Best Purple Shampoo For African American Hair (2023 Update)
Finding the best purple shampoo for African American hair can make a dramatic difference in toning down unwanted brassy tones. With so many options on the market, it’s important to consider a few key factors before making a purchase.
First, examine the purple pigment. Look for a rich, deep purple rather than a light lavender. The deeper the pigment, the better it will neutralize yellow and orange tones. Also, check the ingredients list. Opt for natural ingredients like coconut oil, aloe vera, and shea butter that will condition hair while toning. Avoid sulfates and parabens that can dry out curls.
Next, think about your hair color and tone. If you have dark brown or black hair, you’ll need a heavily pigmented shampoo. For lighter brown shades, a lighter purple will get the job done. And for highlighted or color-treated hair, start with a lower volume developer to avoid over-toning.
Finally, consider the formula. Shampoos provide a quick toning boost that washes out over time. Conditioners deposit more pigment and result in longer-lasting brassiness control. And if your hair pulls especially warm, look for a dual shampoo and conditioner set for maximum tone correction.
With the right purple shampoo, you can knock out brassiness and achieve the cool, neutral tones you want. Do your research, read reviews, and don’t be afraid to test a few options until you find your perfect match. Your patience will pay off in beautiful, bright hair free of unwanted warmth.
20 Best Purple Shampoo For African American Hair (20 Sellers)
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- Coconut oil enhances the hair’s natural softness, luster and shine while moisturizing the scalp for defined, manageable curls from roots to ends.
- Violet pigment cancels out yellow, brassy tones.
- Açaí extract the purple superfruit is high in antioxidants which help protect fragile strands and provide ultimate moisture.
- Violet-infused shampoo collection to crush brassiness
- Reclaim blonde hair from brassy orange and yellow tones for a cooler blonde
- See a cooler, brighter blonde color in just one wash
- Brightens and enhances blondes without drying
- Toning shampoo that can be used after any lightening services, or perfect for use at home to keep brassy tones away
- Rose hip and biotin infused to add radiance and strength
- Get smooth and silky hair by using this shampoo
- Enhance the shade of your blond hair with this amazing product
- Maintain your natural hair health with its sulfate-free formula
- This tone-correcting shampoo helps protect your hair from brassiness
- Arganid technology offers healthy-looking hair
- Color-safe formula helps prevent your hair color from fading
- Highly pigmented purple shampoo.
- Rid hair of unwanted brass, warm and yellow tones.
- Conditions and protects hair from breakage.
- Diligently formulated to deeply cleanse your hair and restore the natural shine
- Infused with vitamin e to help prevent split ends
- Coconut oil extracts assist in repairing dry and damaged hair
- Costa rican pineapple''.
- ''hawaiian lehua honey''.
- ''meyer lemon''.
- The shampoo is specifically formulated to gently clean blonde, gray, and white hair
- This deeply pigmented shampoo helps neutralize brassiness to make your hair color last long
- The effective cleanser helps provide hydration your hair
- Enriched with purple pigments to help maintain your hair's natural look and texture
- Comes with a uv filter to protect your hair from harmful sun rays
- This anti-brassiness shampoo helps protect your hair color from fading
- Get smooth and shiny hair with this purple shampoo
- Formulated to deep clean your hair to make them manageable
- The color-treated formula helps maintain its vibrant shine
- This toning shampoo assists to maintain the shine of your color-treated hair
- The effective formula helps replenish your hair for a smooth texture
- Its essential ingredients offer healthy-looking hair
- Rich in vitamin a, iron, potassium, and essential fatty acids, nourishes hair follicles and provides nutrients to the scalp hops
- Help to strengthen hair strands while also supporting moisture retention d&c violet 2
- Gentle, sulfate-free shampoo that works to neutralize brassy tones between salon visits
- Violet and orchid extracts enhance all highlighted and lifted tones while helping to prolong color
- Infused with cica and rice water to help strengthen strands and repair damage
- Shampoo purple collection blueberry grape & lavender – 17.6 fl. oz. (500 ml)
- No petrochemicals
- No parabens
- Oily, chemically treated, dry, fine, normal
- Liquid volume
- 400 milliliters
- Enriched with aloe leaf juice and carrot oil to help strengthen and hydrate your hair
- Infused with nettle and thyme extracts help revitalize the hair and make them look healthy
- Coconut oil aids in maintaining the shine and repair split ends
- Ultra-violet pigment, brass reducing, intense toning , shine restoring, sulfate-free
- Cruelty free, keratin safe, free of sulfates, parabens + phthalates
- A purple toning, blonde-enhancing shampoo that instantly neutralizes brass. moisture-rich formula boosts vibrancy, softness and shine.
- How to.
- Apply to wet hair, lather, rinse.
- Features a unique color-correcting formula to maintain cool platinum blondes & silver foxes
- Contains multi-spectrum defense complex to protect color against fading
- Blended with bio-advanced peptide complex for repairing from root-to-tip instantly banishes brassy or yellow tones on blonde or gray hair
1. Verb Purple Shampoo – 12.0 Oz

Product Details:
Specifications:
Item Form | Liquid |
Hair Type | Color Treated |
Scent | A light grapefruit and oatmeal |
Reviews:
2. John Frieda Purple Shampoo, Violet Crush – 8.3 Fl Oz

Product Details:
Specifications:
Derived Nutrition Claim | Soy Free |
Derived Nutrition Claim | Paraben Free |
Derived Nutrition Claim | Nitrite Free |
Derived Nutrition Claim | Nitrate Free |
Derived Nutrition Claim | Vegetarian |
Derived Nutrition Claim | Caffeine Free |
Derived Nutrition Claim | Wheat Free |
Derived Nutrition Claim | Oil Free |
Derived Nutrition Claim | Peanut Free |
Derived Nutrition Claim | Gluten Free |
Derived Nutrition Claim | Egg Free |
Derived Nutrition Claim | Shell Fish Free |
Rich Ingredients | WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, COCAMIDE MEA, FRAGRANCE, LACTIC ACID, DIMETHYL ISOSORBIDE, COCAMIDOPROPYL BETAINE, MALIC ACID, CETYL ALCOHOL, BENZYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM HYDROXIDE, DISODIUM EDTA, GLYCINE, BENZOPHENONE-4, ETHYLHEXYL METHOXYCINNAMATE, SODIUM XYLENESULFONATE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, BLUE 1 EXT. VIOLET 2. |
Ingredients | WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, COCAMIDE MEA, FRAGRANCE, LACTIC ACID, DIMETHYL ISOSORBIDE, COCAMIDOPROPYL BETAINE, MALIC ACID, CETYL ALCOHOL, BENZYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM HYDROXIDE, DISODIUM EDTA, GLYCINE, BENZOPHENONE-4, ETHYLHEXYL METHOXYCINNAMATE, SODIUM XYLENESULFONATE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, BLUE 1 EXT. VIOLET 2. |
Nutrition Claim | Natural |
Nutrition Claim | For Hair |
Reviews:
3. Aluram – Purple Shampoo 12 Oz

Product Details:
Specifications:
Weight | 1 oz |
Reviews:
4. Kristin Ess Shampoo, Purple, The One – 10 Fl Oz

Product Details:
Specifications:
Weight | 10 fl oz |
Product Form | Liquid |
Cruelty-Free | Yes |
Paraben-Free | Yes |
Sulfate-Free | Yes |
Reviews:
5. Moroccanoil Blonde Perfecting Purple Shampoo

Product Details:
Specifications:
Paraben-Free | Yes |
Phosphate-Free | Yes |
Sulfate-Free | Yes |
Product Form | Liquid |
Rtecommended Age Group | Adult |
Reviews:
6. Biolage Colorlast Purple Shampoo, Fig + Orchid – 13.5 Fl Oz

Product Details:
Specifications:
Derived Nutrition Claim | Paraben Free |
Derived Nutrition Claim | Nitrite Free |
Derived Nutrition Claim | Dairy Free |
Derived Nutrition Claim | Nitrate Free |
Derived Nutrition Claim | Caffeine Free |
Derived Nutrition Claim | Wheat Free |
Derived Nutrition Claim | Lactose Free |
Derived Nutrition Claim | Peanut Free |
Derived Nutrition Claim | Gluten Free |
Derived Nutrition Claim | Egg Free |
Derived Nutrition Claim | Shell Fish Free |
Rich Ingredients | 1228872-INGREDIENTS: AQUA/WATER/EAU, SODIUM LAURETH SULFATE, COCO-BETAINE, GLYCOL DISTEARATE, SODIUM CHLORIDE, COCAMIDE MIPA, SODIUM LAURYL SULFATE, AMODIMETHICONE, SODIUM BENZOATE, PARFUM / FRAGRANCE, SODIUM HYDROXIDE, CITRIC ACID, HEXYLENE GLYCOL, POLYQUATERNIUM-7, POLYQUATERNIUM-10, PEG-40 HYDROGENATED CASTOR OIL, SALICYLIC ACID, CI 60730 / EXT. VIOLET 2, CARBOMER, GLYCERIN, LIMONENE, TRIDECETH-6, HEXYL CINNAMAL, COUMARIN, BENZYL ALCOHOL, CETRIMONIUM CHLORIDE, LINALOOL, AMYL CINNAMAL, GLYCINE SOJA OIL/ SOYBEAN OIL, TOCOPHEROL, ORCHIS MASCULA EXTRACT, FICUS CARICA FRUIT/LEAF EXTRACT – FIG FRUIT/LEAF EXTRACT, PHENOXYETHANOL, XANTHAN GUM, POTASSIUM SORBATE |
Ingredients | 1228872-INGREDIENTS: AQUA/WATER/EAU, SODIUM LAURETH SULFATE, COCO-BETAINE, GLYCOL DISTEARATE, SODIUM CHLORIDE, COCAMIDE MIPA, SODIUM LAURYL SULFATE, AMODIMETHICONE, SODIUM BENZOATE, PARFUM / FRAGRANCE, SODIUM HYDROXIDE, CITRIC ACID, HEXYLENE GLYCOL, POLYQUATERNIUM-7, POLYQUATERNIUM-10, PEG-40 HYDROGENATED CASTOR OIL, SALICYLIC ACID, CI 60730 / EXT. VIOLET 2, CARBOMER, GLYCERIN, LIMONENE, TRIDECETH-6, HEXYL CINNAMAL, COUMARIN, BENZYL ALCOHOL, CETRIMONIUM CHLORIDE, LINALOOL, AMYL CINNAMAL, GLYCINE SOJA OIL/ SOYBEAN OIL, TOCOPHEROL, ORCHIS MASCULA EXTRACT, FICUS CARICA FRUIT/LEAF EXTRACT – FIG FRUIT/LEAF EXTRACT, PHENOXYETHANOL, XANTHAN GUM, POTASSIUM SORBATE |
Nutrition Claim | Paraben Free |
Reviews:
7. Artnaturals Professional Series Shampoo, Purple, Blonde – 16 Fl Oz

Product Details:
Specifications:
Volume | 16 fl oz |
Sulfate-Free | Yes |
Paraben-Free | Yes |
Vegan | Yes |
Gender | Unisex |
Reviews:
8. Sun Bum 10 Oz. Blonde Purple Shampoo

Product Details:
Specifications:
Derived Nutrition Claim | Salt Free |
Derived Nutrition Claim | Soy Free |
Derived Nutrition Claim | Paraben Free |
Derived Nutrition Claim | Nitrite Free |
Derived Nutrition Claim | Vegan |
Derived Nutrition Claim | Dairy Free |
Derived Nutrition Claim | Nitrate Free |
Derived Nutrition Claim | Vegetarian |
Derived Nutrition Claim | Caffeine Free |
Derived Nutrition Claim | Wheat Free |
Derived Nutrition Claim | Oil Free |
Derived Nutrition Claim | Lactose Free |
Derived Nutrition Claim | Peanut Free |
Derived Nutrition Claim | Gluten Free |
Derived Nutrition Claim | Egg Free |
Derived Nutrition Claim | Shell Fish Free |
Rich Ingredients | water, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, viola odorata leaf extract, spirulina platensis extract, musa sapientum (banana) fruit extract, musa sapientum (banana) flower extract, musa sapientum (banana) leaf extract, musa sapientum (banana) peel extract, musa sapientum (banana) pulp extract, helianthus annuus (sunflower) extract, acrylates copolymer, butylene glycol, glycol distearate, methyl gluceth-10, fragrance, PEG-120 methyl glucose dioleate, polyquaternium 10, polyquaternium-7, sodium cocoyl isethionate, tetrasodium glutamate diacetate, methylchloroisothiazolinone, methylisothiazolinone, ext. violet 2 |
Ingredients | water, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, viola odorata leaf extract, spirulina platensis extract, musa sapientum (banana) fruit extract, musa sapientum (banana) flower extract, musa sapientum (banana) leaf extract, musa sapientum (banana) peel extract, musa sapientum (banana) pulp extract, helianthus annuus (sunflower) extract, acrylates copolymer, butylene glycol, glycol distearate, methyl gluceth-10, fragrance, PEG-120 methyl glucose dioleate, polyquaternium 10, polyquaternium-7, sodium cocoyl isethionate, tetrasodium glutamate diacetate, methylchloroisothiazolinone, methylisothiazolinone, ext. violet 2 |
Nutrition Claim | Paraben Free |
Nutrition Claim | Cruelty Free |
Nutrition Claim | For Hair |
Nutrition Claim | Vegan |
Reviews:
9. Aloxxi Violet Shampoo Purple Shampoo For Blonde

Product Details:
Specifications:
Dispenser Type | Pump |
Suitable Hair Types | Blonde, gray, white |
Reviews:
10. L'oreal Elvive Purple Shampoo – 6.7 Fl Oz

Product Details:
Specifications:
Container Type | Tube |
UV Protection | Yes |
Volume | 200 ml |
Anti-Brassiness | Yes |
Recommended Age Group | Adult |
Reviews:
11. Pura D'or Colorharmony Purple Shampoo – 16 Fl Oz

Product Details:
Specifications:
Container Type | Bottle |
Dispenser Type | Pump |
Volume | 16 fl oz |
Product Form | Liquid |
Recommended Age Group | Adult |
Reviews:
12. Unite Blonda Shampoo Toning – 8 Oz Bottle

Product Details:
Specifications:
Container Type | Bottle |
Paraben-Free | Yes |
Sulfate-Free | Yes |
Gender | Unisex |
Recommended Age Group | Adult |
Reviews:
13. Better Not Younger Silver Lining Purple Brightening Shampoo For Grey & White Hair

Product Details:
Specifications:
Package Dimensions | 9.8 x 7.8 x 2.36 inches; 11.36 Ounces |
Country of Origin | USA |
Reviews:
14. Ouidad Tone It Away Purple Shampoo

Product Details:
Specifications:
Country of Origin | USA |
Reviews:
15. Ecolove Shampoo – Purple Fruit Shampoo For Colored And Very Dry Hair – – 17.6 Fl Oz.

Product Details:
Specifications:
Derived Nutrition Claim | Soy Free |
Derived Nutrition Claim | Paraben Free |
Derived Nutrition Claim | Nitrite Free |
Derived Nutrition Claim | Vegan |
Derived Nutrition Claim | Dairy Free |
Derived Nutrition Claim | Nitrate Free |
Derived Nutrition Claim | Vegetarian |
Derived Nutrition Claim | Wheat Free |
Derived Nutrition Claim | Lactose Free |
Derived Nutrition Claim | Peanut Free |
Derived Nutrition Claim | Gluten Free |
Derived Nutrition Claim | Egg Free |
Derived Nutrition Claim | Shell Fish Free |
Rich Ingredients | WATER, SODIUM COCETH SULFATE (COCONUT SOURCE), ALOE BARBADENSIS LEAF JUICE (ALOE VERA)*, COCAMIDOPROPYL BETAINE, LAVANDULA ANGUSTIFOLIA (LAVENDER) EXTRACT*, VITIS VINIFERA (GRAPE) EXTRACT*, VACCINIUM MYRTILLUS (BLUEBERRY) FRUIT EXTRACT*, GLYCERIN (VEGETABLE ORIGIN)*, MARIS AQUA (DEAD SEA WATER), MARIS SAL (DEAD SEA SALT), FRAGRANCE, SODIUM BENZOATE, POLYQUATERNIUM-7, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ANTHEMIS NOBILIS (CHAMOMILE) EXTRACT*, CAMELLIA SINENSIS EXTRACT (GREEN TEA)*, TITANIUM DIOXIDE, VITIS VINIFERA (GRAPE) SEED OIL*, ZINGIBER OFFICINALE (GINGER) EXTRACT*, XANTHAN GUM, CITRIC ACID, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL*, BUTYROSPERMUM PARKII (SHEA) BUTTER*, TOCOPHERYL ACETATE (VIT.E)*, POGOSTEMON CABLIN (PATCHOULI) OIL*. |
Ingredients | WATER, SODIUM COCETH SULFATE (COCONUT SOURCE), ALOE BARBADENSIS LEAF JUICE (ALOE VERA)*, COCAMIDOPROPYL BETAINE, LAVANDULA ANGUSTIFOLIA (LAVENDER) EXTRACT*, VITIS VINIFERA (GRAPE) EXTRACT*, VACCINIUM MYRTILLUS (BLUEBERRY) FRUIT EXTRACT*, GLYCERIN (VEGETABLE ORIGIN)*, MARIS AQUA (DEAD SEA WATER), MARIS SAL (DEAD SEA SALT), FRAGRANCE, SODIUM BENZOATE, POLYQUATERNIUM-7, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ANTHEMIS NOBILIS (CHAMOMILE) EXTRACT*, CAMELLIA SINENSIS EXTRACT (GREEN TEA)*, TITANIUM DIOXIDE, VITIS VINIFERA (GRAPE) SEED OIL*, ZINGIBER OFFICINALE (GINGER) EXTRACT*, XANTHAN GUM, CITRIC ACID, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL*, BUTYROSPERMUM PARKII (SHEA) BUTTER*, TOCOPHERYL ACETATE (VIT.E)*, POGOSTEMON CABLIN (PATCHOULI) OIL*. |
Nutrition Claim | Organic |
Nutrition Claim | Paraben Free |
Nutrition Claim | Not Tested on Animals |
Nutrition Claim | Fresh |
Nutrition Claim | Vegan |
Nutrition Claim | Humane |
Reviews:
16. Platinum Gray Purple Shampoo

Product Details:
Specifications:
Scent | Floral |
Hair Type | Oily, Chemically Treated, Dry, Fine, Normal |
Liquid Volume | 400 Milliliters |
Dimensions | 1 × 3.4 × 1.5 in |
Reviews:
17. Artnaturals Purple Shampoo And Conditioner Set – 2 X 16 Fl Oz 473ml

Product Details:
Specifications:
Sulfate-Free | Yes |
Paraben-Free | Yes |
Shampoo Volume | 16 fl oz |
Conditioner Volume | 16 fl oz |
Container Type | Bottle |
Reviews:
18. Kristin Ess Hair The One Purple Shampoo, Toning For Blonde Hair, Neutralizes Brass + Yellow Tones, Sulfate, Silicone And Paraben Free, 10 Fl. Oz. 9

Product Details:
Specifications:
Package Dimensions | 6.85 x 4.72 x 2.4 inches; 1.54 Pounds |
Reviews:
19. Igk Blonde Pop Purple Toning Shampoo

Product Details:
Reviews:
20. Joico Color Balance Purple Shampoo – 33.8 Oz
