For those looking to lighten their hair in a safe and effective way, finding the right shampoo is key. With so many options on the market, it can be overwhelming trying to determine which product will give you the sun-kissed locks you desire without causing damage. When evaluating lightening shampoos, here are some key factors to keep in mind.
First, look at the active ingredients. Many lightening shampoos contain gentle cleansers along with natural lighteners like lemon, chamomile, and honey. These can help boost shine and gradually lighten hair over time. Stay away from harsh chemicals like bleach that can dry out hair and cause breakage. Also ensure the shampoo is sulfate-free as this detergent can be stripping on color-treated hair.
Next, consider your hair type and color. Is your hair fine or coarse? Dark brunette or light brown? The shampoo formula you choose should be tailored to your unique hair needs. For example, thicker or darker hair may require a stronger formula for noticeable lightening. Read reviews to gauge how a product performs on hair similar to yours.
Finally, look for moisturizing and strengthening ingredients. In addition to lightening agents, the best shampoos will contain oils, vitamins, and proteins to condition hair and prevent damage from frequent use. This helps keep hair healthy-looking and avoids the brassiness that can occur from lightening.
With the right lightening shampoo, you can achieve luminous, sun-kissed strands without compromising the health of your hair. Do your research and choose the product that makes sense for your unique hair needs and goals. Soon you’ll be rocking lighter locks beautifully and safely.
20 Best Shampoo To Lighten Hair (20 Sellers)
Product Image |
Product Name |
Features |
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Reviewers Noted:
Search . Pleasant scent . Adds shine . Doesn’t dry hair out . Cleans well
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- Its toning formula helps promote healthy growth of your hair
- Enriched with fig and orchid to make your hair smooth and manageable
- It helps neutralize brass and warm tones to help provide uniform color to your hair
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Reviewers Noted:
Search . Scent . Doesn’t dry hair out . Adds shine . Cleaning
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- This volumizing shampoo surrounds the hair strands with a rich purple complex to nourish your hair while making your blonde color shine
- Strength cure best blonde purple shampoo repairs damage and adds volume to any shade of natural or color-treated blonde gray or white hair whil
- Apply a quarter sized amount into wet hair
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Reviewers Noted:
Search . Adds shine . Cleans well . Adds volume . Dries hair out
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- Get healthy-looking hair with the help of this moisturizing shampoo
- The cleansing composition helps reduce dandruff and split ends
- It helps to maintain the natural ph level for an irritation-free experience
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Reviewers Noted:
Search . Dries hair out . Adds shine . Pleasant scent . Cleaning
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- Brighten blonde strands, year-round.
- This hair lightening shampoo gradually deposits yellow tones for blonder-looking hues.
- Natural lightening complex gently lightens blonde hair and is mild enough for daily use.
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Reviewers Noted:
Search . Adds shine . Dries hair out . Scent . Cleans well
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- Infused with chamomile extracts to maintain the vibrancy of your hair
- Enhance the luster of your hair with this shampoo
- The paraben-free formula is gentle on your hair
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Reviewers Noted:
Search . Unpleasant scent . Doesn’t dry hair out . Cleaning . Shine
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- Cleanses while boosting brightness & shine
- Color safe formula with fresh, floral scent
- Vegan, cruelty free, made in the usa
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4.6
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Reviewers Noted:
Search . Adds shine . Pleasant scent . Cleans poorly . Moisturizes well
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- Weightless formula: use to help hydrate and moisturize hair without it feeling weighted down or oily
- Volumizing: our miracle brightening shampoo brings flat, over processed hair back to life with added volume and bounce
- Heat protectant: use to help protect hair from natural damage such as sunlight and heat and leave hair healthier from the inside and out
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4.3
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Reviewers Noted:
Search . Dries hair out . Adds shine . Pleasant scent . Cleaning
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- Give your hair a vibrant look with this lightening shampoo
- Enriched with citrus and chamomile to help rejuvenate your hair
- This mild shampoo is suitable for daily use as it smoothly brightens your hair
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Reviewers Noted:
Search . Adds shine . Doesn’t dry hair out . Scent . Cleaning
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- Sulfate-free brightening shampoo lifts away dirt and oil
- Banishes brass
- Produces a luscious lather that most sulfate-free shampoos can't
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Reviewers Noted:
Search . Adds shine . Doesn’t dry hair out . Cleans well . Adds volume
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- Light-reflective natural haircare.
- Highlights golden tones in blonde and light brown hair.
- Safe for color-treated hair.
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Reviewers Noted:
Search . Doesn’t dry hair out . Adds shine . Scent
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- Specially formulated for highlighted, bleached, white and natural blonde hair
- Contains 100% vegan ingredients
- Leaves hair looking cleaner and brighter
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Reviewers Noted:
Dries hair out . Scent . Moisturizing . Adds shine . Poor frizz control
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- Take care of your hair with this shampoo and conditioner set
- The lightening shampoo helps cleanse your hair to maintain the natural shine
- Moisturizing formula of the conditioner helps make your hair soft and smooth
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Reviewers Noted:
Search . Pleasant scent . Dries hair out . Adds shine . Moisturizing
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- This toning shampoo assists to maintain the shine of your color-treated hair
- The effective formula helps replenish your hair for a smooth texture
- Its essential ingredients offer healthy-looking hair
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Reviewers Noted:
Search . Adds shine . Scent . Cleans poorly . Dries hair out
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- Keeps blonde hair looking bright and vibrant
- Intense toning to counteract brassiness and increase brightness
- Gentle cleansing for optimal results
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Reviewers Noted:
Search . Dries hair out . Unpleasant scent . Adds shine . Cleans poorly
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- No.1 blonde toning shampoo in the world.
- Ideal for grey, super lightened or highlighted hair.
- Leaves hair feeling shiny and clean.
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Reviewers Noted:
Search . Doesn’t dry hair out . Pleasant scent . Adds shine . Moisturizes well
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- This tone-correcting shampoo helps protect your hair from brassiness
- Arganid technology offers healthy-looking hair
- Color-safe formula helps prevent your hair color from fading
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Reviewers Noted:
Search . Adds shine . Scent . Cleaning
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- Its advanced formula helps provide shine to your hair
- This shampoo helps rejuvenate your hair efficiently
- Formulated to strengthen and smoothen your hair
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4.2
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Reviewers Noted:
Search . Dries hair out . Scent . Adds shine . Cleaning
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- Condition: new with box
- Brand: john frieda
- Mpn: does not apply
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4.7
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Reviewers Noted:
Search . Pleasant scent . Adds shine . Cleans well . Doesn’t dry hair out
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- 97 percent natural, gentle, sulphate-free shampoo
- Gently cleanses hair while enhancing all shades of blonde
- Comforting honey and cashmere scent
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4.6
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Reviewers Noted:
Search . Adds shine . Dries hair out . Pleasant scent . Cleaning
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- Gently cleanses with rich lather
- Free of sle/sles sulfates
- Added softness and smoothness
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Reviewers Noted:
Search . Pleasant scent . Adds shine . Doesn’t dry hair out . Cleans well
Features:
- Its toning formula helps promote healthy growth of your hair
- Enriched with fig and orchid to make your hair smooth and manageable
- It helps neutralize brass and warm tones to help provide uniform color to your hair
Reviewers Noted:
Search . Scent . Doesn’t dry hair out . Adds shine . Cleaning
Features:
- This volumizing shampoo surrounds the hair strands with a rich purple complex to nourish your hair while making your blonde color shine
- Strength cure best blonde purple shampoo repairs damage and adds volume to any shade of natural or color-treated blonde gray or white hair whil
- Apply a quarter sized amount into wet hair
Reviewers Noted:
Search . Adds shine . Cleans well . Adds volume . Dries hair out
Features:
- Get healthy-looking hair with the help of this moisturizing shampoo
- The cleansing composition helps reduce dandruff and split ends
- It helps to maintain the natural ph level for an irritation-free experience
Reviewers Noted:
Search . Dries hair out . Adds shine . Pleasant scent . Cleaning
Features:
- Brighten blonde strands, year-round.
- This hair lightening shampoo gradually deposits yellow tones for blonder-looking hues.
- Natural lightening complex gently lightens blonde hair and is mild enough for daily use.
Reviewers Noted:
Search . Adds shine . Dries hair out . Scent . Cleans well
Features:
- Infused with chamomile extracts to maintain the vibrancy of your hair
- Enhance the luster of your hair with this shampoo
- The paraben-free formula is gentle on your hair
Reviewers Noted:
Search . Unpleasant scent . Doesn’t dry hair out . Cleaning . Shine
Features:
- Cleanses while boosting brightness & shine
- Color safe formula with fresh, floral scent
- Vegan, cruelty free, made in the usa
Reviewers Noted:
Search . Adds shine . Pleasant scent . Cleans poorly . Moisturizes well
Features:
- Weightless formula: use to help hydrate and moisturize hair without it feeling weighted down or oily
- Volumizing: our miracle brightening shampoo brings flat, over processed hair back to life with added volume and bounce
- Heat protectant: use to help protect hair from natural damage such as sunlight and heat and leave hair healthier from the inside and out
Reviewers Noted:
Search . Dries hair out . Adds shine . Pleasant scent . Cleaning
Features:
- Give your hair a vibrant look with this lightening shampoo
- Enriched with citrus and chamomile to help rejuvenate your hair
- This mild shampoo is suitable for daily use as it smoothly brightens your hair
Reviewers Noted:
Search . Adds shine . Doesn’t dry hair out . Scent . Cleaning
Features:
- Sulfate-free brightening shampoo lifts away dirt and oil
- Banishes brass
- Produces a luscious lather that most sulfate-free shampoos can't
Reviewers Noted:
Search . Adds shine . Doesn’t dry hair out . Cleans well . Adds volume
Features:
- Light-reflective natural haircare.
- Highlights golden tones in blonde and light brown hair.
- Safe for color-treated hair.
Reviewers Noted:
Search . Doesn’t dry hair out . Adds shine . Scent
Features:
- Specially formulated for highlighted, bleached, white and natural blonde hair
- Contains 100% vegan ingredients
- Leaves hair looking cleaner and brighter
Reviewers Noted:
Dries hair out . Scent . Moisturizing . Adds shine . Poor frizz control
Features:
- Take care of your hair with this shampoo and conditioner set
- The lightening shampoo helps cleanse your hair to maintain the natural shine
- Moisturizing formula of the conditioner helps make your hair soft and smooth
Reviewers Noted:
Search . Pleasant scent . Dries hair out . Adds shine . Moisturizing
Features:
- This toning shampoo assists to maintain the shine of your color-treated hair
- The effective formula helps replenish your hair for a smooth texture
- Its essential ingredients offer healthy-looking hair
Reviewers Noted:
Search . Adds shine . Scent . Cleans poorly . Dries hair out
Features:
- Keeps blonde hair looking bright and vibrant
- Intense toning to counteract brassiness and increase brightness
- Gentle cleansing for optimal results
Reviewers Noted:
Search . Dries hair out . Unpleasant scent . Adds shine . Cleans poorly
Features:
- No.1 blonde toning shampoo in the world.
- Ideal for grey, super lightened or highlighted hair.
- Leaves hair feeling shiny and clean.
Reviewers Noted:
Search . Doesn’t dry hair out . Pleasant scent . Adds shine . Moisturizes well
Features:
- This tone-correcting shampoo helps protect your hair from brassiness
- Arganid technology offers healthy-looking hair
- Color-safe formula helps prevent your hair color from fading
Reviewers Noted:
Search . Adds shine . Scent . Cleaning
Features:
- Its advanced formula helps provide shine to your hair
- This shampoo helps rejuvenate your hair efficiently
- Formulated to strengthen and smoothen your hair
Reviewers Noted:
Search . Dries hair out . Scent . Adds shine . Cleaning
Features:
- Condition: new with box
- Brand: john frieda
- Mpn: does not apply
Reviewers Noted:
Search . Pleasant scent . Adds shine . Cleans well . Doesn’t dry hair out
Features:
- 97 percent natural, gentle, sulphate-free shampoo
- Gently cleanses hair while enhancing all shades of blonde
- Comforting honey and cashmere scent
Reviewers Noted:
Search . Adds shine . Dries hair out . Pleasant scent . Cleaning
Features:
- Gently cleanses with rich lather
- Free of sle/sles sulfates
- Added softness and smoothness
1. Biolage Colorlast Purple Shampoo – 33.8 Oz
Product Details:
Don’t let brass get in the way of living your best blonde life ever. instead, help preserve and nourish your newly lightened strands with biolage colorlast purple shampoo. as it washes your hair, the purple pigments in the formula neutralize the brass and unwanted warm tones so your platinum, dirty blonde—or any shade in between—looks its freshest and most vibrant. it also features a vegan formula that’s paraben-free and leaves hair feeling soft and silky. and, when used colorlast conditioner, it leaves hair 2.5x smoother and provides 3x less breakage. save money and time restocking by buying this value size.
Specifications:
Container Type |
Bottle |
Vegan |
Yes |
Paraben-Free |
Yes |
Recommended Age Group |
Adult |
Reviews:
I am told by my stylist that I have fine hair but a lot of it. I was noticing that I was losing what looked like a lot of hair to me in the shower and in my brushes. I tried some different shampoos and conditioners and none seemed better than the others. I was having a particular problem with tangles when my hair was wet. I have very hard water so that is probably part of the issue. My sister has amazing hair, she grows it down to her waist and donates it to a wigs for kids program. She uses this shampoo and conditioner even though she doesn't color her hair so I tried it and it is working great for me. Detangles, my hair looks healthy, and I see less coming out in the shower and brushes. I use the shampoo and conditioner together every other day. On the in-between day I get it wet and just use a little conditioner from around where a low ponytail would be to the ends for detangling. I thought the fragrance was too strong at first but have gotten used to it now. I would still love a fragrance free or more subtle natural fragrance option but it is getting the results I wanted so I plan to keep using it.Lucy
I have tried many shampoos for my bleached blonde hair. This shampoo works amazing on my dry brittle hair. I personally think it works way better than Opalex. This shampoo leaves my hair silky, smooth and doesn't fade my colored hair either. While Opalex made my hair feel like straw hair. I highly recommend this shampoo if you want silky smooth hair. If your a blonde and need a good purple shampoo. I highly recommend Biolage Purple shampoos. It's the best purple shampoo I've ever used and I've used many. You won't be disappointed with any shampoo from Biolage. It's my new favorite brand and I won't be going back to any other brands.Amy
My hair has gotten extremely damaged from using OGX products that currently have a class action lawsuit against them for formaldehyde, cancer causing ingredients & instead of moisturizing & repairing it's drying it from the inside out, causing horrible damage you didn't see starting, until you have a ton of broken hair & even HAIR LOSS!! My hair last year was long to my belt loops. We thought was this because of coloring? Stopped coloring it last year, it's been growing out for awhile. Then for my last "trim" it turned into a chop because I've had really long hair over a decade & never has my hair looked or felt like this. Now my hair is right above my shoulders. I was doing my research on products before my haircut knowing after I cut it, I'm never using OGX products again even though I had 2 brand new large bottles. I asked my hairdresser about this brand & this color last (even though I'm growing out my hair I still have my old color treated lighter blonde ends). she said this product/brand is AMAZING & YES for me to try it I told her Ulta had the jumbos on SALE she said I won't regret it. Sorry so long but I have never found such an amazing shampoo & conditioner!! I also got the styling spray to wear my hair naturally Wavy to let it air dry & have less heat on my damaged hair & I'm hooked, 1000% pleased and recommend!! If you are not sure, they have travel size & you can try before you commit. I'm so happy I went with it, went with the jumbos & will continue to buy forever. (Seeing your hair go from healthy to destroyed & loosing hair is devastating, but at least I'm using really good products on my hair now, to help it, help my new growth & get my healthy happy hair back!) I definitely recommend it's totally worth the money, you use so little it will last! Shampoo & conditioner feel like SILK!JayJay
2. Pureology Strength Cure Blonde Purple Shampoo 33.8 Fl Oz/ 1000 Ml
Product Details:
Luxurious, rich-lather purple shampoo. this gentle and creamy toning system of shampoo and conditioner neutralises brassiness in lightened hair while helping to repair the strength of damaged colour-treated hair. 100% vegan formula made with sustainably-sourced natural plant extracts and without animal products or by-products. certified cruelty-free & vegan by peta beauty without bunnies. bottles are made of 95% post-consumer recycled materials and are 100% recyclable. even the labels are printed with soy ink.
Specifications:
Hair Type |
Straight, Wavy, Curly, and Coily |
Hair Texture |
Fine, Medium, and Thick |
Reviews:
Now for a moment (or more accurately, more like several moments, as my review style tends to be on the longer and detailed side, generally) of truth for some of you who may have read my reviews on the Pureology Strength Cure Conditioner and Pureology Strength Cure Miracle Filler I received from Influenster recently may have been waiting for – here are my current thoughts and opinions on the Pureology Strength Cure Shampoo, which I also recently received in my Influenster VoxBox for testing purposes in exchange for my honest and complete review. Overall, there were and are quite a number of things about this shampoo with regards to the way it works with my current (used to be different when I was younger) hair type and condition. My current hair type of relatively thin/fine, ever so *slightly* wavy when it has not been straightened, and sort of a 'combination hair' type – tending to be drier and more prone to breakage near the tips, yet more oily to regular (depending on the day, time of day, weather, my activity level that day, etc) near the top/roots/my scalp area. Some of the things I loved most so far about this after having used this shampoo for probably about seven times or so since receiving it (sometimes my hair gets so oily towards the top – in the summer particularly, that I have to wash it twice a day!) are the light and pleasant, slightly fruity smell (it makes me think strawberries, somewhat), the smoothness of the product, how nicely it lathers, and how it, in combination with the Pureology Strength Cure Conditioner and Miracle Filler products that I also received from my box already seemed to have been making it significant difference to my hair's softness, strength, shine, and overall feeling of increased health. The main thing that I found problems *for me personally* about this shampoo, was that, while it generally has seemed to work very well for the mid-shafts to ends/tips of my hair in terms of nourishing and cleansing properties, unfortunately I found that on a number of occasions, it has not been quite cleansing or clarifying enough near my roots/scalp area for me to feel that that area of my hay was thoroughly clean – therefore, I personally had to either mix or follow up this shampoo with a different shampoo that I have found more clarifying for me personally (recently I have been using an Aussie brand shampoo – I think a volume one, but I can double check on that later). This is my genuine experience with the product so far, and I do hope it has helped you out too! My ethnicity is Asian – Chinese, specifically (my mother is from Hong Kong), and of European Jewish descent on my father's side of the family. Hopefully that may also help give you some baseline information about where my mixed-ancestry hair type originates from. This is a product that I would recommend most for people with regular to drier hair *or* for those of you who are like me with the 'combination hair' I described above, something that would be good to use on the mid-shafts to ends/tips of your hair. Hope this helped you, and pleas don't hesitate to drop a comment if you have used this shampoo yourself as well, and/or have questions for me about my experience of using it so far. 😊
I like how my hair feels and the conditioner feels light and creamy. The smell is good. I think I’m seeing fewer flyaways and less frizz. Maybe it is actually strengthening my hair, but I’ve also been using a mini bottle of that 30 benefits leave-in spray-which I’m out of as of today. do notice my hair looking a bit greasy after just a day, but it is blonde-not color treated, and shows grease lines easily, especially since I’m back at work as a teacher spending much less time outside and there’s less sun now that it’s fall-and I’m down to a sulfate shampoo since ai didn’t receive the shampoo but I haven’t received the shampoo yet even though I ordered the duo. I want to try them all before investing in any liter bottles. Years back, my sister had me try her Nano Works in a light green bottle, and it was amazing, but that type is no longer made, and the Nano Gold is even more expensive than the others and not the same. I think this may be awesome-just the scent isn’t my favorite, but it’s really nice and so much better than anything else I have. I don’t normally buy expensive products, buy I’ve read Pureology is really good and do see and feel a difference!KellyBoBelly
First, a bit about my hair – so, you have a sense of comparison. My hair is straight and fine, but I have a lot of it, and it has been colored for years and years … everything from fashion colors to varying highlights to my current platinum hair. Basically, my hair was damaged, weak, and tired, my ends were incredibly dry, and, at one point, I even had massive breakage (as in clumps of hair breaking off when I brushed my hair – see photo). I have tried, what feels like, every single hair product known to man from supplements to specialized shampoo and conditioner to leave in conditioners to various oils – you get the idea (you can see some of those products in the background of the photo). So, I was a bit skeptical to try yet another “repair” shampoo, but I am thrilled that I did. Within the product description it states that the shampoo “instantly repairs and shows results after just one use” … well, that statement is true, at least for me. Normally when I wash my hair, after I rinse the shampoo, my ends still have texture to them (they still feel dry); however, after using the combination of BOTH the shampoo and conditioner, my ends felt as smooth as the rest of my hair. Honestly, I have not felt that smooth texture on my ends in years and years. I love that the formula contains less than 1% of synthetic fragrances (though it smells great), is 100% vegan and doesn’t contain parabens or Sulfates SLS or SLES. Yes, the price might seem high, however, you must consider that the shampoo is so highly formulated that one bottle allows for over 75+ shampoos … that’s right, 75+! This shampoo & conditioner did more for my hair in one single wash than any other product has done, period. My hair is much healthier and stronger singly handily because of this shampoo and conditioner. If you are tired of trying product after product after product, give this combo a try! *I received this product complimentary from Influenster and Pureology for testing purposes.KimProductLover
3. Wow Apple Cider Vinegar Shampoo
Product Details:
Beautiful, strong hair wow apple cider vinegar shampoo is able to balance the ph level that closely resembles human hair to help obtain the silkiest, softest, glossiest hair. use twice a week to be less prone to breakage, split ends, and thinning hair. clarifying cleanser detox your hair & scalp – cleaning the buildups caused by dirt, dust, filth, dead scalp cells and styling product. raw apple cider vinegar ensures removal of toxin in damaged hair. helps rejuvenate & refresh for men and women. maximize hair shine improve your hair cleansing routine with our deep cleaning shampoo to get the best results possible. you'll reduce dandruff, flakes, and frizz while enhancing shine and gloss to your hair. get the best hair nourishment available. slow down hair loss saw palmetto helps slow down hair fall and male pattern baldness, reducing the amount of hair strands falling during a shower. with a little patience, your hair will have more volume and will feel softer, thicker and natural. natural ingredients our wow apple cider vinegar shampoo is hypoallergenic, sulfate and paraben free for moisturized and hydrated hair. massage scalp and stimulate hair follicles to be less prone to breakage, split ends, and thinning hair. cruelty free.
Specifications:
Container Type |
Bottle |
Volume |
500 ml |
Cruelty-Free |
Yes |
Paraben-Free |
Yes |
Vegan |
Yes |
Reviews:
Incredible experience with this WOW Shampoo Apple Cider Vinegar and Virgin Coconut + Avocado Conditioner. I applied Shampoo an I let it act for 5 minutes, gently massaging the root. I rinsed thoroughly and then applied the conditioner and let it act on the driest parts of my hair for 3 minutes. What's the result? WOW, a thousand times WOW…! My hair came out very clean and shiny, felt soft, removed the frizz completely and felt the hair straighten. The smell is delicious, smooth and delicate. Perfect combination of Apple Vinegar Shampoo and the incredible Virgin Coconut + Avocado Oil in Conditioner. It’s natural and Cruelty free. #wowskinsciencesibely.v
I took a chance years ago! My frizz is under control just by shampoo and conditioner. My hair feels LIGHT (not weighed down by other frizz products). My breakage and hair loss is very minimum compared to ABSOLUTELY HORRIBLE breakage and hair loss before using WOW! I’ll use this shampoo/conditioner combo forever! It’s def worth the Little extra cost compared to other shampoos that do absolutely nothing but harm to my hair! The smell isn’t overpowering yet still smells clean! Daily use, but I use it every 2-3 days when I wash my hair! It also removes buildup from other products that weigh down and cause oil! That’s the only reason I can go longer between washes! I used to have to wash my hair daily! I love WOW Apple Vinegar Shampoo!Tammy S.
This shampoo is a dream for anyone w/ long hair! First, it cleans thoroughly w/out stripping your hair of natural & needed healthy oils. It's gentle while still cleansing. Second, it helps fight all kinds of problems like hair loss, dandruff, dry hair, etc… Third, you do not need to use a conditioner! I have long hair that loves to tangle, especially when wet. Since this shampoo doesn't strip your hair the way others do, I can run my brush thru my wet hair easily, w/ no snarls! It's as if I used a conditioner! Now, I save money & time in the shower–& w/ long hair that means a lot! Lastly, this product is animal & environmentally friendly & safe to use! I love this shampoo & have been getting for my mother as well. Highly recommend!Tara S.
4. John Frieda Go Blonder Shampoo, Lightening – 8.3 Fl Oz
Product Details:
Sheer blonde go blonder lightening.get a lighter blonde that feels as good as it looks. formulated with citrus and chamomile sheer blonde go blonder lightening shampoo renews blonde hair so you can go lighter without drying hair out. safe for use on natural or colour-treated hair and for use on highlights & lowlights.
Specifications:
Derived Nutrition Claim |
Soy Free |
Derived Nutrition Claim |
Paraben Free |
Derived Nutrition Claim |
Nitrite Free |
Derived Nutrition Claim |
Nitrate Free |
Derived Nutrition Claim |
Caffeine Free |
Derived Nutrition Claim |
Wheat Free |
Derived Nutrition Claim |
Oil Free |
Derived Nutrition Claim |
Peanut Free |
Derived Nutrition Claim |
Gluten Free |
Derived Nutrition Claim |
Egg Free |
Derived Nutrition Claim |
Shell Fish Free |
Rich Ingredients |
WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, LACTIC ACID, GLYCOL DISTEARATE, CETYL ALCOHOL, BETAINE, FRAGRANCE, COCAMIDOPROPYL BETAINE, COCAMIDE MEA, BENZYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM HYDROXIDE, DISODIUM EDTA, GLYCINE, MALIC ACID, PPG-9, SUCCINICACID, STEAROXYPROPYL DIMETHYLAMINE, YELLOW 10, C14-28 ISOALKYL ACID, GLYCERIN, HYDROLYZED KERATIN, CROCUS SATIVUS FLOWER EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, C14-28 ALKYL ACID, SODIUM CHLORIDE, STEARYL ALCOHOL, ORANGE 4, EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLIN ONE, LIMONENE. |
Ingredients |
WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, LACTIC ACID, GLYCOL DISTEARATE, CETYL ALCOHOL, BETAINE, FRAGRANCE, COCAMIDOPROPYL BETAINE, COCAMIDE MEA, BENZYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM HYDROXIDE, DISODIUM EDTA, GLYCINE, MALIC ACID, PPG-9, SUCCINICACID, STEAROXYPROPYL DIMETHYLAMINE, YELLOW 10, C14-28 ISOALKYL ACID, GLYCERIN, HYDROLYZED KERATIN, CROCUS SATIVUS FLOWER EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, C14-28 ALKYL ACID, SODIUM CHLORIDE, STEARYL ALCOHOL, ORANGE 4, EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLIN ONE, LIMONENE. |
Nutrition Claim |
For Hair |
Reviews:
I was so keen to try this product as I wanted a sulphate free shampoo to help define my naturally wavy/curly hair. After the first wash I instantly saw results with less frizz and more curls! But after the second wash my hair didn’t feel clean as the shampoo really struggles to lather up to cover the whole scalp. I was having to shampoo twice and used a lot of product. I then felt I had to wash my hair after a couple of days as it felt really dirty and greasy with a build up of product, I have thick hair and would usually wash my hair twice a week so had to go back to my old shampoo. I also used with the curl conditioner and styling crème which were great and work really well and I have kept using them. If they make some changes to this product then I’ll definitely come back to it.Emily
The pale yellow shampoo is soft and has a floral fragrance. It will leave your hair feeling soft and clean. After several uses, your hair will be noticeably blonder. Unlike other color treatments, it will not leave your hair a brassy color. If that is the kind of blonde color you are looking for, additional products may need to be used. The John Frieda Go Blonder Shampoo works best when combined with the conditioner but can also be used alone if you can’t part ways with your conditioner. Although it is meant for everyday use, the product can leave your hair dry or add damage to your hair. I do recommend the product it’s perfect fit for us who love are hair lighter and with out that orange color.cynthia.m
No matter what other products I may cycle through, I use this every time I wash my hair and always have backups on hand! I'm a natural golden blonde, but my new growth can get dull in the winter when not exposed to sunlight as often, or with general buildup that we all get on our hair. This effectively cleanses my hair without making it feel stripped, while also providing juuuust the tiniest bit of extra lightening every wash! Pro tip: only the shampoo in this line contains an actual chemical lightening agent, not the conditioner, so this is all you need to see the effect. But it's such a low concentration, and rinsed out so much more quickly than salon lightening, that it will only ever be a subtle change. (And I'm not even sure it would do anything to hair darker than a level 7 or so…) You literally can't mess it up. With consistent use, this keeps my natural blonde looking bright and sun-kissed, like I just came back from vacation, even in the deepest darkness of a Midwestern winter. I'm a customer for life!erin.r
5. Klorane Shampoo With Chamomile – Blond Hair , 13.4 Fl. Oz.
Product Details:
Klorane chamomile shampoo, 400ml is fluid and gently perfumed texture, with a lightening effect due to the yellow pigment apigenin that naturally lightens blond hair and provides golden honey reflections to brown hair. this shampoo completely detangles the hair, leaving it soft and with an intense shine. water is responsible for optimizing cellular function without changing the healthy balance of the skin. chamomile extract due to the yellow pigment apigenin contained in its petals, which makes it possible to naturally lighten blond hair and provide golden honey reflections to brown hair. magnesium oleth sulfate is a mild cleaning agent.
Specifications:
Product Type |
Shampoo |
SLS-free |
Yes |
Paraben-Free |
Yes |
Silicone-Free |
Yes |
Volume |
13.4 fl oz |
Reviews:
This shampoo has a light chamomile fragrance. I have reddish blonde hair and this gently brings out some warmer highlights, especially if you're in the sun. I wouldn't recommend this for any unnatural blondes or blondes that are going for an ashy look. I love it!taylor.f
Trying to stop going to salon for highlights, so damaging, and stylists never listen to what you want! Great smell, great lather, definitely brings out your natural highlights, in combo with conditioner us even better. I just used the spray yesterday and sat in the sun, wow in just a few hours could see a difference. Would definitely recommend this combo. No orange or yellow tones, I’m dark blonde w few highlights.amy.s
I was very pleased with this product and its effects on my dirty-blonde hair… It lathered well, made my hair smooth and clean, didn't dry out my scalp, and it accentuated my natural highlights without making them look too brassy or bright. The scent wasn't my favorite, but far be it from me to take off a star for that. If you like chamomile, you'll love this fragrance and how it lingers on your hair after washing. I will say this, I've tried it with different brands of conditioner, and when I did, the effects were barely noticeable. You really need to use the Klorane chamomile conditioner with this to see results. They don't function the same without each other. I would definitely buy this again with the conditioner to refresh my blonde hair and brighten up my 'do without any bleach or chemicals.kat.j
6. Dphue Gentle Brightening Shampoo
Product Details:
Wash day shouldn’t cost your colour. maintain the vibrancy of your blonde hair with dphue’s gentle brightening shampoo. as well as refreshing and purifying your strands, it’s formulated to prevent dullness and keep brassiness at bay too! this colour-safe shampoo replenishes the moisture and strength of chemical-treated hair while cleansing it. it’s also formulated with a gentle chelating agent that draws out dulling minerals, product residue and impurities to reveal your brightest blonde yet. although it has the most visible results on blonde and highlighted hair, it can be used on darker hair to purify and condition it without impacting its colour.
Specifications:
Application Area |
Hair |
Hair Care |
Shampoo |
Shampoo |
Color Shampoo |
Reviews:
The shampoo and conditioner work exactly as described. I have medium/dark brown hair with blond balayage highlights that didn't process full so they tend to go brass/orange between appointments for toners. This product made my hair very shiny and while it's not meant to tone, it did brighten my highlights as promised. A potential drawback for some may be extremely soft hair; it could interfere with styling. I'm giving it 4 rather than 5 stars because of the fragrance. Fragrance IS noted in the product description, but it is an added, artificial ingredient, which I don't believe is necessary for ANY product. I'm extremely sensitive to fragrances – they give me headaches/migraines. I decided to try this because I did not expect the floral scent to outlast conditioning and rinsing, but it has lingered for over a day and will probably last until the next washing. I'll most likely keep the shampoo and conditioner and use it occasionally, because it really does work, but the fragrance is a concern.Christina
I was skeptical at first to see if this would actually work, but WOW! I have no words for how good this product is. My blonde highlights look completely refreshed. I have tried it with the powder and conditioner and that works even better. I have also used it alone with just the conditioner and it still amazes me with how great my hair turns out. The conditioner is also great and leaves your hair soo soft and smooth!!! Highly recommend!!!Nikki
I did not like the scent of this product at first but it grew on me and now I love it. As far as it lightening your hair, if you have highlights it really brings them back to life. I have well water and I’ve noticed that this really lightens my (blonde) hair and highlights. Prefer this over any other shampoo for lighter brighter hair.JenCo22
7. It's A 10 Miracle Brightening Shampoo For Blondes – 33.8 Oz
Product Details:
Bring out your best-possible blonde with a daily shampoo that's designed to address the special needs of platinum blondes, ash blondes, and every blonde in between. it's a 10's miracle brightening shampoo for blondes enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains color, and tones down brassiness.
Reviews:
Literally the worst expensive shampoo I have ever used. It doesn’t lather that well, and it makes my hair feel tangled, heavy, and sticky after rinsing it out. I have tried shampooing twice in the shower, and it still makes my hair feel so darn heavy! What on earth is going on? The other It’s a 10 products I use are amazing. I will not be buying this anymore. I don’t even want to finish the bottle. I have tried this for two weeks, and it sucks.andrea.s
I decided to try this during a Ulta jumbo sale. I have tried and loved the Its a 10 leave in treatments so i was excited to try this. Its a good shampoo. Leaves my hair soft and clean without weighing it down. Its a pretty thick gel consistency though so you have to work it a tad in your hands before putting it on your hair. It lathers nicely as well and smells good. Only reason i didnt give it 5 stars is because it doesn't add as much volume as i hoped for but then again i have pretty thin hair. I like this shampoo but it might add more volume to people who have a bit thicker hair than me. I will say it works nicely with the volume shine treatment.ashley.a
I have tried every purple shampoo imaginable. I have been platinum (white) blonde for 7 years now and always have had banding between my roots and grow-out. I go to the salon every 4-5 weeks religiously and only wash twice a week but have always had the banding issue. Not with this shampoo! It gets rid of any yellow WITHOUT turning my hair grey or purple. I will never go without this shampoo, I hope they never discontinue it.Hanna
8. John Frieda Sheer Blonde Shampoo, Lightening, Go Blonder – 2 Fl Oz
Product Details:
Get a lighter blonde that feels as good as it looks. formulated with citrus and chamomile, sheer blonde go blonder lightening shampoo by john frieda renews blonde hair so you can go lighter without drying hair out. for all shades of natural, color-treated or highlighted blonde hair.
Reviews:
I was so keen to try this product as I wanted a sulphate free shampoo to help define my naturally wavy/curly hair. After the first wash I instantly saw results with less frizz and more curls! But after the second wash my hair didn’t feel clean as the shampoo really struggles to lather up to cover the whole scalp. I was having to shampoo twice and used a lot of product. I then felt I had to wash my hair after a couple of days as it felt really dirty and greasy with a build up of product, I have thick hair and would usually wash my hair twice a week so had to go back to my old shampoo. I also used with the curl conditioner and styling crème which were great and work really well and I have kept using them. If they make some changes to this product then I’ll definitely come back to it.Emily
The pale yellow shampoo is soft and has a floral fragrance. It will leave your hair feeling soft and clean. After several uses, your hair will be noticeably blonder. Unlike other color treatments, it will not leave your hair a brassy color. If that is the kind of blonde color you are looking for, additional products may need to be used. The John Frieda Go Blonder Shampoo works best when combined with the conditioner but can also be used alone if you can’t part ways with your conditioner. Although it is meant for everyday use, the product can leave your hair dry or add damage to your hair. I do recommend the product it’s perfect fit for us who love are hair lighter and with out that orange color.cynthia.m
No matter what other products I may cycle through, I use this every time I wash my hair and always have backups on hand! I'm a natural golden blonde, but my new growth can get dull in the winter when not exposed to sunlight as often, or with general buildup that we all get on our hair. This effectively cleanses my hair without making it feel stripped, while also providing juuuust the tiniest bit of extra lightening every wash! Pro tip: only the shampoo in this line contains an actual chemical lightening agent, not the conditioner, so this is all you need to see the effect. But it's such a low concentration, and rinsed out so much more quickly than salon lightening, that it will only ever be a subtle change. (And I'm not even sure it would do anything to hair darker than a level 7 or so…) You literally can't mess it up. With consistent use, this keeps my natural blonde looking bright and sun-kissed, like I just came back from vacation, even in the deepest darkness of a Midwestern winter. I'm a customer for life!erin.r
9. Joico Blonde Life Brightening Shampoo – 33.8 Oz
Product Details:
Joico blonde life shampoo let you have your best blonde. with its gentle, sulfate-free shampoo, your hair will be brightened and smoothed. thanks to its formula, the ph level of your locks is restored and brass is banished in a luxurious lather. this shampoo is perfect for bleached, multi-processed or high-lifted blonde hair. features gentle, sulfate-free shampoo. perfect for blonde hair. restablishes ph level. banishes brass, brigthens and smoothes the hair. fights frizz and adds shine. formulated with an exotic blend of polynesian and tahitian tamanu and manoi oils. how to use apply the shampoo on the scalp. gently massaging into a lather. rinse and repeat if necessary.
Reviews:
I was looking to use something better than my typical drugstore shampoo and had seen quite a few good reviews for this brand. After using it I noticed my hair felt gross, very heavy and greasy, but I assumed maybe I hadn't rinsed all the product out. Since then I have made sure to triple rinse my hair every wash to ensure that isn't the case but I still have the same results. It had become very frustrating especially because I spent so much on the shampoo and conditioner. I am noticing a lot more product buildup than I had before and will be trying something else. The only upside is I think it has taken away some of the brassiness.Kassidy
I've been trying to find the best hydrating shampoo and conditioner. Tried this one from the great things my coworkers at ulta said about it. However i felt like it was causing extreme hair loss. Around where my baby hairs used to be is nothing, and i feel like my hair line is receding after using the matching shampoo and conditioner for about a month. I am only 22 and feel like i should not be experiencing this much hair loss. My hair feels soft for about a day and then it's straight oily. Overall Joico isn't all it's hyped up to be and i would not recommend it.Beauty Advisor
I normally do not leave reviews unless I'm supper satisfied with the purchase! And let me tell you how happy I am that I finally found a amazing shampoo for my hair. I've been struggling with dry scalp for some time and tried so many different shampoos and nothing worked. My sister recommended this shampoo to me, she told me her hairstylist recommended it to her. I decided to try it out since I had nothing to loose.. I'm so glad I did because my dry scalp is so hydrated!!! My hair feel sooooooo soft and smooth and my hair is growing longer because I'm finally using the right shampoo for my hair.. it is pricy but when it come to my hair Being healthy i don't mind paying for it. Also a little bit goes a long way. You won't regret it!Preet
10. Shikai Color Reflect Shampoo, Gold – 8 Fl Oz Bottle
Product Details:
Highlights golden tones in blonde and light brown hair. the coloring effect for the gold shampoo is achieved by using a special extract prepared from chamomile flowers. chamomile contains a natural brightener that spotlights yellow and golden tones. it produces an overall lightening effect for blonde, light brown and red hair. this color effect will become more pronounced with continued use. conversely, if you no longer desire this effect, it is easily washed out with another shampoo. cleans gently and leaves a brilliant shine. preferentially reflects natural or color-treated golden tones in blonde and light brown hair with chamomile flower extract. extends the life of color treatments with natural sunflower extract (heliogenol), a uv filter, and a balanced ph.
Specifications:
Derived Nutrition Claim |
Soy Free |
Derived Nutrition Claim |
Paraben Free |
Derived Nutrition Claim |
Nitrite Free |
Derived Nutrition Claim |
Dairy Free |
Derived Nutrition Claim |
Nitrate Free |
Derived Nutrition Claim |
Caffeine Free |
Derived Nutrition Claim |
Wheat Free |
Derived Nutrition Claim |
Artificial Color Free |
Derived Nutrition Claim |
Lactose Free |
Derived Nutrition Claim |
Peanut Free |
Derived Nutrition Claim |
Gluten Free |
Derived Nutrition Claim |
Egg Free |
Derived Nutrition Claim |
Shell Fish Free |
Rich Ingredients |
PURIFIED WATER (AQUA), OLEFIN SULFONATE, DECOLORIZED ALOE VERA GEL (ALOE BARBADENSIS), CHAMOMILE EXTRACT (CHAMOMILLA RECUTICA), COCAMIDOPROPYL HYDROXYSULTAINE, COCAMIDE MEA, GLYCERIN, AMODIMETHICONE, GLYCOL DISTEARATE, PANTHENOL, COCONUT OIL (COCOS NUCIFERA), SUNFLOWER EXTRACT (HELIANTHUS ANNUS), GUAR POWDER, SALT (SODIUM CHLORIDE), CITRIC ACID, GLUCONOLACTONE, SODIUM BENZOATE, OCTYL METHOXYCINNAMATE, NATURAL FRAGRANCE. |
Ingredients |
PURIFIED WATER (AQUA), OLEFIN SULFONATE, DECOLORIZED ALOE VERA GEL (ALOE BARBADENSIS), CHAMOMILE EXTRACT (CHAMOMILLA RECUTICA), COCAMIDOPROPYL HYDROXYSULTAINE, COCAMIDE MEA, GLYCERIN, AMODIMETHICONE, GLYCOL DISTEARATE, PANTHENOL, COCONUT OIL (COCOS NUCIFERA), SUNFLOWER EXTRACT (HELIANTHUS ANNUS), GUAR POWDER, SALT (SODIUM CHLORIDE), CITRIC ACID, GLUCONOLACTONE, SODIUM BENZOATE, OCTYL METHOXYCINNAMATE, NATURAL FRAGRANCE. |
Nutrition Claim |
Cruelty Free |
Nutrition Claim |
Natural |
Nutrition Claim |
Not Tested on Animals |
Nutrition Claim |
Fresh |
Nutrition Claim |
For Hair |
Nutrition Claim |
Humane |
Nutrition Claim |
Brightening |
Reviews:
I used to use ShiKai Color Reflect Platinum shampoo all the time, then they added a little purple coloring (D&C Violet #2) to the formula. Great news if you have grey, silver, or platinum hair, perhaps not so great if you have pure white hair, as I do. If you have white hair but it has a tendency to yellow due to local water conditions, this will help. In my case, my hair stays white by itself, and too-frequent use of this product gave me a bit of purple tinge. I switched to using their daily shampoo, and still use the ShiKai Color Reflect conditioner, which does NOT have any artificial coloring. The color-reflecting natural plant extracts in this product line makes one's hair look like a) one has been to a very expensive salon and b) one must have been eating a perfect, healthy diet. Enjoy the compliments! (I admit it; I did.)Kathleen
I've been using this shampoo for years. The color boost was nice, and more importantly, my hair looked perfectly shiny and bouncy. Whenever I tried another brand, I would just go back to this one, since nothing compared. Unfortunately, in the last couple of months, Shikai changed both it's formula and it's packaging. The new formula is terrible. My hair still feels dirty after I use it, and by the end of the day, my straight hair looks stringy and greasy. I'm so sad! Shikai, please bring back the old formula! This new formula is like shampooing my hair with motor oil 🙁sugarcookiee
I have used Shakai products for about eight years. In my 60's with strawberry blond hair I had tried lots of products to temporarily cover the gray without having an artificial look. I have introduced several hair dressers to the product line. The products are all natural, without animal testing. I use a cleansing shampoo first to remove all product and environmental soils and then shampoo the second time with Shakai leaving it on while I shower. Hairdressers have remarked that my color looks natural and have asked what I do. I now take the shampoo when I get my hair cut and ask the stylist to use it. I get great results, and don't have to worry about roots. Cost is reasonable and setting it up with Vitacost's Set and Save, I never have to worry about running out.Jenni16
11. Oligo Blacklight Anti-Yellow Violet Shampoo – 8.5 Oz
Product Details:
Specially formulated for highlighted, bleached, white and natural blonde hair contains 100% vegan ingredients leaves hair looking cleaner and brighter oligo blacklight violet shampoo anti-yellow colored/natural blonde 8.5oz/250ml blacklight’s violet shampoo, formulated for highlighted, bleached, white and natural blonde hair, eliminates yellow tones, brassiness and refreshes faded highlights leaving hair looking cleaner and brighter. its unique formula, enriched with 11 amino acids and argan oil, moisturizes, strengthens hair structure and repairs surface damage while increasing shine and colour retention. sulfate, salt and paraben free. use: apply to damp hair. lather evenly and rinse. repeat application and leave for 1 to 5 minutes. follow with blacklight nourishing conditioner. use whenever yellow tones or brassiness re-appears. this product is designed to be used and sold by trained professional. purchaser is completely liable for outcome from use of this product and will not hold seller responsible for unwanted results or damage to hair, skin, nails or health.
Specifications:
Is Discontinued By Manufacturer |
No |
Package Dimensions |
5.55 x 2.09 x 2.05 inches; 8.5 Ounces |
Reviews:
I decided to try this shampoo for extra toning when trying to maintain an icier blonde shade between appointments with my colorist. It is among one of the more potent violet shampoos and will help enhance your blonde. It is also less drying than another violet shampoos on the market, which is another plus of this product. I even safely used it on my hair when I had remy extensions. However, beware that the purple can be messy and stain surfaces (found this out the hard way)danielle.m
For all you blondes out there you need this shampoo!!! I cannot stress this enough, if you have any orange in your hair at all you, will want to get this shampoo. It is so pigmented, it’s the most amazing thing I’ve ever used in my life. All blondes need this in their life I used to own a salon and would recommend it to all my blondes. Get the purple shampoo version of this if you have a yellow in your hairkahley.m
I was given this as a gift. At the time, I had deep purple hair. This shampoo really helped at keeping my color in check. Mine has a pump dispenser, which makes dispensing very easy for me. I don't like that the dispenser dripped every so often at inopportune times, like when no one was in the shower. This shampoo stains, so after shampooing, you need to rinse off your hands pretty darn fast. I love the smell, the color and the way it leaves my hair sof. I'm down to a 1/4 bottle now. I'm going too purchase my own this time. I'm satisfied with this shampoo![laura.f
12. John Frieda Sheer Blonde Go Blonder Lightening Shampoo And Conditioner, New 8.3 Fluid Ounce
Product Details:
These daily-use formulas, with a citrus lightening complex and chamomile, moisturize hair to restore healthy softness while gradually lightening blonde for a visible sun-kissed look all year long. hair lightening shampoo gradually deposits yellow tones for blonder-looking hues. natural lightening complex gently lightens blonde hair. when used with the lightening shampoo, the hair-lightening conditioner gradually lightens blonde strands and restores moisture for healthy softness. gentle enough for daily use.
Specifications:
Volume |
8.3 fl oz |
Container Type |
Tube |
Ammonia-Free |
Yes |
Peroxide-Free |
Yes |
Product Form |
Liquid |
Reviews:
The pale yellow shampoo is soft and has a floral fragrance. It will leave your hair feeling soft and clean. After several uses, your hair will be noticeably blonder. Unlike other color treatments, it will not leave your hair a brassy color. If that is the kind of blonde color you are looking for, additional products may need to be used. The John Frieda Go Blonder Shampoo works best when combined with the conditioner but can also be used alone if you can’t part ways with your conditioner. Although it is meant for everyday use, the product can leave your hair dry or add damage to your hair. I do recommend the product it’s perfect fit for us who love are hair lighter and with out that orange color.cynthia.m
No matter what other products I may cycle through, I use this every time I wash my hair and always have backups on hand! I'm a natural golden blonde, but my new growth can get dull in the winter when not exposed to sunlight as often, or with general buildup that we all get on our hair. This effectively cleanses my hair without making it feel stripped, while also providing juuuust the tiniest bit of extra lightening every wash! Pro tip: only the shampoo in this line contains an actual chemical lightening agent, not the conditioner, so this is all you need to see the effect. But it's such a low concentration, and rinsed out so much more quickly than salon lightening, that it will only ever be a subtle change. (And I'm not even sure it would do anything to hair darker than a level 7 or so…) You literally can't mess it up. With consistent use, this keeps my natural blonde looking bright and sun-kissed, like I just came back from vacation, even in the deepest darkness of a Midwestern winter. I'm a customer for life!erin.r
I have been using this shampoo for a really long time, about 2 years. I am a natural blonde, I have never dyed my hair. Over the years, my blonde hair was getting darker and darker. As I didn't want to dye my hair, I was looking for different cosmetics to lighten and emphasize my blonde color. For me, this shampoo is a bull's eye. It is true that the price scares me off a bit, but I am always looking for a promotion for it. The shampoo dries the hair. Therefore, in my opinion, it is not suitable for everyday use, even with a dedicated conditioner. Initially, I only used it twice a week because I was afraid to use it more often. After about a month of use, I noticed lightening of the hair, but it was natural, which I really liked. After this time, I also reduced the frequency of using the shampoo to one per week. That's enough for me. The hair does not get damaged like that, and the lightening effect lasts. For the shampoo, I also bought a hair brightening spray and a conditioner from the same company. I use the spray sporadically, max. once every 2 months, but I don't use the conditioner anymore. My hair looks amazing. I regained my old color.julia.k
13. Unite Blonda Shampoo Toning – 8 Oz Bottle
Product Details:
A toning shampoo for blonde hair. formulated with the finest and carefully selected ingredients. helps gently cleanse hair without overloading it. reduces brassy tones while shielding hair against harmful elements. features a violet color that can be rinsed out easily. keeps blondes vibrant and cool toned. leaves hair fresh – lustrous and hydrated. free of sulfate and paraben.
Specifications:
Container Type |
Bottle |
Paraben-Free |
Yes |
Sulfate-Free |
Yes |
Gender |
Unisex |
Recommended Age Group |
Adult |
Reviews:
Excellent! Used in conjunction with the Lazer Straight Shampoo this Conditioner leaves my hair so soft and smooth. I feel like I've given my hair a deep treatment every time I wash my hair. I use this product mainly to control the dreaded grey frizz and maintain the moisture in my hair. My natural wave has improved and my hair shines. No more dull. And the smell of caramel is on another level, you will be fighting yourself not to wash your hair more often just for that experience. Basically, my hair has never looked so healthy since using this product. Thank you Unite.Shari A.
I have been using the Unite 7 Seconds leave in conditioner for a few years. Normally I purchase it at a local salon but found this deal on Groupon so I decided to give it a try. It does not smell right. In fact, it smells pretty terrible. I m not sure if it is a counterfeit product or just sat on a shelf too long but it is definitely not the same as the product I purchased in the salon. Unfortunately there are no refunds/exchanges on this product so I may just throw it away because if it s not the real deal, I m not sure what it might do to my hair. Big bummer.
I have very fine hair that is highlighted. After washing my hair with Boosta shampoo and conditioner, I spritz this on. Great results with volume and beachy waves that hold. Docked a star because the smell is a bit strong on the harsher side – almost like pickles! It doesn't seem to make my hair smell but it's a bit rough when it is sprayed. Surprising because usually Unite products have a great smell. I am too happy with the results to return it but REALLY hope they work on improving the scent!!Anonymous
14. Sexy Hair Healthy Bright Blonde Shampoo – 10.1 Oz
Product Details:
Get the brightest blonde hair in the room with sexy hair healthy bright blonde shampoo. this powerful violet shampoo and conditioner combo reduces breakage up to 70% and provides intense toning to counteract brassiness and increase brightness while gently cleansing. with chamomile, honey and quinoa infused in the formula, your blonde hair will look vibrant and bright. follow the suggested use of lathering, rinsing and repeating if necessary, then use blonde conditioner for best results.
Specifications:
Hair Type |
Wavy, Curly, Straight |
Concerns |
Color Protection |
Fluid Ounces |
10.1 oz. |
Formulation |
Liquid |
Country of Origin |
Made in US |
Reviews:
I am in between salon appointments right now. I have white hair. And there's always an inch or two of BRASS as you know .. my natural hair color is a dirty blonde. This shampoo and conditioner set sorta blended the brass into my natural hair color. I was thrilled about that. It's not a purple shampoo. But it makes your hair so soft and it definitely did help fade that brassy color throughout my hair. It sorta brightened the color. But honestly I just need to go back to the salon to truly get the desired results. I may try this brand's purple shampoo. It seems to have good reviews.Chelsea
Fabulous product for toning down brassiness and allowing highlights to shine. I relied on this product a lot during pandemic lockdown and my hairdresser was impressed at the condition and colour of my hair after no professional maintenance for 6 months!Anna Louise
Really enjoying this so far! I have grown-out blonde highlights and about three inches of light brown roots (my natural color is kind of taupe). I haven't noticed much lightening of my roots (it's only been a week) but my highlights look less brassy and more bright. I don't personally think the scent is a dealbreaker; it's not a great smell, but it's really not bad either to me. Also it smells better in your hair than it does when you smell it in the bottle. I have pretty oily hair and I struggle to find products that clean my roots without drying my ends and highlights (I switched to this after using Living Proof for the last year). This shampoo + the conditioner achieve that really well. My roots don't get oily until day 3/4!!! Side note: if you have naturally dry hair this shampoo might be too harsh for you. And my hair feels soft and easy to brush out when it's 50% dry. I have also noticed added volume. I don't mind that the shampoo doesn't lather, that is to be expected with any sulfate-free shampoo (sulfates are what is in soap, and what makes the soap/shampoo bubble and lather). Sulfate-free is better for the environment and for my sensitive scalp, so I am totally willing to sacrifice lather for the planet! Will definitely buy this again if it's on sale again 😉blondie sans band
15. Fanola No Yellow Shampoo 1000 Ml (2 Pack)
Product Details:
Fanola no yellow is the world?? s number one best toning shampoo for blondes. the product helps to eliminate unwanted yellow tones from the hair, making it a beautiful ash tone. benefits no.1 blonde toning shampoo in the world ideal for grey, super lightened or highlighted hair leaves hair feeling shiny and clean rids hair of unwanted yellow tones in only one wash. application apply to wet hair, massage, leave in for 1-5 minutes, lather and rinse out. repeat if necessary. follow with no yellow mask for best results. recommended for use once a week. made in italy from carefully sourced ingredients. all ingredients are cruelty-free and were not tested on animals.
Specifications:
Hair Type |
Moisturizing |
Multipack Quantity |
2 |
Assembled Product Dimensions (L x W x H) |
2.00 x 2.00 x 6.00 Inches |
Reviews:
This will remain my favorite purple shampoo! I love this stuff. I have medium/light(ish) blonde hair that tends to get brassy quick. I read the reviews on Amazon first before purchasing and fell in love. This shampoo is a deep deep purple, and it will stain your hands if you don't rinse them off. First hand experience here *pun intended* The smell of it wasn't gross like some other brands (looking at you Clairol Shimmer Lights). It actually will turn your hair ashy! I left this stuff on for ten minutes and I had that beautiful ash (almost purple tone) to it, which I don't mind. Less time left on, you'll still see results. I plan on purchasing this again, because this one is hands down the best for my thick processed blonde hair.christina.k
At the time, I really liked Fanola. It really made my platinum, PLATINUM! If was extremely well priced, especially for the size of bottle. I would not however, recommend it to anyone, unless they knew exactly how to care for their hair perfectly! I used this several times a week, desperate to keep my gorgeous platinum colour. What it was doing at the same time was dramatically drying my hair out! In the end, between using the right shampoo the wrong way and the abuse from continuous bleaching, my hair became so so damaged. So dry. So fragile. So brittle. So my advice, if you’re planning on this, speak with your hair tech, ask them how to properly care for your locks and ask for their recommendation. If it needs to be fanola for their competitive pricing, then get the correct advice for your stylist!joy.c
This is great for getting rid of the yellow tones in your hair. As you can see in the second picture after getting my hair re-dyed blonde it was more yellow than the platinum I wanted to go for but after using the shampoo TWICE, my hair was the silvery colour as you can see in the last picture! I use this every time I wash my hair after using my normal shampoo, usually leaving it in for 3-5 minutes and it works great. The only slightly annoying thing is that it dries out the hair and turns your hands purple if you don’t wash it off straight away. Also, sometimes you can see bits of purple showing through in certain light however I am sure if you use it less intensely that will not be an issue! Plus I love a bit of purple so I have no problem with it☺️. But I do find myself having to use extra serums and leave in conditioners in order to help it detangle and to keep my hair less dry. So keep that in mind!emma.t
16. Moroccanoil Blonde Perfecting Purple Shampoo
Product Details:
Hair care shampoos moroccanoil blonde purple shampoo 200 ml shampoo for hair that has blonde or yellowish tones, whether dyed or natural, this shampoo will enhance the color and in turn will help to seal and repair the hair. benefits: enhances the blonde tone to be able to have the blonde you have always wanted. eliminate the yellow and copper tones from your hair and generate a much more natural color without imperfections. repair your hair cuticle and improve the condition of your hair. improve the appearance of your dye and discoloration giving it a more natural appearance thanks to the enhancing effect that purple shampoo offers. based on arganid technology, an excellent system that uses ions to seal and repair hair together with argan oil, preventing premature aging of the scalp and repairing damage in a matter of few applications. how to use: apply to wet hair. massage the scalp, managing to distribute the shampoo to all the strands. let stand for 3 minutes. rinse with lukewarm water.
Specifications:
Paraben-Free |
Yes |
Phosphate-Free |
Yes |
Sulfate-Free |
Yes |
Product Form |
Liquid |
Rtecommended Age Group |
Adult |
Reviews:
So my hair was damaged from bad salon experience and left there with blonde hair alright but also alotta my hair falling out too…. More than I should’ve had. I’ve had it done before I know what’s normal and not for this process but it Has taken me months and months to regain some of the structure and strength back but only from using products like this. I have huge blonde hair care regiment but recently was sent this samples from Pinchme.com and I fell in love with this product the moroccanoil blonde perfecting shampoo and conditioner color care. I could tell after one use the different in my strands as far as they felt fuller softer and a lot stronger too. I have already purchased my own and is in its way in the mail as we speak. But I can’t say enough about the shampoo seriously the strength added to my hair after using and the toning feature was amazing. I have different depths of blonde and I felt that this made those lighter money pieces that perfect icy I’ve been looking for + strengthening in other product and only found here. Others I have to use separate product .. with moraccanoil u get it all in one tube!! Smell is beautiful the product color is rich purple and it won’t leave ur hair heavy or with residue. But clean and healthy feeling. I used as shampoo then rinsed … swueeze out all water from hair with hands and reapply from front hair line back to ur ends and massage thru without sudsing up the product and leave set for 10/15 minutes depending on how porous ur hair is. (Do this for more toning effect) Mines was needing toned again and is pretty porous so I left in longer… but not too long. Anyhow I’d recommend to anyone who has chemically treated and or damaged hair needing give it some TLC. Price is fair considering other brand and they dint work as well as this one trust me.. I’ve wasted a lot of money trying to find the right ones to maintain my blond locks!! Also I left my conditioner in for about 5minutes too. But my hair is very dry of course. Thus those luxurious healing oils in moroccanoil products… u get more strength tans healing from them than any other!! Good luck to all u beautiful ladies/men and I hope I did help in some way today:)
I think this is the combo for me! Today is my first day using the Moroccanoil Purple Shampoo and the Moroccanoil Purple Conditioner, and here's my thoughts: Both the shampoo and conditioner have a rich purple color, which is nice since most conditioners I've tried in the past are much lighter in color compared to their shampoo counterpart. Both smell really nice, too. I left the shampoo in for about 5 minutes, rinsed, and then I left the conditioner in for probably 5+ minutes before I rinsed with cold water. This is the best toning combination I've ever tried. After one use, I can definitely tell the difference in less brassiness. I wouldn't recommend leaving both products in as long as I did, however – I purposely did so to see if I could get a dramatic result, and a few strands have a very light violet/gray tone to them, which I love! I will definitely be buying both the shampoo and conditioner soon since I think both will help keep my hair healthy and a nice shade of blondechopper923
It has got rich, creamy and lathering texture, don’t need to use a lot of product and it lathers through the hair well. The colour is brightly deep purple and pigmented. The scent feels a bit strong during washing but after washing and through the day hair smell nice, refreshed and fragrance is mild. After washing hair is easy to brush but once hair is dry combing is a bit harder, hair feels dry and like straws therefore it causes some hair breakage. There is much difference in hair tone, hair looks much brighter, shiner, radiant, lighter and improved in colour. On the second day hair still feels clean and fresh in scent, however I have noticed that this shampoo dries out hair and strips off it’s natural moisture. Another minus for this product that it stains under nails and some dry skin areas which takes time to wash off. I would not use this product frequently but occasionally (once a week or once in two weeks). But I would definitely recommend for colour improvement, brightening and lightening dullness in colour.irina.g
17. Shampoo By White Hot Brilliant Shampoo 200ml
Product Details:
Brilliant shampoo works to combat brassy, dull tones which grey hair naturally adopts from everyday pollutants and uv rays.this is white hot hairs bestseller and their hero product. to use: apply once or twice a week or when your grey or white hair needs a super-charged boost of brightness to banish dull and yellowy tones. massage into wet hair for a luxurious lather then rinse thoroughly. for the ultimate brightening boost, deeply condition and revitalise hair with intense lustre mask. this product is free from parabens, suitable for vegans and cruelty free.
Specifications:
Cruelty-Free |
Yes |
Paraben-Free |
Yes |
Volume |
200ml |
Recommended Age Group |
Adult |
Vegan |
Yes |
Reviews:
Shampoo doesn’t lather which feels strange but it does cleanse. The conditioner is lovely. Both smell nice. Probably should of bought the daily shampoo as the other one made my greys a bit dull.Anonymous
Always use this. Lovely fragrance too. Good value from Just My LookMary T
Excellent shampoo and conditioner. I have white hair and this product has given it a slightly different shade and shine.Anonymous
18. John Frieda Sheer Blonde Go Blonder Lightening Shampoo, 8.45 Fluid Ounce (Pack Of 2)
Product Details:
John frieda go blonder lightening shampoo 8.45 fluid ounce gradually lightens blonde while nourishing hair to reveal an ideal sun-kissed look all year long. age group: adult.
Reviews:
The pale yellow shampoo is soft and has a floral fragrance. It will leave your hair feeling soft and clean. After several uses, your hair will be noticeably blonder. Unlike other color treatments, it will not leave your hair a brassy color. If that is the kind of blonde color you are looking for, additional products may need to be used. The John Frieda Go Blonder Shampoo works best when combined with the conditioner but can also be used alone if you can’t part ways with your conditioner. Although it is meant for everyday use, the product can leave your hair dry or add damage to your hair. I do recommend the product it’s perfect fit for us who love are hair lighter and with out that orange color.cynthia.m
No matter what other products I may cycle through, I use this every time I wash my hair and always have backups on hand! I'm a natural golden blonde, but my new growth can get dull in the winter when not exposed to sunlight as often, or with general buildup that we all get on our hair. This effectively cleanses my hair without making it feel stripped, while also providing juuuust the tiniest bit of extra lightening every wash! Pro tip: only the shampoo in this line contains an actual chemical lightening agent, not the conditioner, so this is all you need to see the effect. But it's such a low concentration, and rinsed out so much more quickly than salon lightening, that it will only ever be a subtle change. (And I'm not even sure it would do anything to hair darker than a level 7 or so…) You literally can't mess it up. With consistent use, this keeps my natural blonde looking bright and sun-kissed, like I just came back from vacation, even in the deepest darkness of a Midwestern winter. I'm a customer for life!erin.r
I have been using this shampoo for a really long time, about 2 years. I am a natural blonde, I have never dyed my hair. Over the years, my blonde hair was getting darker and darker. As I didn't want to dye my hair, I was looking for different cosmetics to lighten and emphasize my blonde color. For me, this shampoo is a bull's eye. It is true that the price scares me off a bit, but I am always looking for a promotion for it. The shampoo dries the hair. Therefore, in my opinion, it is not suitable for everyday use, even with a dedicated conditioner. Initially, I only used it twice a week because I was afraid to use it more often. After about a month of use, I noticed lightening of the hair, but it was natural, which I really liked. After this time, I also reduced the frequency of using the shampoo to one per week. That's enough for me. The hair does not get damaged like that, and the lightening effect lasts. For the shampoo, I also bought a hair brightening spray and a conditioner from the same company. I use the spray sporadically, max. once every 2 months, but I don't use the conditioner anymore. My hair looks amazing. I regained my old color.julia.k
19. Noughty Blonde Locks Shampoo, Blonde Enhancing – 250 Ml
Product Details:
Noughty blondie locks blonde enhancing shampoo (250ml) is a 97% natural brightening shampoo for use on blonde and highlighted hair. formulated with a gentle, lightening blend of lemon and chamomile extracts, it contains a cocktail of 11 amino acids to protect and enhance blonde hair. a mild, coconut-derived surfactant provides the cleansing lather whilst noughtys unique blend of plant oils reduces breakage and adds strength. increases shine and smoothness. imparts a comforting honey and cashmere scent. free from parabens, petrochemicals, sulphates and silicones. vegan-friendly and cruelty-free. directions of use: wet hair thoroughly and massage a small amount of shampoo into the hair, working from root to tip. rinse thoroughly and repeat if necessary. for best results, finish with blondie locks blonde enhancing conditioner.
Specifications:
Units in Package |
1 |
Unit Size |
8.4 fl oz |
Directions |
Directions: Apply to wet hair for a feather-soft lather. If needed, add more water for extra foam. For best results, finish with Blondie Locks Conditioner. Good for 12 months once opened. |
Ingredients |
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Glycerin, Sodium Chloride, Sodium Lauroyl Sarcosinate, Citric Acid, Parfum (Fragrance), DMDM Hydantoin, Polyquaternium-6, Coco-Glucoside, Sodium PCA, Trisodium Ethylenediamine Disuccinate, Glycol Distearate, Sodium Lactate, Arginine, Sodium Benzoate, Aspartic Acid, Sodium Phytate, PCA, Chamomilla Recutita (Matricaria) Flower Extract, Cinnamomum Cassia Bark Extract, Citrus Limon (Lemon) Peel Extract, Rheum Rhabarbarum Stalk Extract, Glycine, Alanine, Serine, Citrus Medica Limonum (Lemon) Peel Extract, Pogostemon Cablin (Patchouli) Oil, Valine, Coleucine, Proline, Threonine, Myristica Fragrans (Nutmeg) Fruit Oil Histidine, Phenylalanine, Dipterocarpus Turbinatus (Gurjun Balsam) Oil, Potassium Sorbate, Citrus Aurantium Dulcis (Orange) Peel Extract, Bulnesia Sarmientoi Extract, Juniperus Virginiana Wood Extract, Citrus Nobilis (Mandarin Orange) Fruit Extract, Sodium Hydroxide, Juniperus Oxycedrus Fruit Extract, Linalool, Limonene Coumarin, Hexyl Cinnamal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, CI 19140 (Yellow 5). |
Warnings |
Warnings: Colours may vary due to natural extracts. Avoid contact with eyes; if product gets into the eyes, immediately rinse well with water. |
Reviews:
I love this conditioner. It smells amazing! I like that the smell isn't strong, it's just right. It definitely does what it says. I will be purchasing this one again. Noughty haircare is the best brand I've used yet. I have fine hair but a lot of it. I also have blonde highlights in my hair and this conditioner helps the upkeep of my hair. It keeps it looking nice. Thank you NoughtyLouise H
Smells lovely. Washed my long hair with the blonde locks shampoo and then conditioned my hair with the blonde locks conditioner. I put the conditioner on and worked it through to the ends and then clipped my hair up whilst I had my shower. The conditioner was probably on for about 4-5 minutes before I started thoroughly rinsing it all off. It has left my hair lovely and soft, easy to comb through and my hair smells nice as well. The conditioner has a smooth consistency and is easy to get out of the tube as it's not too thick and is easy to rub onto your hands before putting it through your hair.Virginia N.
Smells lovely, I think the scent has changed for better since it has been introduced as to begin with i was finding it a bit masculine. Leaves the hair smooth although the conditioner is not as rich as get set grow conditioner so I do sometimes spray a bit of hair detangler. Overall is one of my bathroom shelf staples (I'm a noughty haircare maniac and have purple reign and blondie locks to maintain my natural colour, get set grow to thicken it and smooth and care taker and 1 hit wonder as I wash my hair everyday(!)).Caroline S.
20. Joico Blonde Life Brightening Shampoo 10.1 Oz
Product Details:
There’s nothing wrong with having a blonde moment. especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free brightening shampoo –a satisfying experience that lifts away dirt and oil, restores hair’s optimal ph level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. after a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. how’s that for fun? directions of use saturate hair thoroughly with warm water, then work in a good dollop of blonde life brightening shampoo, gently massaging into a lather. rinse and repeat if necessary.
Specifications:
Hair Type |
Colored |
Hair Care Key Benefits |
Anti-Aging |
Dispenser Style |
Pump |
Multipack Quantity |
1 |
Assembled Product Dimensions (L x W x H) |
1.95 x 1.95 x 7.90 Inches |
Reviews:
This is the shampoo that I use every time I wash my hair. Not only does it smell great but it also leaves your hair feeling very soft and clean. I have repurchased multiple times, and I plan on continuing to do so. When paired with the conditioner, your hair feels incredible. It is by no means a "purple shampoo" so I wouldn't recommend it for getting rid of brassy colours, but it works well with blonde hair.madison.s
Absolutely in love with this shampoo. Pleasant smell, nice consistency, leaves hair soft and brightened. A must have for blondes! This goes on the list straight away for my next order! I use it along with conditioner!Victoria M.
I have been on the lookout for a good blonde shampoo and conditioner to use every day. I love the John Frieda "Sheer Blonde" highlight activating, but, typical me, I was in the mood for something different. I went online and read the reveiws for the Joico blonde line and thought if it is highly reguarded then it must be good. BIG MISTAKE. The shampoo tangles my hair greatly, even when I am being careful of lathering. As well, it is extremely drying and makes my hair feel like straw, even when I use my It's a 10 silk leave in conditioner. The one thing that really got me is the brass it has added to my hair. I am usually a bright white blonde, now darker, golden blonde hair. I wanted to love this product so much but now having to have it professionally redone again beause of it, I threw it away.Liza