20 Best Shampoo And Conditioner For Dry Blonde Hair (Jan 2023 Update)

1 star for the new formula!! 🙁 This USED to be the Best shampoo by far. I have thick wavy caramel/blonde hair. I got my blonde done almost a year ago and STILL get compliments on how fresh my color looks. It was all because of this shampoo. Sadly Hask changed the formula! The new formula is horrid – so drying and harsh! It sucked all the moisture out of my hair immediately upon application. I am so sad – it went from being the best thing ever to being literally Unusable. If u do get this shampoo, u want the OLD formula, it's still listed here on Ulta's website (copied below) and I am hoping they still have it online. The New (Bad) formula is in stores and has a bunch more ingredients that are in different order. Beware of that one. Again this is the one u want (ingredients below) … hopefully it's still available thru order. I ordered two bottles thru Ulta in hopes that it's the old one. I also contacted Hask. I doubt it will do anything but at least they will be hearing about themselves from someone. I'm guessing the New formula is cheaper for them to make since it has more chemicals before the Matriarca flower and argan oil start. If that is the case, how sad! I won't be purchasing the new formula again. Please Hask, go back to the previous formula!! Old formula (the good one) Water/Eau (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamide MEA, Cocamidopropyl Betaine, Glycerin, Chamomilla Recutita (Matricaria) Flower Extract*, Argania Spinosa (Argan) Kernel Oil, Panthenol, Phenoxyethanol, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, PEG-150 Distearate, Sodium Chloride, Dipropylene Glycol, Polyquaternium-70, Polyquaternium-7, Methylisothiazolinone, Methylchloroisothiazolinone, Citric Acid, Fragrance/Parfum (Fragancia), Ext. Violet 2, Blue 1, (*Blue Chamomile)islandgirl

I couldn't get my normal hair care products during lockdown. So I figured I would try Hask, as it is also Animal-Friendly and doesn't contain harmful chemicals. I am extremely sensitive to most products, causing bumps and sores on my scalp. I have very fine long blonde hair that tangles and breaks easily as well as getting oily within 2 days on most products. I will never use any other hair products again! 4 washes in – My hair has more volume, is softer, stays clean for up to 4 days. No more tangling, tones your hair very gradually but effectively. Each strand feels stronger and my ends look much healthier. Scalp is happy, with no real issues. Quite pricey, but a little goes a long way! Well worth spending the money. I am using the following in the HASK Blue Chamomile & Argan Oil Range: Shampoo Conditioner 5-in-1 Leave-in SprayChiara

I think it helps as far as keeping highlights blonde and not brassy. I will say just like most purple/blueish shampoos it is on the drying end of the spectrum so I use a conditioner then I shampoo and then I condition again on the 1-2 times a week I use a purple shampoo and conditioner. I don’t use every time I wash. I tend to highlight more during the summer and because I get sweaty and gross I do wash my hair more often during the summer.louise.g

Thanks to PinchMe, I received John Frieda Violet Crush Purple Shampoo & Conditioner, complimentary, in exchange for my honest review. The following opinions are 100% authentic and my own. John Frieda is such a great brand. The products are great quality, effective, affordable, luxurious, and available in nearly every store that carries hair care. Untouched, my hair is brown, and getting darker as I age, but since I was a teenager, I have been highlighting it regularly at the salon, making my hair look more platinum blonde, so naturally after a little time, my dark roots show through and brassiness occurs quite a bit. Using this John Frieda Violet Crush Purple Shampoo and Conditioner, drastically tones down the unattractive and unwanted orange, brassy tones, while adding shine and volume. My hair is left touchably soft, healthy, and looking it's best after using this Violet Crush!blair_sc_94nkz

About a week ago, I decided I wanted to dye my hair. I bought bleach and developed and started bleaching my hair. It did not go well. The next day, I went back to the store, looking for something to fix my at home bleach fail. I warmed up to my weird brassy orangeish yellow, so I decided I would stay blonde for a while, but I definitely want lighter hair. I bought the Violet crush shampoo and the conditioner, along with more bleach to fix some still very dark spots in my hair. After bleaching the dark spots out, turning them a weird light yellow, I washed my hair with this shampoo. I only left it in for a minute and it already made my hair look better and the color more even. Today, I decided to leave the shampoo in my hair for five minutes and I can see the difference. The lighter parts of my hair look better now. I'd definitely recommend using the Violet crush conditioner after the shampoo, though. My hair did feel very dry after I rinsed it, but the conditioner made my hair nice and soft. Both, the shampoo and the conditioner smell really nice, too.Darja

I received free samples of the JOHN FRIEDA Violet Crush Purple Shampoo & Conditioner from PINCHMe to review. I don’t have blonde hair so I gave this to a blonde haired friend to try out. Here’s what she had to say: Shampoo lathered well and very few tangles after conditioning. It did turn down the brassiness without making my hair look too ash blonde. I think for the price point it holds its own. I don’t like it as well as some similar shampoos and conditioners sold in salons, but I do like the price point! What I dislike: I was underwhelmed by the smell not a whole lot to it. One day after use my hair does feel a little more weighed down and more oily then normal. I have super thick hair (about to the middle of my back) and almost used the entire bottle of both samples to really make it feel like I’d worked it from Root to Tip. – Overall, I would consider buying this brand if I didn’t already get my salon brand purple shampoo/conditioner from my hairdresser mom for free/really cheap. 🙂kae_nc_hsswq

Perfect for blondes! Soft, delicate, with a persistent perfumery scent. Even after the first wash, the density of the hair is noted (taking into account the use of a conditioner from the line). Hair looks alive. Shampoo of medium thickness, similar to a gel. Completely transparent, has no shade. Lathers well, shampoo has an amazing scent. The shampoo proved to be very worthy. It perfectly cleanses the hair and scalp from the first lather. Perfectly rinses off the hair, does not leave an unwashed feeling. Does not irritate, does not lead to itching and dandruff. Does not dry, does not make oily icicles out of the hair, does not remove volume – hair after application is light and airy.ViktoriaRumina

I received this product as part of a free sample program. This is the perfect shampoo to keep my natural blonde hair looking healthy, shiny, strong and bright. This shampoo really hydrates and illuminates my hair and makes my hair feeling soft and manageable. Especially after the summer my hair can look dry and dull from being in the sun and in the pool. This shampoo gives my hair the boost that my hair needs. It makes my hair feel super soft and silky and it does not leave my hair feeling weighed down or greasy. My blonde hair looks brighter, has a nice shine, looks less dull and is free of brassiness. The shampoo is easy to use. It comes in a beautiful bottle and it lathers well. It is easy to rinse the shampoo out of my hair without leaving any residue. My hair is easy to style afterwards. This shampoo gently cleanses and moisturizes my blonde hair and by using this shampoo it has rejuvenated my dull, dry blonde hair. I highly recommend this shampoo to anyone who has blonde or highlighted hair.Hendrika01

I was gifted this Kerastase Blond Absolu Bain Lumiere Shampoo in exchange for my honest review. This shampoo smells amazing. It's very clean and fresh. It helped to eliminate those hideous brassy tones I get from highlighting my naturally dark colored hair to a much lighter platinum shade of blonde. It also helped my hair look and feel significantly more shiny and soft. I can't wait to purchase this shampoo and see the results after an extended period of using!blair.g

Received the matrix Unbreak My Blonde Sulfate-Free Strengthening Shampoo as part of the trial and immediately loved the slimline packaging. The beautiful purple hued bottles look great in my shower. The smell is subtle and citrus; very refreshing without being overpowering. The shampoo comes out of the bottle easily and is quite thick in texture and I used about 1.5x the recommended amount for my fairly long hair. Although a thick formula, the product spreads easily and you get the feeling like it has reached every strand of hair, which I find not all shampoos do unless you use excessive amounts. After my initial wash, I didn’t notice any differences and felt my hair didn’t last as long as usual. However, with my subsequent uses, I can definitely get a few days out my hair. I’ve noticed that my hair feels soft to touch, and in particular, my ends seem brighter. Overall, my hair feels noticeably hydrated and shinier. The product warns of increased skin sensitivity, but I haven’t noticed anything during my use; I used this product alongside the conditioner and the leave in treatment. This is definitely a product to use for blondes who wants to revive their locks.Erin C.

My hair is fine, wavy, 6 month old balayage on the lengths with a very oily sensitive scalp that I need to wash daily. I've been using the shampoo, conditioner and Leave in treatment on and off for the past 2 weeks to see how it slots into my routine. I have to say I quite like it, the results of "unbreaking my hair" were not dramatic but it did take the crispy feeling from the ends of my hair down a notch. The conditioner is a thick consistency which smooths lovely over the hair. I was expecting it to be more conditioning from the claims, but it did the job. The scent of the product is hard to describe, kind of perfumey but not strong, with hints of a sweet lemon. It is quite subtle and you can not smell it for very long, which I like in a product. The packaging is a gorgeous purple shade and the slim bottles fit perfectly in my shower caddy, and its easily dispensed. There is a warning on the label for sunburn as the product contains AHAs, so that is something to consider especially in the summer if you are bad at applying body suncreens or burn easily. Would I purchase this product? As yet I'm undecided, I haven't seen the amazing results on my hair that I was expecting from the hype around citric acid hair products, and I have other conditioners that weigh my hair down less but are more moisturising. Perhaps I would notice more of a difference on freshly bleached hair rather than older grown out damage.Ally B.

I bought this product with high hopes of improving the condition of my dyed blonde balayage hair before my next hairdresser's appointment. It wasn't in too bad of condition just a few split ends as I was due a trim but otherwise long and relatively healthy. I had used it for the first time and was underwhelmed, my hair felt a little dry afterwards but not awful, so I thought ill just leave the conditioner on a little longer next time. My gosh what a mistake that was my hair matted while wet in a way I've never seen it before, and it squeaked as I tried to brush it out. I'm still paying the price now my hair is in the worst condition it has ever been in! I'm guessing I've just had a weird reaction to the product because there are some good reviews, but my experience of this stuff was awful. Never again, its going in the bin.Holly

I have been using the Shea Moisture conditioner for approximately two weeks and was provided them by #trywithtopbox as a #freeproduct for my honest review. I have fine, thin, waist length hair that is naturally blonde starting to go grey, that is prone to split ends and I would describe as normal to oily. I don't wash it daily but every 2 to 3 days it's just too much work to do daily. I used the conditioner as directed and found that my hair combed out fairly easily even while still wet which was great as it tends to tangle quite badly when I don't use a good conditioner on it. My hair was soft and shiny and manageable. The container for this feels slightly greasy when I handle it during use even after rinsing them off. The conditioner bottle uses a pump as a dispenser which is great but I couldn't get the original one that came with the bottle to function. I replaced it with one I had but I noticed that the thick conditioner dries and forms a plug that takes several pumps to force out. Overall I would say this was a good product that worked as advertised and if someone was looking to try this I would recommend it, I'm not sure if it is the best choice for me given the frequency with which I wash my hair.MargarethaM

I have been using this Shea Moisture shampoo for approximately two weeks and was provided them by #trywithtopbox as a #freeproduct for my honest review. I have fine, thin, waist length hair that is naturally blonde starting to go grey, that is prone to split ends and I would describe as normal to oily. I don't wash it daily but every 2 to 3 days it's just too much work to do daily. With this product I would say my hair was clean after use, it looked shiny and felt soft. I did notice that by the second day though that the hair near my scalp was looking greasy and by the third day it was even worse. Usually it's only beginning to look bad on the third day. I'm not sure if there is just too much oil in this for my hair to handle, if used daily it may not be noticeable. The coconut fragrance was pleasant but not overpowering and faded after a few minutes. The container for these feels slightly greasy when I handle them during use even after rinsing them off. Overall I would say this was a good product that worked as advertised and if someone was looking to try this I would recommend it, I'm not sure if it is the best choice for me given the frequency with which I wash my hair.MargarethaM

I received this as a #freeproduct through #trywithtopbox, but this review is 100% my honest opinion. I have fine 2A/2B hair that is coloured/bleached. I really struggle to find conditioning products that are repairing and hydrating for the colour, but not too heavy for my fine hair. Most conditioners really weigh my hair down and make it oily. I didn’t have that experience with the SM manuka honey and yogurt conditioner! First off – the scent is lightweight and really nice. It smells exactly like honey, but isn’t too sweet. The formula is hydrating but not heavy. It’s a thinner consistency than a lot of other repairing conditioners, which worked really well for me. I use one pump from the nape of my neck to my ends and let it sit for a few mins before washing out with cold(ish) water. I don’t believe that long term results can be identified without using the entire bottle, but I will say that my hair has been shinier, easier to detangle after washing, and less frizz since starting to use this product. The ends of my hair are usually the driest, and they seem to be less damaged and have less obvious split ends. I would absolutely continue to use this product, and will rebuy! The only thing I didn’t love is the packaging – the pump on my bottle didn’t really work, and had a hard time getting any amount of product out. I don’t know if it was just mt bottle or a design flaw, but I ended up switching the pump with another bottles I have with a thicker tube, and have not had any problems since.RoseyB37

This shampoo and conditioner set removes brassiness effortlessly and left my hair a beautiful shade of icy white minus the “yellow patches.” The shampoo and conditioner both have a pleasant scent and only need to be used once a week (if even that often) to keep your hair brass free! I highly recommend it!Colleen S.

After experimenting the past week, I can’t seem to get the results I want. My hair is now darker gray and purple in some areas. I was hoping to neutralize the blonde brassy tones.Cynthia D.

This wasn't for my blonde highlights I am hispanic and on my 3rd lifting process so not lifted enough for this product to work. The reason I am giving it 5 stars, 1st the few lightest ash blonde strands I had did look great got rid of yellow tone, my hair felt incredible soft to the touch, smells great. I have friends that this product would work great on and have recommended it. Last great customer service they replied within 48 hrs and answered all my questionsYvette A.

I like the rest of their line. Since I occasionally bleach and dye my hair.I was looking into something to use for that too. The purple shampoo smells good just like the rest of the line. Using this on my hair after using chemicals I can tell it's pretty gentle and seems to strengthen it a bit. Usually my hair fades pretty quickly, esp from the shampoo but this has helped me maintain my color. Paired with the conditioner, this really works well.Sab

I use this shampoo in conjunction with the Colorharmony conditioner to keep my silver hair sparkling. Together they remove any yellow undertones that I have in my hair. I also love the way my hair feels after using this shampoo. I had tried other purple shampoos and they were very drying to my hair. This shampoo actually leaves my hair feeling conditioned and very soft. I'd recommend this product to anyone wanting to remove a yellow tint from their hair.Pam15042

No parabens, no sulfates, vegan. I have silver hair and this is the 3rd brand of purple shampoo I have tried. Lathers well, is REALLY dark purple, cleans and rinses well. I can't recall what it smells like, which is a good thing. The pump bottle is a plus too! This may be coincidental, but I got 3 complements on my hair the week I started using it. I will be buying again, for sure.DrChris

I liked that this shampoo and conditioner knocked the black right out of my dyed hair with in 4 full massaging washes. I could see it all fade out in the rinse and my hair revamped it’s natural beauty with in 24 hours of adding vE to the tips. Good stuff – wished the bottles were in a larger size. I’ll be buying more!Terrible

This purple shampoo is doing great to help my bleached highlights to turn and stay in grey color as it should be! The cons is just the coloring would really stain your hands with a slight blue/purple tint. Wear gloves if you want, but i just use it with bear hands. I’m happy with the quality that helps to stay away from yellowish hair.iHerb Customer

Excellent shampoo. From the first use and when u wash your hair with it , you feel it s softer on the wet hair when taking shower. It s protecting the ash shades if your hair is ashe or blonde or have highlights ,big size 355 ml, nice scent,moisturizer, plus It s Vegan..!! I highly recommend this artnaturals and will try other products from the same brand.iHerb Customer

Effective purple hair care to prevent yellow/brass tones, and maintain the cool blonde. I use it in pair: purple shampoo and conditioner. NO color deposit (it’s not a toner), hair soft, shiny, with zero yellow strands. Shampoo without conditioner makes my hair ‘fluffy’, and tangle. Product has strong bitter almond scent, but does not last on hair. …personally, I don’t like shampoo in tube – so put it in pump bottleiHerb Customer

I really like this shampoo. I have uneven tones on my hair. Some parts of my hair is a level 9 blonde while the lower part is a level 8 blonde. I can see the shampoo after wash leaves behind an ashy tone to the hair. I guess you have to use to frequently. I wouldn’t say it would entirely make your hair into ashy grey but somewhat tries to tone down that orangey or yellowness of hair. Btw i do not like the smell, it smelt like some medicine to me but other review says its almond im not sure 😭iHerb Customer

It isn't the worst, but there are better. The smell is sickly sweet. I'm forever chasing the ash after bleaching my hair… So the ever growing collection of purple shampoos and conditioners I have is getting ridiculous. It's drying much like most purple shampoos. How well it works will depend on how porous your hair is, those of us who bleach our hair to the point that it's devoid of all actual color our hair is far more likely to grab any color that walks by and try it on so take that into consideration. If you use a purple shampoo that leaves too much of a purple cast (is there such a thing?) wash it with your regular not purple shampoo once or twice and it should pull the tint out and still leave the tone behind. If your hair is uber yellow, put it on dry and leave it on for 15-30 minutes and then shower and condition it well. I pulled henna from my hair and bleached it, but now have silver/white/ash blonde hair. It took me a few weeks to finally get to here and not be bald. Purple shampoo is for yellow tones, if you have orange go with a blue tone.kto

I started using this recently on my preschooler's light blonde hair. I didn't realize how quickly/easily blonde hair starts looking dull and discolored until she was born (no one in my family is blonde)! I wanted to try something that would keep her hair looking bright, shiny, and white-gold WITHOUT toning all of the color out. This does just that. I use it twice a week -without the conditioner- and leave it on for a couple minutes. I also like that it doesn't weigh her fine hair down, but still moisturizes and detangles enough that we don't need conditioner. The shampoo is a deep violet with a subtle pearlescent sheen. It lathers into lavender suds, but doesn't seem to stain. I'm not sure how to describe the scent, but it's wonderful! My daughter's hair still smells great the next morning. If you're looking for something to really tone your hair, I don't think this is it. However, if you're a natural blonde just looking to rid your hair of any discoloration I think this would be great!NurseOlive85

I've been using purple shampoos for years & for a drugstore option, it's not bad as I believe I've found an effective way of getting the most brightening & toning out of this so long as you don't mind the extra step. I recommend washing hair with any regular shampoo 1st to get the hair clean & this will help it to better absorb the purple pigment. Now blot hair so it's not dripping wet & apply shampoo in sections starting at the top using a bit more of the purple shampoo than you normally would. Now as you're starting to work it into the hair, do not work it into a full rich lather – the idea is to work it in thoroughly while trying to keep the shampoo as purple as possible, this will help the pigmen to penetrate the hair. Now do the same to the middle, & ends of the hair – again, do not work it into a full rich lather. You're going to allow shampoo sit on your hair as you continue with your shower – clip longer hair up so it's not inadvertently rinsed. Let it sit like this for a few minutes, at least 3 & up to like 5. I wouldn't do this w/a high end purple shampoo like Redken or something – it would turn your hair a grayish purple color, but this product is nowhere near as rich w/purple pigment. So if you follow these steps, you'll see a difference. Then just rinse & condition as usual.Allyson6C

I've used this product for a while. Then I bought a new bottle and washed my hair. that day clumps fell out. I didn't think it was from this shampoo. I used olaplex #3 and heard that caused hair loss. It's been months and I stopped use of both and my hair still sheds an insane amount. I went to the doctors and everything came back normal. It was taking its toll. I lost most of my hairs thickness. So I did a test today with hairs from my brush. Which is a lot hair I might add. I put olaplex on some hair in one container. Left it on for the same amount I did before. I rinsed it with hot water and the hair was still strong. I did the same with the purple shampoo. Rinsed it and the hair was falling apart!! It was melting and was completely destroyed. Just a warning for anyone buying a new product test it on some hair from your hairbrush and see how your hair reacts.Nicole

This product was not the real deal. The contents were not the true product. Thought I was getting a deal at $19 for something worth $30; got what I paid for – garbage. I recommend not purchasing from a Marketplace partner.Charlene

Silver tresses looking kinda brassy or yellow? This product will take the yellow away and leave behind a healthy, shiny, ready to style head of hair. I am sometimes wary of bluing shampoo because some can leave that blue haired lady look but this one no. I leave mine on 10 minutes once every two weeks in place of normal shampoo and wala great gray hair. As a precaution if you have processed or bleached hair do a test first. This can just like other violet and blue based products become trapped in porous areas leaving a not so nice blotchy mess. It comes out but why risk it. Davines is a wonderful haircare company with an array of products to help with just about all hair concerns. Wonderful. One bottle of this should last over a year easily if used correctly. Totally gets my Auntie Mame Seal of Approval!auntiemamesdrawers/estates.t

I recently just purchased this shampoo since I didn’t have a toning product for my blonde hair. First off, I really liked how heavy and cute the packaging was. When I opened it, the smell is not unpleasant but not something I would typically gravitate towards to. It’s something you quickly get used to as you use it more and more. The lather was something really luxurious as it instantly made my slightly dry and brassy hair feel a lot softer! By the end of my wash, I noticed a huge difference in the tone of my hair! The only concern I had with this product was the amount of product for the price, since I have insanely thick hair but even then the product has lasted me about a month and a week.ana.o

To preface. I'm a 25 female. Natural light brown hair, bleached low maintenance blonde. Thick wavy frizzy hair that reaches the lower bottom of my back. Prone to split ends and breakage at the bottom of my hair. No extensions. I wanted to add this so people with similar hair types can relate. So to start, I'm so torn on this shampoo… I tried it for 3 weeks and I do like that this shampoo and conditioner cuts down on my overall frizz and made my hair so much smoother and less likely to tangle which is exactly what I was looking for. BUT there is some things about this shampoo I just can't ignore. First off the smell, I just can't get past it. It reminds me of a menthol cigarette. It just smells sooo minty and lingers after washing. Some people may not mind the smell but if my shampoo is going to linger, I'd prefer it to smell like something other than strong mint and almost a tea tree smell. Second, when the conditioner sets for a couple minutes before rinsing out I've noticed that my back and neck where the product has been laying in my hair will get very cold and tingly. Almost like how when you have a breath mint you get the same effect in your mouth but it's on your body this time. This alone made me decide not to repurchase. I like my shower water very warm and I found myself constantly turning the heat up because while the conditioner set I would get extremely cold from the tingly feeling. It can be overwhelming sometimes and linger even after washing the area thoroughly and drying off. I would assume if this was a shampoo and conditioner without the minty smell that I was having an allergic reaction to it but since it has that smell I just really don't know if the tingle is intended or not. And lastly, I've noticed a lot of small breakage at the top of my hair by my scalp. I'm not prone to breakage that high and only notice it after a fresh bleach every once and a while although it is usually very rare for me. I should note that it has been 3 months since my last bleach since I am a low maintenance blonde and I was not using this product during my last bleach. I also take a lot measures to protect my hair that could be the cause of breakage that high. So at this point only thing I've changed is this shampoo and conditioner. I've decided not to finish the rest of the bottle due to concerns about further breakage. This is just my experience. Some people seem to love it but it's a no from me. I hope this helps some people on the fence after reading conflicting reviews. I've switched to Joyco kpac reconstructing shampoo that has also given me the same desirable results so far with a much better smell, no breakage, and most importantly no tingly feeling on by skin.Lexi

I saw the hair loss reviews but if the hair is coming out at the follicle then that is definitely health related not from a shampoo. Shampoo cannot cause hair loss unless maybe a severe reaction to the scalp and there's swelling and for whatever reason the follicle comes out with it but that is highly unlikely. But anyways back to my review lol this is the most hydrating gentle shampoo I've ever used it's perfect! It cleans my hair and makes my scalp feel so refreshed but my hair is detangled and moisturized! And the conditioner is so creamy and moisturizing! The scents for both are so relaxing to me and my hair and scalp are taken care of with this set of shampoo and conditioner. my hair is so soft, shiny and perfectly moisturized. Definitely for medium to thick hair types unless you have finer very porous hair then I think you'd like it. Definitely one I can rely on and will repurchase but I already got the liters so guess I'll be repurchasing after that lolHairlover

I am told by my stylist that I have fine hair but a lot of it. I was noticing that I was losing what looked like a lot of hair to me in the shower and in my brushes. I tried some different shampoos and conditioners and none seemed better than the others. I was having a particular problem with tangles when my hair was wet. I have very hard water so that is probably part of the issue. My sister has amazing hair, she grows it down to her waist and donates it to a wigs for kids program. She uses this shampoo and conditioner even though she doesn't color her hair so I tried it and it is working great for me. Detangles, my hair looks healthy, and I see less coming out in the shower and brushes. I use the shampoo and conditioner together every other day. On the in-between day I get it wet and just use a little conditioner from around where a low ponytail would be to the ends for detangling. I thought the fragrance was too strong at first but have gotten used to it now. I would still love a fragrance free or more subtle natural fragrance option but it is getting the results I wanted so I plan to keep using it.Lucy

I have tried many shampoos for my bleached blonde hair. This shampoo works amazing on my dry brittle hair. I personally think it works way better than Opalex. This shampoo leaves my hair silky, smooth and doesn't fade my colored hair either. While Opalex made my hair feel like straw hair. I highly recommend this shampoo if you want silky smooth hair. If your a blonde and need a good purple shampoo. I highly recommend Biolage Purple shampoos. It's the best purple shampoo I've ever used and I've used many. You won't be disappointed with any shampoo from Biolage. It's my new favorite brand and I won't be going back to any other brands.Amy

My hair has gotten extremely damaged from using OGX products that currently have a class action lawsuit against them for formaldehyde, cancer causing ingredients & instead of moisturizing & repairing it's drying it from the inside out, causing horrible damage you didn't see starting, until you have a ton of broken hair & even HAIR LOSS!! My hair last year was long to my belt loops. We thought was this because of coloring? Stopped coloring it last year, it's been growing out for awhile. Then for my last "trim" it turned into a chop because I've had really long hair over a decade & never has my hair looked or felt like this. Now my hair is right above my shoulders. I was doing my research on products before my haircut knowing after I cut it, I'm never using OGX products again even though I had 2 brand new large bottles. I asked my hairdresser about this brand & this color last (even though I'm growing out my hair I still have my old color treated lighter blonde ends). she said this product/brand is AMAZING & YES for me to try it I told her Ulta had the jumbos on SALE she said I won't regret it. Sorry so long but I have never found such an amazing shampoo & conditioner!! I also got the styling spray to wear my hair naturally Wavy to let it air dry & have less heat on my damaged hair & I'm hooked, 1000% pleased and recommend!! If you are not sure, they have travel size & you can try before you commit. I'm so happy I went with it, went with the jumbos & will continue to buy forever. (Seeing your hair go from healthy to destroyed & loosing hair is devastating, but at least I'm using really good products on my hair now, to help it, help my new growth & get my healthy happy hair back!) I definitely recommend it's totally worth the money, you use so little it will last! Shampoo & conditioner feel like SILK!JayJay

I got this product due to a lot of good reviews. I use professional purple shampoo but ran out so figured id give this a go. MISTAKE. After 3 uses my hair is falling out in huge clumps, like cleaning your hairbrush once a month clumps. It's horrible! The smell is so chemical smelling and when trying to wash it out my hair felt like straw and I couldn't even put my fingers through it!!! I had to add conditioner on top of the shampoo just to be able to break through and wash the shampoo out. Worst mistake and I'm taking it back to ulta. Why is this product even a best seller? That's scary. 🤦🏼‍♀️Lisa

Be careful and mindful when purchasing this do your research on the ingredients and what is used to make this product work as I wasn’t aware it would quit literally strip my hair of thousands of dollars worth of work away from my hair …. this product has like a lightning agent in it as it bleached my roots and made my hair super ugly …. and quit literally damaged your hair it did this in as little as 3 minutes for me … so be careful not sure who this product work for ? Or why or what it’s intent is ?? but I thought it was a toner but it does the opposite it like strips / bleached ur hair leaving more work to be done … and patches !! Quit literally ruined my hair … maybe it’s for super platinum all over blondes it just lights and ads the smallest of tint tone to it.. if your looking at taking out any temporary colours like pinks or any playful colours off your ends to put another colour in this would help that and help get it out as it has stripping and bleach agents only thing I would use it for.Customer

so for the past around 8 years I've been using Shimmer Lights, since everyone would recommend that to me. Recently I tried Matrix purple shampoo, which worked the same way as shimmer lights. Where if you leave it on too long, you get purple hair… and I thought that was the case with all purple shampoo. Until I watched a Brad Mondo video and he reviewed this shampoo and it looked great in the video. But was it in real life…? My hair is a little yellow too after the bleach, which the shimmer lights, would just turn it to purple, which I thought was better then yellow. Finally tried this shampoo, and it takes a couple uses, esp since I had tinted purple hair as well. But it became a nice white platinum color as stated. Which was super shocking to me, that it never left any tint of purple, no matter how long it was on for. Brad mondo, referred to the scent as candy, i would say it's more of a floral scent. Doesn't feel as damaging as shimmer lights either. And around the same price range too, which is nice. I will definitely be turning over to this shampoo from now onJillian

This conditioner tames my son's kinky, curly hair. He's got thick, dry hair which tangles easily. We tried this and I get a comb out in about 3 minutes, and his hair is to the middle of his back! It's thick and rich with a nice scent. Leaving some in after the shower works as an additional detangler also.The shampoo is very nice also. Good sudsing ability, cleans the hair well with a nice scent. It does not leave the ends crunchy and dried out! I recommend these products, they are very good quality.stingflow35

Thank you @kerotinhaircare for giving me an opportunity to test those great hair products. KEROTIN COLLAGEN SHAMPOO it claims to reverse signs of maturing by rebuilding the hair's natural integrity, making it more resistant to breakage, eliminating split ends, frizz leaving the hair revitalized. KEROTIN COLLAGEN CONDITIONER is formulated with blend of essential oils and follicle -stimulating natural extracts which increase the strand's elasticity and strength nourishing the hair from root to the tip while targeting early signs of maturing.They are FREE OF SILICONE, PARABENS, SULFATE, SODIUM CHLORIDE and CRUELTY FREE.The shampoo and conditioner have very pleasant fresh scent. Just a small amount a coin-size of shampoo is plenty to get all over the hair. Let it sit for 30 seconds to 1 minute for the scalp and hair follicles to properly absorb the nutrients. Then rinse with lukewarm water.After shampooing I applied a coin-size amount of Collagen Conditioner leaving it for 1-2 minutes and rinsing. The outcome was amazing my hair are soft to the touch and I got a nice shine. I am loving those hair products.hanna.m

I have used the most expensive brands in the world, Oribe, Leonore Greyl, Milton, Olopkex, you name I used it! This Luseta Perfect Bonding Restoring Shampoo Conditioner Set, good value you get a shampoo and conditioner of 16.9 oz each, the best I ever tried, plus is sulfate and paraben free! Literally leaves your hair like how it was when you were young, shiny, healthy, it’s the greatest hair day I had in 27 years! I normally have coarse dry thick damaged hair. My hair is soft, silky, CLEAN (no oil buildup), hydrated, and looks better and better after each use! Let's not forget that the smell, is fabulous, completely in love these products. Excellent value you get 2 a shampoo and conditioner of 16.9 oz each. I couldn’t ask for a better shampoo and conditioner duo! My hair has changed so much within a few weeks of using this product and i couldn’t be happier with the results, highly recommended.kieu.p

Me and my very expensive balayage highlights are so glad we tried this shampoo! I would totally buy it again and have already recommended it to anyone with ears and gray or highlighted or blonde hair! It smells amazing and I see an instant brightening go my highlights… I mean Hey, if your going to spend an arm and a leg getting great highlights, you should have the most amazing tools to care for them. I feel this really helped with damage from bleaching also. 5 stars! With a reputation for excellence like Kerstase has – I dont know why I am surprised! It just really blew my mind! Some purple shampoos just feel like cheap purple hair dye and dont clean or help with damage – this was an excellent performer on all fronts! Highly recommend!DSnyc11

I received this product in exchange for a review. This product works pretty well but not out of the ballpark amazing. I am 6 months pregnant right now and currently have a hard time keeping up on my platinum blonde hair. That being said thai product is pretty concentrated and does it's job pretty well for the ends of my hair that are still very much blonde. I really don't like the smell of this shampoo I think it is overwhelmingly resemblance of being in a salon and am pretty glad the scent does not continue far beyond the rinse. As for if it improved my hair structure I would say I didn't see any improvement there at all but I still have a full bottle despite using it daily. The yellow tone though is pretty much gone though. I would recommend it if it were drastically price cut because the price tag associated with this product is way too high in my opinion I've used other products under 10 dollars with the same results that you can easily pick up at your local store.Hefaroni26

I know the going trend is purple/grey platinum blonde, which I don't think this would be the best for, but if u want to keep your warmth without being brassy, this works better than any purple shampoos I've used. I have a lot of Irish heritage, pale skin and eyes, lots of light freckling in sun touched spots and firey red and gold inside my naturally brown follicles that shines very brightly in sun light. The warmth has become more pronounced with age and even the stripes of brunette that are left untouched after doing lightening balayage are a redening chestnut/auburn. the warm blonde really compliments my coloring so I'm not complaining, I just don't want it to be too yellow or too brassy. all of the other purple shampoos I have tried made my hair look almost green, even redken which I read was specifically recommended by experts for warm blondes, and it didn't matter how quick I rinsed it out after applying,, it clashed with my hair coloring so badly.. I hated it. I was so thrilled to try this and find it actually worked perfectly, no brassy-ness or ugly yellow, just perfectly golden honey warm blonde and auburn/chestnut. I love ash blonde and the purple tinted platinum but this happy accident of a warm hair color works better on me than I'd have imagined and I'm so thrilled to find a way to maintain it. idk about it being drying like some others said, I've found all purple shampoos to be a little drying, I assumed because they lather so well and also I do a pre-wash so there's no product impeding it. having color treated hair, I always add lots of super conditioning products, hydraters and proteins treatments before I'm done on wash day and also being a warm blonde, I only use purple shampoo once a month, preferably when it's time for a clarifying cleanse and I do an oil treatment the night before. I tried to get a pic of the hair but it doesn't do justice and I gtg but u get an idea. also thanks to quarantine, I haven't had any coloring in a year.SNikic

Product exceeded my expectations hair is ,soft thick and shinny, helped kick start my model career while sitting at Starbucks modelscout model agency spotted me sitting there. Next thing I know we are doing photo shoot down town Sarasota.modelscout also put my comp card pictures on two model web sites have done two commercials for Disney also a movie which I play a convict that dies. I get compliments on my hair all the time and that I look like Sam Elliott.
VALUE RECIVED OF THIS IS PRODUCT IS EXCELLENT!!!!!roger marks

This one doesn't work as well as the other version. I have washed my hair with this so many times and let it set for 10 minutes. Still have the yellow in my hair after all that! My hair isn't as shiny after using this version either.Irish73

Honestly, I really loved the shampoo. The first time I used this on my hair, I instantly noticed the change in my hair tone and brassiness. I actually worked on my hair, and I didn’t have a concern one with this conditioning shampoo at all. I actually really loved it. It smelled wonderful, no bad or nasty smell too it like you would think, or like people have wrote reviews on. It actually smelled nice and done the job for me! It worked! I would recommend this to people with a red vase tone to their hair and they’ve recently toned it to a platinum blonde or bleached it to a blonde color, because mine has a base tone of red to it and I was worried that it wouldn’t work for my hair but, I was completely shocked when it did, so definitely a recommended brand! My hair done great with The One ‘N Only Shiny Silver Ultra conditioning shampoo and conditioner but, not so well with the Colorcharm Wella Permanent Liquid Hair Toner in the shade T18. It lightened it but, not like it was expected too.audrionna.a

I’ve been around the block when it comes to purple shampoos and this is one of the best ones I have tried, if not the best. I think one of the most annoying things about purple shampoos is how drying they can be on the hair but after using this my hair actually felt more hydrated. The toning on my hair was pretty significant as well, even without having my hair done in 4 months. When using purple shampoo I like to let it sit on my hair for a few minutes in the shower before rinsing off. I’ll admit I didn’t have high hopes for this but after using it it will definitely be a new staple in my routine! If you’re on the fence about trying this because you feel like you’ve tried all the purple shampoos on the market like I have, just try this one- trust me you won’t regret it!brittbabee

I received this product for free from Pinch Me for my honest review. I absolutely love the Verb Purple Shampoo. It definitely lives up to its claim of Cleanse, Tone & Brighten. My highlighted hair has grown out quite a bit. I need to get my roots down. This shampoo really did brighten & tone my blonde & Grey hair. I was shocked because my hair has grown out so much. Once I lathered, my hair felt sneaky clean when I rinsed. Not gonna lie, I was a little worried it had dried out my hair but not at all dry. My hair was brighter, full, & manageable. This is my new favorite shampoo. It's not expensive that's a plus. If your on the fence this is definitely worth it.Kellyj777

I received Verb Purple Shampoo as a sample from PinchMe and I can honestly say that this is hands down probably my favorite sample I've received this far. I ALWAYS wash my hair once a week, but at times twice a week and condition it every day. However, since using Verb Purple Shampoo I have only been washing once a week and the biggest shocker is I haven't had to condition my hair at all. Which is a HUGE shock to me because I have long, thick and curly hair that requires some attention and upkeep. Since using Verb Purple Shampoo all I care to do is wash it once a week and go about my business. It truly moisturizes, revitalizes and strengthens your hair. The scent is awesome and the efficient ness and effectiveness is just truly remarkable. I highly recommend Verb Purple Shampoo to everyone.KHC90

I love getting free samples from Sephora. When you place an order, you never REALLY know what you're going to get due to high product demands and product shortages, etc. With my last order, I had wanted to get a perfume sample, but was pleasantly surprised with the Drybar Blonde Ale Brightening Shampoo and matching conditioner. My hair had been looking a little brassy, so I was really excited to try it! This shampoo is super pigmented. It's very, very, dark purple, and if you have brittle hair like mine, it suggests to mix it 50/50 with another shampoo, so I did just that. This shampoo smells really good as well. Something I can't quite put my finger on, but it smells absolutely amazing! My platinum hair was definitely toned after using this product. The brassiness was all gone after just one use, and I was left with my beautiful white hair again. As far as this shampoo making my hair soft though, I had to take a point off, because I feel that this shampoo made my hair a bit dry and frizzy. It was very manageable, don't get me wrong, but it took a little extra TLC after I got out of the shower. It has a gently cleansing formula that contains deep purple pigments to cancel out warmth in blonde, gray, and white hair. Key Benefits: Cleanses hair without stripping color or moisture. Enhances shine. Leaves hair vibrant and healthy-looking. This shampoo counteracts brassiness, adds shine, and gently cleanses for the brightest, most beautiful hair. Lemon extract brightens highlights and preserves the integrity of the hair color, while chamomile extract gently boosts tones and increases shine. Keratin (a highly moisturizing protein) reinforces the structure of the hair and helps prevent damage. Formulated without parabens, sulfates SLS SLES, and phthalates. This product is suitable for all hair types. This shampoo did an excellent job at toning my hair without staining my hands, which is a huge plus. If you don't have super brittle, or damaged hair, then I definitely recommend trying this shampoo out. If I didn't have such damaged hair I can really see myself giving it 5/5⭐.ashley.h

I got a sample of this shampoo & conditioner from a different beauty store & finally decided to give it a try since I was out of my favorite shampoo & the one I had just purchased by joico I was not a fan of. I'll start off by saying I have dyed blonde, curly hair & I'm mixed so my hair texture is more corse & on the dry side. When I first lathered this in my hair I thought I had grabbed the conditioner and not the shampoo. It made my hair feel so soft! Normally blue & purple shampoos dry my hair out & I can immediately feel that until I add a conditioner. I followed up with a different conditioner (joico blonde life brightening mask) I also did let the shampoo sit about 3-5 minutes in my hair as well. After I dried and flat ironed my hair I definitely noticed a difference. My hair was less brassy (I get a lot of orange/brown colors of brass esp. at the ends & the blonde fades) and I definitely saw more of the blonde tones coming through. After trying this I immediately ran out & picked up the full size bottle & soon I'll be purchasing the conditioner. I definitely think this is one of the best shampoos I have used for toning down the brass & bringing more of the blonde out. I also think it's very affordable as well. I normally use a very expensive, well known brand but I can't always splurge on it due to the high price tag of almost 50$ for a 6.8oz bottle of shampoo. This well definitely be my go to bottle of shampoo & the scent is really nice as well. It smells like a soft, floral, lavender & possibly rosemary. Very soothing. I hope this review helps!Angelbabe07

This shampoo is good. It smells lovely and is free from all the nasties that fade your color, like sulfates. It's more for maintenance than for situations where your hair has gotten really, really yellow, in which case I'd recommend the much more intense Fanola No Yellow shampoo. That one is so dark it's like ink, whereas Blonde Ale is much lighter in color. The benefit is that you don't really have to worry about it turning your hair purple, because it's really not intensive enough for that. It's excellent for maintenance, though. This shampoo works best if your hair is a true light-yellow blonde. (If you're darker than that and you're pulling orange, you need a blue shampoo, not a purple one.) Anyway, I notice the difference when I use this. And I don't leave it on long – maybe a minute. I do think it's quite expensive considering it's not a very intense effect and it's only 8oz. I only buy it when there's a Rouge 20% off.LadyMuck

I don’t remember if i bought this at target or somewhere else but still writing review. i used sunbum hair lighter (i have dirty blonde almost brown hair) and i guess i used too much bc my turned bleach blonde within a week. i then had some orange tones to my hair and i was recommended purple shampoo by a friend. it works and my orange tones went away and many people think i got real highlights. so thanks sumbum you helped me fix the problem yall gave me 🙂 i attached before and aftergreat

I love this stuff and can't get enough of it! my 3rd bottle already and it's the only purple shampoo I trust for my blonde highlights! Loooove the smell especially! it's not a drying formula unlike any other purple shampoos I tried which is also another major plus. What I do is I dampened the hair slightly with just a lil bit of water then I squeeze a good amount on my palm (more than they recommend on the bottle) and place it all over my blonde highlights. I leave it on for 30-45 mins and then properly rinse it. This technique uses a lot more product than what's recommended on the bottle but I noticed that this way the brassiness stays gone for a month long so I only need to do this once a month. I could not recommend this shampoo and my technique enough! I love love love this shampoo!Sha

TLDR – great shampoo, horrible packaging I love this shampoo! Smells so good and has made a huge difference in my hair color. However, that packaging is horrible. The shampoo is constantly leaking out of the top of the lid. Every time I get in the shower, every other product even remotely near it is covered in a purple layer of shampoo. I should have caught the red flag when every other bottle in store was leaking and I thought I had found the one bottle that wasn’t leaking. Conditioner doesn’t have same issue… I wonder why. I feel like I’ve lost half the bottle by it just leaking out. Product could be vastly improved by putting it in a bottle that does its’ job.Disappointed