20 Best Styling Cream For Long Hair (Feb 2023 Update)

I really like this as a light hold product. I have quite fine medium length wavy hair and this really works for me. I struggle to use traditional men’s styling products (i.e. clay, wax, pomade) as they just clump my hair or make it feel horrible. I’m more of a “natural look” kind of guy and this really gives my hair shape and definition without looking or feeling like there’s anything in itryan.b

Classy product. Nice subtle minty tea tree fragrance. Easy to apply and easy wash out. Great at defining hair and creating reworkable texture. Light- medium hold.holds hair in place quite well for hairstyles such as side parts/combed over , messy styles, and very likely longer groomed looks. Only styles it wouldt work for in my opinion would be a perfect quiff or pomps sometbing that requires a sturdy high voluminous style.Sac

Paul Mitchell's Tea Tree Shaping Cream is one of the best hair grooming products around. I have been using this for the last 5 years, and it keeps my hair looking great even at the end of the work day. I keep my hair short for easy manageability. The product smells nice (although I couldn't detect the tea tree scent) every time I open it, and shapes my hair to the desired style easily. I find that it works better on dry hair than damp. I also like the fact my hair looks matte and natural hours after, even on warm and humid days. Just a little product is required for every application which means one can lasts at least three months for me. It's also easy to wash out with a deep cleansing shampoo. All in all, a fuss-free product that works well for guys with short hair.PhisohexGuy

It is seen that it is an interesting product and that according to my research through reviews and recommendations, it seems to promise good results. so my assessment of this product is a 2.6 because it is a product that I have not used, but I would like to try it since I am a person who loves it!! try hair products and always look for a way to care for and repair it.so as such I have not tried it, but reviewing and informing myself I have seen that its recommendations are good as well as the results after its use. I hope in the near future to test them and give my own opinion about it. #influenster #voxbox #hairgloria.f

I haven't used this product in a long time. I do remember it very clearly. I bought this at one of the discounted or liquidated stores. If I remember right it was either t.j. Maxx or Burlington. It is very Vivid in my imagination that I was trying to do everything to get rid of it. I know it stayed in my downstairs bathroom with a little bit left in the bottle. I hated the residue that it left on my hair and the lack of my hair feeling clean after using this. My ex-husband was very bad about using the last of a product once it got down to the bottom of it. It sat in his shower downstairs until one day I used the last of it. I always thought it was a product for men and that was a reason that I never bought it again. I thought maybe it was fine just for men and that's why I didn't work for me. For many years I know people bragged about the Crew brand.lisa .c

Anyone who dyes their hair copper knows that copper pigmented hair dye will not stay onto the hair particle for long. A brand new copper color hair do will last about a week or two before it fades into a honey brown color, and eventually a yellow-brown color. With this in mind, there are products that will help to prolong the dye coloration and slow down the fade process, and I turn to Redken shampoo every time​ to get the job done whenever I need to prolong my copper dye. I use this along with the Redken conditioner Color Extend and shampoo three x a week, conditioner once a week, and my copper pigmented color will last about 2 months before it fades onto a honey brown and eventually to a yellowish brown by the 4 months mark. Which is a major improvement from other regular Shampoo options in the market. This also has a great scent and will leave your hair super soft and manageable.keyline.d

I recently bought American Crew Fiber Cream 3.3 oz (not the first time via Walmart online)but this time the bottle had some transparent and very liquid substance inside instead of a creamy fiber texture. I still have the old one and the labels on the bottles are the same "American Crew Fiber Cream". I'm wondering if you change the formulation if this is that product batch mistake and I should return it to the store.Mikk

I love this product because it shapes my hair the best way I like my hair slick back and this is the perfect product to get true job done. It’ for the quality of the product and I would totally recommend to try it if you can’t find something to keep your hair where you like themleonardo.s

I've never had a product that does what this product does. I have long brittle balayaged hair and after using conditioner my hair used to feel weoged down and limp. Ever since I included this in my routine, that has changed. I section my hair into two and apply a pea sized amount in each section avoiding the scalp and comb/brush each section to make sure the product spreads evenly. This product also helps with detangling. Degangle with fingers before your comb if you have long hair like me. Whoever is confused about this product isn't using it right..you're either using too much or it's not spreading well in your hair. After application, my hair no longer feels limp. They just feel healthy. If you feel the need to add more shine after this you can use the number 7 olaplex oil, just a drop after this. This routine is everything. Use the amount of product as asked by professionals and you will not find it as pricey either.addie

I have been wearing extensions for some time and decided to up the game and treat my hair to Olaplex. Big big mistake! The product is way too rich for hair extensions and it has completely dried them out! I had a lovely 20 inch, double drawn balayage hair extensions fitted in April 2022 and bought this kit in May.l (then repurchased when I was out). By September I have left 18 inch and dry as the Sahara. If you have hair extension please stay away! I’m not even close to the 12 month mark with my extensions and I’ll need to get new ones because my hair looks terrible. All that money down the drain, no pun intended. In the past I used just a normal cheap ish shampoo recommended by my extensions girl and I still have the old extensions, that I took out just after the 12 month mark & they’re in perfect condition. The morale of my review: just because something is more expensive, hyped & advertised in fancy magazines, doesn’t mean it’s actually good for you.Yoanna

〰️➿ Healthier hair and less #frizz as I have been more religious in using #Olaplex 6 and #olaplex7 combined. My hair has been softer and my #curls are happy with this #hairroutine. Products may seem pricey but you only need a small amount of the 6 and maybe 2-3 drops of the oil each #application . Im on my #curlygirlmethod journey and def keeping these 2 on my routine. Its #cleanbeauty from #sephora as well so I have peace of mind about the ingredients. I am using these along some Curlsmith products which I will also share next. I am enjoying this process of now understanding my #hairneeds , embracing my #naturalhair and seeing results. Oh and thanks to my reliable Denman brush which makes #styling and #curling easier too. ✨Full #reel on my IG page @ poshlife40 👈 #haircare #selfcare #healthyhair #curlygurlmethod #nofrizz #curly Olaplex No 6 Bond Smoother Reparative Styling Creme 33 Oz/ 100 Mlmarsh.c

I purchased more select thick it cream. It was in sale. Second time ordering this product. I was skeptical thir first time I used it thinking it is not going to work. Another gimic amd money grabber. But gosh!! I have extremely sensitive skin and very very fine hair that is thinning. The select thick it cream did not weigh my hair down and it really did make my hair look a bit thicker. My mom Commented when she saw me and said your hair is growing in nicely again and more thick. I daid no, i am trying a new product called lange and it has been a complete game changer for me!! I am completely hooked on this stuff. Aling with the other products.Susanna M.

I am a relatively new user of the products here – for a couple of months. My experience with every product has been superb. My hair is colored, on the coarse side, can run dry and flat. I use the Thick It cream for this purpose. I also use a conditioning spray they offer.- don't have name with me – that works great. I love their hair polish (like to use that on dry hair for smoothing purposes),.dry shampoo as needed, and hair spray. I met my often horrible sister for lunch last week and she NEVER says anything nice to me, but she said that my hair looks amazing. I almost choked on a carrot. This product does a great job thickening appropriately to my hair needs. Oh and I actually mix it with the conditioning spray and it's perfect. It is hard to find a company whose products you want to stay with – there are so many choices out there and holy grail status often feels like a thing of the past, but right now, I'm planning on not cheating on L'ange. I am completely.confident in recommending L'ange products. I kinda have a crush, actually 🙂 Ps- I am also using their styling tool that is both a brush and a dryer. I was horrible at styling, a hot mess, but this makes it easy and results looked like I just left the hair salon. This is great because I put off getting my hair done as long as possible. I live in a small town and the gossip is ridiculous. Thank you L'ange, for everything.Heather C.

Totally dissatisfied. Terribly disappointed in the product and customer service. This email snd a second request have yet to be answered: Hello I want to return the selecte thick it cream. When I applied it to my baby fine hair it not only weighed it down, it made it sticky and as I blow dried my hair your product made it stick to my brush, it tangled, knotted and broke my hair. I had to wash it out. I cannot begin to tell you how upsetting it is to use a product that makes a condition worse that you bought to try to improve. MAJOR FAIL. Kindly supply me with a pre-paid postage label to return the item to you & refund my credit card in full, Thank you,MaryAnn B.

I received the Living Proof full thickening mousse free for review from PINCHme and I've honestly really enjoyed this product. This mousse is said to boost volume while holding your style and I would definitely agree with that claim. Its lightweight and smells quite nice. It's not a super airy mousse but it's not super dense either. It doesn't evaporate right away but it's not heavy or sticky at all. I have pretty long hair so instead of the standard egg size I typically use maybe two egg size dallops. It has been way too hot and humid here lately to do much with my hair, and while the directions say to blow-dry, I just can't. I apply it to my damp hair right after my shower and then I tie it up in a bun. When it's fully dry and I let it down, it's so full of volume and the texture is lovely. The waves are beautiful and they do hold all day. Many products of this type cause my hair to get frizzy and almost static like but this one doesn't do that. I get no flyaways or frizz with this mousse and my hair smells so great. It's a nice, light clean smell, very subtle. I've really enjoyed using this product and I would definitely recommend it. Oh, and I like the packaging as well. The button you press to dispense the mousse is a nice solid button. For those of us that have hands and fingers that might not work so well, I had no issues.ARain

For Baby Fine Hair People: This works! It's the only product I've found that actually makes my genuinely baby fine hair look thicker and appear to have some body. The effect lasts all day and onto the next if you decide not to wash your hair every day. I use it sparingly and blow dry carefully though, because it does make your hair a little stickier before it's dried. That can cause baby fine hair to break when combing. So use it, be very gentle when combing or brushing, and enjoy. This product works better for my baby fine hair than the Living Proof Full Thickening Cream. I found that product to be too greasy and it weighs my baby fines down. I wrote a long review about the LP Thickening Cream and dealing with baby fine hair in case that's helpful to anyone. My one complaint about LP products, or any in general, is fragrance. I'm picky about scents and would never wear this scent as a perfume, so why would I want it anywhere on my body? I wish all these products had a fragrance-free version.asnetall

On Baby Fine Hair and this product: I have real baby fine hair. Lots of people talk about having baby fine hair, but really don't. It's a mixed blessing. Straight baby fine hair is so smooth that clips, bands, etc. can slide out of it unless there's silicone on the inside of a clip to grip the hair. If your baby fine hair is light in color, it may be almost see-through when backlit. This is not great if you want to feel like you have a nice full head of hair. If you take a strand of baby fine hair and hold it parallel to the floor, the strand itself is such a small diameter that it forms almost a sharp 90-degree angle hanging straight down from the edge of your fingers; no curve of any sort as it hangs down. It's hard for straight baby fine hair to hold a curl unless you do harsh stuff to make it hold. That, in turn, damages your hair. Almost any processing damages baby fine hair. It's also very easy to break strands of baby fine hair so you have to comb or brush carefully. Baby fine hair will blow everywhere if there's the slightest breeze. In my case, that means I've always got messy hair. Light baby fine hair is a pain if it gets blown onto your face or into your eyelashes. You can feel it's there, but it's hard to see the individual delicate strands and hard to detect them with your fingers. That's the scoop on baby fines. You live with it and figure out how to deal with it. BUT, straight baby fine hair can be so shiny and smooth that it can look and feel as luxurious as silk when it's in good condition. Like babies' hair! This can be lovely if your hair is thick enough. I've tried this product as directed with bad results. The product is too oily or thick even when put on extremely sparingly, so it weighs my hair down, making it look unwashed and stringy. So, I decided to try to use it as a rinse after shampooing, and have had better luck. I distribute it throughout the hair from roots to tips and then rinse it out. Baby fine hair people will feel a kind of stickiness or roughness once it is rinsed out, and will have to comb their hair carefully so as not to break it, but it adds product in just the right amount for real baby fine hair to have some bounce and look thicker without weighing it down or making it look greasy. It's not going to be a dramatic difference though. I have had far better luck with the Living Proof Thickening Mousse. After trying what feels like hundreds of conditioners, mousses and creams that did nothing, LP Mousse has been my go-to product. It's the only product I've found that makes my hair look thicker and that lasts all day looking great. It makes me feel almost like I have normal-people-hair! But I take breaks. I found that blow-drying damages my hair too easily, and the mousse, although super effective at making my hair look thicker and giving it more body, makes my hair sticky enough that I break hair easily, even when combing gently. So, Baby Fine Sisters take note. You have to handle your hair really gently with these products. Personally, I'd opt for the LP mousse over the cream, and be gentle with my hair. Hope this info helps!asnetall

First of all, Moroccan Oil is the best. It smells great, it feels great, it makes me commit (which is hard to do). I had previously bought the hard styling gel for my husband and he was blown away! No more of that “we shouldn’t be spending our money on this” stuff, and more “hey, will you buy me more of that gel again” talk. It was a GAME CHANGER (as all my married ladies know). However I was unable to find the hard styling gel ANYWHERE except for ebay for a ridiculous amount of money, so I convinced my husband to try the molding cream and…. it’s ok. He loves the smell, the nonshiney finish, but hates the fact that it doesn’t hold well. Not like the other stuff. Good thing I can use this cream for myself!Lindsey D.

Moroccan Oil Molding Cream is the best product I have found for my hair. I have several cowlicks and very thin hair. When I use the molding cream, I can style my hair and it looks full and stays in place without using other products. It does not feel sticky. I have been using this product for several years now.Dennie

The salon where I get my hair cut uses and recommended Moroccanoil Molding Cream, and I can see why. Unlike other molding creams that I've used, this one is not the least bit greasy and lets the light color of my hair shine through. It holds nicely, without looking or feeling stiff and sticky. My hair feels clean and natural. Highly recommended!Robert D.

I bought a travel size of this a few months ago to see if it would be a better product for me than Advanced Climate Control Gel, which leaves a slight cast if used alone on my hair, and just bought the full size. I have used this cream mixed with gel for windy days or extra definition with good results. I have also had satisfying results using this cream alone after a leave in conditioner. It responds well to second or third day refreshment with a little water or spray conditioner on my 2C/3A natural graying hair.Louisa

My hair stylist always used this product to style my hair & I love it. I tried to use the cheap brands that claim to do the same but finally made the move to purchase quality as the other products don’t do what ouidad does. I moved to a diff State and haven’t found stylists who do what mine does. I have to wait to fly out to see her every 5/6 months and I won’t cut my hair till then. This helps disguise dead ends 😭 gracefully!Leslie S.

I think this Featherlight cream really helps to keep my somewhat course, frizzy hair under control. I apply it right after Leave In Moisture Lock conditioner and follow it with the Heat & Humidity Gel. My hair is soft, shiny, and healthy. Also add a little to water and spray my hair to refresh my curls. I’ve finally found the right products for me-Ouidad!Marcia H.

Loving how nourished this product leaves the lengths of my long hair, particularly when I style in a high ponytail after using the Quai Fine Hair Shampoo: my hair looks so full, healthy and luxe. Like the Shampoo, the Finishing Crème has a gorgeous scent to it – and it doesn’t leave my hands sticky after application either. Great for delicately taming fly-always, with a brilliant, super-healthy looking shine too. A little goes a long way and for the price, I consider it an economical purchase. I really would recommend.JoJo C

This creme is INCREDIBLE. If you have 2c-3a HIGH POROSITY & PROTEIN THIRSTY hair, this will be amazing for you. I have 2c-3a very low porosity, protein sensitive thick hair. Unfortunately this over-proteinized my hair type after just one use. By the second, my hair was strawlike in texture- though my curls were still beautifully enhanced with a lot less frizz & super bouncy. Both of which are hard to achieve as I'm just starting my curly hair care journey. I'm only taking a star off because it feels exactly how it describes- a lotion for your hair. You know how when you put hand lotion on? And you wash your hands later and the lotion reactivates? That's sort of what this feels like on the hair, except it never really dries down. It also felt like it created buildup because of that. By the second time of use, I felt like I had to wash it out with clarifying shampoo. I used a big amount the first time, and small the second- not really any difference in feel, just less curl definition. But that is virtually the only downside this product had. Just make sure your hair actually NEEDS the protein this packs, if it doesn't then this will kill your hair.k

I use this on damp hair and let it air dry. Before this product I had flyaways and frizz. However after using this product I can definitely say that my hair looks amazing! I can't imagine how much better it will look if you use heat styling tools! I would recommend for anyone to try but note: you really don't need a lot. I have hair to just past my shoulder blades and I only use a dime size as recommended. I accidentally used more the first few times and it didn't work as well, but now that I figured out how much I need it definitely makes my hair look and feel amazing! It has a light scent which is pleasant in my opinion (I am sensitive to most scents; this one does not bother me at all).makeuplover4eva

This is my new favorite hair product. As someone with a lot of hair, but very fine hair, it’s hard to find a product that doesn’t weigh me down- this allows for my hair to have shape and volume that lasts. The best results I’ve had came from using a denman brush to curl my hair, smoothing the roots over once. This method achieved beautiful formed waves for three days after. Verb is much less expensive than other curl products I’ve tried and it out performs all of them. I would highly recommend this to anyone with loose curls or waves, especially those with fine frizz prone hair like me. For reference I use this after I wash my hair with a kevin murphy cowash. Pics show the curls I had a day after using Verb with the denman brush method.ryn.b

Wow, I love this! I was hesitant because I see a lot of influencers use it and I always worry that that over hype things. But it really does reduce frizz and hold curl. A little goes a very long way, so it is easy to overdo it. My hair is 2C/3A and I live in a pretty dry climate and this was the perfect balance. I will say it did seem to "weigh down" my hair a bit more than other products, however, I'll take slightly less volume to have non-frizzy and light curls. Also loved that there isn't a heavy scent.Curls and stuff

I love Verb products. This one was new to me, but I had to try it. Glad I did! My tired, frizzy, permed curls were dying quickly. I needed a pick- me- up for them and this did the trick. A little, tiny bit goes a long way – all of Verb is like this. I love that because the product lasts, which means I'm not spending a fortune on hair, but getting a good, quality product. Also, the curl lasted all day until the next shower. It's not greasy, smells nice and not like a bunch of grocery store chemicals. It actually lifts my curls and gives a bit of volume without weighing them down like some creams can do. There's movement and the styling is natural, but stays in place.GuenX

It took me a while to really figure out how to use this product – so I highly suggest experimenting as it says in the description. At first, I was using way too little product. Now, I'll use a quarter-sized blob or even more. I was pretty confused by this stuff, so I've included a detailed description of how I use it 🙂 My favorite way to use this product is on hair that's been dried about 70%. I smooth this through from mid-shaft to ends, then twist into 4 little buns, and let dry for 45 minutes on my drive to work. When I take my hair down, I have beautiful waves that stay all day. They aren't weighed down or greasy at all, but they do have great separation and texture – not too gritty, but not too poofy as my hair tends to get after a wash. My hair dries pretty straight on it's own, but using this on almost-dry hair and smoothing it straight makes it dry even nicer. On second day hair, I'll smooth this through and reshape any curls that are left, or use to style into a half-updo, smoothing any unruly pieces. Somehow just smoothing this through hair makes it look great. It really is effortless! Day 3, I always wear a bun. I've had trouble in the past with the hair at my crown being too stiff and flat. Putting some of this on my hands before I gather my hair up onto my head smooths the flyaways, but also gives body and great texture. This product has totally changed my bun game!heyitskath

I have used this product several times throughout the years for my very thick, curly hair. It works better than most curl creams. No matter how many products I try for curly hair, this product is one of the few that I always go back to. It provides the definition and moisture that curly hair needs without weighing it down.GigiLox

Love this stuff! I use a pretty decent amount and surprisingly it really just makes my hair soft, smooth, and it also helps with static without weighing it down at all. I like that it adds some slight separation; I flip my hair back from my face instead of parting it and I need a little bit of hold/separation to keep it from just falling forward into my face during the day. Where this stuff excels for me is that I really like to only blow dry my hair at the temples with a round brush (the hair is shorter there so it gets really wavy where the rest of my hair really doesn't.) I can let the rest of my hair air dry and it still looks polished. I've used other smoothing lotions/leave in conditioners this way, but I find that without the heat a lot of these lotions don't really do much to add sheen/separation/de-frizzing to the air dried areas. I would say this does a great job smoothing hair when you blow dry with a round brush but it won't keep it poker straight (BB repair blow dry is great for that). Personally I like that it looks more natural and less perfect after smoothing it out with the round brush/blow dryer. This stuff is versatile!iamsosad

I use this on my curly hair— a little goes a long way— to hold my curls but to keep them soft and not crunchy. I put it on after my clients when they get a perm and many of my other clients who used to use Redken Curl converted to this because it gives the same feel but without the hefty price. Plus, it’s easier for them to get on their own.Casey H.

I love how easy it is to apply and it works so well! Especially when I use my diffuser! I love this product! And recommend so much! I have absolutely no complaints.maile.t

bought this product because i couldn’t decide between this or the mending infusion. i am a man with short hair and using this definitely styles my hair, but it almost feels like a hair gel rather than a cream. it leaves my hair just a little bit stiff and a tad oily. considering getting the mending infusion but if you don’t mind slightly oily hair this does the trick. side note it smells great. i feel like moroccanoil changed their formula and nothing smells the same anymore, but this has the moroccanoil signature scent.aydenb723

I have had some pretty serious issues over the past few years… after having lost about 60% of my hair due to some health issues… and I have to say that this Moroccanoil Hydrating Styling Cream is AMAZING!!! I went from having VERY healthy, thick and shiny hair to VERY dry and fragile hair, almost over night, a few years back. My hair used to take DAYS to fully dry, when I would clip it up in a twist to dry naturally. Unfortunately, in the past couple of years, the bottom has literally been TOTALLY DRY, upon taking it out from my hair drying turban, only about 15 minutes after washing it… 🙁 The first time that I washed my hair again after having used a tiny bit of this product in my hair 3 days prior, when I took my hair out from my hair drying turban, it was actually STILL WET!!! I COULD NOT BELIEVE IT!!! My hair is soft and pretty shiny again! 🙂 If this could do this for my hair in this condition, I can't imagine how WONDERFUL it would be for those of you with healthy hair! And, it didn't weigh it down, either! It truly is an AMAZING product!!! THANK GOD my health and hair are on the mend and I am LOOKING VERY FORWARD to continuing to use this product when my hair will finally be restored to the way it used to be. SO grateful that I found this! AND, it smells really nice, too! 🙂CoralChic

I really really REALLY wanted to love this. Trust me, I even tried it on dry and wet at multiple times throughout the week and let me just say, disappointed in an understatement. To give you better perspective, I have wavy straight hair and I twirl my hair around my finger and usually creates these beautiful waves as my Hair dries. I was searching for the best hydrating styling cream snd decided to give this one s try because I love their hair oil but oh boy big mistake. It smelled NOTHING like their other products. It smells like chemicals and the moment I apply it to myself hair (wet or dry) it gets SO STICKY & STIFF. Once it dries it make your hair so puffy and it worsens when you brush it. Not sure if this is meant for curly hair folks? But it’s s big no for me. Disappointed but it is what it is. Thank god I bought the mini version. I will still be returning though, no point in keeping this or giving it away. I couldn’t do that to someone /: trust me when I say, It’s not worth the hype! Hope this helps anyone.Ori4peace

Tracee Ellis cut the check hunny! Lol honestly I tried this product on a whim, with no expectations and I was thoroughly impressed. The consistency of it is very creamy, smooth and rich. A little bit goes a long way. It's kind of pricey so I recommend starting off with your regular leaving conditioner that's water-based and let that product set on your hair, and then finish off with the styling cream! The smell is lovely, kind of a beachy but clean smelling! Left my curls soft, bouncy and not crunchy. I will be adding this styling cream to my routine!marilyn.e

I don't really give out 5 stars, that says I do enjoy this product and have repurchased it. Sephora please carry the jumbo size for us Canadians who don't want to order from the US. I have tried many hair moisturizers and this is the best one that I have used so far. It is pricy but last several months. It moisturizes and defines my hair. I like to apply it on soaking wet freshly washed hair (in the shower) and then finger detangle my hair. To further define my hair I use the Pattern hair brush and focus on my ends. During the week I lightly wet my hair and then apply a bit more product. I do not apply product to my hair everyday, water is enough to reactivate the product. I have dry hair and wash my hair one to two times a week. To provide more info I have type 4 coily/curly hair that tends to be on the dryer side, I also have a lot of shrinkage.DianyT

What I appreciate about JVN is the way he encourages everyone to embrace what they've got going for them, even if they want to change it up to feel our best. My hair texture is long and what can only be described as ultra-frizzy. It likes to loop and curl back on itself in one giant mass; there are, like, right angles in my hair. This is especially trying as an Asian woman, where there is literally no representation of my hair type in our cultural beauty standard, though I'm certainly not the only Asian woman with this hair. The ideal is always straight, glossy, shiny hair, maybe sometimes permed wavy hair, but never this huge, heavy behemoth I've never made peace with in my 30+ years. If I'm straighten my hair, it takes at least an hour. It's at least 15 minutes to blow dry my hair, and it still is usually in a rather uncontrollable state/frizzier than ever afterwards. Pretty much the only times my hair looks the way I want is fresh out of the salon, after 1-2 hours of a professional wrestling with it. And even then, it's always been straightened, not really an enhancement of my natural curls. I was intrigued by this air dry cream after really liking the shine drops and reading how it has helped others who seem to have similar relationships to their hair as me. Could this finally help me feel good being myself? It has not disappointed. My hair has never been this soft and shiny without any heat styling. Being able to apply this cream and let my hair dry is an absolute dream. I do still need to use quite a bit and brush it through regularly as its drying, and I also still need to pair it with a serum. But at least I don't need my hair dryer. I'm also not a huge fan of the tangerine smell since I have a sensitivity to citrus scent, but it doesn't really stick around. Additionally, I've noticed that I can go longer between washes. Thank you, JVN and staff, for this amazing creation. I am finally feeling something closer to kindness with what I have.E L.

I was introduced to this brand through the influenster program, they sent this to me to try for free in exchange for an authentic review. I am a hairstylist who uses a lot of great products everyday and I love to air dry my own hair cause it’s super wavy and dries nicely with the right kind of air dry product or texture spray. I had no expectations because I had never heard anything about the brand, the packaging is really modern and nice and the air dry cream is packaged in a similar way to a tube of hair color just much bigger, It’s a good size tube of product and you truly don’t need a lot of product at all it’s concentrated. I am a tough critic and I don’t judge lightly when it comes to hair products, and instantly I could tell this was a great product that was well formulated and had an intentional styling purpose, from this day forward this is my holy grail product for my hair, it did everything I wanted it to do and more. I have coarse hair, very dry looking when I blow dry, my mother says it looks like hay which I get offended about but it truly does, it’s just super thick and coarse and has always felt dehydrated. Typically when I air dry I do my hair soaking wet, and apply a ton of different products for different reasons, one to hydrate, one to defrizz, one for control and one for enhancing my wave pattern. This product is genius, I don’t know if any other product I have ever tried on myself that has suited my hair type so perfectly. My hair dried without frizz, and it gave me beautiful texture and perfectly beachy waves without feeling like I had anything in my hair at all. it left my hair feeling soft and hydrated and also with a great style and volume at the roots. I’m so impressed and I’m so intrigued to learn about the rest of this line and use it on my clients. This is the best for hair like mine, I love it. Who doesn’t want beautiful waves and low maintenance styling without any heat damage? Try itkelscranton

I have had thick, dry, curly hair for so long. I can’t count on two hands how many different products, shampoos, conditioners, etc. etc. that I have tried over the years. None of them ever seemed to successfully hydrate my hair and give me the ability to style it. Beyond that, I found that most products would make my hair extremely weighed down, which is a problem since my hair is already extremely thick and dense. On the FIRST DAY of trying the Air Dry Cream (paired with the Nurture shampoo and conditioner) one of my best friends asked me if I had product in my hair because it looked “really good!” I always have product in my hair, so it’s funny that she asked me this question specifically on the day that I started using the Air Dry Cream. Then, another one of my friends saw me 30 minutes later and asked if I had done something different with my hair and complimented how it looked. I never get compliments on my hair, so I thought this was so strange. THEN, we went to dinner and a random person complimented my hair again! 3 compliments on my very first day of using the Air Dry Cream! This product does a fantastic job of hydrating my curls and keeping them frizz-free all day, which is no easy feat to accomplish. It allows me to style my curls without weighing them down, which is a huge plus. It’s also extremely quick and easy to use and requires minimal effort on my part to style my hair. I love this product! Thank you, Jonathan!Evan G.

I have used the American Crew Fiber and Pomade. This product, the "Forming Cream" I would describe as the middle, the perfect balance. My hair is thick, somewhat coarse, yet soft. I wear my hair short, almost like a buzz and usually let it grow longer so that I can comb it over (by longer I'm talking 4-5 inches on the top, sometimes more). What I didn't like about Fiber is that it can be too clay like and usually made my hair too stiff. I found fiber to work best the shorter my hair was, but even then it was a super strong and stiff hold. It was actually working as intended, but not to my liking. What I didn't like about Pomade was the high shine and depending on how much used, greasy feel to my hair. And once again, you buy Pomade for the shine, so working as intended but not to my liking.dipen.p

Was looking for an alternative to Claymation and this did the job. Easy scoop and applies nicely with a good scent. Washes out easily which is a plus (maybe not so in the rain). The hold was decent but definitely not as strong as Claymation and wasn't as matte as I would like. Overall, I would consider purchasing again if my usual products were unavailable. Thanks ATCBevis L.

I'll be honest, its a little sticky but its manageable. My husband and my 12 year old son use it religiously. They both like it because not much product is needed and it lasts all day, if you have pretty thick hair maybe use a little more product or you may have to apply it twice. Throughout the day instead of once in the morning. It has a nice scent thats not overpowering and it works great.amber.g

This is the only gel that makes me hair curly/ wavy after I put it on, I don’t need to scrunch my hair to see results, it just starts to curl. After that of course I scrunch it to my desire of curliness* but this is in my top 5 of gels. I don’t like gels bc they contain a lot of harsh stuff that can damage and dry out your hair but this here is the best! You won’t go wrong and the smell is like.. in between masculine and feminine. I can’t describe the smell but in my opinion is smells great. Definitely not fruity, it’s smells woodsy I guess but again I’m not good at describing this. Definitely bought this at tj maxx bc it was super cheap. They sell this in Marshall’s sometimes too. Ulta has it full price but it’s always cheaper at the two places I mentioned.karitza🇵🇷gutierrez.g

This is the best curl cream i have ever used! I tried so many creams and all kinds of mouse and they would be heavy and weighing down my hair or leave my hair crunchy which i hate so much i used about a dime size amount ( my hair is to the middle of my back) and i put it on my semi damp hair and now my hair is so soft and the best curls I've had in a while. Will 100% repurchase and recommend!!!Mariah

I have fine curly hair that misbehaves between cuts, especially if I’m trying to grow it out. A combination of this product and the REDKEN CURVACEOUS RINGLET works really well as leave in conditioning products. I adjust the balance as my hair grows. If I need more weight I use slightly more of this product. If my hair is long enough and has good weight and needs definition or fly away management, I use the other.Donna T

I went to CVS because I ran out of leave in conditioner. I picked up my usual SheaMoisture Leave In Conditioner 100% Pure Jamaican Black Castor Oil and the Taliah Waajid Curly Curl Cream right next to it. It caught my eye because the container was small and I had never heard of the brand. Plus you couldn't beat the price so I said let me just try this and worst case it's not expensive. WOOOOO let me tell you that I came on this website just to LEAVE A REVIEW because my curls are like never before!!! I almost want to return the expensive SheaMoisture Leave In. Please do yourself a favor and buy this! At first it feels stiff in your hair but rinse some water over it and MAGIC happens.Dalila

Works really well on short naturally curly or wavy hair when dry. Not greasy or oily. Washes out really clean without leaving residue. Compared several products in the store for about 1/2 before deciding to get this item. Will probably be buying this item regularly. Also, I do not use this product every day as I have found that using it maybe a few times a week ( 3 times at most or every other day) and just moving the natural texture of my hair around provides adequate grooming keeping my hair looking natural and not stiff or saturated with hair grease and gook. I have short, slightly soft, and loose curly wavy hair that is probably less coarse and kinky where the texture of this cream is stiff enough to provide definition but not so stiff that it flakes up or feels greasy to the touch. I did not expect much from this product having purchased it to fix up my hair after being unable to afford a haircut for a pending job interview. I didn't get the job but my hair still looks great from the product and save me $35 at the barber.Michael

I started using this cream because a friend of mine said that it would tame my hair LOL. I have a ton of very wavy hair that could have been very pretty curls with the right stuff well… This is definitely the right stuff. Before I've used this my hair was frizzy, wavy but not soft and silky. Once I started using this turn my curls into beautiful 1 and my hair nail looks healthy shiny and the frizzies are all gone! And ladies just a little tip this stuff is very affordable go grab some ASAP!jean .v

I have fine-thin hair, for me, I have found this product to actually live up to it's name ! It not only thickens the hair, provides hold to your completed hairstyle, it also adds shine and works amazingly as a setting spray for both when blow drying or when using a curling iron !! With use, this product creates the hair to appear more healthy and it is believed with long term use, thereby improving the condition of your locks, that it does just this !!! Although, the product itself can be a bit pricey, I have experienced that if even used as an staple item for long-hair, it can in fact last a long time. Used in small amounts, as this is a quality line, it will prove itself to go a long way and will last longer than what might be expected initially for most, as an first time user, as it did for me. I have had nothing but exceptional results from any B B product, discovered as I first stumbled upon their name when at a salon I went to off of Sunset Hills, Los Angeles, CA when residing in Glendale some now five yrs. ago. Since, I am happy to see B B products stocked from salons- large chain retail stores on the east coast and now have made their way in becoming more widely available in local retail drug stores.rhina.f

Amazing product. Can't understand the poor reviews so far. My hair is fine and wavy, often goes fluffy and flyaway, but then prone to becoming flat and greasy fairly quickly as the day progresses. This gives me a guaranteed good hair day – bouncy, soft, shiny and manageable all day long. Been using pretty much every day for a couple of years, and the days I don't use it I certainly wish I had! I find with this it is best to focus on the roots so the microfine powder in the cream base can do it's work there, then smooth any leftover residue through the length. Don't need to use much, particularly with fine hair. Genuinely can't recommend this enough, and gutted that they no longer do a travel sized version as I now have to decant it into a smaller bottle so I can have nice hair on holiday too!!Deelydoo

I use this product to extend my style between washes. It absorbs the oil really well and doesn't weigh down my fine hair. I will cry so hard if B and B stops making this. It's the only product out there like it that does such a good job. Believe me, I've wasted tons of money trying to find one. Dry shampoo doesn't work for me but by using this I don't need to used dry shampoo! Please never stop making this.SMVEE

I got a few samples of this product when I was on vacation in Canada. All I can say is that this is one of my top products currently. I make hair content on tik toks so I would say I'm pretty knowledgeable on different products as I have tried dozens upon dozens of different products. the product has a medium hold. It works great on my fine to medium thickness, medium to high-density hair. I have wavy hair and it does do a great job at enhancing it. I think the only big con of this product is the amount of silicone. If there is a way to remove or lessen the amount of silicone but maintain the hold and everything else that makes this product great, this would be an even better product than it currently is. I hope they never discontinue or drastically change this product! I wish this product was at more salons and more people knew about it because I think it's one of their best. I will definitely be picking up full size version once I finish these samples.Zaid_syed1354

I really enjoyed this hair cream, and will continue to buy it. The scent is really good, and the shine is exactly what I was looking for. The only reason I gave this 4 stars instead of 5 is because it provides ZERO hold. It shouldn't be identified as "styling" cream because it gives hair no hold what so ever. But I use it along with their other high-hold hair products and the combination is perfect.jelle.m

Absolute favorite Volumizing product. It sprays on like a spritz hairspray, and you need to comb it through right away or it will set like a hairspray. Once you blow dry, it becomes soft but with lots of hold. For me this lasts all day on my fine hair and really makes a difference in the volume at my roots. Occasionally the dispenser will clog, but it is easily fixed with a rinse under warm water.heather.b