Best Toners For Blonde Hair (2025 Update)

I don't normally leave reviews, but this one deserves one. My hair had a balayage in December that was pink originally. I'm naturally dark brown, so we only needed one round of bleach to get it to the right level for it to be pink. I then decided to let the pink fade out and transition to a corn blonde – quite warm, quite golden. I bought these drops as a way to knock out some of the brassy and orange tones I was seeing between going to the salon. Because this toner is supposed to make your hair white, it has blue and purple in it, which is perfect – better than a blue or purple shampoo. I love that you just mix it with your conditioner. I usually do an Olaplex 3 mask before, then wash it, then condition with the toner every weekend. It takes some trial to get the right intensity. I started with 4 drops, which was a bit more subtle, then went for 6, which left me with a lovely golden blonde – my hair isn't bleached enough for it to go white. There are still some coppery tones, but I suppose that's because different parts of the hair will react to the toner differently. I also don't hate it – it's like having hints of strawberry. Highly recommend for mid-blondes looking for purple or blue shampoo alternatives.Em

I bought this a couple of weeks ago, having read the reviews I was excited. It is extremely easy to use. I applied a week ago, I added 8 drops rather than the recommended 6 as I'd put more conditioner in than was needed. The resulting colour was much darker than expected however still a lilac shade (perhaps more blue tones than pink). It does not take on all of the hair, so mine ended more like highlights (which i was disappointed in as wanted whole hair lilac so knocked a star off), however this also happens when the hairdressers does their lilac toner on my hair. I've washed my hair twice and it has faded quite considerably and the result has made the colour look patchy(so another star knocked off). The good points are it's extremely easy to use, and much less messy than other brands. I think it would also be possible to mix your own colours too, so I will buy one of the pinks next time and add 1 drop to see if it achieves the actual lilac tone I had wanted.Hannah66

I spent ages trying to figure out which toner to get following an over-bleached half head balayage, which had left my hair a combination of yellow and white on the top, and with a huge contrast between my brunette natural colour underneath. Having explicitly asked for a warm dark blonde, I was on the hunt for something which would make my blonde hair a bit darker and also add a nice tone to it. I was drawn in by the other reviews referring to this toner being great on over-bleached hair which was either white or yellow, transforming hair into a honey/caramel-blonde – which is what I had asked the hairdresser for. I was half tempted to go back to another hairdressers and pay for a toner but with the cost of living crisis I thought I'd give this a go. I used 4 drops with my normal conditioner, left it on for 10 minutes and honestly there is already a huge huge difference – the tone is so nice and I'm FINALLY happy with my hair colour. I'll keep using this – and will probably try adding more drops next time to see what happens. I never leave reviews but given how many hours I sunk into trying to figure out what to buy – and nearly spent £30 on something else – I thought I'd leave some details in case it helps shorten the search for someone else in my predicament. Went from overbleached yellow/white hair to a warm honey blonde. Really happy.josiemurdoch

I have had blonde hair for a very long time and got a crazy idea to dye it black. I regretted it soon after. I research the internet and got depressed from what I heard. Seemed like it would be impossible to go all the way back to blonde or it would take forever and not without damage. I first used the professional bond building premium lifting power and got my hair to light orange and yellow. I then used the steel blue and I was shocked this stuff is crazy good! It took all the orange out! I have never had a toner work so well. I will never use anything else. Thank you Schwarzkopf for making such an amazing product!Lisa

I am 90% white. Just easy spraying and blow drying creates a delicate pastel lavender that is so flattering and exciting. People complement me on my hair and want to know how I got such a perfect tone. If you want subtle use a little. Make it intense by using it on dry hair. Can't wait to try the strawberry. It has a lovely light fragrance that won't make you nauseous like those cheap spray cans. I think it will last a long time. I use the color enhancing shampoo. Love it. I really enjoy Schwarzkopf products.ps24q

Beautiful toner. Made my hair icy white and so pretty. Worked very well. The price is amazing and you don’t have to be a professional to get professional product. One of my favorite toners. Will buy again. Highly recommendabigayle.m

As many of us, during the lockdown, I get bored and try to dye my hair grey. At first, I just dye it without bleaching and didn't turn out well. After the bleaching I got horrible yellow undertone and then I order this product. Now I have beautiful dark blonde dye with greyish tone, Wella did miracle and kill 90% of yellow. Product is easy to use, smell is quite harsh and hair is quite dry after using it – just use good Keratine mask after and don't use product on very dry/damaged hair. But overall result is great. I just order it again, because I can't buy it in my Country . Pros: Great value to price Professional results Kill yellow undertons Beautiful ash/grey color Easy to use and apply Easy instructions Cons: Harsh Smell Hair become quite dry, but this can be fixed with few Keratine treatments Overall: I love this product and resultscasiopeia25

Let me start by saying that I'm not a professional. Have I dyed my hair 10 billion times sure. But just because it didn't work for me doesn't mean it's necessarily the product's problem it could be operator error. So I've been going through the internet trying to find any possible way to get my hair white most of it's white part of it's white okay. The top layers wait and to be honest with you I'm not entirely sure how I got it to white. I was told to use while I t18 with a 20 volume developer which I purchase is Sally's. My One Stop shop for all of my hair dying needs. And I'm not mad at it I'm just not convinced that this is the product for me for the desired outcome that I'm looking for. Aside from that being that it is chemical I'm going to suggest using a hair mask after using other than that damage is minimal. But like I said everybody's different however my hair is taking quite to beat me and although I got it cut it has not fallen out yet.sarah.m

These toners work well but they smell awful! Beware of that. They're also really runny and they go dark really quickly so you'll want to get this product all up in your hair as quickly as possible. The best way I've found to do this is by making a toning shampoo: mix the toner and developer, then add a few capfuls of shampoo (you can add some water too if you want to make it runnier), then hang your head over the sink and lather it in quickly. You'll want to watch your hair to see how fast it is developing. You might only need 5 minutes or you might want 15. Just keep an eye on it! I used a mix if T18, T27, and the cooling violet 050 on freshly bleached level 8-9ish hair and it toned beautifully. I later switched to using the permanent gel with a low developer as I found it easier to apply to roots only and the colour lasts longer. But if an all-over quick toning job is what your after, this is it.member-b7e4b

I recieved the shimmer lights an cool beige toner for testing purposes from Influenster. Ive been using at home hair color for 2 years so I decided to test this out. The instructions givin to me in my kit were not the best. So I started with the measurements given to me … it was not enough product to cover all my air. I realized this after covering the front first, my hair quickly turned orange an since the back of my head wasn't covered enough I rinsed it out after being in for 15 mins. Thankfully they did include enough product to re apply, after looking up better instructions I tried again. The color results were much better but faw from perfect. This whole process took hours an lots of showers to complete. The side effects included very dry brittle hair. I used a few repair kits an a hair cut helped. I recommend looking up the directions from the company.krista.s

I received the Shimmer Lights Lightening System from Influenster in exchange for my honest opinion and I am very grateful they sent it to me! I ended up doing a few highlights in my hair with the plex lightener, cream toner, and the plex treatment and am incredibly impressed with the results. The products were all easy to use and the last time I used any bleach my hair was absolutely fried but with this system my hair still feels healthy! I would say the only downside is that the toner I got is very cool toned and I have warm undertones and they only had three color options on Sally Beauty but if they had more shades I would give five stars in a heartbeat! Overall very impressed and happy with these products and will use them again the next time I color my hair! Highly recommend.katherine.d

I have thick, wavy blonde hair that is colored (I'm naturally a really dark/dishwater blonde now) and some purple stuff does NOT work on my warm hair. It's stubbornly warm. I mixed a few pumps purple conditioner with 3 drops of these drops and worked it through each section of hair. And I have a lot of hair, so I used a LOT of purple conditioner + these drops. I applied it to dry hair and let it set about 40 min or so. Then I washed with clarifying shampoo and conditioned it really well. Adding the purple drops to the purple conditioner was an amazing pre-wash hair treatment which made my hair so silky… AND it really toned my hair! I can't believe how cool toned it is now! So….. buy this!! It's a deal!Carrie

WHY ISNT THIS LIKE GOING VIRAL YET???? Hands down the best stuff I’ve ever used as far as the purple products go. This is the way to make your hair completely brass free- Take a squirt bottle and pour in a little leave in conditioner. Then put this stuff in. No exact measurement, just whatever you feel is right and soak your hair, put it back in a bun and let it stay in there for as long as you possibly can. And to be honest I even put the stuff straight into my hair by itself with some places and a day and a half later take it out rinse it out and go about my wash routine in the shower and holy crap. I was not expecting this. I’ll never buy anything else ever again to make the brassy tones go away. I’m sold.Jessie

I wanted to love this product so much but it had a major design flaw. Unlike a shampoo or conditioner where you saturate your hair completely, this is a styling product which is impossible to distribute evenly to every strand unless you soak your hair in it. The pigment is amazing and definitely neutralizes all yellow tones, but even when applied to a carrying product, it's still impossible to distribute evenly. The moment it hits your hair it neutralizes the yellow, so you end up with white (or purple) strands mixed with yellow. If you comb your hair in attempt to distribute it, it's too late. And if you add more product to specific sections in attempt to even it out, you can very easily end up with purple patches. The only way I could see this product being used is if you added it to your shampoo or conditioner. I do give the company respect for marketing this though, as I haven't seen pigment drops elsewhere.laura.m

I got this product through my first mission involving Topbox Circle. It was to try out Loreal Paris Feria Power Toner in Pearl blonde. This toner adds cooling neutral tones to any blonde for a soft finish. This can be used with and hair type or texture that contains blonde. The instructions are easy to use and there is no chemical smell which is a huge plus. There is plenty of product to use whether you have short or long hair. It's easy to use and the wait time is short. Also while the product is on there is no dripping or burning of any kind. Its fast to wash out and leaves a flowery smell behind. When finished the hair is visibly softer and light to the touch. However for me the only problem I had was it left my hair a lot drier then before I started. My hair did turn out softer and I did notice a slight change in my hair color. Overall it's a pretty straight forward product that's accessible to anyone. I recommend this to anyone with blonde hair that wants to keep it looking good, it does what the box says. #freeproductknoxvillegirl01

I have been using box dye for over 20 years and have done a lot of trial and error. If your hair is light brown/blonde or you have already dyed it and are trying to fix it – it will not work. This is for blonde hair not to fix hair dye gone wrong. You need a lift for that usually, and each individual hair types responds a little differently. Toner sits on top and enhances and usually deepens/softens the existing color (or dye that is already there). It really does help with reddish or strawberry tones which my hair really goes to when I dye it. I am a dark blonde with hidden strawberry/red under it that comes alive with regular dye. This product is amazing. I use the 8UA as a base(darker rooted base) and add highlights. Then I go over it with this to blend it all out. It turns out like a really expensive salon visit. I get a lot of compliments. It takes a few steps, but it is so pretty and worth it.JaninSF

This toner makes my hair shiny and Took my box blonde result of orange/yellow blonde to a beautiful cool toned blonde. I have used this toner 3 times and 2 of the 3 uses I loved the outcome. Note I used different brands of box color so that’s why different outcomes. The 3rd time it toned it to a darker ash but it was still better than what the box dye looked like. Plus after a few washes the darker ash blonde lightened up so it is still great product. I Absolutely recommend this. I have always had my naturally blonde hair highlighted at a salon and decided to try at home dye. Okay well there is a reason to use professional and until I found this toner I thought I would end up at a salon trying get a color correction. This product worked really well and saved me the embarrassment of hideous box blonde.Jj

I tried the plaitnum toner from this brand last time and decided I'd add in a little lilac to cool the toner even more. It turned out stunning! I've always been recommended but it doesnt work anywhere near as good as this! My hair went from the bleached yellow tone to a stunning cool blonde/silver. I love dying my hair crazy colors but since I found this toner I want to stay blonde!shannon.p

is the perfect champagne toast for your hair toning needs! Provides the perfect champagne color. Result examples on the box would improve the Blonde Brilliance line. Otherwise, very satisfied with their products.missy.l

IF YOU WANT THE SILVER GRAY, HERE YA GO! I used this stuff and by complete accident (or carelessness) I ended up with with silver hair. I’ve always used wella toner when toning my blonde and decided to switch it up because I’m never satisfied with it, because I always feel like I could be more blonde. So I followed the directions to mix it up, but the timing is shorter than wella. Well, 35 minutes later my hair was gray and trendy 🤷🏼‍♀️😅paige.p

Being that I color my hair blonde a lot I'm no stranger to purple shampoo and conditioner pretty much anything that removes brassy colors I am all for. I loved the creamy nourishing purple treatment cream, it reminded me of an expensive hair mask I'd buy to help tame/tone the orangish shades. It has a nice fruity but not overwhelming or chemically scent. I will definitely continue to use!Maranda_418

So I used a bleaching kit for that platinum blonde look. My results were a little too brassy, more in some spots than others. This anti-brass treatment has truly helped! Things actually turned out better than I had expected when using this conditioner. I absolutely love the ingredients. I feel the oils infused in this did wonders for my hair. I love the smell, and that it's purple in color. I didn't need a big amount to apply to my long hair. I am very impressed with this, and happy to have been sent a sample. I will most certainly buy this and use it ever time I do a touch up or redo a bleaching.SweetpeaLori

So I've been a blonde several times in my life. Each time I've dyed my hair blonde, I'd soon realize the stress of managing the bright vibrance of the initial color. I am a professional stylist and would run across other dyed blondes (Both Male and Female) who would have the same issues. This product not only worked on my 4c naturally coily hair, but also on a male clients super straight hair. Granted, this model/actor only sported blonde tips for an ombré effect, he still allowed me to test the product out on him before a shoot. His hair went from this unruly brassy mess, to a tamed perfectly moisturized coif afterward. *I'll add in some close ups so that you can see for yourself* Every Stylist understands that purple shampoos and conditioners neutralize the warm shaded base of blonde hair types and hides brassy tones that often sneak up after one or two washes. This product is no different in that aspect. The only noticeable difference is that it actually leaves kinker more coily hair manageable and vibrant for days on end in comparison to it's more expensive competitors. ***I wish that we would've had longer to test the product before having to give a review. I have a show right around the corner and I would've have loved to see how well this product held up when it comes to runway/stage lighting. Perhaps look into more in depth reviews with extended timing or more questions for professionals. Key Notes: 3C and higher Hair Types will have to use more of this product to really notice a difference in comparison to straighter hair types. If you use heat (not direct but a blow dryer ) after applying this product you can achieve softer more longer lasting results. Straighter Hair Types need to really be careful how often they use this product because it seems to weigh down hair over time. *Honestly – Anti-Brass Treatment is nothing more than a glorified purple based conditioner. The difference. It's richer. I recommend this formula over various others.The Beauty Hokagé

I have had blonde hair for a very long time and got a crazy idea to dye it black. I regretted it soon after. I research the internet and got depressed from what I heard. Seemed like it would be impossible to go all the way back to blonde or it would take forever and not without damage. I first used the professional bond building premium lifting power and got my hair to light orange and yellow. I then used the steel blue and I was shocked this stuff is crazy good! It took all the orange out! I have never had a toner work so well. I will never use anything else. Thank you Schwarzkopf for making such an amazing product!Lisa

I am 90% white. Just easy spraying and blow drying creates a delicate pastel lavender that is so flattering and exciting. People complement me on my hair and want to know how I got such a perfect tone. If you want subtle use a little. Make it intense by using it on dry hair. Can't wait to try the strawberry. It has a lovely light fragrance that won't make you nauseous like those cheap spray cans. I think it will last a long time. I use the color enhancing shampoo. Love it. I really enjoy Schwarzkopf products.ps24q

Beautiful toner. Made my hair icy white and so pretty. Worked very well. The price is amazing and you don’t have to be a professional to get professional product. One of my favorite toners. Will buy again. Highly recommendabigayle.m

I have had blonde hair for a very long time and got a crazy idea to dye it black. I regretted it soon after. I research the internet and got depressed from what I heard. Seemed like it would be impossible to go all the way back to blonde or it would take forever and not without damage. I first used the professional bond building premium lifting power and got my hair to light orange and yellow. I then used the steel blue and I was shocked this stuff is crazy good! It took all the orange out! I have never had a toner work so well. I will never use anything else. Thank you Schwarzkopf for making such an amazing product!Lisa

I am 90% white. Just easy spraying and blow drying creates a delicate pastel lavender that is so flattering and exciting. People complement me on my hair and want to know how I got such a perfect tone. If you want subtle use a little. Make it intense by using it on dry hair. Can't wait to try the strawberry. It has a lovely light fragrance that won't make you nauseous like those cheap spray cans. I think it will last a long time. I use the color enhancing shampoo. Love it. I really enjoy Schwarzkopf products.ps24q

Beautiful toner. Made my hair icy white and so pretty. Worked very well. The price is amazing and you don’t have to be a professional to get professional product. One of my favorite toners. Will buy again. Highly recommendabigayle.m

I bought this as a two pack on Amazon. I used it for the full year I had platinum blonde hair. I’ll be honest, I just use purple shampoo because my stylist says I should. I never really notice a difference when I use it or I don’t. I do like this one, but I’m currently using another brand I like more. This one did clean my hair, but it just didn’t suds up like I like it to. I left it on my hair for as long as possible. I like the bottle how sleek it is and the pump is wonderful too! Bed Head has great products and if you want a cheap but decent purple shampoo then this is for you.brooke.h

Wow! This shampoo really impressed me❣💜 I wasn't expecting too drastic of a toning effect from this but was surprised. Ulta had it on sale for half off, and I just wanted to try something different than my usual stuff. My hair is light brown with blonde highlights so this helps give the highlights more shine and depth. My hair literally gleams when the sun hits it. I have tried another toning shampoo in the past from Tigi (Catwalk Violet shampoo) and that one also was amazing, but harder to find now. This one is just as great though, if not better! Light citrusy scent, nothing crazy. It lathers well and my hair stays oil free for at least 2 days after shampooing. Overall I would totally buy this again recommend 😊becca.v

The purple shampoo and conditioner BedHead offers is the best of the best. I use it to calm down the brassiness. The bonus is that it somehow conditions my hair better so the curls form better as well. My hair is light brown but tends to go a bit in the brassy tones so I find this helpful.lori.k

Let me start by saying that I'm not a professional. Have I dyed my hair 10 billion times sure. But just because it didn't work for me doesn't mean it's necessarily the product's problem it could be operator error. So I've been going through the internet trying to find any possible way to get my hair white most of it's white part of it's white okay. The top layers wait and to be honest with you I'm not entirely sure how I got it to white. I was told to use while I t18 with a 20 volume developer which I purchase is Sally's. My One Stop shop for all of my hair dying needs. And I'm not mad at it I'm just not convinced that this is the product for me for the desired outcome that I'm looking for. Aside from that being that it is chemical I'm going to suggest using a hair mask after using other than that damage is minimal. But like I said everybody's different however my hair is taking quite to beat me and although I got it cut it has not fallen out yet.sarah.m

I can see/hear Brad Mondo screaming and cringing at T18 but I'm an ashe blonde and it REALLY does take the brassy tones out of my hair. I also have well water where we live so it does a number on my color so I'm always looking for products that won't destroy my hair or dry it out too much. These , while drying, aren't awful..I use a good hair mask and bonding treatment afterward and the brassiness is gone for a few weeks. Definitely worth a try if you're really an ashe blonde!kate.c

These toners work well but they smell awful! Beware of that. They're also really runny and they go dark really quickly so you'll want to get this product all up in your hair as quickly as possible. The best way I've found to do this is by making a toning shampoo: mix the toner and developer, then add a few capfuls of shampoo (you can add some water too if you want to make it runnier), then hang your head over the sink and lather it in quickly. You'll want to watch your hair to see how fast it is developing. You might only need 5 minutes or you might want 15. Just keep an eye on it! I used a mix if T18, T27, and the cooling violet 050 on freshly bleached level 8-9ish hair and it toned beautifully. I later switched to using the permanent gel with a low developer as I found it easier to apply to roots only and the colour lasts longer. But if an all-over quick toning job is what your after, this is it.member-b7e4b

My hair is super stubborn about toners and taking purples overall so I was a little wary but I have a friend with rougher hair than me who swears by this. It works better than basically anything else I've tried that's non-permanent! It also smells amazing. Given my hair stubbornness I have to leave it on at least five minutes to notice any sort of result; it's also really drying especially to my ends which is why I'm knocking off a star. Again this may just be my hair. Also: be sure to wear gloves unless you are cool with purple fingers.nicolette.s

I love this product! It is not drying and really helps brighten my naturally silver/white hair, which tends to yellow. My hair is long, so I want something that will not dry it out or cause breakage. This shampoo is gentle and is exceptional when coupled with the matching conditioner.Deborah H.

I have always had problems with split ends on my hair due to all the heat styling tools I use. I need a trim about every two weeks. I love how this product smells and it leaves my hair feeling silky smooth. My hair is also thick and has a curl/wave to it. This also doesn't leave my scalp feeling oily. Love it in dry hair or wet. It's amazing! Thank you for making this product.Julie B.

I bought this to prevent any brassiness from creeping in during a recently holiday. It’s a nice scent, not too strong, and provided nice texture. I don’t know if the purple truly worked, but my colour did stay well. Minus a star for the weird sticky feeling 24 hours later, added too much weight to my hair.J

This was just what I needed to tone down my hairdresser's mistake (been going to her for 7 years, she usually leaves my highlights in for 20 to 30 minutes and checks twice – this time left on 40 minutes unchecked because she was trying to do too many clients at once!) The orange and bleached out blond she gave me calmed down nicely with this product. It smells great too! I only buy cruelty free products and Sun Bum is a great hair and skincare line that I can support ethically.Patricia

Excellent! Used in conjunction with the Lazer Straight Shampoo this Conditioner leaves my hair so soft and smooth. I feel like I've given my hair a deep treatment every time I wash my hair. I use this product mainly to control the dreaded grey frizz and maintain the moisture in my hair. My natural wave has improved and my hair shines. No more dull. And the smell of caramel is on another level, you will be fighting yourself not to wash your hair more often just for that experience. Basically, my hair has never looked so healthy since using this product. Thank you Unite.Shari A.

I have very fine hair that is highlighted. After washing my hair with Boosta shampoo and conditioner, I spritz this on. Great results with volume and beachy waves that hold. Docked a star because the smell is a bit strong on the harsher side – almost like pickles! It doesn't seem to make my hair smell but it's a bit rough when it is sprayed. Surprising because usually Unite products have a great smell. I am too happy with the results to return it but REALLY hope they work on improving the scent!!Anonymous

First time trying a purple shampoo that is not from a professional beauty brand and I am pleased! The scent is very nice and leaves your hair smelling wonderful! The color of the shampoo is very dark purple and contains a lot of pigment, which I like because it makes me feel like the product works better at knocking out the brass. This lathered better than other purple shampoos that I have tried. I have only used once and I already saw a change in the tone of my hair. It definitely works! I will continue to use to see even better results. The good thing is this is way more reasonably priced than other well known brands! I also like how this made my hair soft and silky and did not dry it out like some other brass eliminating shampoos. It doesn’t seem to be as harsh on your hair and does not strip it. I will continue to use and I will recommend to my blonde babes!britt.r

I received this product complimentary in a voxbox. I will say this product definitely works. However I have red hair not blonde. It did strip out some of the darker tones in my hair making it lighter (I didn’t hate the end result). This shampoo is not recommended for red hair especially red hair that is dyed. Although most red dyes have purple deposits and red deposits in them the purple cancels out the yellow/ golden tones. Overall the product did as it described it smells amazing and you do definitely get results from day one. I used this product for several shampoos and this bottle will definitely last you a long time. Pictured from top to bottom is day one, day four and finally day seven.laura.s

I have rated this five stars as I continually rebut this product. It’s always In my bathroom. I have naturally blonde hair which I do have coloured every few months to lighten it a little and this really helps to re brighten my hair. I will say however that I have to change my shampoo and conditioner regularly as it almost stops working on my hair but I do always go back to this product however I only use this a few times a month, and it helps maintain not only my colour but doesn’t strip my hair and make it feel dry when washed. I also love the biotin and collagen shampoo/conditioner by OGX, these are great products which can be used daily without the overuse of chemicals that lost shampoos have in them.katie.p

As many of us, during the lockdown, I get bored and try to dye my hair grey. At first, I just dye it without bleaching and didn't turn out well. After the bleaching I got horrible yellow undertone and then I order this product. Now I have beautiful dark blonde dye with greyish tone, Wella did miracle and kill 90% of yellow. Product is easy to use, smell is quite harsh and hair is quite dry after using it – just use good Keratine mask after and don't use product on very dry/damaged hair. But overall result is great. I just order it again, because I can't buy it in my Country . Pros: Great value to price Professional results Kill yellow undertons Beautiful ash/grey color Easy to use and apply Easy instructions Cons: Harsh Smell Hair become quite dry, but this can be fixed with few Keratine treatments Overall: I love this product and resultscasiopeia25

Let me start by saying that I'm not a professional. Have I dyed my hair 10 billion times sure. But just because it didn't work for me doesn't mean it's necessarily the product's problem it could be operator error. So I've been going through the internet trying to find any possible way to get my hair white most of it's white part of it's white okay. The top layers wait and to be honest with you I'm not entirely sure how I got it to white. I was told to use while I t18 with a 20 volume developer which I purchase is Sally's. My One Stop shop for all of my hair dying needs. And I'm not mad at it I'm just not convinced that this is the product for me for the desired outcome that I'm looking for. Aside from that being that it is chemical I'm going to suggest using a hair mask after using other than that damage is minimal. But like I said everybody's different however my hair is taking quite to beat me and although I got it cut it has not fallen out yet.sarah.m

These toners work well but they smell awful! Beware of that. They're also really runny and they go dark really quickly so you'll want to get this product all up in your hair as quickly as possible. The best way I've found to do this is by making a toning shampoo: mix the toner and developer, then add a few capfuls of shampoo (you can add some water too if you want to make it runnier), then hang your head over the sink and lather it in quickly. You'll want to watch your hair to see how fast it is developing. You might only need 5 minutes or you might want 15. Just keep an eye on it! I used a mix if T18, T27, and the cooling violet 050 on freshly bleached level 8-9ish hair and it toned beautifully. I later switched to using the permanent gel with a low developer as I found it easier to apply to roots only and the colour lasts longer. But if an all-over quick toning job is what your after, this is it.member-b7e4b

After dying my hair with bleach twice I achieved very light orange near roots and a bright yellow over the rest and white at the very ends of my hair. It looked a mess i was going to buy a proper toner but was worried about damaging my hair. This product is a life saver. You must follow the instructions correctly using a clarifying shampoo is a must. After the first use I had achieved a lovely baby blonde apart from at the root which was still slightly yellow. So I re did the treatment again straight after and WOW. Not only is my hair in amazing condition but I have glossy white hair. The smell is also amazing. This product will only get better the more you use it so don't give up hope after one go if it's not what you want. Will be stocking up on this product. It works better than any other toner I'v tried (and that's a lot) including wella toners mixed with 20vol. love this range and will be trying other colours out soon.Jessica123123

I wish I'd checked the online reviews before grabbing this in store on a whim. I know its a toner, and had hoped to use it to knock out the brassy tones in a full head of highlights. Didn't do this, nor leave any kind of pink/rose tone to my hair. There's a couple of patchy streaky tinges of lilac/blue, fortunately nothing that sticks out. Followed the instructions, using a clarifying shampoo and applying to towel dried hair. All of my hair care is silicone free so should have been nothing to interfere with the product. Very heavily scented which doesn't really bother me, but someone sensitive to perfumes would probably detest. Has also left my scalp itching. Disappointednyx88

Hello, I've had a great experience with this product because of the following reasons: a) it is easy to comb through as it is a conditioner based product, I am happy to not have straw like hair b) sectioned so some parts were on longer than other parts so roughly fifteen to twenty minutes taking time, give or take from sectioning it's hard to clockwatch every single strand correctly but sectioning worked better than the simple lather on hair dye which I do constantly, toners make for better sectioning because box dye isn't a sectioning dye like in a hairdressers. The toner, however, that is. So.. remember lather and dye, section and tone. c) the results have left a soft, beautiful shine d) the price was reasonable e) finally, only had to use one box on long, very thick hair which hasn't been damaged by this product at all Negatives – there aren't any However, I've noticed some people moaning about the blue-stained stress of the toner which they have struggled to get out(one woman in this section of comments said a hair salonist couldn't even figure out how to get it out and had ruined her hair), ignore this person.. what you need to do, which I have always done is buy all different colour toners.. even for brunette at some point in life, but the main two are the purple/blue toner like this one and then there's a bottle of toner shampoo which has been discontinued unfortunately, it was the provoke touch of gold because it has gold/orange pigments in which would cancel out the blue and return it blonde without going ginger, it's quite simple. They discontinued my favourite toner but not to worry because superdrugs do their own toner colourant shampoo, little small tiny bottles and you can get offers of 3 for £5 sometimes but they're not expensive individually. They're called superdrugs colour effects wash in wash out honey blonde. It is 8.03 honey blonde. It's a bit like the provoke touch of gold, except it's more orange than gold and honey but it will help you get rid of any leftover blue or grey strands in places of your hair if it doesn't match the overall places of blonde. Google this or ask a superdrug employee. Do not panic and remember, all toners are better in your cupboard. Tones are important for your hair. To get salon look, it costs half the price of a hairdressers but they last for a couple of years because you keep on top of it and refresh your hair so it is worth spending the extra money on extra toners and top ups especially pigmented shampoos. You don't need to use them everyday, but every few weeks in between normal shampoos such as anti dandruff and repair shampoos like pantene as it really does work, other conditioners are useful like pigmented conditioners. These are different from shampoos that are pigmented because the shampoos are most likely to pigment dye your hair into a toned colour because it has orange or blue in, the conditioners focus on enhancing the shine and condition, not the colour, it just emphasises the shine of the colour so don't get the two mixed up. Remember, you might have a two tone hair colour, some really blonde and other patches of orange/yellow tones so you might need to use a product like the colour freedom toner again so you will see the other patches go lighter than when the orange yellow tones are finally lightened so that's when you need honey blonde, keep using it for a couple of days then save for later days. Dye your hair more than twice before doing toners, always. And wait, one month before doing it, doesn't matter if you use toners the first time after dying but make sure you dye again and then tone. I cannot stress this enough, yes – you will be spending like twenty quid on four boxes of hair dye and then toners as well but you will see why it is good for your hair. It's backwards what they say about dye killing your hair, it does but toners will do that so you need to refresh your hair by dying it again because it will feel renewed instead of dull and lifeless because dye can also be good, though I stress that it is very bad especially bleach. It's just that you need to be vigilant and wait a month even if your hair is yellow, it will be worth it in end in terms of strengthening your hair, not damaging or ruining it and growing out your hair. Make sure you always condition. Hopefully, provoke touch of gold will be continued in shops again as they do sometimes bring them back – it's my favourite, I prefer the gold toner to the orange honey blonde and I'm gutted I can't have it. I love honey though, honey and milk, it's so kind. It makes me feel like a kind person. Calm and kind. So I hope my kindness help you discover the road to happy hair.. remember, wait out what you need to and then apply, save your products for a full year or more and you can have salon tones. Highly recommend this product!! Oh and check me out on tiktok before toning my hair – justfionacat is my tiktok name.JustFionaCat

I left on a little longer than the advised 15 minutes and I'm very happy with the results. My hair is light brown with highlights. I has some brass I wanted to remove and it looks much ashier now. My hair is noticeably softer and well conditioned now. I plan on getting more to use until my hair is the desired ashiness. Very pleased!Chelsea

I love this product. I have medium brown hair (with gray). So I do my roots with brown then apply the COOL BLONDE down the back top of hair. It's PURPLE so beware haha. I leave it on 15 mins. Makes my hair super soft and shiny. Gives my hair a natural blonde glow. Much better than trying to bleach in blonde highlights. It's a great product. I'm going to stock up on it. A MUST TRY!!catmeowcat

I used the silver. I have white hair. A little gray. My hair came out exactly like the After in the Before and After pic. Beautiful. Shiny. And my hair is so soft. I will definitely be using this quite a bit. It's amazing. My hair looks beautiful.Sandra