20 Best Products For Red Dyed Hair (Feb 2023 Update)

Love my line of John Frieda products. Had to add this and the Red Boosting Conditioner to my collection. I find this is awesome. Smell could be better, especially the conditioner though. Some have said that they dound it irritated their scalp but I will say I havent had this problem. Will totally but this again once it gets low.amy.c

Hi, I am naturally dark blonde with some highlights and some actual red hairs (my sister was a natural dark strawberry blonde). I've been using your Blonde Highlighting shampoo and conditioner for years–saw this and thought I would experiment. It turned out pretty well! Now I have a question–what will happen if I go back to the Blonde Highlighting shampoo for my next wash? (It's for a Halloween thing). I don't want to have any weird green, orange or whatever colors.tracy89

I’ve now got side greys on my cherished naturally dark reddish brown hair & it’s looking a bit draining on my 60 year old face. I wanted a copper colour deposit conditioner (like the sadly discontinued Madder Red which I miss!). This is a little too cherry red/pink for me so I mixed it with a small blob of Plantur Brown conditioner (sold by Boots & VERY effective) & left for 20 mins – I now have golden coppery hair where the greying side hairs were! I think I’ll give up my typing job & become an alchemist! Thanks Boots for stocking a good range of products to blend with! XxBlackberry61

I have vibrant, bright red, Ariel from little mermaid hair. Before I got my hands on this amazing product, I would have to touch up my color every month or so (by this time it was light pink, orange, yellow, gross). I use it with the Joico red conditioner, and my hair has stayed vibrant (although a bit faded, that's just the way it goes) but overall, it is one solid bright red color and it refreshes my hair each time I shower. I only wash my hair twice a week (colored hair people where ya at?) and I have been SO happy with the results. I will continue to purchase this time and time again, in fact I have about 4 bottles under my sink just in case. If you have red hair, vibrant or not, GET THIS!!! 100% worth it and my holy grail product.Bella

Ok let’s talk feel and then science. First, I used to have tremendous hair in my 30’s, strong, healthy and thick. The. I got some thyroid problems after having my kids, some hair fall, live in FL now with crappy water and I even have a pool with chlorine. I am outside a lot. I have backed off highlights because my hair is fine but a lot of it and it was FRAGILE. Never broke in my life until recently. So now I tone the heck out of my damaged previously balayaged hair with professional smoke blue products at a salon to kick the orange brass out of my light brown hair. And even with peroxide developer of only 8 (shades EQ) not, 20 or even 10 I have a rat’s nest. So Joico. Pros. It IS light. Because it doesn’t have to be heavy as it is chock full of proteins and lightweight conditioners. It also has a Ph of 4.5 to 5.5. What’s Ph good for ? Let me expound. So since I have a pool, certain Phs make chemicals either work better or worse. Like, you need less expensive chlorine if you keep your Ph not too alkaline (ph over 7). For your hair, our bodies are at a 6.5 or so, so ph balanced shampoos and conditioners are important because soap is VERy alkaline. The more alkaline, the more the cuticle is lifted like shingles on a house. The more lift, the tougher, the more color loss, the more protein AND moisture loss. So the trick of using an Apple Cider Vinegar rinse applies here. You WANT an ACIDIC product to SHUT down that cuticle. Especially after deep conditioning, coloring or toning. And for those of you who swim, if that gorgeous hair of yours stays wet, like for an HOUR, you’ve lost protein, the moisture that binds to protein, color and you have severely weakened it. 1 swim. 1 hour wet. Enter Color Endure. It’s Ph is a relatively LOW 4.5 -5.5 which is PERFECT for my high porosity, damaged, colored hair. Is it super moisturizing like Tigi Heavens Door that’s like a mask? Nope. But does it trap in that moisture from a wash day and help dry fast like a dream in the FL humidity AND detangle AND keep that cuticle down to resist heat damage and soaking up chlorine and impurities in my water? YES. My 14 year old naturally blonde but chlorinated daughter steals it all the time because it’s light, de tangles, and works. We have zero split ends between us from this bananas smelling product. Now I have a ton of masks and I love Wen and I just like creamy stuff like Dumb Blonde Reconstructer. But everything is heavy on my roots, and a lot of my damage is along my part and front pieces from the sun. If you do the Wen advice and leave in but rinse rinse (like 3 minutes with scrubbing scalp with fingers) rinse I don’t have any grease or build up. I also twist it into my ends at the end of my shower (1 squirt). I could Take a picture of all the hair products I own but this one I buy when it runs out. That’s high praise. Here are two photos of my empty Color Endure and my hair. Also my daughters before her haircut after swimming daily, oceans and chlorine, sun.mountainsandwater.t

I was looking to replace my village color depositing conditioner because I can't find that product ANYWHERE & it was my holy grail. THIS JOICO PRODUCT IS TERRIBLE. I've used it 3 times and haven't noticed a difference in color or in vividness of my hair. It's been dyed a ginger-red. If anything, my hair hasn't maintained it's color how it normally does, it's much less red and vibrant. It leaves my hair greasy and feels heavy, almost like the product itself is too heavy for my hair, which it may be. I'm going to return this because it's not the product for me. It HAS very powerful staining power though, so use an old towel. It stains everything BUT your hair.Lauren R

I am still reeling from how well Punky Colour 3-in-1 Color Depositing Shampoo + Conditioner colored my hair, and without any damage or unpleasantness during application! I'm absolutely not a hair dye virgin, so I've been around the block with so-called gentle hair color. I have come to expect that gentle/natural products will likely result in softer hair but also weaker color. Not this product! Before applying this, I had used KISS on my naturally medium/dark blonde hair. After using a clarifying shampoo to try to remove as much of that as possible, to prepare my hair for this, it was basically a muted deep amethyst shade as I began applying this product. Almost immediately, I saw the color begin to take. It was a beautiful, bold, bright pink in the areas where there was less of the remaining previous purple shade, and it was an absolutely incredible, knockout shade of fuschia on the rest of my hair. I applied it to damp hair in front of my bathroom mirror because I was concerned about not being able to apply it evenly. The way this product is formulated, that was definitely not a problem. It is a thinnish consistency like a shampoo and it spreads really well into the hair. I have slightly longer than shoulder length hair and I used a little less than half the bottle but I'm sure that I could have used less and still had this awesome result. I loved that it didn't leave my house smelling bad, and it actually softened my hair and left so much shine! The color isn't flat at all. I love this so much and will absolutely use it again and again. I was very careful to wear gloves during application and I do recommend wiping up any wayward drops right away or it will require some elbow grease to clean up. It did stain my scalp a bit and while I was sure to rinse really well with cold water, and the color hasn't bled onto my clothing or bedding, I have noticed if I touch my hair with damp hands, it does show up on my nailbeds just very faintly. All in all, the shade name alone sums up this stuff. It really IS Pinktabulous!angel.p

Like the product. Went to buy it based on a 30% off on one item coupon. The item was $33, so with the discount, slightly under $25. Can purchase 2 of them for $25 on Amazon. CVS would be easy to recommend if they stopped playing these stupid games with prices. But even without that, the service is just not good. It's not like it use to be. They can't seem to retain managers. There is a story here, I just don't know wha it is. But I do know that this is the last time I fall for one of these 30% off coupons. What a joke!Phil1957

Having coloured my hair for many years I am very conscious of the need to try and keep it in good condition and avoid colour fading so was very eager to try Nexxus Color Assure Shampoo. Nexxus is not a brand I am familiar with so was keen to see the results. As soon as I poured the shampoo into my hand I could feel the quality of this beautifully rich shampoo and the smell was absolutely divine. The shampoo lathered up easily into my hair with just a small amount of the product. It was easy to rinse out and my hair felt thick and full once it had been washed. Once my hair had been dried I could instantly see how shiny and well nourished my hair looked and felt and the colour of my hair has stayed more vibrant without any fading over the past couple of weeks. I wash my hair every day and this shampoo has kept it in perfect condition. I regularly smelt the shampoo during the day which was lovely and I have had several people complimenting me on how shiny and healthy my hair looks. This shampoo has definitely prevented colour fading in my hair and will be my go to shampoo from now on. I will be trying other products in this range and would have no hesitation in recommending it to my family and friends.pink glitter

I've used this product for years, but they seem to have changed the formulation. I purchased two 1L bottles sometime ago. I just ran out of the old formula and opened the new bottle, and (as many have said) it does not clean. It leaves a waxy/greasy residue on my hair no matter how much I rinse, regardless of whether or not I follow with conditioner. I tried emailing the company a month ago, but have heard no reply.PJ

I have vibrant, bright red, Ariel from little mermaid hair. Before I got my hands on this amazing product, I would have to touch up my color every month or so (by this time it was light pink, orange, yellow, gross). I use it with the Joico red conditioner, and my hair has stayed vibrant (although a bit faded, that's just the way it goes) but overall, it is one solid bright red color and it refreshes my hair each time I shower. I only wash my hair twice a week (colored hair people where ya at?) and I have been SO happy with the results. I will continue to purchase this time and time again, in fact I have about 4 bottles under my sink just in case. If you have red hair, vibrant or not, GET THIS!!! 100% worth it and my holy grail product.Bella

Ok let’s talk feel and then science. First, I used to have tremendous hair in my 30’s, strong, healthy and thick. The. I got some thyroid problems after having my kids, some hair fall, live in FL now with crappy water and I even have a pool with chlorine. I am outside a lot. I have backed off highlights because my hair is fine but a lot of it and it was FRAGILE. Never broke in my life until recently. So now I tone the heck out of my damaged previously balayaged hair with professional smoke blue products at a salon to kick the orange brass out of my light brown hair. And even with peroxide developer of only 8 (shades EQ) not, 20 or even 10 I have a rat’s nest. So Joico. Pros. It IS light. Because it doesn’t have to be heavy as it is chock full of proteins and lightweight conditioners. It also has a Ph of 4.5 to 5.5. What’s Ph good for ? Let me expound. So since I have a pool, certain Phs make chemicals either work better or worse. Like, you need less expensive chlorine if you keep your Ph not too alkaline (ph over 7). For your hair, our bodies are at a 6.5 or so, so ph balanced shampoos and conditioners are important because soap is VERy alkaline. The more alkaline, the more the cuticle is lifted like shingles on a house. The more lift, the tougher, the more color loss, the more protein AND moisture loss. So the trick of using an Apple Cider Vinegar rinse applies here. You WANT an ACIDIC product to SHUT down that cuticle. Especially after deep conditioning, coloring or toning. And for those of you who swim, if that gorgeous hair of yours stays wet, like for an HOUR, you’ve lost protein, the moisture that binds to protein, color and you have severely weakened it. 1 swim. 1 hour wet. Enter Color Endure. It’s Ph is a relatively LOW 4.5 -5.5 which is PERFECT for my high porosity, damaged, colored hair. Is it super moisturizing like Tigi Heavens Door that’s like a mask? Nope. But does it trap in that moisture from a wash day and help dry fast like a dream in the FL humidity AND detangle AND keep that cuticle down to resist heat damage and soaking up chlorine and impurities in my water? YES. My 14 year old naturally blonde but chlorinated daughter steals it all the time because it’s light, de tangles, and works. We have zero split ends between us from this bananas smelling product. Now I have a ton of masks and I love Wen and I just like creamy stuff like Dumb Blonde Reconstructer. But everything is heavy on my roots, and a lot of my damage is along my part and front pieces from the sun. If you do the Wen advice and leave in but rinse rinse (like 3 minutes with scrubbing scalp with fingers) rinse I don’t have any grease or build up. I also twist it into my ends at the end of my shower (1 squirt). I could Take a picture of all the hair products I own but this one I buy when it runs out. That’s high praise. Here are two photos of my empty Color Endure and my hair. Also my daughters before her haircut after swimming daily, oceans and chlorine, sun.mountainsandwater.t

I was looking to replace my village color depositing conditioner because I can't find that product ANYWHERE & it was my holy grail. THIS JOICO PRODUCT IS TERRIBLE. I've used it 3 times and haven't noticed a difference in color or in vividness of my hair. It's been dyed a ginger-red. If anything, my hair hasn't maintained it's color how it normally does, it's much less red and vibrant. It leaves my hair greasy and feels heavy, almost like the product itself is too heavy for my hair, which it may be. I'm going to return this because it's not the product for me. It HAS very powerful staining power though, so use an old towel. It stains everything BUT your hair.Lauren R

My hair is about 90% gray with Wella Colorcharm 9NG all over. I’ve tried about four or five different color conditioners; each one comes out pretty blotchy and washes out so quickly.This is the only color shampoo I’ve ever tried and it sounded a little weird but it is absolutely perfect. Since I have various shades of blonde, the color takes differently but beautifully. Some strands are pink some areas are a little rose gold.The color doesn’t seep onto pillows, towels (I even use a white towel), or clothes and washes out gradually and beautifully. I use this about once a week to keep a light blush pink on my hair. Of course you can use it more and get more depth of color. Obviously this is a shampoo so you must use conditioner after.I constantly get compliments on my hair colorCarly B.

I have natural blond hair that has a lot of natural dimension and highlights in it. However, like many women, my hair color has changed a bit after two kids, and doesn't pop the way it used to. Not to mention, I'm already starting to find a couple of white hairs here and there at 33, so I needed something that was going to tone my hair to make it a more vibrant cool toned color again that I had pre kids.I decided to try this out. Despite being for color treated grey/blonde I found it actually did a good job at lightening and brightening my natural hair, removing any of the lackluster yellow that's come into my hair since I had my kids. I thoroughly lathered throughout my entire hair and left it on for about 10 minutes just to see what it could do on natural hair. While it didn't have as drastic results as it would have on color treated hair, it definitely did the trick in lightening and brightening my natural locks and returning it to the more cool toned lighter blond that I had pre kids. It definitely took out a lot of the yellow tones which was huge to me.I now do it once a week just to keep up the slight color change. Its subtle and soft, but definitely worth the purchase. I'm really happy to see the changes!Kate F.

The product works great! I have natural black hair and bleached it once to make it vibrant red. I wash my hair daily, so the color faded pretty quick. I don’t want to go to hair salon again, so I randomly searched it on amazon to find this. I decided to give a try, and after several weeks, I found it very convenient to remain my hair color in a fairly bright red hue evenly. The color remains for 2~3 wash.However, I’m not giving it five stars because:Instead of using it like my normal shampoo, I need to squeeze 3 palms of the product to apply on my hair to reach the color change shown in my photos. I tried using a small amount and imagined the product staying on my hair longer would let the color soak in, but it didn’t work much. If you have long hair, you probably will run out of this very fast. It also dries my hair after rinsing it off, but could be solved with conditioner once.Anyway if you plan to use this, I recommend to apply a generous amount of it on your hair, and massage it through hair to have the even color, but not making a lot of foams. After waiting for a few mins, rinse it off and use conditioner once or twice under warm water since a steaming hot shower washes the new applied color off easily.Stephanie L.

I've been almost every color under the sun and I wish something like this had been available when I first went red years ago. Just a little info about my hair, I have naturally brown, very thin straight hair that I had been bleaching for about 2-2 1/2 years. I was tired of the damage being blonde was giving me so I decided to go red-completely spacing that my hair was used to not holding really any color. The first dye was rough, by a week and a half in my blonde was starting to peek through and the red was very dull. I asked my stylist for something to refresh my hair and she suggested the copper tone one. I read on here someone used theirs like a hair dye (they just put it evenly on dry hair and let it sit). So I did the same and had it sit for about 30 mins. I then washed with cold water and followed with the shampoo. I will say-yes, this shampoo can be drying; but as long as you use periodic hair masks and don't use it every wash it is GREAT! It was a complete 180, the more I use this shampoo the greater the results. I now use the red and the copper tone off and on and I like the look the combination of them gives. I would not recommend this for anyone that has brown to darker hair. This will not lift your hair. It is just a color refresh. As with reds always try to use cold water. I use a shower cap that way I don't have to freeze when washing my body (probably the best tip I can give, just shampoo put a cap on and then shave or wash your body while it is setting). I don't usually write reviews but I had a hard time finding people with my specific situation (blonde to red) so I hope this helps!April

In my opinion, red hair is one of the most gorgeous possible hair colors out there. Unfortunately, maintaining red hair is a huge pain. Naturally, I have light brown hair. Me and my hair stylist decided on a whim one day that I was going to go red – so that she could test out a new dye she got on me. I was excited and also apprehensive because I've been down this road before (about 10 years ago when I was in high school). I remember being SO mad when I washed my hair that first time and the majority of my color came out. 17 year old me used Garnier Fructis Color shield shampoo. It was terrible. So, needless to say, the task of finding the right shampoo was a bit daunting for me. I went to Ulta, and after looking at probably every shampoo in the store two or three times, I decided on this one. Now, if you know anything about red hair, fading is inevitable. It fades with every wash and every time you use heat on it. Even when you do everything right and wash as few times as possible and use only cold water (beauty truly is pain, y'all!). Other fun factors like sweat can contribute too. The color on the layers surrounding my neck has faded significantly faster. But all things considered, this shampoo has kept my color as vibrant as possible. It's been a month since I dyed my hair, and it's still holding up. Fading has happened, yes. But you can still tell that it's red, it hasn't turned auburn on me (which is what happened when I went with garnier fructis). So I don't have a whole lot to compare it to, but it works. I didn't experience any drying like some reviews had said about other color deposit shampoos (i was really scared about that!), and I left both the shampoo and conditioner in for the full 3 minutes each time I used them. I would buy again and I would recommend it!Kay

so I have natural strawberry blonde hair honestly more on the very faded ginger side, during the summer my hair loses a lot of its red color from the sun. so I was very scared to use this since I didnt want it to look like I dyed my hair. i washed my hair with his and conditioned with a regular none colored conditioner and it does exactly what it is supposed to do! the color is very subtle, coppery tone first time I used it it looked only a little bit more coppery second time made my hair look more like its natural ginger shade. I only use it twice every other week since it does continue to build color and that's not what I personally wanted, it does not foam a lot, it does dry hair a little bit but if your hair is healthy you will be just fine my conditioning and a bit of hair oil fixed it. I do think this would only work with light hair and better with natural hair because the effect is beautiful but subtle at first. dont by any means expect huge results immediately it's not a hair dye it's a shampoo with a bit of hair color in it. in conclusion I'd say if your curious and want a natural ginger color go for it, if you want intense results you will be disappointed. also it looks super orange dont panic you're good and as long as you wash your hands afterwards in the shower you will be 100%E

I decided to give this product a try when it was on sale at Ulta. With my first use or two, I was impressed with how my hair looked. I could tell it toned down the brassiness and gave me a just left the salon look. But by the third or fourth use, my blonde hair my ends in particular were looking straight purplish grey. Despite only washing my hair a couple times a week, I figured maybe I was using it too much and should not be using it for every wash. So, I started alternating between this shampoo and a regular nourishing shampoo. However, it seems that doing this has given me such uneven tones throughout my hair some areas are brassy, some parts look platinum and some look grey a problem Ive never had before. This shampoo also stains my nails, cuticles, and scalp. Even though I had freshly washed hair, one day I had to put it up into a pony tail simply because when my hair was down you could see my part which was bright purple. It looked awful. Even rinsing my hair until the water runs clear still leaves me with purple in my scalp. Aside from the results of this shampoo, Im not a fan of how thin and runny the consistency is, because every time I dispense some, it seems to come with a fair amount of drippingwasted product which is a bummer, considering the price. Maybe a pump instead of a flip cap could prevent some of this Overall, whether I used this shampoo consistently or sparingly, the results were not good. I also used the matching conditioner with every use.Anonymous

All I have to say is, this conditioner is worth every penny (pricey) About my hair type, I have long, wavy, thick, course and frizz prone due to living in a hot and humid climate state, this is amazingly good on my hair. With this conditioner, it makes my hair so shiny, hydrated and smooth. I only use a little bit because it really does go on my hair due to how creamy this formulation is. I find that after washing it off all the way in the shower, I rinse my hair with very cold water until I don't feel any warmth from my hot shower. The cold water helps seal and smooth down the hair follicle. I then let hair air dry in a loose twisted bun with a large and soft velvet scruchie on top of my head. When it's completely dry, my hair falls with soft, bouncy, shiny and smooth waves that I don't need to style my hair with any hot tools. In comparison to naturally air drying my hair, I have used my flat iron and also curling iron, my hair looks like I had just gotten an amazing hair result from a hair salon. Highly recommend.maria.d

I bought this shampoo based on reviews. I have a foil done about 56 times a yr. I used this shampoo for the first time brightened my hair right away. Im a natural strawberry blonde had some issues with my last foil, I used this shampoo 4 times in one week which is alot. While this did brighten up my hair was a quick fix to what the stylist did to me my reg lady wasnt in I went to a diff stylist learned a few things. The new stylist fixed the issues that the inexperienced one messed up. First off I would like to tell you that what the last girl did to my hair was not knowing how to mix colors very well ended up with more red than blonde, I didnt want red but the Redken Blondage did help with that problem until I could get it done right. My new stylist explained to me about over using this type of shampoo because it can cause your hair to turn blue but Ive never had those issues. Purple is actually a color added to a shampoo to neutralize warm colors, warm colors being orange, yellow, red, purple shampoo turning your brassy warm tones into cooler tones more natural looking, the darker the purple, the better the shampoo. Purple shampoo does nothing for brunettes but if you have highlights its a must, also a must for silver hair to turn gray into a beautiful silver. If your hair is over processed or colored alot it can take on purple tones quickly. If you start to notice your blonde hair getting a silvery color its because your hair is very porous, then you want to back off of the purple shampoo bc it will start turning blue. I use purple about once a week. You shouldnt use purple shampoo but every 3rd wash because its very drying. Another way to keep your color fresh is to shampoo with clarifying shampoo to wash all oil residue buildup from other products, hairspray, gel, mousse, etc…rinse then use purple shampoo and let it sit for about 10 min. Since most of the brightening work is done with the shampoo you can really use any conditioner. I love Redken all soft conditioner. So far I like most all of Redken products they have great a sale going on this month sales and nobody can beat the sale of one liter size products this month better than Ulta.Anonymous

Love my line of John Frieda products. Had to add this and the Red Boosting Conditioner to my collection. I find this is awesome. Smell could be better, especially the conditioner though. Some have said that they dound it irritated their scalp but I will say I havent had this problem. Will totally but this again once it gets low.amy.c

Hi, I am naturally dark blonde with some highlights and some actual red hairs (my sister was a natural dark strawberry blonde). I've been using your Blonde Highlighting shampoo and conditioner for years–saw this and thought I would experiment. It turned out pretty well! Now I have a question–what will happen if I go back to the Blonde Highlighting shampoo for my next wash? (It's for a Halloween thing). I don't want to have any weird green, orange or whatever colors.tracy89

I’ve now got side greys on my cherished naturally dark reddish brown hair & it’s looking a bit draining on my 60 year old face. I wanted a copper colour deposit conditioner (like the sadly discontinued Madder Red which I miss!). This is a little too cherry red/pink for me so I mixed it with a small blob of Plantur Brown conditioner (sold by Boots & VERY effective) & left for 20 mins – I now have golden coppery hair where the greying side hairs were! I think I’ll give up my typing job & become an alchemist! Thanks Boots for stocking a good range of products to blend with! XxBlackberry61

I felt myself a bit underwhelmed when it came to this shampoo. Being a natural redhead, I've always feared that my red hair would dull with age, and turn into a ruddy mess. In an attempt to maybe prevent the future, I picked up both the shampoo and the conditioner. The shampoo smells lovely, just as the conditioner does, but on days where I would use a different shampoo and the Radiant Red conditioner, I found myself with the same results as the duo together would produce. Maybe it's just my perception, but I truly found no necessary need to have this shampoo for the sake of 'color-enhancing'. If judged as a standard shampoo, it fits the bill nicely. It cleans, smells good, etc. But as a coloring shampoo, it's underwhelming. Effectiveness As said before, it lacks any sort of noticeable punch in the red-enhancement department (at least for myself, the packaging said that it was suitable for all redheads, so I'm assuming that includes both natural and dyed). It did make my hair shiny though, so if you have light highlights that might render it as redder. Scent I enjoy the scent. It is a very quintessential shampoo smell, clean and soft.MakeupAfficiando

High expectations on this product. Recently had professionally dyed my extra long locks red and was looking for a good color preserving shampoo! Purchased this at Ulta on a great buy one get one 1/2 off sale. Pros of this shampoo: Smell, lathers wonderfully, softened hair. Cons: very little dye preservation. My hair bled more than usual; unsure if product, water, or dye itself. I waited 2 days before washing my hair after dying and used cold water and used this with the matching conditioner. I'm skeptical on if this is really good for dyed hair. ***My boyfriend, a natural redhead, did like the effects on his long red hair.*** Final conclusion: As for me, I will not purchase again when I re-dye my hair. I believe there are better dye-preservation products. I still love John Frieda products but this line just didn't turn out well for me personally.emily.e

John Frieda Radiant Red Shampoo did nothing for my hair. I have natural red hair but I dye it a little bit darker. I saw this advertised and thought maybe it would help maintain my hair. It doesn't. It's just like any other shampoo [I also used it with the conditioner]. There's no reason to pay the extra bucks for this product! This is what the website says about the product: "This advanced formula addresses the way red colour fades on three colour dimensions. With daily use it helps maintain rich, vibrant red tones. Enhanced anti-fading technology and a gentle formula preserves vivid red colour and magnifies shine. Attracts light and amplifies rich tones to transform red hair. For all shades of natural or colour-treated red hair." Those claims did not live up to what I experienced. Not even close. It was just a normal shampoo. Both the shampoo and conditioner smell great and the smell remains in your hair afterward, which I like. It cleans well and rinses clean. It's a good shampoo! But my problem is the fact that it doesn't do what it's advertised to do. My dyed red hair faded just as quick as usual. It didn't add shine. I don't recommend this shampoo. Its a good normal shampoo but does nothing for your red color.evlmidget

Love my line of John Frieda products. Had to add this and the Red Boosting Conditioner to my collection. I find this is awesome. Smell could be better, especially the conditioner though. Some have said that they dound it irritated their scalp but I will say I havent had this problem. Will totally but this again once it gets low.amy.c

Hi, I am naturally dark blonde with some highlights and some actual red hairs (my sister was a natural dark strawberry blonde). I've been using your Blonde Highlighting shampoo and conditioner for years–saw this and thought I would experiment. It turned out pretty well! Now I have a question–what will happen if I go back to the Blonde Highlighting shampoo for my next wash? (It's for a Halloween thing). I don't want to have any weird green, orange or whatever colors.tracy89

I’ve now got side greys on my cherished naturally dark reddish brown hair & it’s looking a bit draining on my 60 year old face. I wanted a copper colour deposit conditioner (like the sadly discontinued Madder Red which I miss!). This is a little too cherry red/pink for me so I mixed it with a small blob of Plantur Brown conditioner (sold by Boots & VERY effective) & left for 20 mins – I now have golden coppery hair where the greying side hairs were! I think I’ll give up my typing job & become an alchemist! Thanks Boots for stocking a good range of products to blend with! XxBlackberry61

I have vibrant, bright red, Ariel from little mermaid hair. Before I got my hands on this amazing product, I would have to touch up my color every month or so (by this time it was light pink, orange, yellow, gross). I use it with the Joico red conditioner, and my hair has stayed vibrant (although a bit faded, that's just the way it goes) but overall, it is one solid bright red color and it refreshes my hair each time I shower. I only wash my hair twice a week (colored hair people where ya at?) and I have been SO happy with the results. I will continue to purchase this time and time again, in fact I have about 4 bottles under my sink just in case. If you have red hair, vibrant or not, GET THIS!!! 100% worth it and my holy grail product.Bella

Ok let’s talk feel and then science. First, I used to have tremendous hair in my 30’s, strong, healthy and thick. The. I got some thyroid problems after having my kids, some hair fall, live in FL now with crappy water and I even have a pool with chlorine. I am outside a lot. I have backed off highlights because my hair is fine but a lot of it and it was FRAGILE. Never broke in my life until recently. So now I tone the heck out of my damaged previously balayaged hair with professional smoke blue products at a salon to kick the orange brass out of my light brown hair. And even with peroxide developer of only 8 (shades EQ) not, 20 or even 10 I have a rat’s nest. So Joico. Pros. It IS light. Because it doesn’t have to be heavy as it is chock full of proteins and lightweight conditioners. It also has a Ph of 4.5 to 5.5. What’s Ph good for ? Let me expound. So since I have a pool, certain Phs make chemicals either work better or worse. Like, you need less expensive chlorine if you keep your Ph not too alkaline (ph over 7). For your hair, our bodies are at a 6.5 or so, so ph balanced shampoos and conditioners are important because soap is VERy alkaline. The more alkaline, the more the cuticle is lifted like shingles on a house. The more lift, the tougher, the more color loss, the more protein AND moisture loss. So the trick of using an Apple Cider Vinegar rinse applies here. You WANT an ACIDIC product to SHUT down that cuticle. Especially after deep conditioning, coloring or toning. And for those of you who swim, if that gorgeous hair of yours stays wet, like for an HOUR, you’ve lost protein, the moisture that binds to protein, color and you have severely weakened it. 1 swim. 1 hour wet. Enter Color Endure. It’s Ph is a relatively LOW 4.5 -5.5 which is PERFECT for my high porosity, damaged, colored hair. Is it super moisturizing like Tigi Heavens Door that’s like a mask? Nope. But does it trap in that moisture from a wash day and help dry fast like a dream in the FL humidity AND detangle AND keep that cuticle down to resist heat damage and soaking up chlorine and impurities in my water? YES. My 14 year old naturally blonde but chlorinated daughter steals it all the time because it’s light, de tangles, and works. We have zero split ends between us from this bananas smelling product. Now I have a ton of masks and I love Wen and I just like creamy stuff like Dumb Blonde Reconstructer. But everything is heavy on my roots, and a lot of my damage is along my part and front pieces from the sun. If you do the Wen advice and leave in but rinse rinse (like 3 minutes with scrubbing scalp with fingers) rinse I don’t have any grease or build up. I also twist it into my ends at the end of my shower (1 squirt). I could Take a picture of all the hair products I own but this one I buy when it runs out. That’s high praise. Here are two photos of my empty Color Endure and my hair. Also my daughters before her haircut after swimming daily, oceans and chlorine, sun.mountainsandwater.t

I was looking to replace my village color depositing conditioner because I can't find that product ANYWHERE & it was my holy grail. THIS JOICO PRODUCT IS TERRIBLE. I've used it 3 times and haven't noticed a difference in color or in vividness of my hair. It's been dyed a ginger-red. If anything, my hair hasn't maintained it's color how it normally does, it's much less red and vibrant. It leaves my hair greasy and feels heavy, almost like the product itself is too heavy for my hair, which it may be. I'm going to return this because it's not the product for me. It HAS very powerful staining power though, so use an old towel. It stains everything BUT your hair.Lauren R

I used this for the first time this week. I really like the shade. The trick to getting a good application is to make sure you shampoo your hair before application so it’s damp and why residue/build up is gone, which can make the color not adhere to your hair. Remember, semi-permanent coats the surface of your hair, not the cuticle, so you want it as clean as possible. Using it on dry hair will give you a tint, but probably not the bright effect you were hoping for. Liked it so much, I got a few more shades of red and brown to try out.shannon.g

this stuff is AMAZING!! So I have been on the grey silver hair trend (well trying to get there at least) lol and the stuff is a lifesaver! I couldn't get the darn brass out of my hair and it was driving me crazy! tried almost everything! My last option was toning but after all the bleaching I didn't want to use chemicals… this saved my life and turned my pale yellow to a beautiful silver after one wash with a little bit in my shampoo! then I shadow tried with it full strength! no brass slightly profile like I wanted (only in the sun and thats because I left it on as little longer to achieve the purple silver look). I also used it on my son because w bleached his mohawk twice but was still orange like really orange! one freaking wash with a purple shampoo I made with this (a little stronger than the one I made for my hair since his was so orange) and we got a beautiful silver!! I'm 1 wash!! no more expensive purple shampoo for me baby! I got one bottle and have made 3 batches of purple shampoo, shadow ripped my hair fill strength 4 times and still have over half a bottle left! My go to and will always keep it stocked in my house!! totally recommend if having title getting brass out or arrived orange after bleaching and don't want to bleach again!jessica.e

This bottle will last you a good while if you mix with water. It will still do the job and look bright and shiny. I used this to colour the blonde as my regrowth came through and trust me it looks better then having half blonde half black hair. Mixed this with the sapphire and got a beautiful blue. Would definitely recommend 😉😉 Ordering more after. Covers and great results.Izzabelle A.

I absolutely LOVE THE COLOR!!!!! But it dries out your hair. I use so many products that I thought it would never dry mine out. After two washes I realized I will shampoo the color in, every day, not twice a week. And I will use three minute miracle or 6-13 by Wen directly after. It colors my hair waaaay better than my box color. I only have a few grays with this shampoo verses ALL the gray's with a hair color treatment. So yes, I'm still going to use it!!! I just add oil in my hair every time I wash it. And I have to use this every time I shampoo or it won't work and all the evil gray's come back.Beth

I have used a few products from this line, so I was excited to try a new color in Silvery Diamond. I have heavily lightened hair and maintain this through a salon. Before use, I contacted my hairdresser about using the product. I wanted to make sure she would be able to color correct in case I messed up, or didn't like the color. She agreed that this would be fun and easy to handle after running down a list of ingredients, and directions. I really like this product. It works perfectly on my hair because of how light it is. The silver was pretty but not a good fit for my skin tone which is fair. It washed me out, but that is not the fault of the product. I have used other colors and loved the result. I figured that since I didn't love the color on myself, this would be a great time to see how hard it would be to get out of my hair. I re-washed and used a de-gunking shampoo and conditioner and the color, although still visible was lightened and had a really pretty sparkle that played up the tones of my blonde. I really liked it. These are high-quality products, and leave your hair feeling soft and silky after use. I definitely recommend this to anyone with lightened hair. If you have darker hair, this will more than likely not do what it is intended to.Jenicorn817

THANK YOU. I have silver gray hair that is beautiful with some remaining brunette in the back. My stylist talked me into "highlights" around the face and I have some old yellowing highlights in the back I was trying to grow out. Well I ended up with gold, yellow, lemony chunks of highlights around the front which looked so stupid FLAWLESS DIAMOND is just that…flawless….It also cured the yellowing in the back. It is so beautiful. I can't believe it. It's so easy and really works. Thank you so much!!! I wish I could give it a ten.Patty

It’s a clear shampoo with a great clean scent. Unlike some sulfate free, no build up type shampoos, this didn’t leave my dry and frizz prone hair feeling stripped. It actually gave my hair a soft and smooth feeling. I use this once weekly and wash with another shampoo for my other shampooing during the week. I can’t speak to how this product works for those who wash daily but it definitely feels gentle. I’d been wanting to try this brand for quite some time and I actually won this product so I received it free. My opinion is my own honest feedback after using the shampoo weekly for the past 3 months. I’m interested in trying other products from Color Wow, especially the Dream Coat. Pros: gentle, great scent, does not leave build up Cons: possibly price (though it’s comparable to other similar professional hair lines)jenn.h

I originally got this from a Today Show steals & deals segment (they sucker me in all the time) and received full size shampoo, conditioner, and 3 other styling and heat protectant products. I always try things for several weeks, go back to my usual stuff for several weeks and see if I can tell a difference. I absolutely positively can with this shampoo/conditioner! My hair is silky, light, bouncy, shiny and not greasy at all. My notice my ends don’t get as dry between washes (I was my hair once/week) and I can go much longer before I need dry shampoo. My color looks amazing and even if I didn’t have any color (majority of my hair is my natural color) I would still use WOW. Give it a shot – it’s very comparable to SUPER expensive/higher end stuff and PRO TIP for you girls saying it left your hair “gunky” – girl get your head under the bathroom sink after your shower with cold cold water to make sure ALL of it is out of your hair/scalp. I’ve done this for years and my scalp/hair stay cleaner, longer. Do yourselves a favor with that step it’s a game-changer! Xx, the Italian hair queensagan28

I wish I could give this 4.5 stars. The smell is mild, nice. It lathers up well. It doesn’t tangle my hair like some other sulfate free shampoos do. It creates beautiful shine. I don’t notice any color fallout at all. Overall I really enjoy this shampoo and have repurchased it a few times. My issue is that I feel like I have to use a lot of it each time and if I wash my hair more than twice a week, the ends can feel a little dry. But I don’t have another shampoo that I like better so I just use a heavier conditioner on my ends. 🙂AZDocFox

I purchased this color safe shampoo based on the recommendations on beauty professionals in my area, and also because I am a big fan of Oribe products. I started using Oribe products when I went to a salon that used Oribe and pretty much all the products that I’ve used I have liked. I purchased this particular shampoo because I get highlights, and I wanted to prolong the life of my color gloss. I am a fan of Oribe and have other Oribe shampoos to compare it with, and I sometimes mix it with the Oribe Moisture and Control Shampoo in the green bottle and the Oribe Gold Lust Shampoo in the black and white bottle. I think that this shampoo for color treated hair is best for prolonging color, and I have noticed that my glaze has lasted a bit longer than when using other shampoos. I personally prefer the moisture and hydration from the other two shampoos that I mentioned compared to this shampoo, but I do like the shampoo a lot. I do feel that the Moisture and Control Shampoo does provide a lot of moisture and hydration, I have that masque too and love it. The Oribe Gold Lust is good for damaged hair or when trying to prevent split ends. The shampoo for the blonde hair is also a great shampoo, which a hairstylist used on me for years and I recommended to a family member. I think Oribe products are excellent and I have been pleased with most Oribe products that I purchased. I recently switched to using this shampoo and other Oribe shampoos from the Olaplex shampoo and it is definitely worth the extra money! The products are a little expensive, although they are the best quality of any other beauty products which I have purchased. The products are vegan and cruelty free. I will re-purchase this product again in the future!AmySnickers

The Oribe For Beautiful Color is my favorite hair product line. I have had total strangers compliment the scent while using this line. A little product goes a long way, even for my thick mid-back length hair. I use this and then rotate between the For Beautiful Color mask, conditioner, and glaze, as well as alternating with the Gold Lust line. I will continue buying Oribe even at this price point. As a tip, register at Oribe online for email alerts as there are annual sales with 20% off, free samples with each order, and the gift sets are often at the same discount year-round.clo.s

Purchased this product expecting to see results. This an 8.5oz product for $50.00. So my expectations are high as price tag. This product did not work for me. I recently got my hair colored I waited 5 days to have my first shampoo and as I was washing my hair it felt extremely dry. As I was massaging my scalp my hair started tangle terribly- this has never happened to me before. So I proceeded to condition with olaplex. Once out of the shower my hair felt super dry which it was very concerning. After I used a mixed of olaplex #6 and #7 to blow-dry and style, my hair looked fine but NOT BETTER from using Olaplex shampoo, Truss professional or Crew. I wanted to give it a second try so 3 days after I washed my hair again. I have natural voluminous curls, same experience at washing and after, my curls looked terrible. The hair still dry as straw. I’m returning this.shilshil

I purchased this color safe shampoo based on the recommendations on beauty professionals in my area, and also because I am a big fan of Oribe products. I started using Oribe products when I went to a salon that used Oribe and pretty much all the products that I’ve used I have liked. I purchased this particular shampoo because I get highlights, and I wanted to prolong the life of my color gloss. I am a fan of Oribe and have other Oribe shampoos to compare it with, and I sometimes mix it with the Oribe Moisture and Control Shampoo in the green bottle and the Oribe Gold Lust Shampoo in the black and white bottle. I think that this shampoo for color treated hair is best for prolonging color, and I have noticed that my glaze has lasted a bit longer than when using other shampoos. I personally prefer the moisture and hydration from the other two shampoos that I mentioned compared to this shampoo, but I do like the shampoo a lot. I do feel that the Moisture and Control Shampoo does provide a lot of moisture and hydration, I have that masque too and love it. The Oribe Gold Lust is good for damaged hair or when trying to prevent split ends. The shampoo for the blonde hair is also a great shampoo, which a hairstylist used on me for years and I recommended to a family member. I think Oribe products are excellent and I have been pleased with most Oribe products that I purchased. I recently switched to using this shampoo and other Oribe shampoos from the Olaplex shampoo and it is definitely worth the extra money! The products are a little expensive, although they are the best quality of any other beauty products which I have purchased. The products are vegan and cruelty free. I will re-purchase this product again in the future!AmySnickers

The Oribe For Beautiful Color is my favorite hair product line. I have had total strangers compliment the scent while using this line. A little product goes a long way, even for my thick mid-back length hair. I use this and then rotate between the For Beautiful Color mask, conditioner, and glaze, as well as alternating with the Gold Lust line. I will continue buying Oribe even at this price point. As a tip, register at Oribe online for email alerts as there are annual sales with 20% off, free samples with each order, and the gift sets are often at the same discount year-round.clo.s

Purchased this product expecting to see results. This an 8.5oz product for $50.00. So my expectations are high as price tag. This product did not work for me. I recently got my hair colored I waited 5 days to have my first shampoo and as I was washing my hair it felt extremely dry. As I was massaging my scalp my hair started tangle terribly- this has never happened to me before. So I proceeded to condition with olaplex. Once out of the shower my hair felt super dry which it was very concerning. After I used a mixed of olaplex #6 and #7 to blow-dry and style, my hair looked fine but NOT BETTER from using Olaplex shampoo, Truss professional or Crew. I wanted to give it a second try so 3 days after I washed my hair again. I have natural voluminous curls, same experience at washing and after, my curls looked terrible. The hair still dry as straw. I’m returning this.shilshil

For a back story I am a natural sandy brown and my hair is in a mohawk currently. So I purchased the iroiro neon blue and first I did a bleach kit as I mention darker natural hair as I wanted to get the full effects of the neon. So bleached first then onto the color. I applied the color and left it on for 45 minutes so that i would get the bright vibrant blue i wanted. 45 minutes later i wash dye out under cold water as warm will fade it, didnt want that. However I have been dying hair for 20+years so I'm experienced and know what I'm doing. I am almost a week out and I literally look like I used one of the 1q 0 washes dye because I havent washed it yet but it looks as if I've pretty much combed it right out. This is by far the worst hairdye I have ever used. I've used numerous brands and numerous different colors and I will never purchase this brand again. I would not recommend it as it does not do what it stands behind. Worst product ever.lyndi.t

Ive used multiple Iroiro colors by now (Plum, Pink, Yellow, and one of the blue colors) and I love them. The smell is FANTASTIC, my hair feels great, and the price is worth it. The pouches are so convenient and much easier than having to shake the last bits of dye in a squeeze bottle (aka Arctic Fox). Also the colors, especially pink, last a good while and fade nicely. I just used a mix of plum, pink and yellow on dyed brown hair for a nice color tiny and it looks beautiful in the sun. Definitely recommend. Also cruelty free and thats always important!rebekah.a

This product worked wonderfully. I used L’Oreal colorista for brunettes to make a conditioner to put on my hair first. This is a true burgundy plum on medium brunettes. It came out so red I was impressed. Not that messy imo. My only regret is that this color looks better when I’m pale in winter. Can’t wait to tone it with a true violet. So far Amika violet toning drops are helping make it a bit less extreme. Great color payoff, environmentally friendly packaging, minimal damage. I did not put conditioner underneath to open my cuticle for scalp oil. Great technique for oily scalps. Love. Bought this from Sally’s it was affordable. Easy to stretch too.sheri .h

I personally think this dye is great, but I can think of another brand that has more staying power and is cheaper, so for that reason I can only give this 4 stars. The tone of this pink is unique to pinks I have bought previously and I think that's great when wanting some dimension! The texture is hard to describe but not its really creamy or gel like. And I think it smells like peppercorn, which doesn't bother me. I find a tube of this goes a really long way too, which is fantastic! The staying power is pretty average for your vivid pinks. Its rare for them to last too long. But I touch mine up every few washes around the roots and let the rest fade to a pastel, so its no big deal.dominique.f

I recently tried this product for the first time and I think it’s now one of my favorites! I’ve gotten TONS of compliments since I used Blue Ruin and I’ve used them all, over the years. Warning: stuff is Pravana Vivids level of stainage. RIP to a couple of ratty old towels, lol. My hair is between a level 2-3 with grays and I bleach and then highlight it to level 7-8. Pro tip is that I mix this product with a little conditioner and Olaplex 3 and then leave it in my hair for 2 hours. It really saves it from being fried. I have a feeling I’ll be using that combo for a while.lisa.b

I tried to manage my expectations a little with this product, as it’s recommended for light blonde or pre-lightened hair but mine was a balayage with dark blonde/light brown. Turns out it defied my expectations and still came out as a super vibrant red! My hair is chest length and the tube had just about enough to cover nearly my whole head (my roots are dark so I avoided those) with a small amount of conditioner mixed in to stretch it a bit further. I’m now on wash 3 or 4 and I’m surprised by how much colour is still in my hair! The vibrancy has been toned down but it’s definitely still red and I expect it will be for a while yet.Nicole

This product was not the real deal. The contents were not the true product. Thought I was getting a deal at $19 for something worth $30; got what I paid for – garbage. I recommend not purchasing from a Marketplace partner.Charlene

Silver tresses looking kinda brassy or yellow? This product will take the yellow away and leave behind a healthy, shiny, ready to style head of hair. I am sometimes wary of bluing shampoo because some can leave that blue haired lady look but this one no. I leave mine on 10 minutes once every two weeks in place of normal shampoo and wala great gray hair. As a precaution if you have processed or bleached hair do a test first. This can just like other violet and blue based products become trapped in porous areas leaving a not so nice blotchy mess. It comes out but why risk it. Davines is a wonderful haircare company with an array of products to help with just about all hair concerns. Wonderful. One bottle of this should last over a year easily if used correctly. Totally gets my Auntie Mame Seal of Approval!auntiemamesdrawers/estates.t

I recently just purchased this shampoo since I didn’t have a toning product for my blonde hair. First off, I really liked how heavy and cute the packaging was. When I opened it, the smell is not unpleasant but not something I would typically gravitate towards to. It’s something you quickly get used to as you use it more and more. The lather was something really luxurious as it instantly made my slightly dry and brassy hair feel a lot softer! By the end of my wash, I noticed a huge difference in the tone of my hair! The only concern I had with this product was the amount of product for the price, since I have insanely thick hair but even then the product has lasted me about a month and a week.ana.o