20 Best Permanent Hair Dye At Sally’S (Jan 2023 Update)

I really liked how this turned out on my hair. My hair is already pretty dark but my roots grow in pretty fast so this was absolutely needed. It does not have a super strong chemical smell, and left my hair feeling soft: I have problems using color that often damages my curl pattern. This did not! This is my hair immediately after wash. And!!! This is affordable and inclusive for natural hair. Good job, love it you guys!alejandra.m

For reference my hair is a medium to light brown with an ash undertone and some gray hairs. Midnight blue is really nice with an undertone of a blue tint but no actual blue to your hair. Jet black is very dark, sharp and glossy looking. Natural black still solid coverage but a softer tone to it. Chestnut brown has a golden almost auburn color to it. Red hot rhythms is stunning when first applied but quickly loses color in less than a week making your hair look very much like a box dye job. Golden blond is true golden warm tone but again you need a professional to lighten your hair first in order for the color to take all the way through your hair. I don't know who has their nose broken, but the conditioner smells absolutely fabulous. Reminds of a salon honestly. obviously when you're dying you need to have a fan going but even that's not a bad smell. Bottom line as with any color going darker than your hair tone is always easy and possible. And going lighter impossible without a bleach or toner to lighten it first before depositing color. Gray coverage 90%.SERINA

I really liked this brand, it was new to me and this is how I feel about it. Now that I’ve went through the process of dying my hair and the color has now been in for a full day. First the packaging was very neat and you knew what you were working with. Once opened everything was in the box with easy to read instructions. I was super excited to see the dye bottle was a twist off top. Usually I have to cut the tip of the dye bottle in the boxes dye that I normally use. The dye mixed after a few hard shakes, but once I poured into my hair I could see that it didn’t mix all the way so had to give a bit more hard shakes to get it to fully mix. The liquid itself was runny, I like my hair dye a bit less runny. The smell of it was not too powering, and once on the head and scalp it did burn a bit while I sat to catch my hair. The washout was nice and not messy. A few rinses and it came out clear. The product came with a very nice sized conditioner, that has left my hair super soft. The conditioner had a very nice smell. It reminded me of tropical fruit. My hair still smells like it, and I work all day. All my hair caught the color and came out great. I would recommend trying this brand if you have it within reach. I’m happy I was able to receive this for free, and try it out.nurina.g

I received this product and was eager to trial it. There’s nothing quite like a colour touch up to make you feel a little more refreshed and energised! The product was super easy to use and everything needed was contained in one compact box. I followed the directions with ease and all progressed to plan. The end result was reasonably true to the desired colour although my hair did end up more orange than I had anticipated. I accept this can happen with hair colours because there are so many factors that contribute to the end result. The hair colour did address my primary concern – covering the dreaded greys! The smell was not offensive as can happen with some brands and I liked the fuss free application process. A major benefit is the convenience of doing this at home at a time that suits me and a cost that is budget friendly! I have had my colour now for a week and the colour at this stage is still looking fresh with great coverage. I would suggest that anyone with thick hair or very long hair should invest in two packets and not chance a dye disaster!! I have long hair but it is very thin so one packet for me was sufficient. Overall – I will be using this product again!Elle B.

I received this hair dye to trial as part of the Beauty Review Crew. I have used this brand of hair dye a few times over the past couple years. In particular, I have used the shade 'Darkest brown' which is the same shade I'm trialing today. The shade has always been is a lovely vibrant colour and the colour result is similar to my natural hair colour. The dye promises to 100% grey hair coverage and it lives up to its promise. Preparing the dye for application is nice and easy. After applying the gloves that are included in the packaging, you pour the colour formula into the bottle of developer before placing the lid back on and shaking the bottle until completely mixed. It's that easy! Then starting at the roots, you evenly apply the dye. The dye goes on smoothly and, surprisingly, the dye scent isn't as strong as other brands. Other brands tend to have a strong chemical smell which makes my eyes water and nose tingle when breathing it in. Clairol have done a great job at producing a hair product with a low scent. One of the best things about Clairol's nice n' easy hair dyes is the short processing times. Unlike other brands that have a processing time of upwards to an hour to reach your desired shade, these dye have an average processing time of just 25 minutes. The short processing time means you can dye your hair during your lunch break, before a night out, or before a date, without it taking up too much of your time. The rinsing process is also quite a smooth and easy process. After applying some warm water, give your hear/head a little massage and then rinse until the water runs clear from all the dye. It normally takes around two minutes for the water to run clear. Then using the conditioning Clairol conditioning treatment that comes with the hair dye, you apply from roots to tips and leave for a couple minutes before rinsing. The conditioning treatment has a lovely scent and is nice and thick. It's almost like applying a luxurious hair mask. It glides onto the hair smoothly and evenly. After rinsing the conditioning treatment you can instantly feel how hydrated you hair feels. Dying your hair often dehydrates it and your hair can feel a little worse for wear. Clairol's hair dyes are gentle on your hair and the conditioning treatment prevents damage and keeps your hair hydrated and feeling lovely. After towel-drying my hair, I blow-dried my hair until was dry. Looking in the mirror you could instantly see how vibrant and lovely the hair colour result was, and it looked and felt really healthy. I am always so very impressed with the results every time and I often get compliments from friends and family members. As my hair grows fairly quickly, I use this product every 2-3 months to help cover grey hairs. Despite dying my hair so regularly, my hair has remained healthy and manageable, and hasn't compromised my hair in any way. The only downside I can mention is that the dye stains your skin. Normally hair spray or acetone on a cotton ball or cotton pad helps remove hair dyes from skin but I found this dye to be lot stronger and barely budged from the skin. I also tried scrubbing with soap and dishwashing detergent but the dye only faded slightly. It took a few days of scubbing before the dye faded completely. The best thing of all about Clairol's Nice n' Easy hair dyes are they cost just $9 from your local supermarket. Sometimes, you can grab them on special for just $6! SIX BUCKS! Now that's what you call a bargain! Why pay $200+ t an expensive hairdresser when you can get almost the same results for just $9.Fallon G.

Staff Review by BC's Tamara I'm not going to lie – I have greys. Lots of them. But the Clairol Nice'n Easy Permanent Hair Dye did a mighty fine job of making them disappear! I have actually used this dye in the past, and can't recommend it enough. The range of colours on offer is wonderful as there is something there for everyone. I have dull brown hair, so usually opt for a warm shade to brighten my colour – I used the Medium Chestnut Brown 5RB. The instructions are clear and easy to follow and after spending 10 mins applying the product as thoroughly as I could, it took a simple 25 minutes to penetrate before washing it out and conditioning. The colour completely covered my greys (which was my main objective), but overall my hair looks so much healthier as it is shiny and the colour has more life to it. My favourite thing about this dye is that the colour brings out the natural highlights I have and it looks really natural. At $12.99 the Clairol Nice'n Easy is a bargain as it is a high quality product and I would recommend it!BC's Tamara C.

I dont recommend buying without a coupon or CRT. 8.99 is overpriced and over the limit of the coupon 7.99. Please clairol do make the hair box dye priced at 6.99 all of them. New year 2023 new prices lowered than last years. I expect to see feedbacks taken seriously. Please do make clairol coupon value 14.99 because the clairol bleach and the clairol shimmering lights shampoo price.Bella the reviewer

Been using Nice n Easy light brown 6N permanent for about 7-8 years now and was really happy with the natural look it gave and people were so surprised if i ever mentioned that I dyed it! Now though have tried the new version over last couple of months experimenting with 6 and 6.5 and not only do they not cover as well but both have a subtle reddidsh tinge – a give away sign of hair dye! In fact for the first time ever somebody asked if I've been dying my hair as they could see the reddish tint in the light. Not only that the metal tube is difficult to use and you can't always get it all out. I don't get that they are adding conditioners at very step – it goes against the whole nature of dying hair – if you have conditioner on the colour doesn't take – simple as that! Much better to revert to liquid and add a super conditioner for afterwards. a complete disappointment – now have to start from scratch looking for a new brand/colour that will do the job that this used toDancingDonnaDee

I have been using Nice and Easy for almost 30 years… I started dying my hair when I was 26.. Everyone,including my hairdresser told me that the color was so natural, he couldn’t believe it was colored and especially that I did it myself. I used 118, which is now just 5, Medium Brown. The color was so natural and my hair was shiny with beautiful natural looking highlights… Now they changed the formula and the color is awful! I’ve dyed my hair three times since they changed the formula and each time, the new growth comes out with what I call “hot roots”, which means all the new growth is a hot red! I thought it was a rare fluke the first time, but it’s happened two more times..they made the new formula smell nice, but the color is not the same and besides the red roots, the color lost that natural highlight look and instead looks darker and one dimensional and muddy. PLEASE BRING BACK THE OLD FORMULA! I’m attaching a pic of my hair with the old formula and one after using the new formula.Jrsygirl

I love this product… it was recommended to me by a hairdresser during the first lockdown and I have not looked back since. Recently used the CARMILIAN type… the reds are so vibrant and my hair is so shiny!!lisa.w

I actually bought this one for my daughter. Her hair is so thick and beautiful and this was very gentle and looks amazing when completed. Color variety is amazing as well. We got it at Sally's and love the support we gotanna.h

This color is great, no chemical smell, easy formulation as it is 1 to 1 and the consistency is good. Make sure to use Inoa activator and use a gram scale to get the ratio right. I would say this is a darker brown and the longer you leave it on, the darker it gets. After processing, my hair feels soft and looks shiny. It lasts 3 weeks for me. BTW, this is not a chemical free product.ivaneska.g

Dear L'Oreal, I've been using L'Oreal Excellence hair color 7R Red Penny for many years. Everywhere I go I am complimented on my amazing hair color – the beautiful color, the shine and softness. Imagine my disappointment when I found out that my color was discontinued! I, too, have tried 6R and the color was bland in comparison. I have now been forced to try other brands to try to duplicate the look of 7R, but to no avail. Please, please, please bring Excellence Cream 7R Red Penny back! People (strangers!) have even stopped me in the middle of stores to ask me if my hair color is natural (because it looks so natural) and if not, what product and color I use. I have recommended your product, in particular 7R, to dozens of people! Again, please bring 7R Red Penny back! I want the same amazing hair color with its softness and shine, and I also want to continue to recommend your product to those who stop to compliment my beautiful red hair!bleaurose

I used the 5AB color because I wanted to cover my brassy lifted hair and go maybe a shade darker. Make sure you use 10 volume developer not the one they give you if you’re just going darker. If you use the one they give, it will be harsh and lift your hair and you risk having even more red or orange in your hair. I have a really thick head of hair but only ended up using half a bottle since my hair is short. It feels pretty soft and I didn’t lose much hair rinsing it out. We’ll see how it wears! Just wish it was cruelty freeAnon

I’m not quite sure what people are doing wrong, but I have used this product for years if not decades to cover up grays. I have black/brown hair with bright white grays and I use the dark brown color. The color lasts for two months . I have no problem with matching- because the color always “reveals” itself at two weeks- which is normal for all box dye in my experience. I love everything about this kit. I purchase extra gloves nitrile, hair dye brushes, cheap butterfly clips and disposable shower caps. I do it on a day where my hair is greasy because I’m about to take a shower (this protects my scalp from the color and my hair from damage). I mix the color and developer together and let it sit while I rub the pretreatment in with my gloved hands. I shake up the color a lot (60 seconds!) and after I see actual color develop I shake it some more and then start applying. I apply to the top of my hair, brushing it in and then I clip that section off. I work in sections, top, sides and back and then let the dye work for 40 minutes from when I finish applying- cover it with a disposable cap so I don’t drip dye everywhere. I use all of the bottle for my shoulder length hair. This is key!!!! You need to let the part of your hair that is seen the most sit for the entire time. I rinse it out with cold water only (gloves!!!) and then add the conditioner (the whole tube) and let it set in my hair for 5 minutes (also in a cap) before rinsing it out with cold water and washing it with color safe shampoo in cold water. I do not apply this with a comb. There is a comb attachment- but I use a brush to spread it on my hair and the comb attachment to spread it on the brush. You want to paint your hair, soaking it with dye. The other trick is that when I shower, I condition first before I shampoo. This keeps the color in more and I get an incredible volume without my hair getting crunchy.tiziny

This is the first time I have used this brand so was slightly sceptical. I wanted a cool dark blond as my previously colour was beginning to look brassy and my hair was very dry. I looked into several options and chose this brand and colour based on the reviews. I wasn’t disappointed. The colour is lovely, very similar to that shown on the box and it took away the brassiness. It has faded slightly after a few washes but not too much. My hair was left feeling soft and shiny. It has a multi tonal look and I’ve had many compliments on the colour. The instructions are easy to follow and I would highly recommend this product.JO G

i haven’t used a permanent dye in awhile. the smell of this is quite strong & a little stingy if hair gets close to your eyes. my hair was probably 2 shades lighter & more of a chocolate brown with random greys. the dye did a great job of covering them & toned the brassiness. i wouldn’t say my hair is completely ashy now it does reflect a teeny bit of reddish tones in the sun. the conditioner gives hydration & didn’t make my hair dry/knotty like some do. i’ll continue to use the toning conditioner over the next few weeks & give an update. also gloves in the box are great. they actually fit properly & don’t slide off, covering your wrists too. all in all good for a permanent dye although use plenty of vaseline around the hairline & neck it does strongly stain. i couldn’t get a random splotch off my leg for a few days.grace223

I’m not quite sure what people are doing wrong, but I have used this product for years if not decades to cover up grays. I have black/brown hair with bright white grays and I use the dark brown color. The color lasts for two months . I have no problem with matching- because the color always “reveals” itself at two weeks- which is normal for all box dye in my experience. I love everything about this kit. I purchase extra gloves nitrile, hair dye brushes, cheap butterfly clips and disposable shower caps. I do it on a day where my hair is greasy because I’m about to take a shower (this protects my scalp from the color and my hair from damage). I mix the color and developer together and let it sit while I rub the pretreatment in with my gloved hands. I shake up the color a lot (60 seconds!) and after I see actual color develop I shake it some more and then start applying. I apply to the top of my hair, brushing it in and then I clip that section off. I work in sections, top, sides and back and then let the dye work for 40 minutes from when I finish applying- cover it with a disposable cap so I don’t drip dye everywhere. I use all of the bottle for my shoulder length hair. This is key!!!! You need to let the part of your hair that is seen the most sit for the entire time. I rinse it out with cold water only (gloves!!!) and then add the conditioner (the whole tube) and let it set in my hair for 5 minutes (also in a cap) before rinsing it out with cold water and washing it with color safe shampoo in cold water. I do not apply this with a comb. There is a comb attachment- but I use a brush to spread it on my hair and the comb attachment to spread it on the brush. You want to paint your hair, soaking it with dye. The other trick is that when I shower, I condition first before I shampoo. This keeps the color in more and I get an incredible volume without my hair getting crunchy.tiziny

I received this package as a complimentary product from sally beauty x zotos professional x influenster. I had a natural light brown hair. Out of all the colors I chose intense red. Kept it for just merely 20 minutes rinsed it off. It gave me a beautiful color. Upon checking at its price it is one of the most affordable brand. This color has given an extra shine to my hair and my hair looks healthy. I am absolutely in love with this hair color. Very easy to use. I would recommend it to any and everyone looking for a change. Would also recommend to people who are hesitant to use color in their hair thinking they might ruin their looks if applied on their own. Don't worry life is short add some color in your life.[brand:zotos-professional] [brand:sally-beauty-supply][brand:influenster]pramila.u

I received these products for free from Influenster and Zotos Professional in exchange for my honest review. My #complementary #ABStarterKitVoxBox from @zotosprofessional arrived and I was so excited to get creative and color my hair. It was super simple to apply and let me tell you it smells so good! It contains biotin which I love to use to keep my hair healthy. I did notice my hair was a bit dry and frizzy after. The shampoo and conditioner are included as well as a color remover pad. Overall I loved the result and would recommend to friends and family.roban.l

Pictures with blue shirt are before. Others are after under the same lighting 1 hour apart. First off, I want to say I chose this product over other hair dyes because it is a vegan formula and cruelty free approved which means (hopefully) animals were not used or harmed for these ingredients. I purchased two boxes since my hair is medium to long length, and I was surprised that one box was enough to saturate my entire hair with product left over. The product is rather runny so it stretches a LOT which i found to be great but messy. It smells great and not like traditional hair dyes which is a huge bonus for me. The only time I noticed a weird odor was when using the After Color Conditioner, but it’s not too bad. This is the SOFTEST I have ever felt my hair after using a box dye. It is shocking how smooth and healthy it feels after this. I will say- the conditioner does leave your hair pretty greasy after washing and drying, but I plan to leave it like this all day so the color truly sticks and then use my regular color-safe shampoos before bed so I don’t stain my pillows. The color: Truly, I don’t believe the color advertised on the box is accurately represented. The picture shows a cool black with undertones of purple. For me, already having dark brown hair with red undertones, the result was a warm black with brown undertones so much so that it actually looks very natural as if I was born with black hair. I would consider this like a “soft black” dye. Though I’m not sure what they mean by “platinum black” it is definitely not leaning towards a Jet black. All in all: I am VERY satisfied with this product- being that it’s only the first day I don’t know how it will do overtime with fading, but the price point is perfect as I tend to stay away from box dyes that are under $7 due to quality. I also feel like it just did a beautiful job coloring the hair and leaving it shiny and healthy. Although the color May not have been extremely accurate, I am definitely going to stick with this brands Olía line and move more towards a deeper cool “Jet black” knowing that this one just looks like a regular normal black- which is perfect for someone wanting a natural simple tint!Laso5959

I’m 33 and I have a ton of gray around the crown of my head. I went from having a salad balayage, to dyeing my hair very dark brown because I couldn’t afford a trip to the salon. I tried my best to keep my balayage highlights intact, but it ended up dyeing over all of them. Every ‘medium’ brown I touch, turns my hair practically black. So I let the last color fade out over a few months, and decided to try this color. When I first washed it out I was a little nervous I had ‘hot roots’, because they looked very red. My hair likes to go red with any dye period, but they looked kind of orange, so I was a little scared. Once I finished drying my hair, I was pretty happy with the results. Not only did it lighten my hair significantly, but it brought back the balayage highlights that were unfortunately dyed dark. My hair does have kind of a ‘chestnut’ tone to it, but I’m over all satisfied that it lightened my hair, covered my grays, and didn’t go so dark that I lost color dimension.Alex k

Olia hair color in Dark Rose Quartz left my hair feeling silky smooth and soft! I love that it doesn't have the harshness of ammonia, which makes it smell a lot better than most hair dyes out there. I was happy with the way the color came out, but I would consider it more of a tint than a traditional dye, which is why I took a star off (I have medium brown hair with blonde balayage). If I was hoping for the color on the box, I don't know that I would have been as happy. Dark Rose Quartz is a fun and subtle shade for someone who wants to shake up their hair color without getting too crazy! I received a free product in exchange for my honest review. All opinions are my own.Jene4424

As someone who’s used box dyes for well over 10 years, I’ve never come across one that’s as shockingly bad as this. For the last year or so I’ve been using casting creme gloss as I didn’t want to use permanent until I was sure I wanted to stay dark. I made the decision to move to permanent and thought that John Frieda is a good brand so I would use their precision foam gloss. As I had a bit of root regrowth (fair hair naturally and a few greys coming through) I applied this to my roots first and left for 10 minutes before applying to my lengths and leaving for a further 20 minutes. I used 2 boxes as I have thick shoulder length hair. First of all, this drips like mad. I normally clean the bathroom and bedroom while my dye is developing and noticed that this had left drip marks all over my bedroom carpet and bathroom floor, as well as the towel around my shoulders, this is the first dye I’ve ever used that has done this. I rinsed this off and left to dry naturally for 30 minutes before using a hairdryer and I was disappointed to see that my roots were still fair with absolutely no change to the colour of my hair. I’m astonished that a brand like John Frieda could have such a terrible product. I wish I’d gone with L’Oréal preference as their dye is great, I only didn’t use them because there wasn’t a dark enough shade on the Boots website. Please don’t waste your money on this!Charlie2806

First of all, I want to say I have VERY long and full latin hair. It is up to my lower back and I purchased 2 boxes- but only needed ONE. At first, I didn’t think the foam would work or even make it as it’s a liquid, it makes you skeptical it’s even costing the hair evenly, but you can’t be scared to spread it all around, massage it into your scalp, use a comb if you have to. I think the best part of this dye was the fact that it’s mess free. With the squirt bottle dyes, I always end up getting it on my walls, or floor, or countertop- with this one the foam is so easy to work with. I never really use the gloves provided in the boxes of hair color because they tend to rip at the seams- so use your own gloves. 2N was the color I used and it looks identical to the picture on the box. Just gorgeous. It’s a very dark brown that appears black but not blue black. I’m just in love with it and how soft my hair is after. I will keep buying this one and can’t recommend it enough. Another tip for the low star reviews- READ THE INSTRUCTIONS! It’s not a pump, it’s a squeeze bottle.Laso5959

These seem to have a lot of good reviews, but at the same time a lot of bad if you do some research. Unfortunately, the bad ones I have seen I fully agree with. It could have already been written by me. This is honestly the worst hair dye I have ever used… I used this once, it didnt take to my hair, it was patchy and about 4 different shades. it made my hair feel like straw, and when blow drying it my hair went stiff like there was product on my hair, I couldn’t get the brush through it properly. The conditioner they provide is horrendous. It did not feel nice applying to my hair at all. This was such a bad experience for me that I contacted them to complain, they sent me another two boxes of the same shade to try again as they were confident it was just a one off event. I think not. The same thing has happened again, only this time I did not use their conditioner I used my own. I have washed my hair 2 times since, once every day, it STILL feels like there is ‘product’ in my hair. And when you run your fingers through it, it leaves a Greasy film on your hands?? This seems like it does more damage than good. Il go back to my own brand.Melfoundglory

I used this product in shade 5N last week to cover up gray hairs and make my hair look more alive without paying salon prices. I bought it at Sally Beauty supply and mixed it myself with the Ion 20 volume developer. Brunette box dye can either turn out black or red on me so I was nervous but it turned out beautiful! The color is rich and was darker than what I wanted at first but after the first few washes, it lightened up a bit. It DOES pull a red, but it’s more of an auburn/copper color than a brassy orange so I personally think it’s okay for me. Overall, it was easy to use and my hair looks healthy and shiny!jessica.r

This one a very vibrant color again I only wish they would create permanent hair dyes but this is definitely a fun experimenting color to let you know the outcome of a more permanent dye. I would continue buying from them if I come across more permanent colors, but I do love to wear these to try out and experiment colors.allison .r

I’ve been a licensed cosmetologist for years now and have tried more color lines and hair care brands than you can imagine. I love every Kenra color, but I will say I do use 6N the most! My favorite thing about Kenra is that what you see is what you get, the hair will look exactly like the swatch. The smell is just another bonus, so many permanent colors have an AWFUL and very strong smell, but just like everything else Kenra offers this color actually smells pretty darn good!? The only thing I will say is MAKE SURE you have a color key, because it’s not coming out if you don’t. 😉desirée.h

I always wanted to try to change my hair color to something different but nothing too crazy. I been following Guy Tang and he mentioned this hair color and I absolutely loved it on him. So my hair dresser went ahead and used this on my toned bleached hair. I loved it! but after my third hair wash the color just disappeared… very sad. So I am attempting to get it re applied even if it doesn't last that's how much I like the color. Wished there was a way that this hair dye lasted longer. Haven't found a solution yet even though I use a silver shampoo and conditioner and all the other advertised products to help it last as long as possible. Over all its a beautiful color!!!erenthequeen

The ammonia smell hits you when you first squeeze the colour out, but it mixes nicely with the Schwarzkopf dedicated developer. It’s smooth and has opaque coverage. 100% grey coverage when mixed with natural, large colour selection. I use it for certain clients but not everyone.gina.s

Tried and true! If you’re looking for STRONG HOLD that lasts, look no further than this. I’ve used this for years and it’s never disappointed. It does get crunchy if you use to much so start light and build up. Great for slick back looks.kathryn.m

If a hair dye could be said to be a soul-mate… I have found my soul-mate! For years, I have used those direct deposit "fun" colour type dyes on part of my hair. Some brands are better than others, of course, but they always faded out too fast for me, or left me with stains everywhere (and not just from wet hair… but while dry… pink sheets, pink fingernails – from merely running my fingers through my dry hair!), so there was always some sort of drawback with them. I have naturally porous hair, so I never needed to pre-bleach in order to get coverage (luckily, I also never aimed for a pastel, either) despite having around a 6 or 7 level hair and auburn/ginger in colour (the orange in my hair did mean that the end colour was not true to the intended colour, though). I did pre-bleach for this colour, but only to remove the last bits of a deposit dye and because I was unsure about the coverage of this dye. I shouldn't have worried. Not only did it take wonderfully to the bleached hair (and softened it back up to near-undamaged, as my hair did not like being bleached at all), but it also covered some of the unbleached hair that I accidentally included in the dye coverage, some of which also still had direct dye still staining it. You cannot tell the difference between bleached, unbleached, and any remaining direct dye stained areas (some bleached parts still had it too). It's all covered, and looks the same, but without looking flat… it has dimension to it, like hair should have. So, it doesn't look like a flat matte lifeless solid wig of pinkish hair… it just looks like… (fuchsia/plum) hair! 🙂 Now, although this colour is a level 9, so you would think it is a light colour… it is not. The end result (bleached or unbleached) is around a 6 or 7 level (same as my normal level), indoors it does appear slightly darker, too (maybe a 5 or 6 level). This could be due to how porous my hair is, but having seen pictures of others who have used it, I think it just is that dark due to being very pigmented. But! That *is* what I wanted! The colour is glorious! The -98 part of the number system indicates violet red. 9 = violet, 8 = red. So if you are looking at other Igora colours, keep that in mind. An -88 will be a red red, a -99 will be a violet violet, etc. The order does matter, as the first number is dominant, the second is to shift it. So an -89 would be redder, and the -98 is more purple. The end result is a wonderful medium/bright fuchsia/magenta (pink!!) in sunlight, and indoors looks more medium/dark plum/wine. It glows and shines and is sovery soft! Because it doesn't just coat the hair on the outside, it doesn't leave any weight or feeling of having something coating your hair (I don't use styling products, so that's sort of a big deal to me)… and no funky coloured fingernails! And the shine! It isn't just vibrant – it shines! It doesn't leave the hair dull looking at all. My natural virgin healthy hair looks dull in comparison (seriously, I am contemplating actually getting some of this line in a shade to match my own hair colour, just for the shine factor). If you like a deep purple/pink colour, I highly recommend this colour (and if you don't change colours every two weeks or something, that is). If you have naturally darker hair than a level 5 or 6, I don't know what will happen for you (I used a 20 developer, so a 30 may give better results for darker hair), but if you have 6 or lighter, it should come out as a deep berry/wine/plum (the red/pink hue is still present, just muted) indoors and deep bright magenta/fuchsia outdoors. If you want to add a little pizzaz to a brown dye, just to kick it up a notch, I'd also say this would do the trick, if you add just a bit in with your brown dye and developer. The Igora line also offers some "fun fashion" colours, most of which are in the pastel family. I would say this could be added to those to achieve a lighter colour of pink, or to punch any of those up a few notches as well. I do not know about mixing it with any other brand of dye, or what that would do to the end result, so I will not comment on that other than to say "proceed with caution" if you choose to do that. I cannot, as yet, make any claims about the fade factor or how long it will last. But, other reviews of this line say it lasts and lasts with little fading, even the reds. So, I have high hopes, and even if it does fade, I expect it to be slower than any direct dye (and hopefully more evenly). I wish I had used the Igora developer (contains oil), because if it came out this soft and lovely to the touch (over fried bleach hair!) with cheap no-name developer (it's what I had on hand from my daughter)… I can only imagine how much better it would have been with the higher quality stuff. Next time, I will!thegingerdragon

I've been using Clariol T & T in lightest blonde for the past 25yrs. I absolutely love this color. Over time the scent of the conditioner changed. Original scent smelled better but it does what it's suppose to. Moisturizes well, hair is soft and manageable. So many peoples ask me how I got me hair the color it is, I tell them time, achieving this color didn't happen over night! Best hair color product for women of color, not harsh on the hair like other products on the market. Prior to going natural (8yrs) I was using kiddie perms (Just For Me) 2 or 3xs a year and continued to dye my hair. This color requires daily maintenance for moisture and keeping ends trimmed. You will have damaged hair if you lack maintenance!MarilynMonroe

This hair color doesn't stink, doesn't make my scalp sting, and makes my hair shiny with a rich color. It covers my gray better than my regular store brand and the color lasts longer, too. The British instructions are an entertaining bonus. Love it!Janice in OK

I am accustomed to paying $15.99 for this. You can imagine how great it is to discover this at Lucky Vitamin. I have been very happy with this product for 15 yrs. Typically I buy 4 kits at a time, so I never runout. They shipped in a timely manner; securely packaged. This product is far gentler than salon/in-store variety because the ammonia is not there. The pre-shampoo, regular shampoo and conditioner are the best.Sarah

I have been using this hair colour for many years. It is definitely darker than light brown, more medium brown. I use it to get rid of brassiness, and it does the job well. The formula does not irritate my sensitive skin and my hair feels nice, soft and well conditioned after using. I find the colour gradually fades. I'm not left with noticeable roots, but my natural hair colour is light – med brown with some red.Jennifer F.

This box is great to dye your hair red if you have dark hair. It comes with two different tubes. Bigger one comes out like a cream and its white ish, then the smaller tube is the actual “dye” or ink lol. It’s labeled as “copper intensifier” or something like that. I was so indecisive to use it but it’s literally needed, because the bigger dye is just white. So you mix them together to get the red. I only bought one because I mixed it with two magentas to get my ideal red lolAmerica

The product itself is great when you receive the correct coloring packet. I give the product 5 stars. The vendor gets a 1. My daughter has used it many times purchased elsewhere. Her friend didn't look at the label and used it on my daughters bright red hair. It was not red it was copper. I asked for a replacement and the company wanted pictures of the box, contents and packing slip. I don't have a packing slip so sent a screen shot of my on-line order form which clearly states the product was shipped to me by them. They keep sending me the same letter and I keep sending them the same pictures. 4 times I have sent pictures. I will not order from this company ever again.Jane

I never used this product before and I’m so impressed with the result. The color is so bright and perfect I’m in love of the color. I use two tubes to color my hair because I have a lot of hair and is kind of long, and yes guys I cut off my hair too is not that long as it was but is not too short too. But this color is dye is totally recommend it I use one number 5H on my mom’s hair and the color is so bright and beautiful as well. We love it.cristina.l

To keep it a buck, I did not want the color that Magenta and Red mixed together created. I wanted more of a burgundy color and what I got was something that looks like…sangria. I asked a professional if I were to do the color from a box, if it would create the color I wanted even though I had naturally dark brown, resembling black hair. She said, “YES! Trust me!” And so, I decided to and ended up not getting the color I wanted, 😅. However, there are some pros! -The color is super vibrant. -My hair is not as dry as I thought it’d be. It’s my first time coloring my hair and I thought my hair would be brittle, but it actually felt moisturized after the completion of dying my hair. -I didn’t use bleach and the color still came out very pigmented. You don’t always need bleach, y’all. -My curl pattern hasn’t changed at all and you could see the definition far more now that my hair is red! Overall, this hair dye was pretty good. I wanted to try the Creme of Nature or even Dark and Lovely hair brands due to less harmful chemicals, but my curls still look very healthy and shiny. I’ve currently had the hair dye for a week and the color hasn’t faded at all when I’ve washed my hair at least 3 times. Although this wasn’t the color I wanted, I am warming up to it as it does compliment my skin tone AND I have had strangers stop me and compliment how much they love the color. I would recommend this to a friend, especially a dark haired friend who wants a vibrant color without having to use bleach! Below are two photos of my hair color. In the first one, I am outside in natural lighting which makes my hair appear way lighter and the second one, I am indoors where my hair looks darker and like wine.jayleen.r

I never used this product before and I’m so impressed with the result. The color is so bright and perfect I’m in love of the color. I use two tubes to color my hair because I have a lot of hair and is kind of long, and yes guys I cut off my hair too is not that long as it was but is not too short too. But this color is dye is totally recommend it I use one number 5H on my mom’s hair and the color is so bright and beautiful as well. We love it.cristina.l

My natural hair is dark brown, almost black. Close enough to black that I don’t feel like I’m lying when I say I have natural black hair. It’s the same color as your standard IKEA black-brown finish. So when I decided I wanted RED RED RED hair, like cherry/fire engine red, I went with this. I didn’t feel confident bleaching my hair separately after trusting a friend who had almost graduated from hair school. This stuff lifts like a mothertrucker. If your hair is medium to light brown, get 10vol developer. 20 was enough for my dark brown hair. If I wanted it to process more quickly I went to 30vol. 40 is so overpowered you’re going to fry your hair off if you leave it too long, and don’t mess with that if you don’t have years of experience dying and bleaching your hair with more than the $5-8 boxes at Walmart. This stuff is the real deal, your hair WILL BE RED. Like the same red as you see on Pinterest searches for bright red hair. I still have a box of this I hope to use soon and I will buy it again. I hope they expand their shades into the magenta and purple range a bit more. Be warned, this will stain the hell out of any bathroom surface it touches. Buy red towels. Lay the towels over your countertop and your floor. Be extra careful when you add the color boost packet into the bowl because it’s basically sharpie ink and it’s as viscous as water. Your hair will bleed red so much it looks like someone got stabbed when you wash your hair in the shower. Get a professional dye-friendly shampoo and consider oVertone red shampoo to maintain the red color week after week after week.jordan.t

My hair has been through it. I was doing rainbow colors till covid hit and then got ballsy and tried bleaching my hair; burned off a good chunk. Followed up by a hairdresser tangling my hair to where I lost another chunk :(. It's been a bad few years on my hair to say the least and I'm in repair mode now. I use the black to cover my roots every couple of months and this will be my go to until my hair is back to normal. Love the coverage and love that it can't hurt my hair any further!giabiafofia

I’m Africa-American with very short, thinning hair, and a highly sensitive scalp. I can no longer use the usual boxed hair color. I had my hair colored at a high-end salon- my hair was totally damaged. I thought coloring my hair was over. I was skeptical but thought I’d give this product a try. I’ve used Phyto’s products in the past and have had great success. The products are expensive. This hair coloring product is worth every penny and more. It covered my grey! My hair is soft! No allergic reaction! My scalp feel great! The mask leaves your hair smelling great! Best of all there’s no chemical smell! This will be my new hair coloring product going forward!BeautyGirl21stCentury

I've been to alot of salons to try and get the color I want never really satisfied. I have purchased many store box colors that either damage my hair or the color washes out too soon. HANDS DOWN THIS IS THE BEST HAIR COLOR I'VE USED! I WILL ALWAYS BUY THIS BRAND!! Buy it you won't be disappointed! Thank you Nordstrom!!!Festival

I received this product and was eager to trial it. There’s nothing quite like a colour touch up to make you feel a little more refreshed and energised! The product was super easy to use and everything needed was contained in one compact box. I followed the directions with ease and all progressed to plan. The end result was reasonably true to the desired colour although my hair did end up more orange than I had anticipated. I accept this can happen with hair colours because there are so many factors that contribute to the end result. The hair colour did address my primary concern – covering the dreaded greys! The smell was not offensive as can happen with some brands and I liked the fuss free application process. A major benefit is the convenience of doing this at home at a time that suits me and a cost that is budget friendly! I have had my colour now for a week and the colour at this stage is still looking fresh with great coverage. I would suggest that anyone with thick hair or very long hair should invest in two packets and not chance a dye disaster!! I have long hair but it is very thin so one packet for me was sufficient. Overall – I will be using this product again!Elle B.

I received this hair dye to trial as part of the Beauty Review Crew. I have used this brand of hair dye a few times over the past couple years. In particular, I have used the shade 'Darkest brown' which is the same shade I'm trialing today. The shade has always been is a lovely vibrant colour and the colour result is similar to my natural hair colour. The dye promises to 100% grey hair coverage and it lives up to its promise. Preparing the dye for application is nice and easy. After applying the gloves that are included in the packaging, you pour the colour formula into the bottle of developer before placing the lid back on and shaking the bottle until completely mixed. It's that easy! Then starting at the roots, you evenly apply the dye. The dye goes on smoothly and, surprisingly, the dye scent isn't as strong as other brands. Other brands tend to have a strong chemical smell which makes my eyes water and nose tingle when breathing it in. Clairol have done a great job at producing a hair product with a low scent. One of the best things about Clairol's nice n' easy hair dyes is the short processing times. Unlike other brands that have a processing time of upwards to an hour to reach your desired shade, these dye have an average processing time of just 25 minutes. The short processing time means you can dye your hair during your lunch break, before a night out, or before a date, without it taking up too much of your time. The rinsing process is also quite a smooth and easy process. After applying some warm water, give your hear/head a little massage and then rinse until the water runs clear from all the dye. It normally takes around two minutes for the water to run clear. Then using the conditioning Clairol conditioning treatment that comes with the hair dye, you apply from roots to tips and leave for a couple minutes before rinsing. The conditioning treatment has a lovely scent and is nice and thick. It's almost like applying a luxurious hair mask. It glides onto the hair smoothly and evenly. After rinsing the conditioning treatment you can instantly feel how hydrated you hair feels. Dying your hair often dehydrates it and your hair can feel a little worse for wear. Clairol's hair dyes are gentle on your hair and the conditioning treatment prevents damage and keeps your hair hydrated and feeling lovely. After towel-drying my hair, I blow-dried my hair until was dry. Looking in the mirror you could instantly see how vibrant and lovely the hair colour result was, and it looked and felt really healthy. I am always so very impressed with the results every time and I often get compliments from friends and family members. As my hair grows fairly quickly, I use this product every 2-3 months to help cover grey hairs. Despite dying my hair so regularly, my hair has remained healthy and manageable, and hasn't compromised my hair in any way. The only downside I can mention is that the dye stains your skin. Normally hair spray or acetone on a cotton ball or cotton pad helps remove hair dyes from skin but I found this dye to be lot stronger and barely budged from the skin. I also tried scrubbing with soap and dishwashing detergent but the dye only faded slightly. It took a few days of scubbing before the dye faded completely. The best thing of all about Clairol's Nice n' Easy hair dyes are they cost just $9 from your local supermarket. Sometimes, you can grab them on special for just $6! SIX BUCKS! Now that's what you call a bargain! Why pay $200+ t an expensive hairdresser when you can get almost the same results for just $9.Fallon G.

Staff Review by BC's Tamara I'm not going to lie – I have greys. Lots of them. But the Clairol Nice'n Easy Permanent Hair Dye did a mighty fine job of making them disappear! I have actually used this dye in the past, and can't recommend it enough. The range of colours on offer is wonderful as there is something there for everyone. I have dull brown hair, so usually opt for a warm shade to brighten my colour – I used the Medium Chestnut Brown 5RB. The instructions are clear and easy to follow and after spending 10 mins applying the product as thoroughly as I could, it took a simple 25 minutes to penetrate before washing it out and conditioning. The colour completely covered my greys (which was my main objective), but overall my hair looks so much healthier as it is shiny and the colour has more life to it. My favourite thing about this dye is that the colour brings out the natural highlights I have and it looks really natural. At $12.99 the Clairol Nice'n Easy is a bargain as it is a high quality product and I would recommend it!BC's Tamara C.

*3 pictures with results I was so excited for this product, and grew my hair out so I could see the results on healthy roots. I didn't even open the hair color box before today…I wanted it to be a cool reveal! Unfortunately, I didn't receive the conditioner or the stain eraser, so this could be considered an "incomplete" result…but I wanted to review what I could. I started out with platinum blonde hair and my roots were growing in silver and dark grey. IGK had it's work cut out for it. The box color was Olsen's (I'm guessing to replicate MK A Olsen), and my hair looks almost too natural blonde!* I can't decide if it lays a color on, or bleaches your hair. Either way, it's a great color to be'naturally blonde' if that's what you're going for. Why the 4 stars instead of 5? Because I had to scramble to find an extra hair coloring kit (to steal the shampoo/conditioner packets) in order to get it washed/conditioned properly… because we all know, a standard conditioner doesn't cut it when you're stressing out your tresses with harsh chemicals no matter how nice it smells. In summation, it's a great color, smells a little odd (like a cooked green vegetable) but not bad, made my skin tingle/sting a bit, and the kit wasn't complete. *pictures show the color changed the platinum to a more medium natural blonde, and lightened the roots – which are normally pretty dark greyjennifer.l

This was my first time trying an IGK hair color product. I found it quite easy to do. The packaging it comes in opens up into a tray that shows you step by step how to instructions. The only thing it didn’t tell was whether your hair should be washed that day or not and I was able to find that info on their site. This product has several steps some of which I was not used to from other brands. It included a barrier gel to put on your forehead and ears to keep from getting dye on your skin. I’ve never seen that before with other brands but it really was a big help. The dye itself was easy to mix and it didn’t have any terrible ammonia smell or anything. It’s thick in consistency so you don’t have to worry about it running much either. After washing out and treating with the conditioning step there is an eraser step which helps with cleanup. That was very nice to have. It easily removed all dye that managed to get on my arms and sink. I will say the shade that was chosen doesn’t really feel like it’s very different that my starting shade. It did however give my hair added depth and tone. I see different highlights and lowlights and my hair is definitely much shinier. My hair even feels softer.This hair color is cruelty free as well as vegan. I definitely would recommend this hair color brand and will be purchasing the next time I color.shivon.s

I was so excited to try IGK’s Permanent Color Kit because they are a cruelty free brand and the product is clean and vegan. My normal hair color is dark brown and I tried the color Back to Brown (5N). To be honest, I had gotten kind of lazy with covering my grays (which somehow seemed to multiply rapidly during the pandemic), so I was in dire need of coloring my hair. The first thing I noticed was that my kit didn’t include gloves, which must’ve been a mistake since the instructions specifically say to put on gloves before applying the color. Since I didn’t want to have my hands stained dark brown, I ended up having to ruin a pair of rubber kitchen gloves, which ended up being pretty bulky and cumbersome during the process. The kit also didn’t include an applicator brush of any kind, but thankfully I happened to have a spare applicator brush from an old dpHUE hair color kit because there’s no way I could work the color through my hair with just the bulky rubber kitchen gloves. My grays are pretty stubborn so I left the color on for over an hour (the instructions say 35 mins but 45 mins for stubborn grays). Aside from the color, the kit included packets of Protect Color Block Barrier Gel, Erase Stain Removing Cleanser, and Post-Color Treatment Mask, which were nice touches. However, the instructions say to cleanse with your favorite IGK shampoo before applying the Treatment Mask, so I was confused why they didn’t include a sample packet of shampoo as well. I didn’t have IGK shampoo on hand at home so I used a different brand of shampoo for color-treated hair instead. Unfortunately, the end result was pretty disappointing. Despite letting the color process for over an hour, the grey coverage was awful. I don’t know if having to use bulky rubber kitchen gloves was to blame, but I could still see plenty of grays peeking through immediately after I completed the process, which you can see in the before and after pics. The missing gloves, lack of applicator brush and shampoo packet are inconvenient but nothing I can’t work through. However, when I don’t even have complete grey coverage afterwards, there’s no point even using this product. There are other cruelty-free brands out there with better results so I wouldn’t recommend this product.kirsten.c