20 Best Hair For Pale Skin (Feb 2023 Update)

I decided to try this product. I have black hair, which I have dyed with black hair dye to cover grays. I knew that this will lighten my hair and pull out the red. Now it's too brassy. What color can I put on this to tone it down? Blue conditioner? I was hoping for a milky brown color as the end result.Selly

I have medium brunette hair and this kit turned my hair orange. It says that people with brunette to black hair can use this product. I have used many highlighting kits by L’Oréal and had wonderful honey blonde highlighting results. I also regularly color my roots with L’Oréal, so I am not new to coloring. I bought this kit by Clairol on sale and what a mistake that was. I will only use L’Oréal from now on. Do not recommend.Stefanie

Love It. I've now used this 3 times. The first at the tips, the second up on the mids and the third was to add highlights. I used a highlighting cap and use blue conditioner every few weeks. It did not damage my hair in the slightest. I got a lot of compliments. I have natural dark brown hair and it came out an ashy/caramel color and not the slightest bit orange. I will mention that my hair was 100% virgin. There was no color on my hair when I used this…that may affect the results.Kristen

I personally think this dye is great, but I can think of another brand that has more staying power and is cheaper, so for that reason I can only give this 4 stars. The tone of this pink is unique to pinks I have bought previously and I think that's great when wanting some dimension! The texture is hard to describe but not its really creamy or gel like. And I think it smells like peppercorn, which doesn't bother me. I find a tube of this goes a really long way too, which is fantastic! The staying power is pretty average for your vivid pinks. Its rare for them to last too long. But I touch mine up every few washes around the roots and let the rest fade to a pastel, so its no big deal.dominique.f

I recently tried this product for the first time and I think it’s now one of my favorites! I’ve gotten TONS of compliments since I used Blue Ruin and I’ve used them all, over the years. Warning: stuff is Pravana Vivids level of stainage. RIP to a couple of ratty old towels, lol. My hair is between a level 2-3 with grays and I bleach and then highlight it to level 7-8. Pro tip is that I mix this product with a little conditioner and Olaplex 3 and then leave it in my hair for 2 hours. It really saves it from being fried. I have a feeling I’ll be using that combo for a while.lisa.b

I tried to manage my expectations a little with this product, as it’s recommended for light blonde or pre-lightened hair but mine was a balayage with dark blonde/light brown. Turns out it defied my expectations and still came out as a super vibrant red! My hair is chest length and the tube had just about enough to cover nearly my whole head (my roots are dark so I avoided those) with a small amount of conditioner mixed in to stretch it a bit further. I’m now on wash 3 or 4 and I’m surprised by how much colour is still in my hair! The vibrancy has been toned down but it’s definitely still red and I expect it will be for a while yet.Nicole

Have been dying my grey roots every 3-4 weeks for about 10 years now and nice n easy in 6N (half a box) had been my drug of choice up to now. Few formula changes later and am ready to try something different. I like that I can easily measure out what I need to use as both are liquid and mixed in a 1:1 ratio. I love that there is no overpowering odour striking as soon as mixing happens although slightly unnerving that this mixes into a plastic-like gel with no other odour?(Not sure how natural it is?) It is odd but you do get used to it, just don’t get lulled into a false sense of security and make sure you take usual precautions to clean up any spillages etc as it does stain quickly as with any other dyes. Colour-wise is about equivalent to nice n easy one and covers grey well but does seem to fade quite quickly so have just started adding a couple of capfuls of 5N to half bottle 6N when applying to roots then rest of 6N for last 5 mins on rest of hair. Bought few boxes in a recent deal so got really good price – making it more on par with other hair dyes.DancingDonnaDee

This is a lovely hair colouring product: easy to use and great colour results. The smell is, not unpleasant, just different. My only criticism would be that using it on my level 7/8 hair, I used 8A, there isnt enough ash in it to counteract the orange undertone that kicks up when you lighten in that mid blonde range, so it looks a bit warmer than I would have liked. Toning shampoo (blue) helps. It will probably get cooler on my second use when I retouch my roots. It looked lovely on the lighter parts of my hair though so my advice would be to use it if your hair is lighter than a level 8, but be prepared for your colour to be warmer than ash if its darker. The hair mask thats included has a, again not unpleasant, smell to it thats different, but gives lovely, shiny results. I will be using this colour product again and would recommend it.aunty_deedee

This hair colour does a great job of covering my VERY stubborn greys. And keeping them covered for a good 6 weeks. I tried a couple of others during the pandemic and once I tried this, I never went back. When salons opened, the stylist was actually pretty impressed by how healthy my hair and how “soft” the colour looked. Definitely use the quinoa mask that comes with it. And don’t scrimp on the conditioner and/or leave in conditioner and your hair will look fab!TORONTOMOM

This is the first time I have used this brand so was slightly sceptical. I wanted a cool dark blond as my previously colour was beginning to look brassy and my hair was very dry. I looked into several options and chose this brand and colour based on the reviews. I wasn’t disappointed. The colour is lovely, very similar to that shown on the box and it took away the brassiness. It has faded slightly after a few washes but not too much. My hair was left feeling soft and shiny. It has a multi tonal look and I’ve had many compliments on the colour. The instructions are easy to follow and I would highly recommend this product.JO G

i haven’t used a permanent dye in awhile. the smell of this is quite strong & a little stingy if hair gets close to your eyes. my hair was probably 2 shades lighter & more of a chocolate brown with random greys. the dye did a great job of covering them & toned the brassiness. i wouldn’t say my hair is completely ashy now it does reflect a teeny bit of reddish tones in the sun. the conditioner gives hydration & didn’t make my hair dry/knotty like some do. i’ll continue to use the toning conditioner over the next few weeks & give an update. also gloves in the box are great. they actually fit properly & don’t slide off, covering your wrists too. all in all good for a permanent dye although use plenty of vaseline around the hairline & neck it does strongly stain. i couldn’t get a random splotch off my leg for a few days.grace223

I’m not quite sure what people are doing wrong, but I have used this product for years if not decades to cover up grays. I have black/brown hair with bright white grays and I use the dark brown color. The color lasts for two months . I have no problem with matching- because the color always “reveals” itself at two weeks- which is normal for all box dye in my experience. I love everything about this kit. I purchase extra gloves nitrile, hair dye brushes, cheap butterfly clips and disposable shower caps. I do it on a day where my hair is greasy because I’m about to take a shower (this protects my scalp from the color and my hair from damage). I mix the color and developer together and let it sit while I rub the pretreatment in with my gloved hands. I shake up the color a lot (60 seconds!) and after I see actual color develop I shake it some more and then start applying. I apply to the top of my hair, brushing it in and then I clip that section off. I work in sections, top, sides and back and then let the dye work for 40 minutes from when I finish applying- cover it with a disposable cap so I don’t drip dye everywhere. I use all of the bottle for my shoulder length hair. This is key!!!! You need to let the part of your hair that is seen the most sit for the entire time. I rinse it out with cold water only (gloves!!!) and then add the conditioner (the whole tube) and let it set in my hair for 5 minutes (also in a cap) before rinsing it out with cold water and washing it with color safe shampoo in cold water. I do not apply this with a comb. There is a comb attachment- but I use a brush to spread it on my hair and the comb attachment to spread it on the brush. You want to paint your hair, soaking it with dye. The other trick is that when I shower, I condition first before I shampoo. This keeps the color in more and I get an incredible volume without my hair getting crunchy.tiziny

Go with Excellence. I normally use L’Oréal Excellence but decided to tried something different and tried Preference in same shade I usually use in dark ash brown. Well, Excellence does a better job… Preference faded and washed out from my gray roots. I had to do a double take to make sure I used permanent dye. Well it was! I have partial gray areas I use the dye to cover. I don’t recall having this issue w/ Excellence. If you have gray you’re looking to cover, go with Excellence. More user friendly also since it’s cream based not liquid as well.Target Shopper

I was looking to color my hair auburn which is exactly what this product did. I had medium brown virgin hair with a few grey's. I would suggest to apply the product to the middle and ends of your hair for 15 minutes and only apply to roots for maybe seven minutes. I did get some hot roots in a small patch near the front of my hairline. I will be googling and youtubing how to correct that spot. I would definitely not keep it on my roots for the full 10 minutes the box suggests. There is not alot of multidimension color but there is definitely color change from my medium brown. I think that the product doesn't need to be as strong as it is. I don't know a ton about color, but this company should maybe use a less harsh developer? They are trying to appeal to a large audience, but they are just messing up alot of people haircoloring experience. I read alot of the reviews beforehand so I knew that my hair would go auburn. If someone just picks the box and thinks their hair is gonna have Carmel highlights they are in for a unpleasant surprise.Sarah

I thought the product was magnificent. The one application was enough to cover my entire head from root to end and when my hair is wet it lands on my shoulders and I have naturally curly hair. I have tons of white hair or with some would call grey very heavy in the front. I have been ill and having colored my hair in 6 months. My hair is naturally black but at 55 I want it to go lighter without anything pulling red. The results are absolutely stunning. Again more than enough color cover all my hair from root to end professional disposable gloves that are easy to take on and off, and a great tube of conditioner that can last me for about three applications. My hair is so soft and shiny and the color Blended beautiful with my already black hair considering I had about 4 in of regrowth and another 6 in of black hair it Blended in beautifully.Yvette

I used this colour with 60/40 mix with conditioner on tinted hair with break through grey strands, it gave a soft lavender/blue ash type hue over the greys which blended really well with my tinted 8.1 hair, it also took out a majority of any orange in the hair. HappyJoy ..

My client received this blonde wig and we used the watercolor method on it using one copper brown and two cinnamons. This is the final result and it came out Perfectly for the look she was going for! I simply love Adore when it comes to coloring!melody.l

I really liked how this turned out on my hair. My hair is already pretty dark but my roots grow in pretty fast so this was absolutely needed. It does not have a super strong chemical smell, and left my hair feeling soft: I have problems using color that often damages my curl pattern. This did not! This is my hair immediately after wash. And!!! This is affordable and inclusive for natural hair. Good job, love it you guys!alejandra.m

For reference my hair is a medium to light brown with an ash undertone and some gray hairs. Midnight blue is really nice with an undertone of a blue tint but no actual blue to your hair. Jet black is very dark, sharp and glossy looking. Natural black still solid coverage but a softer tone to it. Chestnut brown has a golden almost auburn color to it. Red hot rhythms is stunning when first applied but quickly loses color in less than a week making your hair look very much like a box dye job. Golden blond is true golden warm tone but again you need a professional to lighten your hair first in order for the color to take all the way through your hair. I don't know who has their nose broken, but the conditioner smells absolutely fabulous. Reminds of a salon honestly. obviously when you're dying you need to have a fan going but even that's not a bad smell. Bottom line as with any color going darker than your hair tone is always easy and possible. And going lighter impossible without a bleach or toner to lighten it first before depositing color. Gray coverage 90%.SERINA

I really liked this brand, it was new to me and this is how I feel about it. Now that I’ve went through the process of dying my hair and the color has now been in for a full day. First the packaging was very neat and you knew what you were working with. Once opened everything was in the box with easy to read instructions. I was super excited to see the dye bottle was a twist off top. Usually I have to cut the tip of the dye bottle in the boxes dye that I normally use. The dye mixed after a few hard shakes, but once I poured into my hair I could see that it didn’t mix all the way so had to give a bit more hard shakes to get it to fully mix. The liquid itself was runny, I like my hair dye a bit less runny. The smell of it was not too powering, and once on the head and scalp it did burn a bit while I sat to catch my hair. The washout was nice and not messy. A few rinses and it came out clear. The product came with a very nice sized conditioner, that has left my hair super soft. The conditioner had a very nice smell. It reminded me of tropical fruit. My hair still smells like it, and I work all day. All my hair caught the color and came out great. I would recommend trying this brand if you have it within reach. I’m happy I was able to receive this for free, and try it out.nurina.g

Easy to use. Very very natural color. I have to use an old towel for a few days due to color coming out, but that's not unusual. I use their brown and copper browns and love the red hint without any hint of purple that some of the reds have. A very natural reddishness in some of them. Will continue to use.K8f118

I have been using Herbatint for about 10 years, did try different colors combinations: red, brown, blond.—never disappointed with the condition of my hair after coloring. Then i decided to try the Naturigin brand. First i google it—brand from Denmark. I sought why not. Color—light Ash blond is as pictured—true Light Ash blond, but my hair felt so dry—like a hay. I tried differend moisturizer, but damage has been done. I have fine hair and i believe whatever was in this color was too strong for my hair type—it burned and got a lot of breakage. it’s never happened to me after using the Herbatint. I do not think I will try this brand again. Not for my hair.loveCalifornia

I like this product. So far no adverse reaction to my scalp or skin. However, I wish the box would contain the hair conditioner from the same company. I seem to look for some other conditioner after coloring my hair. ThanksOneida

My experience here was a bit different than all other previous reviews, so take it as it is. I have very thin curly brown hair and this gave me a nice dark blonde colour. It looks very beautiful in terms of colour, has good coverage and is easy to mix and apply (although you need your own bowl and mixing tool). My hair is long but one box was enough and unlike all other dyes, it didn't bleed to the towel or pillow at all and didn't stain my skin. Now the cons: it has a VERY strong smell when applying! Not sure how everyone is saying it smells good… the smell goes away the next day, but do not apply in a closed space. Also, and this made me fear for my life: my hair got extremely dry right after washing the dye off… it felt like I was touching hay and not hair. I was shocked!! Even after the conditioner from the box, my own conditioner, it felt like it was ruined… only after a week or so of putting leave in conditioner everyday and not using shampoo it got back to normal, so beware you may need to do some extra conditioner care afterwards (this never happened to me before with any other dye). I don't know if I would buy this brand again due to the dryness shock, but I do love the colour result…iHerb Customer

I buying this for my mom. she has 100 % of grey hair. and previously she tried many brands, and no any of them could stay and last more than a 2 weeks. She tried Herbatint and she got amazed. It covered all 100% of her grey hair and still lasting and it us already 2nd month now. Only the new growing hair is grey, So she just need to color the roots. But the rest hair is remaining the color. This Brand is the best. And absolutely chemical free. Because even it drop on clothes after washing it easily gone. I am also using this Brand for past maybe 6 years. It does not harm hair like other brands. So far Herbatint is the best. We will continue using only Herbatint. It is the best quality. For my sensitive scalp I felt no any irritation a single time.iHerb Customer

I mixed this color (5D light golden chestnut) with 7D (golden blond). The ratio is one unit of developer to one unit of color. So I used a half unit of each color to equal one color unit and blended that with one unit of the developer. The remaining color that I didn't use from each bottle will be used next time, so I get two uses out of each box. I chose to blend those two colors to try to get close to my natural shade, which is a light brown with some golden strands and some hints of red. I did a bunch of research before I bought these colors. I learned that the same shades act differently on all different people and just accepted that I wouldn't be able to predict the exact outcome. If you want to be more sure of the actual result, you can save your hair from the shower for a week and then use that as a test to see how the color takes to your hair. Who knew there'd be a use for that annoying shower hair! My results were quite dark the day that I dyed it — it was a rich chocolate tone. It lightened up after a few washes. It's now been more than a week since I colored it and it looks great. I have about 20% gray and it covered them well. I like that the formula doesn't have a harsh chemical scent. Please note that the packages don't include a bowl to mix the solution in or an applicator for putting the mixture in your hair' plan accordingly so you have the materials on hand. Good luck and enjoy your new hair color!iHerb Customer

Go with Excellence. I normally use L’Oréal Excellence but decided to tried something different and tried Preference in same shade I usually use in dark ash brown. Well, Excellence does a better job… Preference faded and washed out from my gray roots. I had to do a double take to make sure I used permanent dye. Well it was! I have partial gray areas I use the dye to cover. I don’t recall having this issue w/ Excellence. If you have gray you’re looking to cover, go with Excellence. More user friendly also since it’s cream based not liquid as well.Target Shopper

I was looking to color my hair auburn which is exactly what this product did. I had medium brown virgin hair with a few grey's. I would suggest to apply the product to the middle and ends of your hair for 15 minutes and only apply to roots for maybe seven minutes. I did get some hot roots in a small patch near the front of my hairline. I will be googling and youtubing how to correct that spot. I would definitely not keep it on my roots for the full 10 minutes the box suggests. There is not alot of multidimension color but there is definitely color change from my medium brown. I think that the product doesn't need to be as strong as it is. I don't know a ton about color, but this company should maybe use a less harsh developer? They are trying to appeal to a large audience, but they are just messing up alot of people haircoloring experience. I read alot of the reviews beforehand so I knew that my hair would go auburn. If someone just picks the box and thinks their hair is gonna have Carmel highlights they are in for a unpleasant surprise.Sarah

I thought the product was magnificent. The one application was enough to cover my entire head from root to end and when my hair is wet it lands on my shoulders and I have naturally curly hair. I have tons of white hair or with some would call grey very heavy in the front. I have been ill and having colored my hair in 6 months. My hair is naturally black but at 55 I want it to go lighter without anything pulling red. The results are absolutely stunning. Again more than enough color cover all my hair from root to end professional disposable gloves that are easy to take on and off, and a great tube of conditioner that can last me for about three applications. My hair is so soft and shiny and the color Blended beautiful with my already black hair considering I had about 4 in of regrowth and another 6 in of black hair it Blended in beautifully.Yvette

I have being dying my hair bright, vibrant red for just over five years now, and Arctic Fox has been part of my color maintenance routine since day one. Vibrant red hair is not easy to maintain and keep from fading quickly, which can very quickly do serious damage to your hair if your only using ammonia-based chemical dyes every time you need to refresh your color. Arctic Fox doesn't damage hair at all. In fact, it helps undue the damage caused by permanent dyes because it doesn't have any harsh chemicals that strip hair. Arctic Fox is actually GOOD for your hair and works just like a conditioner, not like a hair dye. I add Arctic Fox to my regular conditioner (sulfate free of course) so that every time I wash my hair I'm also keeping my red looking vibrant and even healthier every time. I always wash my hair using the coolest water I can tolerate and after I shampoo I apply my premixed bottle of 3/4 sulfate free conditioner, 1/4 Arctic Fox Wrath + a dollop of Violet Dream and let it sit on my hair secured on top of my with a claw clip while I finish the rest of my shower routine, just like I would do with a nourishing hair mask. Once my routine is done, I rinse out my hair thuroughly in cool water and towel dry it only so I get the most out of conditioning my hair, and viola! My looks, feels softer and healthier than before I washed it, plus my red still looks like it did the day I first day I dyed it. It's a win win. Not only does Artic Fox keep my red looking great, but it leaves my hair healthier every time also. Plus the custom colors you can create by mixing different different Arctic Fox colors together are endless! I was amazed at the color i got by mixing Purple AF + a touch of Aquamarine! It sounds crazy to mix aquamarine and deep purple together, but the color came out a multidimensional dark blue/purple-ish color that changes color depending on how the light hits it. It's my new favorite color! It does come out very dark, so I apply it (no conditioner added) to the bottom 1/3 of my hair and lightly pull the color upwards into my red to get a perfect blended fade from bright red to deep blue/purple. I get compliments on my hair every day and people always ask me how I keep my color looking so bright all the time. Arctic Fox, that's how! =)member-e56c4

I have virgin dirty blonde hair. I bought the shade Transylvania which is a pure black color. I applied it last night to my clean hair, no products or nothing in it and let it sit in foil for about 40 minutes. I didn't apply the dye to my whole head, I just wanted to add pieces here and there throughout my hair like I've done in the past. Upon rinsing my hair out with cold water and letting it dry I noticed how faded the black looks. In the shower the water ran blue. I know black dyes typically contain blue but this was like a vibrant blueish green. In artificial lighting the dye in my hair looks like a dark grey, but in the natural sunlight it looks like a greyish green which isn't very pretty at the moment. I'm going to give it one more go before I decide whether or not to return this. I usually LOVE arctic fox dyes and have never had issues before but this black dye really needs to be reformulated.Jen

I didn't approve or ask for this shade! I got starry black. I'm a natural blonde. In order for me to achieve black hair that doesn't turn green after the 1st wash,I would have to do a filler color first like a medium brown. I don't want to put all those chemicals on my hair. Plus I don't want black hair! I DID NOT USE THIS! I have used feria in the past though, I have used their bleaching kit and their auburn, red and black cherry shades. It is the only box dye I will use. It not only has an essential oil you add to it for a better smell but it also helps the hair feel softer and more hydrated as well as look shiny and healthy, well as healthy as dyed hair can look. For a box dye it's not bad. If I had gotten a color I approved of I totally would have used it! My daughter has medium golden brown hair and has been debating allowing me to use this on her. I will update with photos if that happens.julie.h

L'Oreal Feria hair dye from Walmart for $9.97 in color Deeply Brown 40! Bought 1 box because there were not any more and no longer have at Sally's! I like the conditioner it comes with in a tube as a thick cream yet it has changed very much! It is less quality and less odor yet still great for cost! The dye is not thick gel it is medium like conditioner for $9.97 worth the value still as it does cover Grey and not a semi- permanent! This permanent hair dye box comes with traditional one box with color; a set of gloves; tiny shine serum; developer; instructions; and the dye! Real easy for shoulder length hair covering with 1 bottle! It lasts several weeks and hair clings to color, vice versa!roseanne .b

I have being dying my hair bright, vibrant red for just over five years now, and Arctic Fox has been part of my color maintenance routine since day one. Vibrant red hair is not easy to maintain and keep from fading quickly, which can very quickly do serious damage to your hair if your only using ammonia-based chemical dyes every time you need to refresh your color. Arctic Fox doesn't damage hair at all. In fact, it helps undue the damage caused by permanent dyes because it doesn't have any harsh chemicals that strip hair. Arctic Fox is actually GOOD for your hair and works just like a conditioner, not like a hair dye. I add Arctic Fox to my regular conditioner (sulfate free of course) so that every time I wash my hair I'm also keeping my red looking vibrant and even healthier every time. I always wash my hair using the coolest water I can tolerate and after I shampoo I apply my premixed bottle of 3/4 sulfate free conditioner, 1/4 Arctic Fox Wrath + a dollop of Violet Dream and let it sit on my hair secured on top of my with a claw clip while I finish the rest of my shower routine, just like I would do with a nourishing hair mask. Once my routine is done, I rinse out my hair thuroughly in cool water and towel dry it only so I get the most out of conditioning my hair, and viola! My looks, feels softer and healthier than before I washed it, plus my red still looks like it did the day I first day I dyed it. It's a win win. Not only does Artic Fox keep my red looking great, but it leaves my hair healthier every time also. Plus the custom colors you can create by mixing different different Arctic Fox colors together are endless! I was amazed at the color i got by mixing Purple AF + a touch of Aquamarine! It sounds crazy to mix aquamarine and deep purple together, but the color came out a multidimensional dark blue/purple-ish color that changes color depending on how the light hits it. It's my new favorite color! It does come out very dark, so I apply it (no conditioner added) to the bottom 1/3 of my hair and lightly pull the color upwards into my red to get a perfect blended fade from bright red to deep blue/purple. I get compliments on my hair every day and people always ask me how I keep my color looking so bright all the time. Arctic Fox, that's how! =)member-e56c4

I have virgin dirty blonde hair. I bought the shade Transylvania which is a pure black color. I applied it last night to my clean hair, no products or nothing in it and let it sit in foil for about 40 minutes. I didn't apply the dye to my whole head, I just wanted to add pieces here and there throughout my hair like I've done in the past. Upon rinsing my hair out with cold water and letting it dry I noticed how faded the black looks. In the shower the water ran blue. I know black dyes typically contain blue but this was like a vibrant blueish green. In artificial lighting the dye in my hair looks like a dark grey, but in the natural sunlight it looks like a greyish green which isn't very pretty at the moment. I'm going to give it one more go before I decide whether or not to return this. I usually LOVE arctic fox dyes and have never had issues before but this black dye really needs to be reformulated.Jen

I have being dying my hair bright, vibrant red for just over five years now, and Arctic Fox has been part of my color maintenance routine since day one. Vibrant red hair is not easy to maintain and keep from fading quickly, which can very quickly do serious damage to your hair if your only using ammonia-based chemical dyes every time you need to refresh your color. Arctic Fox doesn't damage hair at all. In fact, it helps undue the damage caused by permanent dyes because it doesn't have any harsh chemicals that strip hair. Arctic Fox is actually GOOD for your hair and works just like a conditioner, not like a hair dye. I add Arctic Fox to my regular conditioner (sulfate free of course) so that every time I wash my hair I'm also keeping my red looking vibrant and even healthier every time. I always wash my hair using the coolest water I can tolerate and after I shampoo I apply my premixed bottle of 3/4 sulfate free conditioner, 1/4 Arctic Fox Wrath + a dollop of Violet Dream and let it sit on my hair secured on top of my with a claw clip while I finish the rest of my shower routine, just like I would do with a nourishing hair mask. Once my routine is done, I rinse out my hair thuroughly in cool water and towel dry it only so I get the most out of conditioning my hair, and viola! My looks, feels softer and healthier than before I washed it, plus my red still looks like it did the day I first day I dyed it. It's a win win. Not only does Artic Fox keep my red looking great, but it leaves my hair healthier every time also. Plus the custom colors you can create by mixing different different Arctic Fox colors together are endless! I was amazed at the color i got by mixing Purple AF + a touch of Aquamarine! It sounds crazy to mix aquamarine and deep purple together, but the color came out a multidimensional dark blue/purple-ish color that changes color depending on how the light hits it. It's my new favorite color! It does come out very dark, so I apply it (no conditioner added) to the bottom 1/3 of my hair and lightly pull the color upwards into my red to get a perfect blended fade from bright red to deep blue/purple. I get compliments on my hair every day and people always ask me how I keep my color looking so bright all the time. Arctic Fox, that's how! =)member-e56c4

I have virgin dirty blonde hair. I bought the shade Transylvania which is a pure black color. I applied it last night to my clean hair, no products or nothing in it and let it sit in foil for about 40 minutes. I didn't apply the dye to my whole head, I just wanted to add pieces here and there throughout my hair like I've done in the past. Upon rinsing my hair out with cold water and letting it dry I noticed how faded the black looks. In the shower the water ran blue. I know black dyes typically contain blue but this was like a vibrant blueish green. In artificial lighting the dye in my hair looks like a dark grey, but in the natural sunlight it looks like a greyish green which isn't very pretty at the moment. I'm going to give it one more go before I decide whether or not to return this. I usually LOVE arctic fox dyes and have never had issues before but this black dye really needs to be reformulated.Jen

As many of us, during the lockdown, I get bored and try to dye my hair grey. At first, I just dye it without bleaching and didn't turn out well. After the bleaching I got horrible yellow undertone and then I order this product. Now I have beautiful dark blonde dye with greyish tone, Wella did miracle and kill 90% of yellow. Product is easy to use, smell is quite harsh and hair is quite dry after using it – just use good Keratine mask after and don't use product on very dry/damaged hair. But overall result is great. I just order it again, because I can't buy it in my Country . Pros: Great value to price Professional results Kill yellow undertons Beautiful ash/grey color Easy to use and apply Easy instructions Cons: Harsh Smell Hair become quite dry, but this can be fixed with few Keratine treatments Overall: I love this product and resultscasiopeia25

Let me start by saying that I'm not a professional. Have I dyed my hair 10 billion times sure. But just because it didn't work for me doesn't mean it's necessarily the product's problem it could be operator error. So I've been going through the internet trying to find any possible way to get my hair white most of it's white part of it's white okay. The top layers wait and to be honest with you I'm not entirely sure how I got it to white. I was told to use while I t18 with a 20 volume developer which I purchase is Sally's. My One Stop shop for all of my hair dying needs. And I'm not mad at it I'm just not convinced that this is the product for me for the desired outcome that I'm looking for. Aside from that being that it is chemical I'm going to suggest using a hair mask after using other than that damage is minimal. But like I said everybody's different however my hair is taking quite to beat me and although I got it cut it has not fallen out yet.sarah.m

These toners work well but they smell awful! Beware of that. They're also really runny and they go dark really quickly so you'll want to get this product all up in your hair as quickly as possible. The best way I've found to do this is by making a toning shampoo: mix the toner and developer, then add a few capfuls of shampoo (you can add some water too if you want to make it runnier), then hang your head over the sink and lather it in quickly. You'll want to watch your hair to see how fast it is developing. You might only need 5 minutes or you might want 15. Just keep an eye on it! I used a mix if T18, T27, and the cooling violet 050 on freshly bleached level 8-9ish hair and it toned beautifully. I later switched to using the permanent gel with a low developer as I found it easier to apply to roots only and the colour lasts longer. But if an all-over quick toning job is what your after, this is it.member-b7e4b

Go with Excellence. I normally use L’Oréal Excellence but decided to tried something different and tried Preference in same shade I usually use in dark ash brown. Well, Excellence does a better job… Preference faded and washed out from my gray roots. I had to do a double take to make sure I used permanent dye. Well it was! I have partial gray areas I use the dye to cover. I don’t recall having this issue w/ Excellence. If you have gray you’re looking to cover, go with Excellence. More user friendly also since it’s cream based not liquid as well.Target Shopper

I was looking to color my hair auburn which is exactly what this product did. I had medium brown virgin hair with a few grey's. I would suggest to apply the product to the middle and ends of your hair for 15 minutes and only apply to roots for maybe seven minutes. I did get some hot roots in a small patch near the front of my hairline. I will be googling and youtubing how to correct that spot. I would definitely not keep it on my roots for the full 10 minutes the box suggests. There is not alot of multidimension color but there is definitely color change from my medium brown. I think that the product doesn't need to be as strong as it is. I don't know a ton about color, but this company should maybe use a less harsh developer? They are trying to appeal to a large audience, but they are just messing up alot of people haircoloring experience. I read alot of the reviews beforehand so I knew that my hair would go auburn. If someone just picks the box and thinks their hair is gonna have Carmel highlights they are in for a unpleasant surprise.Sarah

I thought the product was magnificent. The one application was enough to cover my entire head from root to end and when my hair is wet it lands on my shoulders and I have naturally curly hair. I have tons of white hair or with some would call grey very heavy in the front. I have been ill and having colored my hair in 6 months. My hair is naturally black but at 55 I want it to go lighter without anything pulling red. The results are absolutely stunning. Again more than enough color cover all my hair from root to end professional disposable gloves that are easy to take on and off, and a great tube of conditioner that can last me for about three applications. My hair is so soft and shiny and the color Blended beautiful with my already black hair considering I had about 4 in of regrowth and another 6 in of black hair it Blended in beautifully.Yvette

I love this this product! Finally something that does NOT make my hair more frizzy, crunchy, dry or greasy. I have fine to medium curly long hair, I am of Eastern European descent. I just use a very small amount like directions advised, worked it into my wet hair, scrunched it with my hands and let air dry. My hair is sooo soft, no frizz and my curls are defined. I have been searching for a natural product without chemicals that actually works. I love it! It also has a tropical fragrance that is not overwhelming and smells so good! The cream is thick and I am going to also try it as a mask on my hair to hydrate it. Also it feels good to support this family business.Lizzie

I found this product yearssss ago when I first started the Curly Girl Method. It was very runny, white and much lighter. I ended up repurchasing it and when I opened it, it is incredibly yellow and thick and the ingredient list is completely different. I don't use it everyday to care but in general, Shea Moisture was my Go To absolutely favorite brand and I used their shampoo and conditioner for about 8 years- but I noticed it a couple of months ago stripped my hair and caused an insane amount of frizz. What a shame. I will never buy another Shea Moisture product. They used to have amazing ingredients, now they have all weird chemicals and the smells changed badly. Now I'm on the hunt for my new everyday shampoo and conditioner.CrazyCurlyOne

I was very excited & grateful to have been chosen to try Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie #trywithtopbox #freeproduct I have type 3B curls, and I have been wanting to try Shea Moisture products for quite some time now, but just didn’t get around to it. I have been using the Shea Moisture Curl Enhancing Smoothie every day for the last month. I love how thick & creamy the product is, & even with my very thick & very long hair I found that I didn’t need a lot of product to cover all my hair. This product didn’t weigh my hair down, didn’t leave any weight residue, and helped with the frizz ones. I loved that I could wet my hair a bit & it would look refreshed. I used it on wet hair & dry hair & was pleased with the results both ways. Another thing I really like about Shea Moisture Curl Enhancing Smoothie is that it contains no silicones, parabens, no phathalates, no petrolatum & no mineral oil. I’m loving the results I experienced with Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie & recommended it. #freeproduct #trywithtopboxKikiKi

I don't know why I never learn from my past mistakes but this is the third time I've used this bleach and it will definitely be the last time. I spent about two years leaving my hair alone to grow our naturally and didn't bother to color it. This bleach was the only one I could find in the store at the time and this just didn't do anything for me. It smells awful, there isn't enough for a full head, and the anti brass purple conditioner is a genuine joke. I'm going to try something else to bleach my hair this week but I'm hoping this review will save people from making the same mistake I did. Just don't do it. Find something else. It may be cheaper but you're not even getting what you pay for. You're just giving away your hard earned money. Don't do it!Cece

The instructions are clear and I am very appreciative on being able to have everything needed for the incredible price. This kit is dummy-proof. I had no experience in dying my hair prior to using this kit and I achieved the look I was going for. My hair is dark brown and there was no previous bleach or dye in it. I used the sectioned ponytail method and I did not tease the hair. I wrapped each ponytail in foil after fully saturating each one. I left the product on for the full 45 minutes and did check for color lift/change at 30 minutes. I used the included comb to apply the product as well as the conditioner. I have medium short hair, but I have an undercut so one bottle was enough for me. If I had a full head of hair and longer, I would probably have needed another bottle.DIYmumprof

What a mess. The black ink smears all over the bottle when you are mixing/processing/applying to you hair. Gloves are a must! It dried out my hair so I’m pretty sad. I had been using another product prior to color my hair but I wanted to try a new one and it dried out my hair & some hair was/is light orange and the rest white blonde. So terrible! I’ve been doing my own hair for 15 yrs so I know what I’m doing. When you shake the product and remove the lid it explodes all over. Went all over my bathroom wall & porcelain sink. Thin product. It was worth a try but I won’t use it again. I bought four boxes. I’d ask for a refund if I could. It is affordable just not for me. I’m going back to L’Oréal Paris 205 lightener. So much better/more healthy on my hair.snowfox

Adds color while you shampoo. Ounce per ounce, it is a bit pricey and it doesn’t seem to lather up as much. So compared to ordinary shampoos, you may end up using more of this product to feel like you’ve gotten you hair clean enough, to where you’d expect it to be, having just washed it. It works best on color treated hair but if you’re using this product for the first time, you shouldn’t expect to see the vivid color results like the hair swatches on the website or the ads. If you’re using this shampoo to maintain your already ultra-bright hair color, it should work beautifully— provided you follow the directions carefully. If you’re starting with hair that’s just been bleached light blonde or platinum, you should see great results too— provided you allow it enough time (several minutes) to soak in. If you’re building on hair that’s been dyed, but it’s a “normal “ hair color, then you’ll likely get wonderful jewel tones. Pretty, but nowhere near the bright colors you saw, that probably got your attention. Use nylon or plastic gloves. At first, I felt it went without saying because it IS hair coloring, but after reading several other comments, I want to reiterate: even though gloves are not included, they are recommended. And just like with traditional hair color, you should also apply a thin layer of protection around your hairline before using this product too. You can use either a proprietary product or your own, just create some kind of a barrier with an oil-based product (like Vaseline or AD ointment) something that won’t be absorbed but rather prevent the color from soaking into your skin while you’re waiting for the color to set. Wipe away any blobs of excess color that might get onto your ears or face too.nora.m

My lovely hair stylist recommended Celeb Viral color a little over a year ago and I have used it ever since. It keeps my hair smooth, my purple hair vibrant, and just overall my hair hasn’t been healthier. Thank you so very much! It keeps my hair purple for over 18 weeks between hair appointments to refresh the color. I’m sure I could go longer without having to see my stylist thanks to using this to wonder shampoo, but l like to make sure my hair stays healthy. The only cons I would say aside from it being really good, is that it does stain the tub every time I use it, but I found borax soap cleans it up nicely. Aside from that, it’s a bit pricey for such a slim bottle and I have to use quite a bit because I have really long hair. Otherwise, it’s definitely the bang for your buck and does what it says, keeps the color nice! Thank you so much!Popkitty

Since my brunette hair can't hold purple color very long, I was going through desperate lengths to keep it looking fresh and vibrant. I was limiting hair washing down to 3 times a week, using the coldest water I could stand and top of the line shampoos/conditioner that either specialize in fade prevention or advertise color protection; I even installed a soft water filter in my shower head! My stylist recommended me get it colored every 6 weeks, due to it just washing down the drain in a matter of weeks and that is just something I can't afford to do that often; She educated me of this line and I cant live without it!! My hair looks as it did the day I left the salon. This stuff has saved me so much money because it is no longer necessary for me to get my hair colored every 6 weeks, but more like 3 or 4 times a year! Sometimes it dries my hair out, but nothing a leave in conditioner or deep conditioning treatment can't fix. If I could change one thing it would be them offering a much larger size, because I go through this every 2 – 3 months or so. Yes it will get everywhere and could stain your tub/shower but I use a tile cleaner with bleach and it eliminates all of it as if nothing happened. I also don't use this alone, I layer my favorite color protection shampoo over the colorwash and fade prevention(moisture adding) conditioner over the colorditioner, both assist with shine, keep it maintained and preventing my hair from getting brittle. A must have for hair color fanatics!go_ask_alice

This is the FIRST (and really ONLY)hair color that I've used that isn't entirely gone and faded in a couple weeks. The irony is that when it's time to move onto a different color or I want to change it up, I have no issues getting it out! I personally prefer the shade cotton candy (and it looks intimidating in the bottle as if it would be too bright, but it's not). I've used various colors via this line and I absolutely love them all, I pass several stores with non traditional colors to get to the one who carries Adore (and come here when they're inaccessible).jakeisia.w

Okay so I usually don't do anything to my head unless it's getting done at my favorite salon girl but with quarantine I decided to take a leap of faith my god this product did not disappoint at all! It was super adorable pretty sure I paid under $7 for this tiny bottle. Yes the bottle may look tiny but it did not disappoint! It was soo pigmented better than the maniac crap that washes out almost immediately! This has had such a beautiful vibrant pink color for over a month with multiple washes! Only thing it does stain when applying!!! So make sure to cover your walls and sinks. Other than that the gel like substance is amazing!kelly.m

Heyyyyy… let me start by saying this dye works miracles. I had burgundy hair and I tried a specific brand of blue dye that turned my hair into a rainbow Couple weeks after I bought and adore red semi permanent dye and decided to try it in my rainbow hair. I was a bit pessimistic because the first one was a failure and I wasn’t bleaching it or anything just apply red dye Let me sayyyy!!! The result blew my mind… all my hair was bright red and beautiful. It was just even with color vibrant and everybody liked it. It didn’t stain my hair line because I used Vaseline but the results really shook mekelia.s