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Best Purple Shampoo For Platinum Hair (2024 Update)

If you’re a blonde who’s gone platinum, you know the struggle of keeping your hair bright and avoiding brassiness. While purple shampoo is a must for maintaining cool, ash-toned locks, not all formulas are created equal. With so many options on the market, how do you choose the best purple shampoo for your needs?

When researching purple shampoos, here are a few key factors to consider:

– Level of pigmentation – Is the formula intensely pigmented to fully neutralize yellow tones? Or is it more lightweight for gentle toning?

– Formula – Is it a shampoo only or does it also contain conditioner for added nourishment? Look for hydrating ingredients if you have dry hair.

– Scent – Do you prefer a light floral scent or no fragrance at all? Many shampoos contain added perfume.

– Brand reputation – Have other platinum blondes had success with the brand and does it have good reviews? This can offer peace of mind.

The right purple shampoo can be a game changer for keeping brassiness at bay between salon visits. But how often should you use it? Will it dry out your hair? Here are a few more burning questions to consider in your search for the perfect toning shampoo.

10 Best Purple Shampoo For Platinum Hair

# Product Image Product Name Product Notes Check Price
1
Ideal for those seeking an affordable and efficient solution to mow large lawns or fields in less time.
2
Ideal for keeping blonde hair vibrant and free of brassiness.
3
Ideal for blonde hair, neutralizes brassy and yellow tones in bleached, platinum, and natural shades.
4
This product is ideal for toning and neutralizing yellow or brassy tones in bleached, blonde, silver, or gray hair.
5
Ideal for neutralizing yellow tones and depositing color on blonde, grey, platinum, and bleached hair.
6
Ideal for toning and enhancing platinum blonde hair, reducing brassiness and giving a cooler, more even color.
7
Ideal for depositing semi-permanent hair color, repairing bonds, and adding vibrancy to hair. Vegan-friendly formula.
8
Ideal for bleached, blonde or highlighted hair to eliminate brassiness and maintain color vibrancy.
9
The product is ideal for hair care, skin care, and aromatherapy purposes.
10
Ideal for adding intense metallic color to hair without sulfates and depositing long-lasting color for up to 12 washes.
Ideal for those seeking an affordable and efficient solution to mow large lawns or fields in less time.
Ideal for keeping blonde hair vibrant and free of brassiness.
Ideal for blonde hair, neutralizes brassy and yellow tones in bleached, platinum, and natural shades.
This product is ideal for toning and neutralizing yellow or brassy tones in bleached, blonde, silver, or gray hair.
Ideal for neutralizing yellow tones and depositing color on blonde, grey, platinum, and bleached hair.
Ideal for toning and enhancing platinum blonde hair, reducing brassiness and giving a cooler, more even color.
Ideal for depositing semi-permanent hair color, repairing bonds, and adding vibrancy to hair. Vegan-friendly formula.
Ideal for bleached, blonde or highlighted hair to eliminate brassiness and maintain color vibrancy.
The product is ideal for hair care, skin care, and aromatherapy purposes.
Ideal for adding intense metallic color to hair without sulfates and depositing long-lasting color for up to 12 washes.

1. Bold Uniq

Introducing the Only Purple Conditioner on Amazon that is both Paraben and Sulfate free. This product is also PETA approved, cruelty-free and 100% vegan. It is specially formulated to counteract unwanted yellow hues on blonde, platinum and gray/silver hair.

The Purple Conditioner contains intense violet pigments that effectively remove brassy and yellow tones, while also detangling locks, moisturizing, reducing frizz, and repairing split ends. It provides intense nourishment for color-treated blonde hair, strengthening and smoothing dry and damaged hair strands with its super hydrating formulation of natural oils.

This conditioner delivers a salon-finished look, with radiance and shine you would expect from a professional treatment. Our blend of violet pigments boosts the vibrance of your stressed-out tresses, while our oil-rich formula smooths the hair follicle to enhance manageability and prevent breakages between salon visits.

In addition to maintaining optimum hair health and shine, we are also committed to sustainable beauty choices. Our Purple Conditioner is made with Post Consumer Recycled Plastic bottles and jars, making it an environmentally responsible beauty product.

Say goodbye to dry and damaged blonde hair, and hello to soft, silky, radiant, and shiny locks with the Only Paraben & Sulfate Free, PETA Approved Cruelty Free & Vegan Purple Conditioner on Amazon!

2. Joico Blonde Life Violet

This shampoo is expertly formulated to gently cleanse hair while providing a rich lather. It is specifically designed to cater to cool blonde hair by instantly cooling brassy tones and enhancing the brightness of the hair. With regular use, this shampoo helps in maintaining healthy-looking hair with a brilliant shine.

One of the most impressive features of this shampoo is that it is free of SLS/SLES sulfates, which are commonly used in shampoos but can be harsh on the hair and scalp. The absence of these sulfates makes this shampoo a great choice for those looking for a gentler hair care option.

3. Blonde Savior Purple Toner Shampoo, 8.3 Ounce.

The Violet Crush Shampoo is a hair care product that effectively tackles brassy tones, leaving hair looking revived and fresh. This shampoo is specially designed to enhance the color of blonde hair, providing a salon-fresh blonde look.

The Violet Crush Shampoo contains crushed violet pigments that deposit into the hair to counteract yellow tones in color-treated or highlighted blonde hair. These pigments work quickly, with results visible in as little as one use. The shampoo is best used with the John Frieda Violet Crush Purple Conditioner for optimal results.

With regular use, this shampoo helps to cleanse blonde hair, leaving it feeling revitalized and looking its best. The Violet Crush Shampoo is a must-have product for anyone looking to maintain their blonde hair color and keep it looking salon-fresh.

4. Platinum Tone Purple Shampoo By Vitamins Keratin.

Introducing a revolutionary color deposit formula that removes orange, yellow, and brassy tones from your hair – the Toning Shampoo with Intense Pigment. This color corrector and lightener is perfect for bleached blond, brunette, highlighted, ombre, and balayage hair. The product's professional deep cleansing and clarifying effect are powered by its Keratin Moroccan Argan and Essential Oils Extracts in Hydrating Herbal Complex, which leave your hair extra clean, healthy, sexy, and shiny. It is the best luxury protein cleanser that you can use to achieve the perfect color.

Say goodbye to dull and lifeless hair between salon visits with this unique brightener with UV protection for rich, perfect color. The Lightening Shampoo restores highlights and adds a brightening brilliance booster to vivid light and brown hair. You will love the brilliant wow color that this product gives to your hair.

This product is not only a toning shampoo, but it is also a repairing hydration care for dry, damaged hair. It offers intensive restoration for extremely brittle, chemically treated, and dyed hair. The anti-breakage restorative moisture therapy provides daily damage control and health for your hair. You will love how soft and smooth your hair feels after using this product.

The Toning Shampoo with Intense Pigment is a safe ultra-gloss solution for silky smooth hair. It is an anti-frizz moisturizing treatment that gives coarse, thick, thin, wavy, and curly hair shine and shimmer. This cruelty, paraben, and SLS-free product is without alcohol, making it safe for all hair types.

5. Silver Toning Purple Shampoo For Blondes & Greys.

The Toning Purple Shampoo is a must-have for anyone with blonde, platinum, grey, or silver hair. It's a color depositing shampoo that neutralizes unwanted yellow tones, removing undesirable brassy warmth and eliminating dull tones. The hydrating formula illuminates highlights on blondes, adding shimmering brightness to both color treated and natural hair. This shampoo is perfect for lightened or icy blondes looking to restore, repair, and hydrate their hair.

One of the key benefits of this shampoo is that it deposits violet pigment, neutralizing brassy warm tones and getting rid of dull, yellow tones without stripping color. It also provides extra moisture and color care, rehydrating dry hair and leaving it feeling soft and silky.

To use, simply apply the shampoo to wet hair while wearing suitable gloves, lather, rinse, and repeat if necessary. For maximum benefits, leave the shampoo on for five minutes to tone and cleanse. Follow with your regular hair care regimen.

For even better results, use the So Silver Collection. This includes the So Silver Conditioner, which provides extra moisturizing benefits along with toning shampoo. You can also use the So Silver Toning Spray to enhance neutralization in between uses and professional salon visits.

6. Evo Fabuloso – Platinum Blonde Toning

Introducing the Concept Purple Shampoo – the perfect solution for blonde and lightened hair that needs a little extra care and attention. This powerful shampoo gently cleanses while neutralizing brassy and yellow tones, leaving your hair evenly toned, cleansed, and revived.

The benefits of using Concept Purple Shampoo are numerous. It helps to brighten and extend the life of colour-treated blonde and lightened hair, while the sulfate-free cleansers gently cleanse to protect against colour-fading. Additionally, nourishing ingredients in the shampoo soften and strengthen your hair, improving manageability and overall health.

Using Concept Purple Shampoo is easy – simply wet your hair, wear gloves, and lather the shampoo into your hair. Wait 1-3 minutes, depending on your desired result, and then rinse. For a more intense result, repeat the process and follow up with Fabuloso colour-boosting treatment. To maintain your hair's vibrant appearance, it is recommended to use this shampoo weekly.

Concept Purple Shampoo is specifically recommended for lightened or colour-treated blonde hair. It is vegan, cruelty-free, and made without sulfates, parabens, or gluten, making it a safe and healthy choice for your hair and the environment.

7. Viral Gem Color+ Bondfix Rebuild Shampoo & Dye!

This product is a top-quality choice for customers who prioritize clean, cruelty-free ingredients. The product is free of gluten, sulfates, and PPD, which makes it an excellent choice for individuals with sensitive skin or allergies. The product is also verified to be vegan and has not been tested on animals, making it an ethical and environmentally-conscious choice.

The gluten-free formulation ensures that individuals with celiac disease or gluten intolerance can safely use this product without experiencing any adverse reactions. The sulfate-free feature also makes this product beneficial for those with color-treated hair as it won't strip the hair of its natural oils, which can cause color fading. The PPD-free feature ensures that users won't experience any adverse reactions to this ingredient, which is commonly found in hair dyes.

Furthermore, the product's vegan certification means that it does not contain any animal by-products, making it a cruelty-free option for conscious consumers. The product's commitment to not testing on animals also aligns with the growing trend towards ethical and sustainable beauty products.

8. Ultra-Pigmented Anti-Brass Purple Hair Mask

The Rinse Out Purple Mask is a powerful treatment designed to target and correct stubborn brass in hair while deeply conditioning it. Infused with a concentrated dose of potent purple pigments, this intense mask is perfect for those with color treated, bleached, or highlighted blonde hair.

Formulated with hibiscus and purple pigment, this nourishing mask also features an extra toning formula that helps reset blonde hair to its ultimate shade in just 5 minutes.

The Rinse Out Purple Mask is part of The Ever Collection, which offers a sulfate-free hair care routine that is tailored to meet the unique needs of each individual. Whether you have color treated hair or not, this collection has the perfect shampoo, conditioner, or hair treatment for you.

L'Oreal Paris Beauty is a leading total beauty care company based in Paris that offers innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color. Their custom hair solutions range from treatments, masks, and serums to leave-in conditioners and frizz-defying shampoos and conditioners. You can also try their thickening, moisturizing, and volumizing products to achieve your desired hair goals.

9. Artnaturals

The Artnaturals Purple Shampoo and Conditioner Set is designed to protect, balance, and tone bleached blonde and silver colored hair. The shampoo contains pigments that counteract unwanted yellow tones, resulting in more radiant and vibrant hair. It is suitable for use on grey, blonde, bleached brassy, and color-treated hair, making it an ideal solution for anyone looking to keep their hair's color intact, whether they are blonde or brunette.

The shampoo set is formulated with coconut extract, which helps hydrate the scalp and retain moisture in dry, brittle hair. It also repairs split ends, restoring hair's bounce and volume. The addition of Vitamin E stimulates scalp circulation, repairs damaged hair follicles, and encourages healthy new growth.

The natural and organic ingredients in this restorative formula help to repair hair damage and prevent the effects of heat and excess styling. The hydrating minerals and oils work to nourish the hair and scalp, leaving hair feeling soft and refreshed. The shampoo set is sulfate and paraben-free, ensuring that it is gentle on hair and scalp.

ArtNaturals offers a 100% satisfaction guarantee with no questions asked and top-notch customer service. So you can try it risk-free and have nothing to lose.

10. Watercolors Intense Metallic Color Depositing Sulfate Free

Introducing a multi-purpose shampoo that caters to everyone with colored hair – the 3-in-1 Watercolors Shampoo! This sulfate-free shampoo is specially formulated to cleanse, condition, and refresh color in one easy step. With its Reflective Color Enhancers, it deposits color to deliver vibrant tones and brilliant shine, while its rich foaming lather nourishes each hair strand.

Watercolors Shampoos are the ultimate color enhancing and conditioning solution for both color treated and non-treated hair. It helps tone and maintain color treated hair while enhancing the natural hues of non-treated hair. With its sulfate-free formula, it gently cleanses hair without stripping it of its color or natural oils.

Protect your investment and maintain your client's hair color between salon visits with Watercolors Color Enhancing Shampoos. These shampoos are the most powerful color depositing shampoo ever made and are specially designed to maintain and enhance hair color. And to keep your roots looking fresh, don't forget to try Watercolors Root Concealers!

But that's not all! Watercolors has recently introduced the new 'Intense Metallic' Shampoo that creates hair color and eliminates fading. This powerful shampoo keeps colors intense, bright, shiny, and on-tone, making it the perfect solution for providing temporary fashion colors on natural level 7 and pre-lightened hair.

Best Purple Shampoo For Platinum Hair FAQs

Are there any natural purple shampoos that are safe for platinum hair?

Yes, there are several natural purple shampoos available in the market that are safe for platinum hair. Purple shampoos contain pigments that help to counteract brassy and yellow tones in blonde and platinum hair. The natural purple shampoos are made with ingredients such as blue malva, chamomile, and aloe vera that are gentle and safe for the hair. Some popular natural purple shampoos include John Masters Organics' Lavender & Avocado Intensive Conditioner, Aveda's Blue Malva Shampoo, and Pureology's Strength Cure Best Blonde Shampoo. It is important to note that even though these shampoos are natural, they may still contain sulfates, which can be harsh on the hair. Therefore, it is recommended to use these shampoos sparingly and to follow up with a good conditioner to keep the hair moisturized and healthy.

Can I use purple shampoo on my platinum hair extensions?

Yes, you can definitely use purple shampoo on your platinum hair extensions. Purple shampoo is specially designed to neutralize any unwanted yellow or brassy tones in blonde or platinum hair. As platinum hair extensions are processed to achieve their color, they are prone to developing a yellow tint over time due to exposure to sun, heat, and styling products. Using purple shampoo once a week can help to maintain the cool, icy tone of your platinum hair extensions. However, it is important to note that using too much purple shampoo can also result in a purple or lavender tint, so it is best to use it sparingly and gradually increase the frequency based on the results you achieve. Additionally, make sure to follow the instructions on the bottle and rinse the shampoo thoroughly to avoid any unwanted residue.

Can purple shampoo damage my platinum hair?

No, purple shampoo cannot damage your platinum hair if used properly. In fact, purple shampoo is specifically designed to maintain the cool tone of platinum hair by neutralizing unwanted yellow and brassy tones. It contains violet pigments that counteract the warmth in the hair, leaving it looking brighter and cooler. However, using purple shampoo too frequently or leaving it on for too long can cause the hair to become dry and brittle. It is recommended to use purple shampoo once or twice a week and to leave it on for only a few minutes before rinsing it out. Additionally, it is important to choose a high-quality purple shampoo that is gentle on the hair and scalp, and to follow up with a moisturizing conditioner to keep the hair hydrated and healthy. Overall, if used correctly, purple shampoo can be a great tool for maintaining the vibrancy of platinum hair without causing damage.

Can purple shampoo help maintain the tone of my platinum hair?

Yes, purple shampoo can definitely help maintain the tone of your platinum hair. Platinum hair can often turn yellow or brassy due to factors such as exposure to sunlight, swimming in chlorinated water, or the natural buildup of oils and products. Purple shampoo works by depositing a small amount of purple pigment onto the hair strands, which neutralizes any yellow or brassy tones and restores the hair's original cool, silvery color.

To use purple shampoo, wet your hair and apply a quarter-sized amount of the shampoo, focusing on the areas where the hair tends to turn yellow or brassy. Massage the shampoo into your hair for a few minutes, then rinse it out thoroughly. You can use purple shampoo once or twice a week, depending on how often you wash your hair and how quickly your hair tends to turn yellow. Be careful not to leave the shampoo on for too long, as it can temporarily stain your hair purple if left on for too long.

In addition to using purple shampoo, it's also important to protect your hair from factors that can cause it to turn yellow or brassy. Wear a hat or use a hair protectant spray when you're going to be in the sun, and rinse your hair thoroughly after swimming in a pool or the ocean. With proper care and maintenance, your platinum hair can stay shiny and silvery for weeks or even months.

How long should I leave purple shampoo on my platinum hair?

If you have platinum or blonde hair, you might have heard of purple shampoo, which is designed to tone down any yellow or brassy tones in your hair. When using purple shampoo, it's important to leave it on for the right amount of time to ensure that you achieve the desired result without over-toning your hair.

Typically, you should leave purple shampoo on your hair for around 3-5 minutes. However, the exact amount of time can vary depending on the brand of shampoo you're using and the level of brassy tones in your hair. If you're using a particularly strong or pigmented purple shampoo, you may want to leave it on for a shorter period of time to avoid your hair turning a blue or lavender hue.

It's also important to note that leaving purple shampoo on for too long can lead to a drying effect on your hair. So, it's always a good idea to follow up with a deep conditioning treatment to keep your hair looking and feeling healthy.

How often should I use purple shampoo on my platinum hair?

If you have platinum hair, using purple shampoo is an excellent way to maintain its color and prevent it from yellowing. However, it's important to use it correctly to avoid overdoing it, which can lead to a purplish tint on your hair.

As a general rule, you should use purple shampoo once a week or every other time you wash your hair. You can adjust this frequency based on your hair's needs and how quickly it tends to yellow. If you notice your hair starting to look brassy, you can use purple shampoo more frequently, but be sure to monitor how it affects your hair's color.

When using purple shampoo, be sure to apply it evenly and leave it on for the recommended time, usually 3-5 minutes. Rinse it off thoroughly and follow up with a conditioner to keep your hair healthy and hydrated. Remember not to leave the shampoo on for too long or too frequently as it can cause dryness and damage to your hair.

What are the best purple shampoos for platinum hair?

Purple shampoos are a must-have for those with platinum hair as they help to eliminate brassy tones and keep the hair color looking fresh and vibrant. There are numerous purple shampoos on the market, but some of the best options for platinum hair include:

1. Fanola No Yellow Shampoo: This is one of the most popular purple shampoos on the market, and for good reason. It effectively neutralizes brassy tones and leaves hair looking bright and shiny.

2. Joico Color Balance Purple Shampoo: This shampoo is specifically formulated for blonde and gray hair, and it helps to eliminate yellow tones while providing nourishment and hydration.

3. Matrix Total Results So Silver Shampoo: This is a highly pigmented purple shampoo that works quickly to banish unwanted brassy tones and leave hair looking cool and bright.

4. Redken Color Extend Blondage Shampoo: This is a powerful purple shampoo that works to neutralize brassy tones and strengthen hair at the same time.

Overall, the best purple shampoo for platinum hair will depend on your specific hair needs and preferences. However, these four options are a great place to start.

What ingredients should I look for in a purple shampoo for platinum hair?

If you have platinum hair, you probably know how important it is to maintain its color and prevent it from turning brassy or yellowish. One way to do that is by using a purple shampoo. But what ingredients should you look for in a good one?

Firstly, make sure the shampoo contains violet pigments, which are responsible for neutralizing the yellow tones in your hair. Look for a shampoo that explicitly states that it is formulated for platinum or blonde hair. Secondly, opt for a sulfate-free formula, as sulfates can strip your hair of its natural oils and cause dryness and damage. Instead, choose a shampoo that contains gentle cleansers, such as cocamidopropyl betaine or sodium lauroyl sarcosinate.

Other beneficial ingredients to look for include nourishing oils, like argan oil or coconut oil, which can help keep your hair healthy and shiny. Additionally, hydrolyzed keratin or wheat protein can strengthen your hair and prevent breakage.

Overall, the best purple shampoo for platinum hair should contain violet pigments, gentle cleansers, and nourishing ingredients to maintain your hair's color and health.

What is the best budget-friendly purple shampoo for platinum hair?

If you're looking for a budget-friendly purple shampoo for platinum hair, there are several options available in the market. One of the highly recommended and affordable purple shampoos is the L'Oreal Paris EverPure Blonde Shampoo. This shampoo is specially formulated for blonde, highlighted, and platinum hair to neutralize unwanted yellow and brassy tones. It is sulfate-free and contains natural ingredients like hibiscus and purple dye, which work together to nourish and brighten your hair.

Another great option is the Joico Color Balance Purple Shampoo. This shampoo effectively neutralizes yellow and brassy tones, leaving your hair looking brighter and healthier. It is also enriched with nourishing ingredients like keratin and amino acids, which help to strengthen and protect your hair from damage.

Overall, when choosing a budget-friendly purple shampoo, it's important to look for a formula that is gentle, nourishing, and effective at neutralizing unwanted tones. So, whether you choose L'Oreal Paris EverPure Blonde Shampoo or Joico Color Balance Purple Shampoo, you can be confident that you're getting a high-quality product that will help you maintain your platinum hair color.

What is the best way to apply purple shampoo to platinum hair?

Applying purple shampoo to platinum hair can help to neutralize any yellow or brassiness that may occur over time. The best way to apply purple shampoo to platinum hair is to start by wetting the hair thoroughly and then applying a small amount of the shampoo to the palm of your hand. Massage the shampoo into your scalp and then work it down through the length of your hair, making sure to distribute it evenly. Leave the shampoo on your hair for a few minutes to allow it to work its magic, but be careful not to leave it on for too long, as this can cause the hair to become dry and brittle. Rinse the shampoo out thoroughly with warm water and follow up with a hydrating conditioner to keep your platinum locks looking healthy and shiny. It is also important to note that purple shampoo should only be used once or twice a week to avoid over-toning the hair.

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