Best Brown Hair For Pale Skin (2025 Update)

Go with Excellence. I normally use L’Oréal Excellence but decided to tried something different and tried Preference in same shade I usually use in dark ash brown. Well, Excellence does a better job… Preference faded and washed out from my gray roots. I had to do a double take to make sure I used permanent dye. Well it was! I have partial gray areas I use the dye to cover. I don’t recall having this issue w/ Excellence. If you have gray you’re looking to cover, go with Excellence. More user friendly also since it’s cream based not liquid as well.Target Shopper

I was looking to color my hair auburn which is exactly what this product did. I had medium brown virgin hair with a few grey's. I would suggest to apply the product to the middle and ends of your hair for 15 minutes and only apply to roots for maybe seven minutes. I did get some hot roots in a small patch near the front of my hairline. I will be googling and youtubing how to correct that spot. I would definitely not keep it on my roots for the full 10 minutes the box suggests. There is not alot of multidimension color but there is definitely color change from my medium brown. I think that the product doesn't need to be as strong as it is. I don't know a ton about color, but this company should maybe use a less harsh developer? They are trying to appeal to a large audience, but they are just messing up alot of people haircoloring experience. I read alot of the reviews beforehand so I knew that my hair would go auburn. If someone just picks the box and thinks their hair is gonna have Carmel highlights they are in for a unpleasant surprise.Sarah

I thought the product was magnificent. The one application was enough to cover my entire head from root to end and when my hair is wet it lands on my shoulders and I have naturally curly hair. I have tons of white hair or with some would call grey very heavy in the front. I have been ill and having colored my hair in 6 months. My hair is naturally black but at 55 I want it to go lighter without anything pulling red. The results are absolutely stunning. Again more than enough color cover all my hair from root to end professional disposable gloves that are easy to take on and off, and a great tube of conditioner that can last me for about three applications. My hair is so soft and shiny and the color Blended beautiful with my already black hair considering I had about 4 in of regrowth and another 6 in of black hair it Blended in beautifully.Yvette

I really liked how this turned out on my hair. My hair is already pretty dark but my roots grow in pretty fast so this was absolutely needed. It does not have a super strong chemical smell, and left my hair feeling soft: I have problems using color that often damages my curl pattern. This did not! This is my hair immediately after wash. And!!! This is affordable and inclusive for natural hair. Good job, love it you guys!alejandra.m

For reference my hair is a medium to light brown with an ash undertone and some gray hairs. Midnight blue is really nice with an undertone of a blue tint but no actual blue to your hair. Jet black is very dark, sharp and glossy looking. Natural black still solid coverage but a softer tone to it. Chestnut brown has a golden almost auburn color to it. Red hot rhythms is stunning when first applied but quickly loses color in less than a week making your hair look very much like a box dye job. Golden blond is true golden warm tone but again you need a professional to lighten your hair first in order for the color to take all the way through your hair. I don't know who has their nose broken, but the conditioner smells absolutely fabulous. Reminds of a salon honestly. obviously when you're dying you need to have a fan going but even that's not a bad smell. Bottom line as with any color going darker than your hair tone is always easy and possible. And going lighter impossible without a bleach or toner to lighten it first before depositing color. Gray coverage 90%.SERINA

I really liked this brand, it was new to me and this is how I feel about it. Now that I’ve went through the process of dying my hair and the color has now been in for a full day. First the packaging was very neat and you knew what you were working with. Once opened everything was in the box with easy to read instructions. I was super excited to see the dye bottle was a twist off top. Usually I have to cut the tip of the dye bottle in the boxes dye that I normally use. The dye mixed after a few hard shakes, but once I poured into my hair I could see that it didn’t mix all the way so had to give a bit more hard shakes to get it to fully mix. The liquid itself was runny, I like my hair dye a bit less runny. The smell of it was not too powering, and once on the head and scalp it did burn a bit while I sat to catch my hair. The washout was nice and not messy. A few rinses and it came out clear. The product came with a very nice sized conditioner, that has left my hair super soft. The conditioner had a very nice smell. It reminded me of tropical fruit. My hair still smells like it, and I work all day. All my hair caught the color and came out great. I would recommend trying this brand if you have it within reach. I’m happy I was able to receive this for free, and try it out.nurina.g

Really impressed with this. I bought 7 Dark Blonde after a particularly bad 'balayage' job (mostly awful white/yellow highlights) and the colour has come out exactly as it's shown on the box. I still had my natural light brown roots and this has blended really well after being on for 20 minutes. It's obviously not the colour I wanted when I set out trying to be lighter with the initial balayage attempt, but it has rescued my hair from that disaster, and at least I can leave the house again without a hat! It's in no way very dark, and as it's a semi dye it will fade and the lighter colours will come through again a bit more in time. If you're despairing about a terrible blonde dye job and want to get back to a dark blonde/lighter brown then this is for you. I did use a purple shampoo on my hair a few days before I used the dye, although I'm not sure how much difference it made to this outcome. This dye seems to have redder tones to it after application which might freak you out initially, but it settles and blends. It does give good coverage, and the blonde comes through with subtle tones, so don't use it if you want to still be mainly a light blonde colour, you will most likely be the colour on the box. If you're looking for something to just tone down yellow brassiness then I don't think this will be for you, as I think it will initially cover your blonde. As ever, it's good to do a patch test if you're not sure you'll like the final results.Anna

I have been using this brand haircolor for years, trying different shades. I recently went through chemo therapy and lost all my hair. Since it’s grown back in its come in with a lot of grey. I have naturally medium brown hair. It is in excellent condition and thought I would color it with this new formula. So many reviews state the new formula is not as good as the old, I love the new formula. No burning on application, no hot roots, more even coverage. Many reviews also stated that the sheets are much darker than reflected on the box. For this reason I purchased suede light brown. It is so dark! Thankfully I don’t mind dark hair on myself. This is the only negative. My hair feels so soft and fluffy. And it was great at covering my greys! I will definitely purchase again. I have included photos of my natural hair and after I applied the hair color.FanGirlTG

I used to color my hair with Clairol Natural Instincts about 10 years ago and never had an issue. With a special event coming up I decided to freshen my hair up with some color. Upon reading the instructions it seemed as if the product had improved since I last used it. I bought two packages, but one bottle covered my shoulder-length hair just fine. However, after applying and rinsing out the product as instructed, I noticed that my hair didn't feel very good. Back in the day it used to leave my hair super silky and soft, like a model in a shampoo commercial. But the real horror happened after I dried my hair and realized that the color I got was NOT the color on the box! I selected #4 dark brown to get a Hersheys dark chocolate color. Instead my hair came out looking like kona coffee grounds in water (aka, almost black). It looks completely unnatural and now I'm trying to desperately get it to wash out early. (In the shower for the first wash since coloring, my hair felt like even more of a bird's nest than when I rinsed the dye out. Bleh!) I have now sworn off hair dye for the rest of my life. Hopefully by the time I get to the special event this weekend some of it will have washed out.Amanda

I don't know if the majority of these reviews were paid reviewers but this product does not do what it says! I have tried it twice now, thinking maybe the first time was a mistake, but both times it did not cover my grays. I am 31 and only have about 5 to 6 gray hairs but they are right in the front of my face, so very noticeable. I have been dyeing my hair since 16 so I'm a seasoned vet when it comes to box dye and wanted to try something new. If you are just looking for a new color and not to cover grays I give it a 4 because the color is fine and it is quick and easy but I bought it to specifically cover my gray hairs and both times it did NOT do that.Yogi

so I have been dying my own hair for over 15 years and I'm practically a pro at it with any brand. I always use an ash (dark or medium) brown, which prevents hair from ever turning brassy. Ash is the opposite of brassy tones. So I decided to try this brand in medium ash brown. The picture on the box showed an ash brown color. So I left the dye on 10 minutes as instructed. And this horrible dye changed my brown hair (which has about 10% greys) to a brassy blonde color!!! You should never get a brassy result from ash and you should never get blonde hair from a medium brown. I even double checked to make sure they had sent me the right color I had ordered, and they had. This dye is the worst ever. Do Not Buy. Never had any dye screw up my hair like this with totally false advertising of what the color will be. It actually looked like I had used bleach on my hair and lightened it. Shame on you Clairol.shelly

I've used Natural Instincts in the orange box for 15+ at least. It was dependable, consistent, and user friendly as a liquid. This change to something "natural" (impossible – it's DYE!) is such a bad decision on this company's part, that I cannot believe anyone would make such a drastic deterioration on what was working for decades. Let me guess – the person or persons who changed the formula to one that does not dye hair, but stains skin, leaves an ugly clownish orange where rich brown had previously resulted, is technically a mess to mix adequately, drips instead of staying put like the old formula – is/are someone who 1) doesn't personally use the product 2) doesn't particularly care whether 15+ years of loyal customer satisfaction matters 3) is probably not a woman with limited time to care for herself in the midst of tackling a myriad of daily family care and professional life 4) probably has money to throw away. And you know the worst thing about the new formula? It DOESN'T COLOR HAIR! It would be nice if Clairol (Coty) would please provide the name of their nearest competitor on the shelf so we could get a crack at returning to our personal appearance routine and get on with life. Just a waste of time and money now.Jaded11

Love this product. My hair is badly damaged due to beach, long time use of hair colours and sunshine. This Makes my hair shiny and soft. It doesn't completely cover grey hair, but sort of colours them slightly lighter so it looks natural. Will continue using this. Excellent product. My only complaint is that I cannot find a supplier in Spain and quite costly getting it shipped hereChrissy

Best hair coloring product on the market. Semipermanent dye gradually fades without stark lines of demarcation. No buildup of permanent product means no crunchy ends. Covers my grey better than permanent; (reason I stopped using permanent dye was color lifted off and left bands of color each time I dyed it). Because you don't use developer, there are no obnoxious fumes and if you have a little left over, you can save it for touch ups. Applies like a conditioner; simply apply it and wash it outRita

It does tint your hair to this shade. But that's all the good it does. It made my hair very frizzy and brittle and unmanageable. It was very hard to brush my hair after washing it out. Soooo very dry. So very puffy. My hair was in good condition before this too. The color lasted only a week with 2 washes. It doesn't stick for me. I have normal density, fine strain hair. When it does wash out, it has a green hue to it. I would stay far away from this product. There's other a lot more moisturizing and healthy products to deposit color into your hair. (With conditioning properties)darlina.k

I had dark violet hair for about a year and it has proven difficult to remove the leftover red color from my hair. All I wanted was to get close to my natural light brown hair color. I went to a high end salon and paid $140 for her to butcher my color. She dyed it a brown color and added some balayage highlights. I had high hopes for the end result and was sadly disappointed. There was just as much red as before. but she also somehow made my roots several different colors, one being very orange and brassy. It was very unflattering. So, I decided to get some color oops, a deep conditioning treatment and this Wella Color Charm in medium ash brown. I used the Color Charm 20 volume developer. After all was said and done, my hair has zero red tones and it is very close to my natural dirty brown color. I was presently surprised that my roots are not all kinds of different shades because the color oops still left them funky. All in all, I would definitely recommend this if you have a sudden fear of professional stylists.amy.l

Went from a level 7 permanent red to a level 7 blonde with T35. A good round of bleach took off quiet a bit of the red but I still had really dark orange. T35 blended everything so well and made the burnt orange color a nice strawberry blonde and helped out all the other yellow and white I had going on after the bleach to make it all a really nice blonde. I didn’t have any experience with bleach or toner. Or even doing my own hair. I’ve never even been blonde before either so, thank god for strong hair.Samantha Hendricks

I love love love wella color charm! I’ve been using it since I was a kid… well 13 or so haha, I'm 29 now! and I’ve gone and used other brands, Ion (JUST DONT!) and such and I always go back to color charm… it leaves my hair nice and soft and healthy and the color holds well, for a good long time, and it always comes out a beautiful color just like the swatch, it’s never really a surprise what you end up with. Which is refreshing with hair color, you want what you intend. My mom also uses wella and has for decades! Their toners (for like blonde hair) work VERY well too. I was blonde for quite a few years in my mid 20's and after bleaching my hair, I would of course always use a toner, I'm a natural red head -before I started going gray that is, which is why I color now- so not using one isn't an option. I always used wella, except for ONCE cause something else was on sale, and it didn't work nearly as well, I actually went back out that night and bought the wella toner I usually use and the next day re-toned my hair. Worked like a charm (pun INTENDED) and I never tried a different brand again. The only other brand I prefer (and it's only for what some would call "extreme colors") is arctic fox and that's only if I'm gonna do like blue or purple. But the wella for other more "natural spectrum" colors works just as well. I'd say wella and arctic fox are even with each other quality and hair health wise. I will say when using wella color, I prefer to use the "original" liquid color rather than the gel kind, but that's because I have a LOT of hair, and the liquid one seems to go farther, and I still have to use 2 bottles, but I have to use 2 no matter what brand I buy. I also use creme developer however and I know that thickens things up, so..the liquid just does better for me. I have some friends who prefer the gel however. It's all about personal preference. I'd say give them each a try and decide how you like them yourself. They seem to make every color in their catalog in both the gel and the original liquid. (Pardon my odd face in my review photo. It is the best one I have to show the color, and I was taking a snap chat about the humidity haha)shauna.s

I truly love this Blue Curaçao (aka Intense Pure Indigo)! I have…had virgin hair that was strawberry blonde until I dyed it with Garnier Fructise Intense Fiery Red all over. I then decided I wanted some dark highlights. After hours of searching for the perfect color, I found the Blue Curaçao. I had washed my hair twice in the time it took to receive the blue (a total of 7 days). I sectioned the top and sides of my hair to do 4 strips/highlights of the blue. I then pulled the portion underneath (the portion near my neck) and colored all of that with the blue. I left it in for 25 minutes, rinsed it out with cool water until the water was no longer Blue, put on the Mask Treatment (D – included with the Garnier Fructise) and let that sit a couple minutes. I then rinsed it all, used a thermal protectant spray (Aussie Total Miracle) and blow dried my hair. The colors are beautiful together! My hair feels soft and is shiny. (Picture of me in the yellow shirt is my hair before coloring) Picture of me in purple tank top is my hair right after coloring it with the Intense Fiery Red (before I added the blue Curaçao)RettaB

I was prepared for this to do nothing to my hair since my hair is nearly black. What I wasn’t prepared for was the horrible difference between my roots and the rest of my hair. Any dye with a lifting (lightening) component will direct you to do your roots last, as the heat of your scalp will cause the dye in this area to process much faster than the rest of your hair. Since the directions specified to start at the roots, I was under the impression this was not something I had to worry about and I followed the directions. This was a mistake. As you can see from the pictures my hair looks like the box for the first inch of roots and then is almost completely unchanged. There isn’t even a gradual change, it just abruptly stops. To be clear, has it been barely noticeable all over, or the root color all over, I would have been happy. I have been dying my hair for 15 years and have never had this problem, because directions should (and usually do) account for the product behaving this way.Lana

This is literally the worst product I've ever used. Not only did it not work. It ruined my hair. It took my light brown unprocessed hair and turned the middle orange and the ends are now the color and consistency of a banana. I've been coloring my own hair for 25 years. My mother has been a cosmotologist for 40 years. I'm no novice when it comes to hair. I normally would never have bought bleach or color for that matter in box form but this was the only thing available to me so I thought i'd give it a shot how bad could it be. I never imagined in a million years that it would DESTROY my hair. I followed the directions on the box. I checked it at 20min it was still super orange at 20 min left it on 10min longer rinsed shampooed and conditioned all in cool water and my hair is literally orange yellow mush!!karebear24

I received this package as a complimentary product from sally beauty x zotos professional x influenster. I had a natural light brown hair. Out of all the colors I chose intense red. Kept it for just merely 20 minutes rinsed it off. It gave me a beautiful color. Upon checking at its price it is one of the most affordable brand. This color has given an extra shine to my hair and my hair looks healthy. I am absolutely in love with this hair color. Very easy to use. I would recommend it to any and everyone looking for a change. Would also recommend to people who are hesitant to use color in their hair thinking they might ruin their looks if applied on their own. Don't worry life is short add some color in your life.[brand:zotos-professional] [brand:sally-beauty-supply][brand:influenster]pramila.u

I received these products for free from Influenster and Zotos Professional in exchange for my honest review. My #complementary #ABStarterKitVoxBox from @zotosprofessional arrived and I was so excited to get creative and color my hair. It was super simple to apply and let me tell you it smells so good! It contains biotin which I love to use to keep my hair healthy. I did notice my hair was a bit dry and frizzy after. The shampoo and conditioner are included as well as a color remover pad. Overall I loved the result and would recommend to friends and family.roban.l

I received this product and was eager to trial it. There’s nothing quite like a colour touch up to make you feel a little more refreshed and energised! The product was super easy to use and everything needed was contained in one compact box. I followed the directions with ease and all progressed to plan. The end result was reasonably true to the desired colour although my hair did end up more orange than I had anticipated. I accept this can happen with hair colours because there are so many factors that contribute to the end result. The hair colour did address my primary concern – covering the dreaded greys! The smell was not offensive as can happen with some brands and I liked the fuss free application process. A major benefit is the convenience of doing this at home at a time that suits me and a cost that is budget friendly! I have had my colour now for a week and the colour at this stage is still looking fresh with great coverage. I would suggest that anyone with thick hair or very long hair should invest in two packets and not chance a dye disaster!! I have long hair but it is very thin so one packet for me was sufficient. Overall – I will be using this product again!Elle B.

I received this hair dye to trial as part of the Beauty Review Crew. I have used this brand of hair dye a few times over the past couple years. In particular, I have used the shade 'Darkest brown' which is the same shade I'm trialing today. The shade has always been is a lovely vibrant colour and the colour result is similar to my natural hair colour. The dye promises to 100% grey hair coverage and it lives up to its promise. Preparing the dye for application is nice and easy. After applying the gloves that are included in the packaging, you pour the colour formula into the bottle of developer before placing the lid back on and shaking the bottle until completely mixed. It's that easy! Then starting at the roots, you evenly apply the dye. The dye goes on smoothly and, surprisingly, the dye scent isn't as strong as other brands. Other brands tend to have a strong chemical smell which makes my eyes water and nose tingle when breathing it in. Clairol have done a great job at producing a hair product with a low scent. One of the best things about Clairol's nice n' easy hair dyes is the short processing times. Unlike other brands that have a processing time of upwards to an hour to reach your desired shade, these dye have an average processing time of just 25 minutes. The short processing time means you can dye your hair during your lunch break, before a night out, or before a date, without it taking up too much of your time. The rinsing process is also quite a smooth and easy process. After applying some warm water, give your hear/head a little massage and then rinse until the water runs clear from all the dye. It normally takes around two minutes for the water to run clear. Then using the conditioning Clairol conditioning treatment that comes with the hair dye, you apply from roots to tips and leave for a couple minutes before rinsing. The conditioning treatment has a lovely scent and is nice and thick. It's almost like applying a luxurious hair mask. It glides onto the hair smoothly and evenly. After rinsing the conditioning treatment you can instantly feel how hydrated you hair feels. Dying your hair often dehydrates it and your hair can feel a little worse for wear. Clairol's hair dyes are gentle on your hair and the conditioning treatment prevents damage and keeps your hair hydrated and feeling lovely. After towel-drying my hair, I blow-dried my hair until was dry. Looking in the mirror you could instantly see how vibrant and lovely the hair colour result was, and it looked and felt really healthy. I am always so very impressed with the results every time and I often get compliments from friends and family members. As my hair grows fairly quickly, I use this product every 2-3 months to help cover grey hairs. Despite dying my hair so regularly, my hair has remained healthy and manageable, and hasn't compromised my hair in any way. The only downside I can mention is that the dye stains your skin. Normally hair spray or acetone on a cotton ball or cotton pad helps remove hair dyes from skin but I found this dye to be lot stronger and barely budged from the skin. I also tried scrubbing with soap and dishwashing detergent but the dye only faded slightly. It took a few days of scubbing before the dye faded completely. The best thing of all about Clairol's Nice n' Easy hair dyes are they cost just $9 from your local supermarket. Sometimes, you can grab them on special for just $6! SIX BUCKS! Now that's what you call a bargain! Why pay $200+ t an expensive hairdresser when you can get almost the same results for just $9.Fallon G.

Staff Review by BC's Tamara I'm not going to lie – I have greys. Lots of them. But the Clairol Nice'n Easy Permanent Hair Dye did a mighty fine job of making them disappear! I have actually used this dye in the past, and can't recommend it enough. The range of colours on offer is wonderful as there is something there for everyone. I have dull brown hair, so usually opt for a warm shade to brighten my colour – I used the Medium Chestnut Brown 5RB. The instructions are clear and easy to follow and after spending 10 mins applying the product as thoroughly as I could, it took a simple 25 minutes to penetrate before washing it out and conditioning. The colour completely covered my greys (which was my main objective), but overall my hair looks so much healthier as it is shiny and the colour has more life to it. My favourite thing about this dye is that the colour brings out the natural highlights I have and it looks really natural. At $12.99 the Clairol Nice'n Easy is a bargain as it is a high quality product and I would recommend it!BC's Tamara C.

First of all, I want to say I have VERY long and full latin hair. It is up to my lower back and I purchased 2 boxes- but only needed ONE. At first, I didn’t think the foam would work or even make it as it’s a liquid, it makes you skeptical it’s even costing the hair evenly, but you can’t be scared to spread it all around, massage it into your scalp, use a comb if you have to. I think the best part of this dye was the fact that it’s mess free. With the squirt bottle dyes, I always end up getting it on my walls, or floor, or countertop- with this one the foam is so easy to work with. I never really use the gloves provided in the boxes of hair color because they tend to rip at the seams- so use your own gloves. 2N was the color I used and it looks identical to the picture on the box. Just gorgeous. It’s a very dark brown that appears black but not blue black. I’m just in love with it and how soft my hair is after. I will keep buying this one and can’t recommend it enough. Another tip for the low star reviews- READ THE INSTRUCTIONS! It’s not a pump, it’s a squeeze bottle.Laso5959

This foam hair dye was pretty awful for me. The dye smells good and the foam feel fine but the DRIPS! I had black dye all over my bathroom- so stressful. I did follow the directions and had a towel and carefully covered my bathroom. After using the amount of foam recommended to cover the entirety of your hair, you wait at least 20 minutes. In about 5 minutes the foam started to “melt” and no longer foamy, it dripped everywhere. Although I had a towel my hair dropped dye everywhere as I sat in my bathroom. Would not try this again.LibraryR

I have to say the application is different than when you use traditional at home hair color, but I love it. The lack of harsh chemical smells and this is amazing as well. Plus, I feel like you can get better control when you're doing the application. John Frieda didn't dry out my hair like some other hair dyes did. It's a beautiful color and even on my natural black hair that was undyed you can still see some tint. I think I'm going to keep this up and see if I use it on more than just my one inch natural roots. Then maybe I'll have some red highlights on the few grays that I have over time.elizabeth.y

This hair color doesn't stink, doesn't make my scalp sting, and makes my hair shiny with a rich color. It covers my gray better than my regular store brand and the color lasts longer, too. The British instructions are an entertaining bonus. Love it!Janice in OK

I am accustomed to paying $15.99 for this. You can imagine how great it is to discover this at Lucky Vitamin. I have been very happy with this product for 15 yrs. Typically I buy 4 kits at a time, so I never runout. They shipped in a timely manner; securely packaged. This product is far gentler than salon/in-store variety because the ammonia is not there. The pre-shampoo, regular shampoo and conditioner are the best.Sarah

I have been using this hair colour for many years. It is definitely darker than light brown, more medium brown. I use it to get rid of brassiness, and it does the job well. The formula does not irritate my sensitive skin and my hair feels nice, soft and well conditioned after using. I find the colour gradually fades. I'm not left with noticeable roots, but my natural hair colour is light – med brown with some red.Jennifer F.

I dont recommend buying without a coupon or CRT. 8.99 is overpriced and over the limit of the coupon 7.99. Please clairol do make the hair box dye priced at 6.99 all of them. New year 2023 new prices lowered than last years. I expect to see feedbacks taken seriously. Please do make clairol coupon value 14.99 because the clairol bleach and the clairol shimmering lights shampoo price.Bella the reviewer

Been using Nice n Easy light brown 6N permanent for about 7-8 years now and was really happy with the natural look it gave and people were so surprised if i ever mentioned that I dyed it! Now though have tried the new version over last couple of months experimenting with 6 and 6.5 and not only do they not cover as well but both have a subtle reddidsh tinge – a give away sign of hair dye! In fact for the first time ever somebody asked if I've been dying my hair as they could see the reddish tint in the light. Not only that the metal tube is difficult to use and you can't always get it all out. I don't get that they are adding conditioners at very step – it goes against the whole nature of dying hair – if you have conditioner on the colour doesn't take – simple as that! Much better to revert to liquid and add a super conditioner for afterwards. a complete disappointment – now have to start from scratch looking for a new brand/colour that will do the job that this used toDancingDonnaDee

I have been using Nice and Easy for almost 30 years… I started dying my hair when I was 26.. Everyone,including my hairdresser told me that the color was so natural, he couldn’t believe it was colored and especially that I did it myself. I used 118, which is now just 5, Medium Brown. The color was so natural and my hair was shiny with beautiful natural looking highlights… Now they changed the formula and the color is awful! I’ve dyed my hair three times since they changed the formula and each time, the new growth comes out with what I call “hot roots”, which means all the new growth is a hot red! I thought it was a rare fluke the first time, but it’s happened two more times..they made the new formula smell nice, but the color is not the same and besides the red roots, the color lost that natural highlight look and instead looks darker and one dimensional and muddy. PLEASE BRING BACK THE OLD FORMULA! I’m attaching a pic of my hair with the old formula and one after using the new formula.Jrsygirl

It was easy to use, even under stress and heavy time constraints. The colour turned out better than imagined a cool toned dark brown. As a fair cooltoned person it suited my complexion really well and I have already repurchased it.Saga

it's not the same color i choose but it's very cool Shopping in Yesstyle is really easy and convenient! I love how their products are well separated into categories for easier browsing. I also appreciate their sorting and filter features so I can check the items more precisely according to what I am exactly searching for and what items fit my budget. Both the website and the app is user-friendly. It just takes me around 10 mins to find what I need and checkout. Most of all I appreciate how they provide free Yesstyle points for every purchase. I use the Yesstyle points for discounts on my next purchases. Another perk is there are free products everyday, I can't think of other online shopping sites with this advantage. Most of all, reviews given by other shoppers are really helpful in decision making. In terms of details, I appreciate Yesstyle for giving detailed instructions on how to pick sizes so that the customers will get the accurate items for their size. Lastly, I love their blogs where they suggest items to be purchased, these blogs help me a lot in thinking of new fashion styles worth-trying! Thank you Yesstyle!Bassima

Primer, lightened my hair from a dark chocolate colour to a caramel toffee colour. I originally thought of just using this to prep my hair for the other colours but I ended up liking the caramel so much that I just let it be like that hahaha. I've actually repurchased the primer because I've got a regrowth now and I want to retouch my roots. It didn't sting and was easy to apply. I use a purple shampoo to keep it from looking brassy. I will see how it goes when I've used it for the second time.Saartje

The Göt2B Mess-Merizing hairspray is a texturizing hairspray to achieve and maintain that natural, touseled, messy hair style. Göt2B Volumaniac hairspray gives your hair an uplifting, voluptuous boost. Gives some extra volume to your hair. The Göt2B Glam Force hairspray gives a high amount of hold to lock in any hair style. Great for all nighters when you need your hair to stay put for hours.Barbiegirlstace

Very beautiful color, would buy again because it done so well and was so beautiful the first time!! Would recommend 10/10!! My daughter also loved the color a lot so she’s wanting to re do her hair as well because she loved it that much!! Definitely will buy again, very soon!! Nice packaging and all will give it a very good review since I haven’t been disappointed with this brand.kelli.r

I’ve been a licensed colorist for 25 years. I decided to give this a try because I’ve developed allergies to ammonia and PPD. There was zero odor, it did tingle a little on my scalp, but not too bad. I’m only about 15% grey and formulated the color properly. Not only does it look like I didn’t color my hair at all, it left my hair very dry. I’ll never use this again. Back to Wella Koleston for me!natasha.g

This hair colour does a great job of covering my VERY stubborn greys. And keeping them covered for a good 6 weeks. I tried a couple of others during the pandemic and once I tried this, I never went back. When salons opened, the stylist was actually pretty impressed by how healthy my hair and how “soft” the colour looked. Definitely use the quinoa mask that comes with it. And don’t scrimp on the conditioner and/or leave in conditioner and your hair will look fab!TORONTOMOM

I started using this color because I have allergic reactions to regular dyes. The reaction I get from this dye is less worse. I bought something to add to the dye to help with scalp irritation from dye and that helped DRASTICALLY! Normally, adding such a product still leaves my hair horribly itchy and with a horribly flakey scalp. I do find that this color dyes darker on my hair than advertised. Color does fade faster than other hair dyes, however it does not damage hair as much. I am left with more body in my hair than with other hair dyes. Application is easier since the dye turns into a gel consistency when mixed. Recoloring roots blends nicely. I add Grey Away drops to the color to cover greys better.bridget

Great colour and covers grey really well. Leaves hair beautifully silky. Only problem for me was that after the day I dyed and shampooed my hair etc. (so the water ran clear as you normally would), the dye would still come out of my hair for the next few shampoos and would also mark pillowcases, towels etc, so I avoided wearing light coloured tops incase it marked them.iHerb Customer

I like this dye…i like that it is less chemicalised than other dyes. I have used it for 3 years now. This shade perfectly matches my natural hair colour. Application is very easy. I love all the enclosed conditioners, they are great for my hair. They make it feel soft and moisturised. My hair has actually improved in texture and management. I started using it to dye my prematurely greying hair but the treatments are turning out to be a very lovely unexpected bonus. I do have to re-dye about every 2 – 3 months. I tend to buy in bulk when there are deals or sales on.Cheey

I have been contemplating doing Henna for some time now. Normal hair dye has started to take a toll on me with severe migraines, and discomfort from hair coloring. I'm not 40 yet so the idea of graying and not dying my hair was very scary. With that being said I am so happy I found this hair dye! There was no harsh chemical smells….so I was nervous that my gray hair would not take (it is very resistant) This product was very easy to apply, I followed the directions and only put it on for 35 minutes. My gray is covered, my hair looks great and healthy, without a ton of staining on my skin…..I am beyond excited. I will recommend this product to everyone!Kimberly

This is the main hair color I use. Unlike most pharmacy brand hair coloring kits, this one is not harsh or irritating. Yet, it covers gray hair very well. It includes plastic gloves and a convenient mixing bottle which also makes application simple with a pointed tip.iHerb Customer

This permanent hair color worked very well. The ingredients were much gentler than the brand I have been using, and I am very pleased with he color results. The product did not burn, had no ammonia, and colored my white roots very well. will use again.Hair drier stand

I am allergic to hair salon chemicals so I first purchased this product approximately two years ago and never had a problem. I always purchase it when it’s offered on Zulily . I frequently get compliments on the my hair color. Thank goodness I found this product.Want Security

I couldn't wait to get this for my hair. It sounded great. What a disappointment. After doing all the steps correctly it did nothing to my hair color. All my grays remain!! Boy do I feel like I got wripped off. Please don't buy this product.harley57

Have been using this product for years, and with my short hair, I only use 1/2 tube for each coloring. Yes, you have to buy the developer seperately, but it does save money and much cheaper than oing to a salon!fanelda

The product is something new we had to try since they no longer sell the liquid form of this product, but we were totally satisfied with the product coming in a gel form and mixing it. The color was not applied with a brush comb as suggested, I mixed it and put it in the color bottle and it was fine. Good color, easier to use in the bottle then the liquid. I think I used even less with this product for better results.2012*cupcake

Do not buy, because its only one part of a set. Wouldn't work without a second part which is a developer. There is no printed instructions slip too Probably, intended for professionals, who already have all other ingredients.Lyudmila

My hairstylist always uses this product. I have very dry curly hair so it is important to make sure that the bleach doesn’t harm my hair. Perfect product for this.abby.n

I’m a hairstylist and this product line is the best I’ve used. From styling products to color, as a whole the more beautiful shades, this works beautiful with 9P. It makes a creamy blonde! Always satisfiedlexi.b

I picked this colour probably about 6 to 12 months ago. Wasn't sure about it at first. I have dark brown hair naturally. I usually dye it a chestnut colour. So this is a bit different than what I usually dye my hair with. But people have been complimenting how they love the colour my hair, so I kept it this colour since then, and I absolutely love it. It is my favorite colour for my hair. I really hope they don't discontinue this colour, as this will probably be my lifetime hair colour lol….. Although I'm having troubles finding it in stores right now, so it's making me a little worried that is just a limited time. And if that's the case, I don't know what to do for my hair colour. Go back to my chestnut colours. I do recommend this color and product. Love how it feels in my hair. My hair soft and the colour is very vibrant. It lasts long time. I do wash my hair with cool to cold water though. It helps keep the red bright longer. One thing though, it does continue to run every time you wash your hair so when your hair is wet it will stain your towels, or your shirts, or bed, or pillows. But I guess that's part of dying your hair red as it will always have the colour run. Does a great job at covering up the grey hair. Please keep this colour!!SPARKLES

This is the first time I have ever dyed my hair, I’ve had naturally red curly hair all my life but wanted to change it up a bit. I’ve always wanted to dye my hair burgundy so I got shade BR2 passion fruit. I will say it is such a pretty color but it isn’t exactly like the picture on the box. I’m sure that’s to be expected especially since I already have natural red hair. The color turned my red hair into a darker color with purple undertones, there’s definitely a noticeable difference which is what I was looking for. The reason for 3 stars is because this hair dye smells absolutely HORRIBLE. The whole time I was applying it to my hair my eyes were watering as well as my nose burning. It felt like I had inhaled a ton of chemicals, even almost 10 hours later It still feels as if I’d inhaled chemicals. Unfortunately I won’t be repurchasing due to this reason because I will not put myself through that again!sarah199

This was my first time dying my hair at home. I have medium brown hair and when longer it has natural highlights. Since I wear it short, the darker colors clash with the gray, so I got this since the box matched my natural color. It definitely covered all gray and was easy to apply (I used bowl and brush instead of squeeze bottle). However, it came out as a copper color highlighting my hair, not simple ash brown. I like the color, though! But it’s just not what was on the box. The other nice thing about this color compared to colors I’ve had at salons is it didn’t irritate my skin at all. I have very sensitive skin, and this didn’t sting or burn, like I’ve had from salons. Also a plus is the after color conditioner. It leaves your hair SOO soft and smooth. I’m continuing to use it about twice a week to keep my hair smooth since the small bottle lasts a while on short hair.LucasA