20 Best Permanent Red Hair Dye For Dark Hair (Jan 2023 Update)

I really liked how this turned out on my hair. My hair is already pretty dark but my roots grow in pretty fast so this was absolutely needed. It does not have a super strong chemical smell, and left my hair feeling soft: I have problems using color that often damages my curl pattern. This did not! This is my hair immediately after wash. And!!! This is affordable and inclusive for natural hair. Good job, love it you guys!alejandra.m

For reference my hair is a medium to light brown with an ash undertone and some gray hairs. Midnight blue is really nice with an undertone of a blue tint but no actual blue to your hair. Jet black is very dark, sharp and glossy looking. Natural black still solid coverage but a softer tone to it. Chestnut brown has a golden almost auburn color to it. Red hot rhythms is stunning when first applied but quickly loses color in less than a week making your hair look very much like a box dye job. Golden blond is true golden warm tone but again you need a professional to lighten your hair first in order for the color to take all the way through your hair. I don't know who has their nose broken, but the conditioner smells absolutely fabulous. Reminds of a salon honestly. obviously when you're dying you need to have a fan going but even that's not a bad smell. Bottom line as with any color going darker than your hair tone is always easy and possible. And going lighter impossible without a bleach or toner to lighten it first before depositing color. Gray coverage 90%.SERINA

I really liked this brand, it was new to me and this is how I feel about it. Now that I’ve went through the process of dying my hair and the color has now been in for a full day. First the packaging was very neat and you knew what you were working with. Once opened everything was in the box with easy to read instructions. I was super excited to see the dye bottle was a twist off top. Usually I have to cut the tip of the dye bottle in the boxes dye that I normally use. The dye mixed after a few hard shakes, but once I poured into my hair I could see that it didn’t mix all the way so had to give a bit more hard shakes to get it to fully mix. The liquid itself was runny, I like my hair dye a bit less runny. The smell of it was not too powering, and once on the head and scalp it did burn a bit while I sat to catch my hair. The washout was nice and not messy. A few rinses and it came out clear. The product came with a very nice sized conditioner, that has left my hair super soft. The conditioner had a very nice smell. It reminded me of tropical fruit. My hair still smells like it, and I work all day. All my hair caught the color and came out great. I would recommend trying this brand if you have it within reach. I’m happy I was able to receive this for free, and try it out.nurina.g

Go with Excellence. I normally use L’Oréal Excellence but decided to tried something different and tried Preference in same shade I usually use in dark ash brown. Well, Excellence does a better job… Preference faded and washed out from my gray roots. I had to do a double take to make sure I used permanent dye. Well it was! I have partial gray areas I use the dye to cover. I don’t recall having this issue w/ Excellence. If you have gray you’re looking to cover, go with Excellence. More user friendly also since it’s cream based not liquid as well.Target Shopper

I didn't approve or ask for this shade! I got starry black. I'm a natural blonde. In order for me to achieve black hair that doesn't turn green after the 1st wash,I would have to do a filler color first like a medium brown. I don't want to put all those chemicals on my hair. Plus I don't want black hair! I DID NOT USE THIS! I have used feria in the past though, I have used their bleaching kit and their auburn, red and black cherry shades. It is the only box dye I will use. It not only has an essential oil you add to it for a better smell but it also helps the hair feel softer and more hydrated as well as look shiny and healthy, well as healthy as dyed hair can look. For a box dye it's not bad. If I had gotten a color I approved of I totally would have used it! My daughter has medium golden brown hair and has been debating allowing me to use this on her. I will update with photos if that happens.julie.h

I don't know if I got a defective kit, but this product did pretty much nothing on my hair. I got it with the understanding that the result would be slightly redder than the swatches, as I was using this to reduce a brassy faded red color that did not take and lighten my light brown hair to a strawberry blonde. My original shade does, in fact match the light brown swatch on the product. However, after application, there was very little difference in the result and certainly nowhere near the lighter blonde swatch that was shown on the package. The product did not thicken very quickly when mixed (which is unusual for hair color but not unexpected as some color mixes will thicken a lot whereas some will thicken very little) and turned to a gel-like consistency after approximately 10 minutes. The product shows a 1-3 level lift on light brown to blonde hair. This product did not provide even a 1 level lift on my hair, which has always been very easy to color, even with this product line in other shades. Honestly, I could have gotten a better result with a product like 'Sun-in'. So I was very disappointed in this product and would not recommend 8.5A Champagne Blonde to anyone needing a light brown/dark blonde to a lighter blonde result. It did not work and wasted my time and money.stormraven523

To keep it a buck, I did not want the color that Magenta and Red mixed together created. I wanted more of a burgundy color and what I got was something that looks like…sangria. I asked a professional if I were to do the color from a box, if it would create the color I wanted even though I had naturally dark brown, resembling black hair. She said, “YES! Trust me!” And so, I decided to and ended up not getting the color I wanted, 😅. However, there are some pros! -The color is super vibrant. -My hair is not as dry as I thought it’d be. It’s my first time coloring my hair and I thought my hair would be brittle, but it actually felt moisturized after the completion of dying my hair. -I didn’t use bleach and the color still came out very pigmented. You don’t always need bleach, y’all. -My curl pattern hasn’t changed at all and you could see the definition far more now that my hair is red! Overall, this hair dye was pretty good. I wanted to try the Creme of Nature or even Dark and Lovely hair brands due to less harmful chemicals, but my curls still look very healthy and shiny. I’ve currently had the hair dye for a week and the color hasn’t faded at all when I’ve washed my hair at least 3 times. Although this wasn’t the color I wanted, I am warming up to it as it does compliment my skin tone AND I have had strangers stop me and compliment how much they love the color. I would recommend this to a friend, especially a dark haired friend who wants a vibrant color without having to use bleach! Below are two photos of my hair color. In the first one, I am outside in natural lighting which makes my hair appear way lighter and the second one, I am indoors where my hair looks darker and like wine.jayleen.r

I never used this product before and I’m so impressed with the result. The color is so bright and perfect I’m in love of the color. I use two tubes to color my hair because I have a lot of hair and is kind of long, and yes guys I cut off my hair too is not that long as it was but is not too short too. But this color is dye is totally recommend it I use one number 5H on my mom’s hair and the color is so bright and beautiful as well. We love it.cristina.l

My natural hair is dark brown, almost black. Close enough to black that I don’t feel like I’m lying when I say I have natural black hair. It’s the same color as your standard IKEA black-brown finish. So when I decided I wanted RED RED RED hair, like cherry/fire engine red, I went with this. I didn’t feel confident bleaching my hair separately after trusting a friend who had almost graduated from hair school. This stuff lifts like a mothertrucker. If your hair is medium to light brown, get 10vol developer. 20 was enough for my dark brown hair. If I wanted it to process more quickly I went to 30vol. 40 is so overpowered you’re going to fry your hair off if you leave it too long, and don’t mess with that if you don’t have years of experience dying and bleaching your hair with more than the $5-8 boxes at Walmart. This stuff is the real deal, your hair WILL BE RED. Like the same red as you see on Pinterest searches for bright red hair. I still have a box of this I hope to use soon and I will buy it again. I hope they expand their shades into the magenta and purple range a bit more. Be warned, this will stain the hell out of any bathroom surface it touches. Buy red towels. Lay the towels over your countertop and your floor. Be extra careful when you add the color boost packet into the bowl because it’s basically sharpie ink and it’s as viscous as water. Your hair will bleed red so much it looks like someone got stabbed when you wash your hair in the shower. Get a professional dye-friendly shampoo and consider oVertone red shampoo to maintain the red color week after week after week.jordan.t

I usually get the Luminous Blonde which works great turning my black hair blonde. I decided to try this one to see if I can get it a lighter shade than the Luminous takes it and my hair didn’t change AT ALL . still completely black. I’m so disappointed that I wasted my money on this and it actually costs more than the Luminous Blonde!Si Nicole

One of the only hair dyes that color my hair relaxed or natural. Color my hair and grays just like the color results on the box even if going lighter shade. No other brand work as well especially over previous colored hair. 100 % love this brand of hair color.anise.h

love this color. my hair was a darker red I basically lightened my hair started at the roots first. worked great. for everybody that is saying it did not work. please make sure your is not oily or has alot of product in it. I washed my hair two days before and put coconut oil on the ends not the roots just for that one day. and just wore a ponytail for two days so I wouldn't have alot of product in my hair because I am naturalPr0udM0m0f1

Have been dying my grey roots every 3-4 weeks for about 10 years now and nice n easy in 6N (half a box) had been my drug of choice up to now. Few formula changes later and am ready to try something different. I like that I can easily measure out what I need to use as both are liquid and mixed in a 1:1 ratio. I love that there is no overpowering odour striking as soon as mixing happens although slightly unnerving that this mixes into a plastic-like gel with no other odour?(Not sure how natural it is?) It is odd but you do get used to it, just don’t get lulled into a false sense of security and make sure you take usual precautions to clean up any spillages etc as it does stain quickly as with any other dyes. Colour-wise is about equivalent to nice n easy one and covers grey well but does seem to fade quite quickly so have just started adding a couple of capfuls of 5N to half bottle 6N when applying to roots then rest of 6N for last 5 mins on rest of hair. Bought few boxes in a recent deal so got really good price – making it more on par with other hair dyes.DancingDonnaDee

This is a lovely hair colouring product: easy to use and great colour results. The smell is, not unpleasant, just different. My only criticism would be that using it on my level 7/8 hair, I used 8A, there isnt enough ash in it to counteract the orange undertone that kicks up when you lighten in that mid blonde range, so it looks a bit warmer than I would have liked. Toning shampoo (blue) helps. It will probably get cooler on my second use when I retouch my roots. It looked lovely on the lighter parts of my hair though so my advice would be to use it if your hair is lighter than a level 8, but be prepared for your colour to be warmer than ash if its darker. The hair mask thats included has a, again not unpleasant, smell to it thats different, but gives lovely, shiny results. I will be using this colour product again and would recommend it.aunty_deedee

This hair colour does a great job of covering my VERY stubborn greys. And keeping them covered for a good 6 weeks. I tried a couple of others during the pandemic and once I tried this, I never went back. When salons opened, the stylist was actually pretty impressed by how healthy my hair and how “soft” the colour looked. Definitely use the quinoa mask that comes with it. And don’t scrimp on the conditioner and/or leave in conditioner and your hair will look fab!TORONTOMOM

This is the first time I have used this brand so was slightly sceptical. I wanted a cool dark blond as my previously colour was beginning to look brassy and my hair was very dry. I looked into several options and chose this brand and colour based on the reviews. I wasn’t disappointed. The colour is lovely, very similar to that shown on the box and it took away the brassiness. It has faded slightly after a few washes but not too much. My hair was left feeling soft and shiny. It has a multi tonal look and I’ve had many compliments on the colour. The instructions are easy to follow and I would highly recommend this product.JO G

i haven’t used a permanent dye in awhile. the smell of this is quite strong & a little stingy if hair gets close to your eyes. my hair was probably 2 shades lighter & more of a chocolate brown with random greys. the dye did a great job of covering them & toned the brassiness. i wouldn’t say my hair is completely ashy now it does reflect a teeny bit of reddish tones in the sun. the conditioner gives hydration & didn’t make my hair dry/knotty like some do. i’ll continue to use the toning conditioner over the next few weeks & give an update. also gloves in the box are great. they actually fit properly & don’t slide off, covering your wrists too. all in all good for a permanent dye although use plenty of vaseline around the hairline & neck it does strongly stain. i couldn’t get a random splotch off my leg for a few days.grace223

I’m not quite sure what people are doing wrong, but I have used this product for years if not decades to cover up grays. I have black/brown hair with bright white grays and I use the dark brown color. The color lasts for two months . I have no problem with matching- because the color always “reveals” itself at two weeks- which is normal for all box dye in my experience. I love everything about this kit. I purchase extra gloves nitrile, hair dye brushes, cheap butterfly clips and disposable shower caps. I do it on a day where my hair is greasy because I’m about to take a shower (this protects my scalp from the color and my hair from damage). I mix the color and developer together and let it sit while I rub the pretreatment in with my gloved hands. I shake up the color a lot (60 seconds!) and after I see actual color develop I shake it some more and then start applying. I apply to the top of my hair, brushing it in and then I clip that section off. I work in sections, top, sides and back and then let the dye work for 40 minutes from when I finish applying- cover it with a disposable cap so I don’t drip dye everywhere. I use all of the bottle for my shoulder length hair. This is key!!!! You need to let the part of your hair that is seen the most sit for the entire time. I rinse it out with cold water only (gloves!!!) and then add the conditioner (the whole tube) and let it set in my hair for 5 minutes (also in a cap) before rinsing it out with cold water and washing it with color safe shampoo in cold water. I do not apply this with a comb. There is a comb attachment- but I use a brush to spread it on my hair and the comb attachment to spread it on the brush. You want to paint your hair, soaking it with dye. The other trick is that when I shower, I condition first before I shampoo. This keeps the color in more and I get an incredible volume without my hair getting crunchy.tiziny

Pictures with blue shirt are before. Others are after under the same lighting 1 hour apart. First off, I want to say I chose this product over other hair dyes because it is a vegan formula and cruelty free approved which means (hopefully) animals were not used or harmed for these ingredients. I purchased two boxes since my hair is medium to long length, and I was surprised that one box was enough to saturate my entire hair with product left over. The product is rather runny so it stretches a LOT which i found to be great but messy. It smells great and not like traditional hair dyes which is a huge bonus for me. The only time I noticed a weird odor was when using the After Color Conditioner, but it’s not too bad. This is the SOFTEST I have ever felt my hair after using a box dye. It is shocking how smooth and healthy it feels after this. I will say- the conditioner does leave your hair pretty greasy after washing and drying, but I plan to leave it like this all day so the color truly sticks and then use my regular color-safe shampoos before bed so I don’t stain my pillows. The color: Truly, I don’t believe the color advertised on the box is accurately represented. The picture shows a cool black with undertones of purple. For me, already having dark brown hair with red undertones, the result was a warm black with brown undertones so much so that it actually looks very natural as if I was born with black hair. I would consider this like a “soft black” dye. Though I’m not sure what they mean by “platinum black” it is definitely not leaning towards a Jet black. All in all: I am VERY satisfied with this product- being that it’s only the first day I don’t know how it will do overtime with fading, but the price point is perfect as I tend to stay away from box dyes that are under $7 due to quality. I also feel like it just did a beautiful job coloring the hair and leaving it shiny and healthy. Although the color May not have been extremely accurate, I am definitely going to stick with this brands Olía line and move more towards a deeper cool “Jet black” knowing that this one just looks like a regular normal black- which is perfect for someone wanting a natural simple tint!Laso5959

I’m 33 and I have a ton of gray around the crown of my head. I went from having a salad balayage, to dyeing my hair very dark brown because I couldn’t afford a trip to the salon. I tried my best to keep my balayage highlights intact, but it ended up dyeing over all of them. Every ‘medium’ brown I touch, turns my hair practically black. So I let the last color fade out over a few months, and decided to try this color. When I first washed it out I was a little nervous I had ‘hot roots’, because they looked very red. My hair likes to go red with any dye period, but they looked kind of orange, so I was a little scared. Once I finished drying my hair, I was pretty happy with the results. Not only did it lighten my hair significantly, but it brought back the balayage highlights that were unfortunately dyed dark. My hair does have kind of a ‘chestnut’ tone to it, but I’m over all satisfied that it lightened my hair, covered my grays, and didn’t go so dark that I lost color dimension.Alex k

Olia hair color in Dark Rose Quartz left my hair feeling silky smooth and soft! I love that it doesn't have the harshness of ammonia, which makes it smell a lot better than most hair dyes out there. I was happy with the way the color came out, but I would consider it more of a tint than a traditional dye, which is why I took a star off (I have medium brown hair with blonde balayage). If I was hoping for the color on the box, I don't know that I would have been as happy. Dark Rose Quartz is a fun and subtle shade for someone who wants to shake up their hair color without getting too crazy! I received a free product in exchange for my honest review. All opinions are my own.Jene4424

I received this product and was eager to trial it. There’s nothing quite like a colour touch up to make you feel a little more refreshed and energised! The product was super easy to use and everything needed was contained in one compact box. I followed the directions with ease and all progressed to plan. The end result was reasonably true to the desired colour although my hair did end up more orange than I had anticipated. I accept this can happen with hair colours because there are so many factors that contribute to the end result. The hair colour did address my primary concern – covering the dreaded greys! The smell was not offensive as can happen with some brands and I liked the fuss free application process. A major benefit is the convenience of doing this at home at a time that suits me and a cost that is budget friendly! I have had my colour now for a week and the colour at this stage is still looking fresh with great coverage. I would suggest that anyone with thick hair or very long hair should invest in two packets and not chance a dye disaster!! I have long hair but it is very thin so one packet for me was sufficient. Overall – I will be using this product again!Elle B.

I received this hair dye to trial as part of the Beauty Review Crew. I have used this brand of hair dye a few times over the past couple years. In particular, I have used the shade 'Darkest brown' which is the same shade I'm trialing today. The shade has always been is a lovely vibrant colour and the colour result is similar to my natural hair colour. The dye promises to 100% grey hair coverage and it lives up to its promise. Preparing the dye for application is nice and easy. After applying the gloves that are included in the packaging, you pour the colour formula into the bottle of developer before placing the lid back on and shaking the bottle until completely mixed. It's that easy! Then starting at the roots, you evenly apply the dye. The dye goes on smoothly and, surprisingly, the dye scent isn't as strong as other brands. Other brands tend to have a strong chemical smell which makes my eyes water and nose tingle when breathing it in. Clairol have done a great job at producing a hair product with a low scent. One of the best things about Clairol's nice n' easy hair dyes is the short processing times. Unlike other brands that have a processing time of upwards to an hour to reach your desired shade, these dye have an average processing time of just 25 minutes. The short processing time means you can dye your hair during your lunch break, before a night out, or before a date, without it taking up too much of your time. The rinsing process is also quite a smooth and easy process. After applying some warm water, give your hear/head a little massage and then rinse until the water runs clear from all the dye. It normally takes around two minutes for the water to run clear. Then using the conditioning Clairol conditioning treatment that comes with the hair dye, you apply from roots to tips and leave for a couple minutes before rinsing. The conditioning treatment has a lovely scent and is nice and thick. It's almost like applying a luxurious hair mask. It glides onto the hair smoothly and evenly. After rinsing the conditioning treatment you can instantly feel how hydrated you hair feels. Dying your hair often dehydrates it and your hair can feel a little worse for wear. Clairol's hair dyes are gentle on your hair and the conditioning treatment prevents damage and keeps your hair hydrated and feeling lovely. After towel-drying my hair, I blow-dried my hair until was dry. Looking in the mirror you could instantly see how vibrant and lovely the hair colour result was, and it looked and felt really healthy. I am always so very impressed with the results every time and I often get compliments from friends and family members. As my hair grows fairly quickly, I use this product every 2-3 months to help cover grey hairs. Despite dying my hair so regularly, my hair has remained healthy and manageable, and hasn't compromised my hair in any way. The only downside I can mention is that the dye stains your skin. Normally hair spray or acetone on a cotton ball or cotton pad helps remove hair dyes from skin but I found this dye to be lot stronger and barely budged from the skin. I also tried scrubbing with soap and dishwashing detergent but the dye only faded slightly. It took a few days of scubbing before the dye faded completely. The best thing of all about Clairol's Nice n' Easy hair dyes are they cost just $9 from your local supermarket. Sometimes, you can grab them on special for just $6! SIX BUCKS! Now that's what you call a bargain! Why pay $200+ t an expensive hairdresser when you can get almost the same results for just $9.Fallon G.

Staff Review by BC's Tamara I'm not going to lie – I have greys. Lots of them. But the Clairol Nice'n Easy Permanent Hair Dye did a mighty fine job of making them disappear! I have actually used this dye in the past, and can't recommend it enough. The range of colours on offer is wonderful as there is something there for everyone. I have dull brown hair, so usually opt for a warm shade to brighten my colour – I used the Medium Chestnut Brown 5RB. The instructions are clear and easy to follow and after spending 10 mins applying the product as thoroughly as I could, it took a simple 25 minutes to penetrate before washing it out and conditioning. The colour completely covered my greys (which was my main objective), but overall my hair looks so much healthier as it is shiny and the colour has more life to it. My favourite thing about this dye is that the colour brings out the natural highlights I have and it looks really natural. At $12.99 the Clairol Nice'n Easy is a bargain as it is a high quality product and I would recommend it!BC's Tamara C.

I used this for the first time this week. I really like the shade. The trick to getting a good application is to make sure you shampoo your hair before application so it’s damp and why residue/build up is gone, which can make the color not adhere to your hair. Remember, semi-permanent coats the surface of your hair, not the cuticle, so you want it as clean as possible. Using it on dry hair will give you a tint, but probably not the bright effect you were hoping for. Liked it so much, I got a few more shades of red and brown to try out.shannon.g

this stuff is AMAZING!! So I have been on the grey silver hair trend (well trying to get there at least) lol and the stuff is a lifesaver! I couldn't get the darn brass out of my hair and it was driving me crazy! tried almost everything! My last option was toning but after all the bleaching I didn't want to use chemicals… this saved my life and turned my pale yellow to a beautiful silver after one wash with a little bit in my shampoo! then I shadow tried with it full strength! no brass slightly profile like I wanted (only in the sun and thats because I left it on as little longer to achieve the purple silver look). I also used it on my son because w bleached his mohawk twice but was still orange like really orange! one freaking wash with a purple shampoo I made with this (a little stronger than the one I made for my hair since his was so orange) and we got a beautiful silver!! I'm 1 wash!! no more expensive purple shampoo for me baby! I got one bottle and have made 3 batches of purple shampoo, shadow ripped my hair fill strength 4 times and still have over half a bottle left! My go to and will always keep it stocked in my house!! totally recommend if having title getting brass out or arrived orange after bleaching and don't want to bleach again!jessica.e

This bottle will last you a good while if you mix with water. It will still do the job and look bright and shiny. I used this to colour the blonde as my regrowth came through and trust me it looks better then having half blonde half black hair. Mixed this with the sapphire and got a beautiful blue. Would definitely recommend 😉😉 Ordering more after. Covers and great results.Izzabelle A.

I don't know if the majority of these reviews were paid reviewers but this product does not do what it says! I have tried it twice now, thinking maybe the first time was a mistake, but both times it did not cover my grays. I am 31 and only have about 5 to 6 gray hairs but they are right in the front of my face, so very noticeable. I have been dyeing my hair since 16 so I'm a seasoned vet when it comes to box dye and wanted to try something new. If you are just looking for a new color and not to cover grays I give it a 4 because the color is fine and it is quick and easy but I bought it to specifically cover my gray hairs and both times it did NOT do that.Yogi

so I have been dying my own hair for over 15 years and I'm practically a pro at it with any brand. I always use an ash (dark or medium) brown, which prevents hair from ever turning brassy. Ash is the opposite of brassy tones. So I decided to try this brand in medium ash brown. The picture on the box showed an ash brown color. So I left the dye on 10 minutes as instructed. And this horrible dye changed my brown hair (which has about 10% greys) to a brassy blonde color!!! You should never get a brassy result from ash and you should never get blonde hair from a medium brown. I even double checked to make sure they had sent me the right color I had ordered, and they had. This dye is the worst ever. Do Not Buy. Never had any dye screw up my hair like this with totally false advertising of what the color will be. It actually looked like I had used bleach on my hair and lightened it. Shame on you Clairol.shelly

I've used Natural Instincts in the orange box for 15+ at least. It was dependable, consistent, and user friendly as a liquid. This change to something "natural" (impossible – it's DYE!) is such a bad decision on this company's part, that I cannot believe anyone would make such a drastic deterioration on what was working for decades. Let me guess – the person or persons who changed the formula to one that does not dye hair, but stains skin, leaves an ugly clownish orange where rich brown had previously resulted, is technically a mess to mix adequately, drips instead of staying put like the old formula – is/are someone who 1) doesn't personally use the product 2) doesn't particularly care whether 15+ years of loyal customer satisfaction matters 3) is probably not a woman with limited time to care for herself in the midst of tackling a myriad of daily family care and professional life 4) probably has money to throw away. And you know the worst thing about the new formula? It DOESN'T COLOR HAIR! It would be nice if Clairol (Coty) would please provide the name of their nearest competitor on the shelf so we could get a crack at returning to our personal appearance routine and get on with life. Just a waste of time and money now.Jaded11

It is easy to use. Inside the box you can find everything you need: instructions, plastic gloves, and the rest of materials. You can easily put on on your own without any help. Something I would change is the ingredients, I would prefer to use more natural ingredients instead of that amount of chemicals. But, overall, it's a great product for it's pricecarmen.s

I bought this product thinking i was gonna get what the company advertised…WRONG. This product was the worse i have ever used. The reason i purchase this hair color was because i had a all white event to go to. Revlon said gray coverage 100% and long lasting. Well when it was put to the test it fail …. i had hair color staining my clothes then weeks later when i washed my hair i the color was still coming out. I have my cosmetology licenses and have used other hair colors and got better results. This hair color by far is the worse one in my experienceNique76

Love this color of Revlon hair color. It's very easy to apply and gave me best expected color. Beautiful color. Hair get tangled after using it if that could be improved. Yes color is definitely as expected. I would definitely buy this product over and over.prasanna.n

So I'm going to start by saying that this hair dye is my go-to vivid dyes, they are amazing, all except for the pink. DON'T BUY THE PINK. Seriously, I have no idea why they are all amazing and that one color is such a dud but whatever. I've been doing vivids for over six years now and I have always used Pravana. I was absolutely bummed when they discontinued the Locked-In line because when you are doing multiple colors they can bleed together and the Locked-In prevented that and it was amazing. I really wish Pravana would bring it back because I know I'm not the only one who appreciated it. Unfortunately I did try the crystal colors and they were absolutely horrible, they left spots that were completely untouched and I had to completely redo my entire head. The regular vivids are amazeballs though and I will continue to use them. Pra.vana Vivids Locked in Purple, 3 fl.oz.kathleen .h

Application was great, smelled lovely, but that's where the positives end. Left very little pigment in my hair, despite using two tubes on blonde hair and ensuring full saturation. I have very slight purple hues in my hair, but the colour pay-off is dismal. Not worth the money at all. The purple is also much lighter than on the box and looks faded immediately. Really underwhelming and disappointing.Alesia

I've been dyeing my hair probably longer than you've been alive. Hehe. That said, I've tried literally everything, and I can tell you that I always go back to Pravana for bright, semi-permanent color. It lasts a loooong time, can stain almost everything, but again, it lasts a long time and the colors are true to the tube. Keep the color wheel handy because it all depends on how you mix the color with your existing hair color and if it's pre-lightened, which is recommended. I'm usually in the blue ranges when it comes to hair color but will occasionally get out of my comfort zone and do a green or a purple like this one. To get around some of the staining, I make a custom color conditioner with 2/3rds conditioner to 1/3 of Pravana. I like to use a lighter, color safe conditioner and I use it every third shampoo. This will help the color last even longer even between the time I need to re-bleach my roots. I've got an esthetician license and I get mine that way, but I've seen it on Amazon. Read all the reviews though and use the Fakespot browser extension to check review legitimacy. I've read that they might be selling fake product, so buyer beware.lisa.b

This box is great to dye your hair red if you have dark hair. It comes with two different tubes. Bigger one comes out like a cream and its white ish, then the smaller tube is the actual “dye” or ink lol. It’s labeled as “copper intensifier” or something like that. I was so indecisive to use it but it’s literally needed, because the bigger dye is just white. So you mix them together to get the red. I only bought one because I mixed it with two magentas to get my ideal red lolAmerica

The product itself is great when you receive the correct coloring packet. I give the product 5 stars. The vendor gets a 1. My daughter has used it many times purchased elsewhere. Her friend didn't look at the label and used it on my daughters bright red hair. It was not red it was copper. I asked for a replacement and the company wanted pictures of the box, contents and packing slip. I don't have a packing slip so sent a screen shot of my on-line order form which clearly states the product was shipped to me by them. They keep sending me the same letter and I keep sending them the same pictures. 4 times I have sent pictures. I will not order from this company ever again.Jane

I never used this product before and I’m so impressed with the result. The color is so bright and perfect I’m in love of the color. I use two tubes to color my hair because I have a lot of hair and is kind of long, and yes guys I cut off my hair too is not that long as it was but is not too short too. But this color is dye is totally recommend it I use one number 5H on my mom’s hair and the color is so bright and beautiful as well. We love it.cristina.l

Go with Excellence. I normally use L’Oréal Excellence but decided to tried something different and tried Preference in same shade I usually use in dark ash brown. Well, Excellence does a better job… Preference faded and washed out from my gray roots. I had to do a double take to make sure I used permanent dye. Well it was! I have partial gray areas I use the dye to cover. I don’t recall having this issue w/ Excellence. If you have gray you’re looking to cover, go with Excellence. More user friendly also since it’s cream based not liquid as well.Target Shopper

I didn't approve or ask for this shade! I got starry black. I'm a natural blonde. In order for me to achieve black hair that doesn't turn green after the 1st wash,I would have to do a filler color first like a medium brown. I don't want to put all those chemicals on my hair. Plus I don't want black hair! I DID NOT USE THIS! I have used feria in the past though, I have used their bleaching kit and their auburn, red and black cherry shades. It is the only box dye I will use. It not only has an essential oil you add to it for a better smell but it also helps the hair feel softer and more hydrated as well as look shiny and healthy, well as healthy as dyed hair can look. For a box dye it's not bad. If I had gotten a color I approved of I totally would have used it! My daughter has medium golden brown hair and has been debating allowing me to use this on her. I will update with photos if that happens.julie.h

I don't know if I got a defective kit, but this product did pretty much nothing on my hair. I got it with the understanding that the result would be slightly redder than the swatches, as I was using this to reduce a brassy faded red color that did not take and lighten my light brown hair to a strawberry blonde. My original shade does, in fact match the light brown swatch on the product. However, after application, there was very little difference in the result and certainly nowhere near the lighter blonde swatch that was shown on the package. The product did not thicken very quickly when mixed (which is unusual for hair color but not unexpected as some color mixes will thicken a lot whereas some will thicken very little) and turned to a gel-like consistency after approximately 10 minutes. The product shows a 1-3 level lift on light brown to blonde hair. This product did not provide even a 1 level lift on my hair, which has always been very easy to color, even with this product line in other shades. Honestly, I could have gotten a better result with a product like 'Sun-in'. So I was very disappointed in this product and would not recommend 8.5A Champagne Blonde to anyone needing a light brown/dark blonde to a lighter blonde result. It did not work and wasted my time and money.stormraven523

I received this product and was eager to trial it. There’s nothing quite like a colour touch up to make you feel a little more refreshed and energised! The product was super easy to use and everything needed was contained in one compact box. I followed the directions with ease and all progressed to plan. The end result was reasonably true to the desired colour although my hair did end up more orange than I had anticipated. I accept this can happen with hair colours because there are so many factors that contribute to the end result. The hair colour did address my primary concern – covering the dreaded greys! The smell was not offensive as can happen with some brands and I liked the fuss free application process. A major benefit is the convenience of doing this at home at a time that suits me and a cost that is budget friendly! I have had my colour now for a week and the colour at this stage is still looking fresh with great coverage. I would suggest that anyone with thick hair or very long hair should invest in two packets and not chance a dye disaster!! I have long hair but it is very thin so one packet for me was sufficient. Overall – I will be using this product again!Elle B.

I received this hair dye to trial as part of the Beauty Review Crew. I have used this brand of hair dye a few times over the past couple years. In particular, I have used the shade 'Darkest brown' which is the same shade I'm trialing today. The shade has always been is a lovely vibrant colour and the colour result is similar to my natural hair colour. The dye promises to 100% grey hair coverage and it lives up to its promise. Preparing the dye for application is nice and easy. After applying the gloves that are included in the packaging, you pour the colour formula into the bottle of developer before placing the lid back on and shaking the bottle until completely mixed. It's that easy! Then starting at the roots, you evenly apply the dye. The dye goes on smoothly and, surprisingly, the dye scent isn't as strong as other brands. Other brands tend to have a strong chemical smell which makes my eyes water and nose tingle when breathing it in. Clairol have done a great job at producing a hair product with a low scent. One of the best things about Clairol's nice n' easy hair dyes is the short processing times. Unlike other brands that have a processing time of upwards to an hour to reach your desired shade, these dye have an average processing time of just 25 minutes. The short processing time means you can dye your hair during your lunch break, before a night out, or before a date, without it taking up too much of your time. The rinsing process is also quite a smooth and easy process. After applying some warm water, give your hear/head a little massage and then rinse until the water runs clear from all the dye. It normally takes around two minutes for the water to run clear. Then using the conditioning Clairol conditioning treatment that comes with the hair dye, you apply from roots to tips and leave for a couple minutes before rinsing. The conditioning treatment has a lovely scent and is nice and thick. It's almost like applying a luxurious hair mask. It glides onto the hair smoothly and evenly. After rinsing the conditioning treatment you can instantly feel how hydrated you hair feels. Dying your hair often dehydrates it and your hair can feel a little worse for wear. Clairol's hair dyes are gentle on your hair and the conditioning treatment prevents damage and keeps your hair hydrated and feeling lovely. After towel-drying my hair, I blow-dried my hair until was dry. Looking in the mirror you could instantly see how vibrant and lovely the hair colour result was, and it looked and felt really healthy. I am always so very impressed with the results every time and I often get compliments from friends and family members. As my hair grows fairly quickly, I use this product every 2-3 months to help cover grey hairs. Despite dying my hair so regularly, my hair has remained healthy and manageable, and hasn't compromised my hair in any way. The only downside I can mention is that the dye stains your skin. Normally hair spray or acetone on a cotton ball or cotton pad helps remove hair dyes from skin but I found this dye to be lot stronger and barely budged from the skin. I also tried scrubbing with soap and dishwashing detergent but the dye only faded slightly. It took a few days of scubbing before the dye faded completely. The best thing of all about Clairol's Nice n' Easy hair dyes are they cost just $9 from your local supermarket. Sometimes, you can grab them on special for just $6! SIX BUCKS! Now that's what you call a bargain! Why pay $200+ t an expensive hairdresser when you can get almost the same results for just $9.Fallon G.

Staff Review by BC's Tamara I'm not going to lie – I have greys. Lots of them. But the Clairol Nice'n Easy Permanent Hair Dye did a mighty fine job of making them disappear! I have actually used this dye in the past, and can't recommend it enough. The range of colours on offer is wonderful as there is something there for everyone. I have dull brown hair, so usually opt for a warm shade to brighten my colour – I used the Medium Chestnut Brown 5RB. The instructions are clear and easy to follow and after spending 10 mins applying the product as thoroughly as I could, it took a simple 25 minutes to penetrate before washing it out and conditioning. The colour completely covered my greys (which was my main objective), but overall my hair looks so much healthier as it is shiny and the colour has more life to it. My favourite thing about this dye is that the colour brings out the natural highlights I have and it looks really natural. At $12.99 the Clairol Nice'n Easy is a bargain as it is a high quality product and I would recommend it!BC's Tamara C.

I have previously bought this particular brand previously,,,but like the tube so much better than a bottle with liquid coloring. it was easier to apply and I love the color,,,not one block of color,,,,but love the highlights which was a pleasant feature.lore

I use this permanent hair color in 1A – blue black. I've been using it ever since I was attending Paul Mitchell the School five years ago because it's one of the few permanent blacks that lasts me the longest. I can go about four to five months before it becomes dull and I need to color it again. Sometimes I add a bit of blue semi-permanent hair color to it to make the blue really pop, but I always use 20 volume developer and that has worked best for me. Paul Mitchell is also a cruelty-free company, which makes me feel really good about using their color line – not many hair companies have followed suite yet, unfortunately. Thanks Paul Mitchell, for not only providing me with my education and getting me into the field I love, but for making such great products!christine.h

I went to a Paul Mitchell beauty school so I’ve used this color a lot. I’m not the biggest fan of it. I felt like it fades very quickly and I hated shampooing before application because it takes a longer time to apply the color when you’re working with a client. And in order to use this color line and have it be the most effective it’s recommended to wash the hair before applying. Then you have to dry it then apply the color and then wash and dry again after the color is applied. It’s a lot of work to color hair when every other color can be just applied right away. It’s also super thick and takes forever to whiskchristina.l

This one a very vibrant color again I only wish they would create permanent hair dyes but this is definitely a fun experimenting color to let you know the outcome of a more permanent dye. I would continue buying from them if I come across more permanent colors, but I do love to wear these to try out and experiment colors.allison .r

I’ve been a licensed cosmetologist for years now and have tried more color lines and hair care brands than you can imagine. I love every Kenra color, but I will say I do use 6N the most! My favorite thing about Kenra is that what you see is what you get, the hair will look exactly like the swatch. The smell is just another bonus, so many permanent colors have an AWFUL and very strong smell, but just like everything else Kenra offers this color actually smells pretty darn good!? The only thing I will say is MAKE SURE you have a color key, because it’s not coming out if you don’t. 😉desirée.h

I always wanted to try to change my hair color to something different but nothing too crazy. I been following Guy Tang and he mentioned this hair color and I absolutely loved it on him. So my hair dresser went ahead and used this on my toned bleached hair. I loved it! but after my third hair wash the color just disappeared… very sad. So I am attempting to get it re applied even if it doesn't last that's how much I like the color. Wished there was a way that this hair dye lasted longer. Haven't found a solution yet even though I use a silver shampoo and conditioner and all the other advertised products to help it last as long as possible. Over all its a beautiful color!!!erenthequeen

*3 pictures with results I was so excited for this product, and grew my hair out so I could see the results on healthy roots. I didn't even open the hair color box before today…I wanted it to be a cool reveal! Unfortunately, I didn't receive the conditioner or the stain eraser, so this could be considered an "incomplete" result…but I wanted to review what I could. I started out with platinum blonde hair and my roots were growing in silver and dark grey. IGK had it's work cut out for it. The box color was Olsen's (I'm guessing to replicate MK A Olsen), and my hair looks almost too natural blonde!* I can't decide if it lays a color on, or bleaches your hair. Either way, it's a great color to be'naturally blonde' if that's what you're going for. Why the 4 stars instead of 5? Because I had to scramble to find an extra hair coloring kit (to steal the shampoo/conditioner packets) in order to get it washed/conditioned properly… because we all know, a standard conditioner doesn't cut it when you're stressing out your tresses with harsh chemicals no matter how nice it smells. In summation, it's a great color, smells a little odd (like a cooked green vegetable) but not bad, made my skin tingle/sting a bit, and the kit wasn't complete. *pictures show the color changed the platinum to a more medium natural blonde, and lightened the roots – which are normally pretty dark greyjennifer.l

This was my first time trying an IGK hair color product. I found it quite easy to do. The packaging it comes in opens up into a tray that shows you step by step how to instructions. The only thing it didn’t tell was whether your hair should be washed that day or not and I was able to find that info on their site. This product has several steps some of which I was not used to from other brands. It included a barrier gel to put on your forehead and ears to keep from getting dye on your skin. I’ve never seen that before with other brands but it really was a big help. The dye itself was easy to mix and it didn’t have any terrible ammonia smell or anything. It’s thick in consistency so you don’t have to worry about it running much either. After washing out and treating with the conditioning step there is an eraser step which helps with cleanup. That was very nice to have. It easily removed all dye that managed to get on my arms and sink. I will say the shade that was chosen doesn’t really feel like it’s very different that my starting shade. It did however give my hair added depth and tone. I see different highlights and lowlights and my hair is definitely much shinier. My hair even feels softer.This hair color is cruelty free as well as vegan. I definitely would recommend this hair color brand and will be purchasing the next time I color.shivon.s

I was so excited to try IGK’s Permanent Color Kit because they are a cruelty free brand and the product is clean and vegan. My normal hair color is dark brown and I tried the color Back to Brown (5N). To be honest, I had gotten kind of lazy with covering my grays (which somehow seemed to multiply rapidly during the pandemic), so I was in dire need of coloring my hair. The first thing I noticed was that my kit didn’t include gloves, which must’ve been a mistake since the instructions specifically say to put on gloves before applying the color. Since I didn’t want to have my hands stained dark brown, I ended up having to ruin a pair of rubber kitchen gloves, which ended up being pretty bulky and cumbersome during the process. The kit also didn’t include an applicator brush of any kind, but thankfully I happened to have a spare applicator brush from an old dpHUE hair color kit because there’s no way I could work the color through my hair with just the bulky rubber kitchen gloves. My grays are pretty stubborn so I left the color on for over an hour (the instructions say 35 mins but 45 mins for stubborn grays). Aside from the color, the kit included packets of Protect Color Block Barrier Gel, Erase Stain Removing Cleanser, and Post-Color Treatment Mask, which were nice touches. However, the instructions say to cleanse with your favorite IGK shampoo before applying the Treatment Mask, so I was confused why they didn’t include a sample packet of shampoo as well. I didn’t have IGK shampoo on hand at home so I used a different brand of shampoo for color-treated hair instead. Unfortunately, the end result was pretty disappointing. Despite letting the color process for over an hour, the grey coverage was awful. I don’t know if having to use bulky rubber kitchen gloves was to blame, but I could still see plenty of grays peeking through immediately after I completed the process, which you can see in the before and after pics. The missing gloves, lack of applicator brush and shampoo packet are inconvenient but nothing I can’t work through. However, when I don’t even have complete grey coverage afterwards, there’s no point even using this product. There are other cruelty-free brands out there with better results so I wouldn’t recommend this product.kirsten.c

I love this dye! A friend recommended it because it does so well covering gray hairs and while I have ZERO grays, I've always found that using a gray-specific dye will give me the best results for a really intense color, and this dye seriously does not disappoint! My hair came out a really intense red, similar to the red I can usually only get from manic panic or similar semi permanent dyes. It's been in for a week now and so far looks like it can hold for at least a few more weeks before I need to do a full on dye job with it again. (Even with the knowledge that this is an actual permanent dye, ALL reds have a shorter lifespan than any other color as it doesn't hold to the proteins in the hair strand as well as some other colors do, or at least that's what my stylist friend told me years ago when I was whining about having to constantly re-dye, so, heads up!)maya-lyn.s

I bought Soy Plex, yet the color was a NN and it didn't work out for me because it didn't look natural. I tried another of the Soy Plex that was an AA/D that was even blue in the bottle, however my hair still came out brassy (maybe the shade was too light?). Brass is my nemesis. I tried the 4AA/37D and can't believe the results. I'm astounded! This is the color I've been wanting forever. Do not panic when you put it on since it looks purplish black when you apply it. It is a soft brown that doesn't come out green although there's extra ash. It completely changed my day because I was in awe that all the brass is GONE. I would not hesitate to put all over, but I only put on the roots and combed down some so I could keep some of the blond. I swear you will love this color and take advantage of the sale happening till the end of November. I had to share since I've been trying for so long to find a color that doesn't look fake or have orange tones.StephanieSays

Honestly this product is very easy to use, and it’s the best I can do in terms of home coloring and super affordable price, mostly when compared to beauty salons which I wish I could afford, because I’m not going to be a hypocrite and say coloring at home is as good, because it’s not. Clairol professional has a strong chemical smell, other than that it’s just good for what it is. I used to use 9aa then 8aa and now I realized 7aa is a better color for me. I have really red undertones so I need to buy the most ash possible, but after a few days no matter what I put in my hair, it gets a little reddish. It is what it is, at least I’m covering my whites.chana.b