20 Best Hair Products For 360 Waves (Feb 2023 Update)

I have curly hair and I have been spraying this on when my hair is dry and then I scrunch my hair a little. I love how it gives my hair some extra texture. I can’t decide if I like the fragrance. It’s very banana-y. I wish it were more coconut but the scent chills out pretty quick.Kittens are cats

First I am only speaking from the perspective of a woman that has fine hair with highlights. I tried this product twice and both times it left my hair feeling like straw. Definately no salty waves. When I tried the product a second time I feel that the combination of the product and the summer sun left my hair with breakage. So needless to say I will not buy this again. It does smell really good but that is all. Although the packaging shows for all hair types I wouldn't recommend for fine hair.Nikki

I bought this product about a month ago. It's funny how it works because as it is drying, it almost seems as if it will end up crunchy….But it doesn't! The waves look so natural (but thicker). My hair is fairly thin and has a little wave of its own, so this product accentuates and even adds to that. Also, it smells amazing!!!Micki V

My hair is thin and wavy, with low porosity. I rarely wear it in its natural state, opting to dry with a round blow-dryer brush and flat iron. SCENT: This reminds me of the Melrose Place scent, and is noticeable upon spritzing, but fades rather quickly. TEXTURE: A little goes a long way. The right amount gives my hair volume; too much gave it a crispy texture. Overall: I tried this four different ways, With varying degrees of success. First, using my everyday product routine, using Kérastase Nutritive Nectar, Color WOW Dream Coat and Olaplex #6 on the ends of my hair. I misted the OUAI all over, then sectioned and twisted my hair, pinning each section at the bottom and air drying. The result was a somewhat frizzy mess. Second, I used it as a substitute for dry shampoo (which I do not use) to see if it would ‘wake up’ and refresh day-old washed hair. Unfortunately this made my hair look greasy, so that was a quick no-go. Third, I used a curl defining cream (MoroccanOil Curl Cream) and sprayed the Ouai, repeating the styling steps above, and gently blow drying after allowing my hair to air dry for about a half hour. This combination gave my hair very soft, natural-looking waves that I pulled up into a ponytail. This look lasted all day, through being out in the sun, heat, and misters. It was a style I have attempted before, but by the end of the day it is usually flat. This was encouraging! On my fourth and final attempt, I used the curl cream, repeated the original styling steps, and used a diffuser to blow dry my hair. This resulted in slightly defined waves that felt a little crispy, with an overall voluminous effect. Final Thoughts: This is not a product that I would use often, only due to the texture/thickness of my hair. Although it does provide some added volume, finding the right balance between full and crunchy is tricky. For someone who washes their hair 2-3x a week, this can be a tricky product to use. Best suited for thicker haieshoe

I have 2B hair, and a lot of it, but my hair texture is very fine, unlike many people with strong natural wave patterns. Curl creams tend to weigh down my hair, making it flat and greasy. Salt sprays are of course drying and damaging in the long term. But Ouai Wave Spray is the perfect product! It has the nourishment and definition which other people can get from the shea butter heavy creams, all in such an easy and light manner! I simply rake the spray through my hair and scrunch with it right out of the shower then use a medium-hold gel to maintain definition throughout the day. And after almost six months my bottle will probably last another week, so it’s definitely worth the price! Thank you Ouai! You’re my wave savior!Julia

For reference, I have very long, curly and dry hair. Having curly hair, I don’t need that much help to show some waves so I use this product as a touch up. PROS – It controls the fizz on my hair. – It helps redefine my curls after several days since washing my hair. – It smells so good (in my opinion) so I love to spray it on my hair even just to enjoy the perfume. If you don’t like strong scents, stay away from this one. – The spray delivers the product very evenly. – Reasonably priced. – Cruelty free. CONS – It tends to dry my hair so it is a good option on these humid Florida summer days but I won’t be able to use it during the winter. I cannot use it everyday because of this reason. – I have curly hair so I don’t have volume issues so I cannot say if it adds volume.sara.a

I use this in mine and my daughter's hair along with the s-curl activator to retain moisture. It's less expensive than "lady" brands, and works better without the fruity smells. This product is light, and slick. I'd recommend for both men and women.Nya

I find that this is a white and less waxy texture than the orange wax I was expecting. Perhaps this is great for 360 waves. Seems like a pretty weak product overall. I used to use it back in the day for waves when I wanted to “sleek” my hair into a ponytail but while maintaining wavy hair in the front.kashima .c

Fructrus at one time a very good hair paste replaced by a series of awful products. The consistency was watery… Then I found this product on a Walgreens closeout. I now have to order it on line. IT IS SUPERB and I have found nothing like it in retail.avav_1

Didn't care for this product. My curls and waves were sort of crazy and wild and just looked wild, not for me. i also found it seemed to make my hair look greasy quickly as it needed to be washed daily. typically i shampoo every other day or every third.Anonymous

Not greasy like Murray and easy to wash out. I would use Wave Builder Coca&Shea pomade much better smell and hold. If you are looking for top of the line pomade and "all natural" try Cold Lvbel" pomade.SeaSick360

I struggled with definition and really had to look for a product that defined my curls. I was buying pricey product thinking that it would define my curls but eventually I found out I could save money!! I love mixing this gel with leave in conditioner as another reviewer mentioned. I rake though shea moisture’s curl smoothie and follow up with this product. I end up diffusing my hair after. Do not sleep on this product!! It is affordable and helps bring the definition I wanted. It leaves my hair smelling good and defined.elyssa

Don’t Shrink is a CGM approved protein gel with olive oil, shea butters, and glycerin. Flax seed really helps my hair retain its curl shape, the large jar helped me explore different styling techniques to see what works best with my hair and the price helped me feel better about re-styling failed experiment days vs conserving pricy product; which let’s face it, there’s a lot of fails in the beginning for curlies lol. I tried it out with super long hair and also with a long bob reset chop and both had consistent results. I achieved really great definition with a hard hold, I still had frizz but I also know this is most likely user error since I’m always improving my routines. I clarify every wash so I’m not one to comment on build up. I really wanted to love it, but I found out mid tub that I prefer shrinkage while I train my curl type. If you need protein and you're looking for a relaxed curl as your end goal I can definitely recommend👌🏻 #CGM #CurlyHairellyn.r

Like many wash and go naturalistas who rock the teeny weeny fro, I have gone through a lot of products trying to find that ONE which does what I need. I have finally found Aunt Jackies and I'm thrilled. It is the holy grail! I have moisturized curls that pop, no dryness or flakiness, and the curls last for DAYS with minimal fuss. For daily maintenance, I just fill a spray bottle with water, jojoba oil and Aunt Jackies leave-in and spritz that mixture to refresh my curls. Best of all, the entire regimen isn't a sticker shock to my wallet yet contains all the good, clean ingredients more pricy natural gels have. I use this with the Aunt Jackies leave in conditioner and I'm really pleased with the results. My hair looks great and feels great.BookDiva66

It's A 10 Coily Leave In Conditioner is the bee's knees! Most of my friends and family already know that this product line is my favorite. There are many reasons for that, but the coily leave in conditioner is a big part of that! This product weighs next to nothing in your hair. It conditions without weighing your hair down. You can use it for any style, hair type, and it is not greasy. You won't have a residue that lingers either! This is the ideal product to moisturize and enhance body/shine without worrying about it being greasy or oily. Apply to damp hair and style as usual for great smelling, beautiful hair that keeps flyaways at bay all day!tabitha .o

this product works great for dry curly/coily hair it moisterizes, helps with the frizz and it keeps the hair very soft and manageable. good consistency and just thick enough to feel like a leave-in cream instead of the usual spray. Great curl definition using only this product. BUT Only being offered a small botte?? Once again coily and curly hair folks have to spend more money on products for our hair!! Bigger bottles please 🙂tori.h

I have 3B curls, processed hair that I highlight and color purple. I’m a hairstylist, so I take care of my curls. I need a curl cream with enough definition and hold to carry me through day 2, and possibly day 3. I used to love the original It’s a 10 styling cream as my go to curl cream. Nothing compared, and I tried many different products. So I was devastated when they discontinued it, I saw this and decided to give it a try. I love it so far, my curls are soft, defined, good hold, and smell great! I only wish they had a bigger size of this cream!Alicia V.

I have 4a/4c hair. I've used this product twice. So, it doesn't readily absorb into my hair. I applied it by finger raking it through soaking wet hair in the shower. And this is the only product I used after thoroughly rinsing my conditioner. However, after allowing my hair to set for 2 hours I blow dried it and the product sunk into my hair without a problem. I got super defined soft coils with effortless volume which I love. My biggest issue with this product is that something in the ingredients irritates my scalp. I'm sitting here trying to focus on studying, but my scalp is itchy, and I don't have time to do my hair again right now. So I will have to return this to the store. I'm quite disappointed as the price point, quantity, and performance are pretty satisfactory. Oh well. Back to the drawing board.Nilajah

To start with, the smell is amazing! I love getting little whiffs of my hair as I move my head or the wind blows. I want to order other Cantu Avocado products from this smell alone! Equally important is how it moistens and defines my curly hair. I put it on soaking wet hair and let it do its magic! It takes unruly curly hair and controls it without it feeling dried or stiff.Sheri

I’ve bought the non-avocado version of this before, and I love both. I haven’t really noticed a difference between the products, but have been using it for maybe a year and plan to continue. I have roughly 2c/3a hair, and this definitely helps set them in place and keeps them looking defined for a few days. It doesn’t leave flaky bits like I’ve had other cantu products do.Peach

I've spent thousands of dollars at drugstores and salons over the last 20 years trying to find the perfect product for my head of hair, and at last, this is it. Before trying this, I had assumed most cream products were a bit of a gimmick, as they all tend to weigh my curls down and make my hair feel greasy. This product legitimately influenced the softness, shape and resiliency of my curls. To really test its power, I brought it with me on a week in the woods where I wasn't shampooing or conditioning my hair. Even without my routine or a lick of any other haircare products, amid humidity, rain, and a ton of sun and wind exposure, my hair looked and felt amazing. I don't trust influencer products, but this is a game changer. Bravo to the team on this for making something in a decent price range with such usability.Callie

I bought this for my 6 month old son who has very kinky black hair (an amazballs fro that brad would kill to get his hands on), and myself who has loose, curly waves (and I am hispanic) so I needed something dynamic. This works great for both our hair, but especially my sons fro! After bath, comb out the kinks, pull this through his hair, let dry, and then poof it up! I also style with viper oil to make his curls shiny, and we have a refresher mix of our leftover wavetech and electric rain. WE LOVE XMONDO!!!Carly

Before i had my hair bleached by my wonderful long time hair stylist, i used the brand mondo wave tech foam for my natural curly hair. So after having my hair bleached by my stylist i had no issue or second thought to order the wave tech hydration foam. It did not go well. My hair clumped together badly, and became extremely knotted again, after using the xmondo toner shampoo. Fast forward to trying to brush it when it was dry. I had horrible sticky caked product on my scalp, hair, and in my detangling brush. Horrible to feel how sticky and caked my hair was. Until my hair grows out the bleached chemicals i will not be using xmondo products.Sarah

I absolutely love most L'Oreal products, but I think they launched this campaign at the wrong time of the year. The whole point of this line is that you can spray, scrunch these products in your locks for a natural, wavy and frizz free look. Have you ever thrown product into wet hair and ran out the door, into 30 degree temperatures? Me neither and I have no desire to do so. Also, I have super thick hair, which takes all day to dry (no exaggeration, I can wash my hair at 6am and it will still be wet when I go to bed that night). Weather aside, I decided to try this product out on a day when I wouldn't be stepping outside. I washed my hair and spritzed the product in. Upon first impression, I loved the smell, because it was clean, soft and not overwhelming. My next thought was, "I spent all that time washing my hair, only to dirty it up with product.. I don't know about this", but I kept with it. I gave it a couple hours and my naturally straight hair didn't look "wave swept" even a little bit, so I read the bottle and saw that they recommend braiding your hair. Not even an option. I have a ton of layers in my hair, which makes it impossible to braid. So, I resorted to my go-to messy bun. BUT, then I realized that even without any product and my wet hair being in a messy bun, it always gives me a beachy look once dry anyway. So, what's the point?!bryce.j

My hair is thin and fine and not the easiest to maintain any sort of bounce, wave or style; it basically is about as boring and as blah as hair can get. However, with the help of L'Oreal's Wave Swept Spray, my hair is having a blast being textured again. I simply spray this into my hair, after showering, then lightly braid it into a loose braid and roll it up into a bun. I go about my morning, doing all of my chores, breakfast, makeup, etc… then… I unwind the braid and my hair is left with beautiful waves, perfectly styled for the rest of the day; no worries… I know it will hold for the entire day. I love this spray! It has helped make styling my hair easy! I will purchase this product and I definitely recommend. I received this @LOrealParisUSA #AirDryIt Wave Swept Spray from @Influenster complimentary for being an #Influensterchamp for a #Contest.jennifer.j

I have tried countless amount of hair products that claim to texturize or create effortless, natural looking beach waves. My hair type is medium thick, color processed, naturally has some waves and frizziness. No doubt this product enhances my natural wave perfectly. Let’s start with my first impression: This item originally caught my eye because of it’s unique creative packaging. An added benefit is that no heating tool is required to achieve a stylish look which is perfect for people trying to repair or strengthen damaged hair. After I get out the shower, I will spray this product throughout my damp hair and lightly scrunch. (Depending on the occasion, I will pin up my hair in a few sections while it air drys, or put it in braids) This gives the waves a more defined look once completely dry. And for the rest of the times, I’ll air dry with it left down. The end result transforms hair into touchable soft, natural -looking beach waves while eliminating most frizz and flyaways you get from not using heat. Overall, This product leaves behind no flakes, residue, or crunchy feeling! The only negative thing I have to say about the product is that it fails to add body or volume. I would definitely recommended this for a friend.tayla.p

Geruch ist sehr angenehm und unaufdringlich. Es ist relativ flüssig. Daher kommt man mit wenig sehr weit. Ich benutze es wie angegeben zum stylen auf nassem Haar. Brushstyle meine Haare und scrunche sie danach mit dem Tréluxe Gel. Habe damit immer gut durchfeuchtete, gut definierte Locken. (Habe sehr viele Haare, die an sich aber eher fein und porös sind)SaScha

Purchased this shampoo on impulse as my usual shampoo was nearly finished. Normally I read the reviews but on this occasion I didn’t. I wish I had now. Easy to use from the tube, so handy for the shower but the first thing that struck me was it didn’t have a particularly pleasant scent! It was difficult to lather and seemed to tangle my hair. I washed it twice, which I don’t usually need to, nor do I need to use conditioner, and my hair seemed to tangle even more and felt rough! A light towel dry and I attempted to use a wide toothed comb, my usual, and my hair was so tatty! My hair dry, now looks more wavy than curly. Such a waste of money, I paid £8 for it in TescoJudith P.

Love these products! 97% natural indgredients and not tested on animals which is so important to me. The Moisture Boost shampoo and conditioner gave my dry, bleached, color treated hair so much volume. When I used the curl primer I got even more volume and my hair never felt dry. It is definitely salon quality vegan friendly and available at Walmart. They won over 50 awards so I thought I'd try it.yvernaus

Bought this shampoo/conditioner because I love the curl cream that this brand has. I have extremely thick 2C-3A hair. This conditioner dried my hair out to the point that I would get out of the shower and it would take me 30+ minutes to detangle my hair before styling it. My hair felt like hay in and out of the shower. My hair would be in huge clumps and I was also losing huge clumps of hair. I switched back to my old hair products and after just one use my hair was immediately better. I do NOT recommend for anyone who genuinely cares about their hair's health. I bought this because it was significantly cheaper than my old products and I loved the curl cream, but it's worth it to splurge on the good products rather than damaging your hair with this. I won't be using any of these products anymore. Also, it smells a bit like flea shampoo. Not even worth one star.Calahb

Great product to use on humid days! It holds curls with no residue the next day. My curls remain soft, not hard and shiny. Best used after freshly washing hair. Love the results!Cynthia P.

It holds much curls great and the results I got from this excellent product were phenomenal. I highly recommend this product for people with curly hair. It's a great defrizzer as well. Works great on all types of curly hairJeremiah D.

Brilliant! Purchased this product as I started the curly hair girl method. Put on your hair after you get out of the shower BEFORE you towel or dry your hair. If it dries tacky, you did it wrong. Use less product and make sure your hair is soaking wet. It should dry silky soft if you do it right. Amazing quality definitely noticed a good difference in hair moisture level whenever i used it.iHerb Customer

I was pleased with the results, it did what it claimed. I used to have a difficult time getting definition in the back part of my hair but this cream solved that problem. It has a nice slip, made it easy to detangle. It has a creamy texture, slightly thicker than conditioner. My hair did feel a little crunchy but my curls lasted much longer. I like a loose style, so I only use the cream where I need it. If you like super defined, tamed style, I think you would enjoy this cream. Even though there is fragrance in the ingredients it’s barley there, so I really appreciated that. Also, this works on its own and I didn’t need to use a leave-in conditioner. Great product.iHerb Customer

When I was selected to test Noughtys hello wave curl up taming cream I was very excited due to the fact it's 97% natural which is what I'm all about, natural products all the way! It's cruelty free which is another winner in my book, vegan friendly and free from parabens and other nasties, seriously what more could we ask for! I thought maybe the product was too good to be true but I'm very happy to be proven wrong. The tube is funky with a lovely light colour contrast with nice funky pink writing hilighting certain details like the products name. It's easy to disperse being a tube so you don't overuse, simply squeeze out the required amount and top up as required. It'll also last a few months judging on usage thus far which has been plentiful as I wanted to give the cream a good testing prior to review which is exactly what's been done as it's been around a month of continuous usage so my reviews going on that and is completely honest and impartial. The addition of mango butter is awesome as it contains lots of natural vitamins which moisturise aswell as keeping hair balanced whether dry or greasy. This is brilliant as a lot of other products for the same purpose leave the hair heavy and some can have a greasy feel but not hello wave taming creme, it really does leave the hair feeling nourished, soft and moisturised. Then there's the addition of sea kelp which is packed with vitamins and great for hair. The smell of the taming creme is lovely and fresh with a mango fragrance which isn't overbearing at all it's just right. The texture of the creme is fantastic, non greasy and it feels like a moisturising creme which it kind of is in its own right for the hair. I was instantly impressed with the performance after the first use, my curls looked lovely, bouncy, have more volume with zero sign of frizz, super impressive which has been a recouring theme throughout my using of this wonderful product. Never again will I worry about my curls going frizzy, which has completely amazed, impressed and made my day finding such a fantastically priced natural range. I am so greatful to noughty for bringing my attention to this fabulously affordable 97% natural range and look forward to using the rest of the range in the future and can only imagine the results will increase in greatness.Classy Sassy

Excellent! Used in conjunction with the Lazer Straight Shampoo this Conditioner leaves my hair so soft and smooth. I feel like I've given my hair a deep treatment every time I wash my hair. I use this product mainly to control the dreaded grey frizz and maintain the moisture in my hair. My natural wave has improved and my hair shines. No more dull. And the smell of caramel is on another level, you will be fighting yourself not to wash your hair more often just for that experience. Basically, my hair has never looked so healthy since using this product. Thank you Unite.Shari A.

I have very fine hair that is highlighted. After washing my hair with Boosta shampoo and conditioner, I spritz this on. Great results with volume and beachy waves that hold. Docked a star because the smell is a bit strong on the harsher side – almost like pickles! It doesn't seem to make my hair smell but it's a bit rough when it is sprayed. Surprising because usually Unite products have a great smell. I am too happy with the results to return it but REALLY hope they work on improving the scent!!Anonymous

This product was a big “NO” for me. I have 4b/4c hair and have tried other brands of gels that define and moisturize. This product gave ok definition and completely lacked in moisture and luster. By the second day my hair was dry, crispy, and flaky. I tried this product and the oil gel. Both very disappointing results. Wouldn’t recommend and won’t be getting my money again.SQ305

I wanted to love this but I just couldn't. The texture of this product is more like a very loose jelly. The pros are it has great slip and did help with a defined twist out, the cons was this dried my hair out terribly and then left flakes of residue. There are better and cheaper to products available to use.Khaliente

I love this gel! It's really good as the final step in my curl routine. I usually do a cream conditioner first, then an oil, and then this gel on top. I will say that if you touch your hair a lot after it's dried, it can get a little flakey – but if you want defined curls or if you want a slicked ponytail/bun look this is really good for keeping your curls slick without frizz or pieces coming out, and keeping in all your other hydrating products. Plus it smells nice! Will definitely buy again!vivski

I have wavy, bordering on curly hair, but the waves come out easily once it's dry. My hair is also a bit heavy. So maybe it would be better for fine hair. Sadly, my search for the right product continues. This isn't the worst, but it's not really helping. The can says to use only a little but the spray comes out quite powerfully, which makes that difficult. I can see where it could easily make my hair sticky / oily if I use too much. So overall the spray doesn't seem to be doing anything, and I can't get used to the fragrance – it's way to strong/persistent and perfume-y.LisaSan760

I received a Kristin Ess soft shine beach wave spray through the Viewpoints sampling program! Upon opening the package, I was impressed with the looks of the bottle. It looked very premium and salon quality. This was my first time hearing of this hair care brand and experiencing it for myself. I washed my hair as usual and used this beach wave spray on it and then let it air dry. I was not a fan of the initial smell of this product but once it dries there is no odor. I didnt have to use any other styling products besides this one and I really liked how it made my hair really have that beach wave look without weighing it down or making it hard or greasy. It actually leaves me with soft touchable beach waves and I loved how this product worked on my hair! It also held the style throughout the day. Kristin Ess beach wave spray was way better then other beach wave sprays I have tried from other brands and I will definetely be purchasing this again as well as recommending it to all of my family and friends!Jennifer S.

I really like this product! Wish it had a better smell, but if means more chemicals I'm OK with it as is. It doesn't smell bad, just not much scent. After curling my hair (long, thick), I spray lightly on different sections. It seems to add a little oomph to the waves, but also some hold. Saves me from adding hair spray and I have more wave the next day. Really like it!Molly F.

My bf has been using this for over the years and won't use anything else. He says nothing else works as good. I think it has a good smell too.monica.p

I find that this is a white and less waxy texture than the orange wax I was expecting. Perhaps this is great for 360 waves. Seems like a pretty weak product overall. I used to use it back in the day for waves when I wanted to “sleek” my hair into a ponytail but while maintaining wavy hair in the front.kashima .c