hair) work VERY well too. I was blonde for quite a few years in my mid 20's and after bleaching my hair, I would of course always use a toner, I'm a natural red head -before I started going gray that is, which is why I color now- so not using one isn't an option. I always used wella, except for ONCE cause something else was on sale, and it didn't work nearly as well, I actually went back out that night and bought the wella toner I usually use and the next day re-toned my hair. Worked like a charm (pun INTENDED) and I never tried a different brand again. The only other brand I prefer (and it's only for what some would call "extreme colors") is arctic fox and that's only if I'm gonna do like blue or purple. But the wella for other more "natural spectrum" colors works just as well. I'd say wella and arctic fox are even with each other quality and hair health wise. I will say when using wella color, I prefer to use the "original" liquid color rather than the gel kind, but that's because I have a LOT of hair, and the liquid one seems to go farther, and I still have to use 2 bottles, but I have to use 2 no matter what brand I buy. I also use creme developer however and I know that thickens things up, so..the liquid just does better for me. I have some friends who prefer the gel however. It's all about personal preference. I'd say give them each a try and decide how you like them yourself. They seem to make every color in their catalog in both the gel and the original liquid. (Pardon my odd face in my review photo. It is the best one I have to show the color, and I was taking a snap chat about the humidity haha)shauna.s

I used this product in shade 5N last week to cover up gray hairs and make my hair look more alive without paying salon prices. I bought it at Sally Beauty supply and mixed it myself with the Ion 20 volume developer. Brunette box dye can either turn out black or red on me so I was nervous but it turned out beautiful! The color is rich and was darker than what I wanted at first but after the first few washes, it lightened up a bit. It DOES pull a red, but it’s more of an auburn/copper color than a brassy orange so I personally think it’s okay for me. Overall, it was easy to use and my hair looks healthy and shiny!jessica.r

It seems like every time you change the style of the Box, the formula changes. I have been using natural instinct for well over 10 years and I really like it, but it's getting harder to find the right color to use. I just. I just used Light golden Brown and now my hair is the medium to dark Brown it was when I was a teenager! Normally I would just color my roots, my hair on top of my head was almost blonde because of the gray underneath. But today, it is very obvious that I just colored my hair because it's not the same color at all. I will continue to use the product because it does a good job of covering the Gray. But once again, I'm on the search for the right color I want my hair to turn out. I will continue to use the product because it does a good job of covering the Gray. But once again, I'm on the search for the right color I want my hair to turn out. It's very frustrating.Julie

The color is Nutmeg, it’s one of the dark brown formulas. Very nourishing and easy to apply and spread through the hair. Im not used to the applicator bottle but surprisingly didn’t mind it. The smell isn’t too strong. I used almost the whole bottle, and I have thin/medium thick hair down to the middle of my back. Definitely buy two if you have long thick hair. Now, the color is darker than it said it would be. It’s borderline black or brown black, but I can tell it will fade nice. It doesn’t wash me out and I have pale skin with rosey undertones so I am thankful for that. I also dyed my eye brows with a black mens beard dye, that’s a hack for the sensitive ladies and gentlemen who don’t want to put hair dye on their face lol I included my before and after pictures tooM

I have been using this brand haircolor for years, trying different shades. I recently went through chemo therapy and lost all my hair. Since it’s grown back in its come in with a lot of grey. I have naturally medium brown hair. It is in excellent condition and thought I would color it with this new formula. So many reviews state the new formula is not as good as the old, I love the new formula. No burning on application, no hot roots, more even coverage. Many reviews also stated that the sheets are much darker than reflected on the box. For this reason I purchased suede light brown. It is so dark! Thankfully I don’t mind dark hair on myself. This is the only negative. My hair feels so soft and fluffy. And it was great at covering my greys! I will definitely purchase again. I have included photos of my natural hair and after I applied the hair color.FanGirlTG

PLEASE be aware that this has a chemical called ethanalomine in it. A corrosive and dangerous substitute to ammonia. No harsh chemicals? Bah! I have lost 75% of my hair since I started using this product during the pandemic last year. I have been through rounds of steroids injections to try to bring it back. It has ruined my life. Shame on you Madison Reed. Google "ethanolamine hair loss" and you'll find it causes up to 85% more hair fall than the typical ammonia.UBA

Came out way, way darker than expected. I would describe the color as “soft black” and definitely not “medium brown”. I had to pay a stylist to fix it. I also have been experiencing a significant amount of hair shedding since using this. My stylist confirmed that my hair definitely looks thinner. A bit of Google searching confirmed that this is a common problem and there is even a class action lawsuit in NY over it. Just pay a stylist or use another brand. Madison Reed is just good marketing but still just as damaging and dangerous as cheap brands.GroundBear

I am 48-years old and this was the first time I have ever dyed my hair. I was starting to really get grays and wanted to cover them but keep my hair color as close as possible to my natural color. I bought the Sardinia Red and it covered my grays beautifully. It's a little darker than expected indoors but its a very radiant red when you are outside in the sun. I'm really happy with this product so far and I would purchase it again.krissyp42

I received this product and was eager to trial it. There’s nothing quite like a colour touch up to make you feel a little more refreshed and energised! The product was super easy to use and everything needed was contained in one compact box. I followed the directions with ease and all progressed to plan. The end result was reasonably true to the desired colour although my hair did end up more orange than I had anticipated. I accept this can happen with hair colours because there are so many factors that contribute to the end result. The hair colour did address my primary concern – covering the dreaded greys! The smell was not offensive as can happen with some brands and I liked the fuss free application process. A major benefit is the convenience of doing this at home at a time that suits me and a cost that is budget friendly! I have had my colour now for a week and the colour at this stage is still looking fresh with great coverage. I would suggest that anyone with thick hair or very long hair should invest in two packets and not chance a dye disaster!! I have long hair but it is very thin so one packet for me was sufficient. Overall – I will be using this product again!Elle B.

I received this hair dye to trial as part of the Beauty Review Crew. I have used this brand of hair dye a few times over the past couple years. In particular, I have used the shade 'Darkest brown' which is the same shade I'm trialing today. The shade has always been is a lovely vibrant colour and the colour result is similar to my natural hair colour. The dye promises to 100% grey hair coverage and it lives up to its promise. Preparing the dye for application is nice and easy. After applying the gloves that are included in the packaging, you pour the colour formula into the bottle of developer before placing the lid back on and shaking the bottle until completely mixed. It's that easy! Then starting at the roots, you evenly apply the dye. The dye goes on smoothly and, surprisingly, the dye scent isn't as strong as other brands. Other brands tend to have a strong chemical smell which makes my eyes water and nose tingle when breathing it in. Clairol have done a great job at producing a hair product with a low scent. One of the best things about Clairol's nice n' easy hair dyes is the short processing times. Unlike other brands that have a processing time of upwards to an hour to reach your desired shade, these dye have an average processing time of just 25 minutes. The short processing time means you can dye your hair during your lunch break, before a night out, or before a date, without it taking up too much of your time. The rinsing process is also quite a smooth and easy process. After applying some warm water, give your hear/head a little massage and then rinse until the water runs clear from all the dye. It normally takes around two minutes for the water to run clear. Then using the conditioning Clairol conditioning treatment that comes with the hair dye, you apply from roots to tips and leave for a couple minutes before rinsing. The conditioning treatment has a lovely scent and is nice and thick. It's almost like applying a luxurious hair mask. It glides onto the hair smoothly and evenly. After rinsing the conditioning treatment you can instantly feel how hydrated you hair feels. Dying your hair often dehydrates it and your hair can feel a little worse for wear. Clairol's hair dyes are gentle on your hair and the conditioning treatment prevents damage and keeps your hair hydrated and feeling lovely. After towel-drying my hair, I blow-dried my hair until was dry. Looking in the mirror you could instantly see how vibrant and lovely the hair colour result was, and it looked and felt really healthy. I am always so very impressed with the results every time and I often get compliments from friends and family members. As my hair grows fairly quickly, I use this product every 2-3 months to help cover grey hairs. Despite dying my hair so regularly, my hair has remained healthy and manageable, and hasn't compromised my hair in any way. The only downside I can mention is that the dye stains your skin. Normally hair spray or acetone on a cotton ball or cotton pad helps remove hair dyes from skin but I found this dye to be lot stronger and barely budged from the skin. I also tried scrubbing with soap and dishwashing detergent but the dye only faded slightly. It took a few days of scubbing before the dye faded completely. The best thing of all about Clairol's Nice n' Easy hair dyes are they cost just $9 from your local supermarket. Sometimes, you can grab them on special for just $6! SIX BUCKS! Now that's what you call a bargain! Why pay $200+ t an expensive hairdresser when you can get almost the same results for just $9.Fallon G.

Staff Review by BC's Tamara I'm not going to lie – I have greys. Lots of them. But the Clairol Nice'n Easy Permanent Hair Dye did a mighty fine job of making them disappear! I have actually used this dye in the past, and can't recommend it enough. The range of colours on offer is wonderful as there is something there for everyone. I have dull brown hair, so usually opt for a warm shade to brighten my colour – I used the Medium Chestnut Brown 5RB. The instructions are clear and easy to follow and after spending 10 mins applying the product as thoroughly as I could, it took a simple 25 minutes to penetrate before washing it out and conditioning. The colour completely covered my greys (which was my main objective), but overall my hair looks so much healthier as it is shiny and the colour has more life to it. My favourite thing about this dye is that the colour brings out the natural highlights I have and it looks really natural. At $12.99 the Clairol Nice'n Easy is a bargain as it is a high quality product and I would recommend it!BC's Tamara C.

I have very light gray coming in on my sides and wanted to cover it for a bit longer. My natural colour is dark ash blonde. So I chose Revlon 60. I left it on longer as per the instructions for covering gray which it supposedly does 100% and had good hair saturation. And 5 minutes prior to rinsing I combed the remainder through my hair. I'm experienced with box colouring. Result? Red and patchy gray coverage. It's a cheap colour so I shouldn't be surprised. I do not recommend. At all.Jo

I recently purchased 2 boxes of Revlon Colorsilk Honey Blonde #42 and I was disappointed by the products results for my daughter's 3b/c dark brown hair. The product doesnt lift the hair color enough to show and all around color difference on the hair. It was inexpensive and cheap on quality. 2 bottle of the shade wasn't enough. DARK AND LOVELY OR CREME OF NATURE OR FADE RESISTANT BY D/R is far a SUPERIOR product and in my opinion, better quality for African American Hair where you outstanding results and are not cheated out of your money, time, self- esteem. I HIGHLY RECOMMEND TO DO NOT USE REVLON HAIR COLOR PRODUCTS ON AFRICAN AMERICAN HAIR THEY SUCK.buxomkitten31

Okay, I purchased this to do my own hair and my extensions. First off, my hair and the extensions were the same color (dark blonde). This dye did NOT turn my hair the same color as it turned the extensions. My hair looks like a dark chestnut brown, now… while my extensions look red. Neither have a plum component, which is the base color highlighted on the box. This isn't burgundy, nor is it deep burgundy. My hair looks awful and the only thing I can do now is dye my hair and extensions a different color. I'm deeply upset about this.Aly B

I dont recommend buying without a coupon or CRT. 8.99 is overpriced and over the limit of the coupon 7.99. Please clairol do make the hair box dye priced at 6.99 all of them. New year 2023 new prices lowered than last years. I expect to see feedbacks taken seriously. Please do make clairol coupon value 14.99 because the clairol bleach and the clairol shimmering lights shampoo price.Bella the reviewer

Been using Nice n Easy light brown 6N permanent for about 7-8 years now and was really happy with the natural look it gave and people were so surprised if i ever mentioned that I dyed it! Now though have tried the new version over last couple of months experimenting with 6 and 6.5 and not only do they not cover as well but both have a subtle reddidsh tinge – a give away sign of hair dye! In fact for the first time ever somebody asked if I've been dying my hair as they could see the reddish tint in the light. Not only that the metal tube is difficult to use and you can't always get it all out. I don't get that they are adding conditioners at very step – it goes against the whole nature of dying hair – if you have conditioner on the colour doesn't take – simple as that! Much better to revert to liquid and add a super conditioner for afterwards. a complete disappointment – now have to start from scratch looking for a new brand/colour that will do the job that this used toDancingDonnaDee

I have been using Nice and Easy for almost 30 years… I started dying my hair when I was 26.. Everyone,including my hairdresser told me that the color was so natural, he couldn’t believe it was colored and especially that I did it myself. I used 118, which is now just 5, Medium Brown. The color was so natural and my hair was shiny with beautiful natural looking highlights… Now they changed the formula and the color is awful! I’ve dyed my hair three times since they changed the formula and each time, the new growth comes out with what I call “hot roots”, which means all the new growth is a hot red! I thought it was a rare fluke the first time, but it’s happened two more times..they made the new formula smell nice, but the color is not the same and besides the red roots, the color lost that natural highlight look and instead looks darker and one dimensional and muddy. PLEASE BRING BACK THE OLD FORMULA! I’m attaching a pic of my hair with the old formula and one after using the new formula.Jrsygirl

I have used this product for two years now. My grey roots show so quickly. This crayon allows me to stretch the time out between colourings. I make a line with the product down my centre part and spread it around with a tissue. Without the touch up stick I would have to colour my roots every three weeks. I have darkish hair and I do not like the thin white stripe on the top of my head that appears so quickly after a colouring. Now I can delay chemically colouring my hair every six to seven weeks instead of every three to four weeks because my roots don't show.Beth

I received this product in my Cocotique subscription box. I don't have any greys yet but I think I may like to try this product to lightly darken my edges. My hair color is a dark sandy brown which is the same color as my skin. This sometimes gives the illusion that my edges are thinner than they actually are. I think that the product could possibly help. Also my husband is greying in places. I'll let him check it out for himself.dione.p

I order the Auburn Castano Auburn but keep sending me the wrong products. I ordered this order maybe 1 to 2 years ago which I like. Is it possible if any body else sells this product which I like. AUBURN CASTANO AUBURN. ThanksDiane C.

I really liked how this turned out on my hair. My hair is already pretty dark but my roots grow in pretty fast so this was absolutely needed. It does not have a super strong chemical smell, and left my hair feeling soft: I have problems using color that often damages my curl pattern. This did not! This is my hair immediately after wash. And!!! This is affordable and inclusive for natural hair. Good job, love it you guys!alejandra.m

For reference my hair is a medium to light brown with an ash undertone and some gray hairs. Midnight blue is really nice with an undertone of a blue tint but no actual blue to your hair. Jet black is very dark, sharp and glossy looking. Natural black still solid coverage but a softer tone to it. Chestnut brown has a golden almost auburn color to it. Red hot rhythms is stunning when first applied but quickly loses color in less than a week making your hair look very much like a box dye job. Golden blond is true golden warm tone but again you need a professional to lighten your hair first in order for the color to take all the way through your hair. I don't know who has their nose broken, but the conditioner smells absolutely fabulous. Reminds of a salon honestly. obviously when you're dying you need to have a fan going but even that's not a bad smell. Bottom line as with any color going darker than your hair tone is always easy and possible. And going lighter impossible without a bleach or toner to lighten it first before depositing color. Gray coverage 90%.SERINA

I really liked this brand, it was new to me and this is how I feel about it. Now that I’ve went through the process of dying my hair and the color has now been in for a full day. First the packaging was very neat and you knew what you were working with. Once opened everything was in the box with easy to read instructions. I was super excited to see the dye bottle was a twist off top. Usually I have to cut the tip of the dye bottle in the boxes dye that I normally use. The dye mixed after a few hard shakes, but once I poured into my hair I could see that it didn’t mix all the way so had to give a bit more hard shakes to get it to fully mix. The liquid itself was runny, I like my hair dye a bit less runny. The smell of it was not too powering, and once on the head and scalp it did burn a bit while I sat to catch my hair. The washout was nice and not messy. A few rinses and it came out clear. The product came with a very nice sized conditioner, that has left my hair super soft. The conditioner had a very nice smell. It reminded me of tropical fruit. My hair still smells like it, and I work all day. All my hair caught the color and came out great. I would recommend trying this brand if you have it within reach. I’m happy I was able to receive this for free, and try it out.nurina.g

I love this dye! A friend recommended it because it does so well covering gray hairs and while I have ZERO grays, I've always found that using a gray-specific dye will give me the best results for a really intense color, and this dye seriously does not disappoint! My hair came out a really intense red, similar to the red I can usually only get from manic panic or similar semi permanent dyes. It's been in for a week now and so far looks like it can hold for at least a few more weeks before I need to do a full on dye job with it again. (Even with the knowledge that this is an actual permanent dye, ALL reds have a shorter lifespan than any other color as it doesn't hold to the proteins in the hair strand as well as some other colors do, or at least that's what my stylist friend told me years ago when I was whining about having to constantly re-dye, so, heads up!)maya-lyn.s

I used this product on my mothers hair since my hair had just been done a couple days before. My mother has always used the "at home" box color for a big box store. We read the instructions which were very easy to follow and we set up beauty shop in the kitchen. My mother has hair to her shoulders and medium in thickness. The product that was provided in the box was the right amount. After the wash and drying of her hair the color was perfect! Not orange or brassy as some blonde can come out. The color didn't dry out her hair or make the ends brittle as some box colors can do.brittany.o

Honestly this product is very easy to use, and it’s the best I can do in terms of home coloring and super affordable price, mostly when compared to beauty salons which I wish I could afford, because I’m not going to be a hypocrite and say coloring at home is as good, because it’s not. Clairol professional has a strong chemical smell, other than that it’s just good for what it is. I used to use 9aa then 8aa and now I realized 7aa is a better color for me. I have really red undertones so I need to buy the most ash possible, but after a few days no matter what I put in my hair, it gets a little reddish. It is what it is, at least I’m covering my whites.chana.b

Dear L'Oreal, I've been using L'Oreal Excellence hair color 7R Red Penny for many years. Everywhere I go I am complimented on my amazing hair color – the beautiful color, the shine and softness. Imagine my disappointment when I found out that my color was discontinued! I, too, have tried 6R and the color was bland in comparison. I have now been forced to try other brands to try to duplicate the look of 7R, but to no avail. Please, please, please bring Excellence Cream 7R Red Penny back! People (strangers!) have even stopped me in the middle of stores to ask me if my hair color is natural (because it looks so natural) and if not, what product and color I use. I have recommended your product, in particular 7R, to dozens of people! Again, please bring 7R Red Penny back! I want the same amazing hair color with its softness and shine, and I also want to continue to recommend your product to those who stop to compliment my beautiful red hair!bleaurose

I used the 5AB color because I wanted to cover my brassy lifted hair and go maybe a shade darker. Make sure you use 10 volume developer not the one they give you if you’re just going darker. If you use the one they give, it will be harsh and lift your hair and you risk having even more red or orange in your hair. I have a really thick head of hair but only ended up using half a bottle since my hair is short. It feels pretty soft and I didn’t lose much hair rinsing it out. We’ll see how it wears! Just wish it was cruelty freeAnon

I’m not quite sure what people are doing wrong, but I have used this product for years if not decades to cover up grays. I have black/brown hair with bright white grays and I use the dark brown color. The color lasts for two months . I have no problem with matching- because the color always “reveals” itself at two weeks- which is normal for all box dye in my experience. I love everything about this kit. I purchase extra gloves nitrile, hair dye brushes, cheap butterfly clips and disposable shower caps. I do it on a day where my hair is greasy because I’m about to take a shower (this protects my scalp from the color and my hair from damage). I mix the color and developer together and let it sit while I rub the pretreatment in with my gloved hands. I shake up the color a lot (60 seconds!) and after I see actual color develop I shake it some more and then start applying. I apply to the top of my hair, brushing it in and then I clip that section off. I work in sections, top, sides and back and then let the dye work for 40 minutes from when I finish applying- cover it with a disposable cap so I don’t drip dye everywhere. I use all of the bottle for my shoulder length hair. This is key!!!! You need to let the part of your hair that is seen the most sit for the entire time. I rinse it out with cold water only (gloves!!!) and then add the conditioner (the whole tube) and let it set in my hair for 5 minutes (also in a cap) before rinsing it out with cold water and washing it with color safe shampoo in cold water. I do not apply this with a comb. There is a comb attachment- but I use a brush to spread it on my hair and the comb attachment to spread it on the brush. You want to paint your hair, soaking it with dye. The other trick is that when I shower, I condition first before I shampoo. This keeps the color in more and I get an incredible volume without my hair getting crunchy.tiziny

This review is for the demi-permanent 8a light ash blonde:

Would have given 5 stars except, as others have mentioned, this shade is not a “light” blonde unless in bright, natural light. Indoors or in darker light, it appears dark blonde—so be aware before you use that it may come out looking more like a level 7, not a level 8. I knew this going in but wish they’d re-label their blonde series to match how it actually turns out. Anyways…..

The demi-permanent is easy to use and works almost like a toner—I’d been using T14 toner and, due to the developer, was having problems with it lifting areas of my hair I didn’t want lifted. So I watched a lot of videos and read a lot of reviews on the Wella demi 8a and decided to give it a shot, and it did exactly what I needed it to do—it toned my hair, leaving it a cooler tone but still with a little depth and warmth while leaving my roots alone (no hot roots!).

Will definitely use again but may mix the 10NA and 8A together, as there doesn’t appear to be a level 9 in the demi-permanent line.J W

I was beyond excited when my gi-normous WELLA Colorcharm Demi-Perm Color VoxBox was FINALLY delivered! When I opened it I honesty could not believe ALL the products that were included; 2 boxes of Wella Colorcharm Demi-Permanent Hair Color Cream (3N Meduim Neutral Brown), 1-7.8oz bottle of 10 Volume Wella Cream Developer, 1 application brush, 1 plastic mixing bowl and a pair of gloves to get the job done😉. As far as packaging goes, everything definitely has a salon quality feel to it. The boxes of hair color offer this new color-coded packaging for "at-a-glance navigation and selection," which seriously makes finding your color so easy it's fool proof! Inside each box the color is packaged in a gorgeous teal colored metal tube (much like a toothpaste tube) with white text and a white twist top. The Cream Developer comes in an almost clear, frosted plastic bottle with black and red text on it. Honestly, its packaging really is very minimalistic, no real wow factor. Both the brush and bowl are simple black plastic, nothing is embossed or written on either item. The gloves included are, thankfully, not the plastic bag type of gloves. They are basic "rubber" gloves, nothing fancy…just something to protect your hands. Ok, let's get into the product formulas. What truly has me obsessed with this hair color and makes it so special is that the formula is enriched with Shea Butter! Shea Butter gives you healthy looking color with way less damage because the formula is A LOT gentler on ALL hair textures. Shea Butter is even believed to soften dry, brittle hair and repair split, damaged ends while adding shine to the hair….umm yes please! I mean seriously, who doesn't want that for their hair!? This formula is free of animaphthalatesl derived ingredients, ammonia, gluten and parabens. Not to mention it is EXTREMELY quick and SUUUUPER easy to apply! Which I think is a result of being able to apply this color to WET hair rather than dry so I feel it makes it soooo much easier to work with. Wella also makes a huge emphases on the color's ability to blend grays, gloss, tone, refresh, or enhace your color, and I really feel it did all those things. So to me you really can't go wrong with this color! It smells good, looks awesome, feels amazing and results last up to 24 washes (depending on hair type). I just did it so I can't agree or disagree with the longevity of the color…I will have to update. Also, if you happen to love your current color but just want to make it shine…the Clear shade adds MEGA eye-catching gloss to ANY COLOR…how awesome is that!? I haven't personally used the clear shade yet but are definitely going to in the future! At Sally's Beauty Supply each box of WELLA Colorcharm Demi-Permanent Cream Hair Color retails at $9.89 USD, 7.8oz bottle of 10 Volume Wella Cream Developer retails at $4.89 USD, plain plastic applicator retails at $1.99 USD, plain plastic mixing bowl retails at $3.59 USD and 1 pair of gloves retails at $1.09 USD. . HOW YO APPLY: • Mix 1 part (2oz.) Wella colorcharm Demi-Permanent Hair Color Cream to 2 parts (4oz.) 10 volume Wella colorcharm Developer in a non-metal bowl or bottle. • Apply color mixture starting at the roots, thoroughly distributing through lengths and ends. • Let the color develop for 20 minutes without heat. • Rinse the color out of the hair until water runs clear, shampoo and condition.lady.s

Okay- the burgundy color this dyed my hair was not anything like the description “light copper” nor the examples of vibrant red on the back of the box. I normally have my hair a vibrant red (almost the same as the color shows on the box), so if anything I was hoping to touch up my roots and ends. Unfortunately this was waaaaay off. Now it’s not necessarily “bad” if you’re going for something more natural- but that is definitely not really my style. I also went river rafting the day after dying it and everyone though I was bleeding because of how much color kept coming out when being splashed. I notice red pigment on the sides of my face often if I get super sweaty or wet, and it has been over a week. I will say that as time went on the color became a bit more vibrant, but I think that could have just been my underlying color coming through. Overall I loved that it didn’t stink or damage my hair, and there was plenty of dye in one box to do my whole head- but I will stick with my tried and true Runway Red by Vidal Sassoon.kelly.b

I used this before in the grey/silver color and it did nothing (my hair was too dark I think) but the crimson is great to extend the color of my now red hair. The best thing is that it conditions really well. You apply it after shampooing to towel dryer hair , so I use it as my in shower conditioner. It’s smooths my hair and gives it a light bouncy shine when dry. It did make it more of a dramatic red vs a natural red that I had originally died it, but that’s better than the faded red color that it faded too. As an all over color this may not be the best it would probably be very pink but as a boost for extension products it’s a non damaging conditioning option. I will be using this weekly as long as my hair is red.kaylynn.b

I love this! It definitely has put a super fun flare to my hair. It is really easy to use I love there is not a lot of steps or mixing. It only takes 15 minutes and it has a lot of oils that are good for your hair so it does not fry it. It really comes out nice and soft. Very cool and pretty. Gifted by Kiss Colors and CareTrishaW

I received this product complimentary from KISS COLORS AND CARE. I have a blonde hair. I was very impressed with the color turnout. It doesn’t last long but it’s cool for a summer or festival! Easy application, it doesn’t stain the skin, which I was very afraid of. Great value for the price!Lilia

This is the first time I have used this brand so was slightly sceptical. I wanted a cool dark blond as my previously colour was beginning to look brassy and my hair was very dry. I looked into several options and chose this brand and colour based on the reviews. I wasn’t disappointed. The colour is lovely, very similar to that shown on the box and it took away the brassiness. It has faded slightly after a few washes but not too much. My hair was left feeling soft and shiny. It has a multi tonal look and I’ve had many compliments on the colour. The instructions are easy to follow and I would highly recommend this product.JO G

i haven’t used a permanent dye in awhile. the smell of this is quite strong & a little stingy if hair gets close to your eyes. my hair was probably 2 shades lighter & more of a chocolate brown with random greys. the dye did a great job of covering them & toned the brassiness. i wouldn’t say my hair is completely ashy now it does reflect a teeny bit of reddish tones in the sun. the conditioner gives hydration & didn’t make my hair dry/knotty like some do. i’ll continue to use the toning conditioner over the next few weeks & give an update. also gloves in the box are great. they actually fit properly & don’t slide off, covering your wrists too. all in all good for a permanent dye although use plenty of vaseline around the hairline & neck it does strongly stain. i couldn’t get a random splotch off my leg for a few days.grace223

I’m not quite sure what people are doing wrong, but I have used this product for years if not decades to cover up grays. I have black/brown hair with bright white grays and I use the dark brown color. The color lasts for two months . I have no problem with matching- because the color always “reveals” itself at two weeks- which is normal for all box dye in my experience. I love everything about this kit. I purchase extra gloves nitrile, hair dye brushes, cheap butterfly clips and disposable shower caps. I do it on a day where my hair is greasy because I’m about to take a shower (this protects my scalp from the color and my hair from damage). I mix the color and developer together and let it sit while I rub the pretreatment in with my gloved hands. I shake up the color a lot (60 seconds!) and after I see actual color develop I shake it some more and then start applying. I apply to the top of my hair, brushing it in and then I clip that section off. I work in sections, top, sides and back and then let the dye work for 40 minutes from when I finish applying- cover it with a disposable cap so I don’t drip dye everywhere. I use all of the bottle for my shoulder length hair. This is key!!!! You need to let the part of your hair that is seen the most sit for the entire time. I rinse it out with cold water only (gloves!!!) and then add the conditioner (the whole tube) and let it set in my hair for 5 minutes (also in a cap) before rinsing it out with cold water and washing it with color safe shampoo in cold water. I do not apply this with a comb. There is a comb attachment- but I use a brush to spread it on my hair and the comb attachment to spread it on the brush. You want to paint your hair, soaking it with dye. The other trick is that when I shower, I condition first before I shampoo. This keeps the color in more and I get an incredible volume without my hair getting crunchy.tiziny

I have been using this product for several years. I mix two colors and I am happy with the results I get. Going to the salon to have my hair color would cost over $75.00 every 4-6 weeks. I also purchase the developer and I can do my own color and save $$$$$$$. It is a task and can get messay but worth it to me.suzannelcarlos1952

I love the color and the more time between coloring. I have all gray roots. Love the coverage. I'm in Texas and shipment came in about 3 days, which I think is great! I have made monthly purchasesNatalie

The quality of this product is very good. I used the correct concentration of developer to color ratio on a test spot. it did not lift my hair. I haven't been able to achieve HI lift color ( any brand)( and I have tried every brand) on my hair since I have had more grey hair because my dark level 6 has gotten darker with hormonal changes. That being said I believe this product is a good value and is high quality, but unfortunately i cannot use high lift colors on my hair any longer . I went back to my stylist for partial foils with bleach is the only way to lighten my resistant dark hormonal hair and tone the grey highlights to blonde. If you have virgin hair that is the correct level, you should have good results!superluckygirlm111