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Best Purple Shampoo For Yellow Hair (2024 Update)

ByPubbelly Stuff

With the popularity of blonde, silver, and highlighted hair, many people find themselves battling brassiness and yellow tones in their hair. Purple shampoo has become a staple for blondes, grey, and silver haired individuals as an easy at-home toning treatment to keep hair looking bright and vibrant between salon visits. But with so many purple shampoo options on the market, how do you know which one is right for you and your hair needs?

When researching the best purple shampoo for yellow hair, there are a few key factors to consider. First, assess your hair’s level of brassiness. Does your hair have more golden undertones or is it a brassy yellow? The level of brassiness will determine if you need a pigmented, deep purple shampoo for heavy toning or something gentler. Also, take into account your hair color and texture. Fine hair tends to be more easily overloaded by pigment, so a lighter purple formula may be best. For those with dark blonde to medium brown hair, a mild purple shampoo can provide just enough toning action without risking overdepositing pigment.

How often are you looking to use purple shampoo? Is it something you’ll use daily or 1-2 times per week for maintenance? Opt for a formula that complements your hair’s toning needs. Do you need immediate results or something for gradual brightening over time? Is your hair damaged or in need of moisture? Seek out a purple shampoo that also hydrates and repairs the hair. The right purple shampoo can neutralize brassiness and restore the brightness and shine of blonde, silver, and highlighted hair.

20 Best Purple Shampoo For Yellow Hair (20 Sellers)

Product Image Product Name Features Check Price
    • Infused with natural ingredients to rejuvenate and revitalize your damaged hair
    • Its moisturizing formula nourishes and hydrates your hair for a voluminous look
    • Intense purple pigments provide a vibrant and classic look to your hair
    • Specially formulated for highlighted, bleached, white and natural blonde hair
    • Contains 100% vegan ingredients
    • Leaves hair looking cleaner and brighter
    • Specially formulated to control frizz and make your hair shiny
    • Pump dispenser releases an adequate amount of liquid conveniently
    • Purple toning pigments help reduce the brassiness in your hair for a smooth texture
    • Costa rican pineapple''.
    • ''hawaiian lehua honey''.
    • ''meyer lemon''.
    • Infused with keratin protein helps strengthen hairs
    • Formulated with violet pigment to help fight brassiness of hair
    • Gel formulation offers easy application
    • Highly pigmented purple shampoo.
    • Rid hair of unwanted brass, warm and yellow tones.
    • Conditions and protects hair from breakage.
    • The anti-brass shampoo nourishes your hair and helps reduce brassiness
    • It helps activate hair follicles and strengthen the roots
    • This antioxidant formula helps provide protection against hair damage
    • Ultra-violet pigment, brass reducing, intense toning , shine restoring, sulfate-free
    • Cruelty free, keratin safe, free of sulfates, parabens + phthalates
    • Violet-infused shampoo collection to crush brassiness
    • Reclaim blonde hair from brassy orange and yellow tones for a cooler blonde
    • See a cooler, brighter blonde color in just one wash
    • The shampoo is specifically formulated to gently clean blonde, gray, and white hair
    • This deeply pigmented shampoo helps neutralize brassiness to make your hair color last long
    • The effective cleanser helps provide hydration your hair
    • Best used to maintain blonde/gray hair by neutralizing yellow tones
    • Tone correcting pigments attach to hair fibers and can stay attached through multiple shampoos
    • Multi-spectrum defense complex helps to protect your vibrant color
    • Suitable for color treated and natural hair
    • Deposits balancing blue-violet pigments to reduce brassy tones
    • Wearing suitable gloves, apply to wet hair, lather and rinse well
    • Ultra violet pigment neutralises red and orange tones
    • Strengthens and nourishes with triple amino acid complex (serine, arginine, glutamic acid)
    • Brightens blondes and enhances shine
    • Brighten
    • Hair type: normal
    • This toning shampoo assists to maintain the shine of your color-treated hair
    • The effective formula helps replenish your hair for a smooth texture
    • Its essential ingredients offer healthy-looking hair
    • This violet-pigmented shampoo gives your colored hair a lustrous look
    • Its advanced formula helps provide intense shine to your hair
    • Developed with a vegan-friendly to make this shampoo suitable for most consumers
    • Gentle, sulfate-free shampoo that works to neutralize brassy tones between salon visits
    • Violet and orchid extracts enhance all highlighted and lifted tones while helping to prolong color
    • Infused with cica and rice water to help strengthen strands and repair damage
    • This tone-correcting shampoo helps protect your hair from brassiness
    • Arganid technology offers healthy-looking hair
    • Color-safe formula helps prevent your hair color from fading
    • Color protecting shampoo for blondes
    • Gently cleanses and adds softness
    • Repairs and strengthens hair from the core
    • Effects: cleansing, neutralisation of yellow tones
    • Hair type: blonde and lightened hair
    • Scalp skin type: all scalp types

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Purple Shampoo for Blonde Hair Blonde Shampoo Eliminates Brassy Yellow Tones
Reviewers Noted:
Search . Dries hair out . Scent . Adds shine . Moisturizes poorly
Features:
  • Infused with natural ingredients to rejuvenate and revitalize your damaged hair
  • Its moisturizing formula nourishes and hydrates your hair for a voluminous look
  • Intense purple pigments provide a vibrant and classic look to your hair
Buy On Amazon
Oligo BlackLight Anti-Yellow Violet Shampoo – 8.5 oz
Reviewers Noted:
Search . Doesn’t dry hair out . Adds shine . Scent
Features:
  • Specially formulated for highlighted, bleached, white and natural blonde hair
  • Contains 100% vegan ingredients
  • Leaves hair looking cleaner and brighter
Buy On Amazon
TIGI Bed Head Dumb Blonde Purple Toning Shampoo – 13.5 fl oz bottle
Reviewers Noted:
Search . Doesn’t dry hair out . Scent . Adds shine . Cleans well
Features:
  • Specially formulated to control frizz and make your hair shiny
  • Pump dispenser releases an adequate amount of liquid conveniently
  • Purple toning pigments help reduce the brassiness in your hair for a smooth texture
Buy On Amazon
Sun Bum 10 oz. Blonde Purple Shampoo
$10.99
4.5
Reviewers Noted:
Search . Pleasant scent . Doesn’t dry hair out . Cleans poorly . Controls frizz
Features:
  • Costa rican pineapple''.
  • ''hawaiian lehua honey''.
  • ''meyer lemon''.
Target
Nexxus Blonde Assure Purple Shampoo 8.5 oz
$15.99
4.4
Reviewers Noted:
Search . Doesn’t dry hair out . Pleasant scent . Adds shine . Moisturizing
Features:
  • Infused with keratin protein helps strengthen hairs
  • Formulated with violet pigment to help fight brassiness of hair
  • Gel formulation offers easy application
Target
Biolage ColorLast Purple Shampoo, Fig + Orchid – 13.5 fl oz
Reviewers Noted:
Search . Pleasant scent . Adds shine . Doesn’t dry hair out . Cleans well
Features:
  • Highly pigmented purple shampoo.
  • Rid hair of unwanted brass, warm and yellow tones.
  • Conditions and protects hair from breakage.
Buy On Amazon
Kérastase Blond Absolu Bain Ultra Violet Shampoo 250ml
Reviewers Noted:
Search . Doesn’t dry hair out . Adds shine . Pleasant scent . Moisturizing
Features:
  • The anti-brass shampoo nourishes your hair and helps reduce brassiness
  • It helps activate hair follicles and strengthen the roots
  • This antioxidant formula helps provide protection against hair damage
Buy On Amazon
Kristin Ess Hair The One Purple Shampoo, Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Sulfate, Silicone and Paraben Free, 10 fl. oz. 9
Reviewers Noted:
Search . Scent . Cleaning . Dries hair out . Adds shine
Features:
  • Ultra-violet pigment, brass reducing, intense toning , shine restoring, sulfate-free
  • Cruelty free, keratin safe, free of sulfates, parabens + phthalates
Buy On Amazon
John Frieda Purple Shampoo, Violet Crush – 8.3 fl oz
Reviewers Noted:
Search . Pleasant scent . Adds shine . Doesn’t dry hair out . Cleans well
Features:
  • Violet-infused shampoo collection to crush brassiness
  • Reclaim blonde hair from brassy orange and yellow tones for a cooler blonde
  • See a cooler, brighter blonde color in just one wash
Buy On Amazon
Aloxxi Violet Shampoo Purple Shampoo for Blonde
$21.99
4.8
Reviewers Noted:
Moisturizes well . Volume . Controls frizz . Doesn’t dry hair out . Cleaning
Features:
  • The shampoo is specifically formulated to gently clean blonde, gray, and white hair
  • This deeply pigmented shampoo helps neutralize brassiness to make your hair color last long
  • The effective cleanser helps provide hydration your hair
Pasteurshaving
Joico Color Balance Purple Shampoo – 10.1 oz bottle
$15.69
4.3
Reviewers Noted:
Search . Dries hair out . Cleans poorly . Adds shine . Pleasant scent
Features:
  • Best used to maintain blonde/gray hair by neutralizing yellow tones
  • Tone correcting pigments attach to hair fibers and can stay attached through multiple shampoos
  • Multi-spectrum defense complex helps to protect your vibrant color
Walmart
Matrix – Total Results Brass Off Shampoo, 33.8 oz
Reviewers Noted:
Search . Dries hair out . Cleaning . Adds shine . Pleasant scent
Features:
  • Suitable for color treated and natural hair
  • Deposits balancing blue-violet pigments to reduce brassy tones
  • Wearing suitable gloves, apply to wet hair, lather and rinse well
Buy On Amazon
Redken Color Extend Blondage Shampoo – 33.8 oz
Reviewers Noted:
Search . Doesn’t dry hair out . Adds shine . Scent . Cleans poorly
Features:
  • Ultra violet pigment neutralises red and orange tones
  • Strengthens and nourishes with triple amino acid complex (serine, arginine, glutamic acid)
  • Brightens blondes and enhances shine
Buy On Amazon
Surface Pure Blonde Violet Shampoo 10 oz Bonus Size
Reviewers Noted:
Search . Pleasant scent . Doesn’t dry hair out . Adds shine . Cleaning
Features:
  • Brighten
  • Hair type: normal
Buy On Amazon
Unite Blonda Shampoo Toning – 8 oz bottle
Reviewers Noted:
Search . Pleasant scent . Dries hair out . Adds shine . Moisturizing
Features:
  • This toning shampoo assists to maintain the shine of your color-treated hair
  • The effective formula helps replenish your hair for a smooth texture
  • Its essential ingredients offer healthy-looking hair
Buy On Amazon
Framesi Color Lover Dynamic Blonde Violet Shampoo – 16.9 oz bottle
Reviewers Noted:
Search . Dries hair out . Adds shine . Moisturizes well . Pleasant scent
Features:
  • This violet-pigmented shampoo gives your colored hair a lustrous look
  • Its advanced formula helps provide intense shine to your hair
  • Developed with a vegan-friendly to make this shampoo suitable for most consumers
Buy On Amazon
Ouidad Tone It Away Purple Shampoo
Reviewers Noted:
Moisturizing . Cleaning
Features:
  • Gentle, sulfate-free shampoo that works to neutralize brassy tones between salon visits
  • Violet and orchid extracts enhance all highlighted and lifted tones while helping to prolong color
  • Infused with cica and rice water to help strengthen strands and repair damage
Buy On Amazon
Moroccanoil Blonde Perfecting Purple Shampoo
Reviewers Noted:
Search . Doesn’t dry hair out . Pleasant scent . Adds shine . Moisturizes well
Features:
  • This tone-correcting shampoo helps protect your hair from brassiness
  • Arganid technology offers healthy-looking hair
  • Color-safe formula helps prevent your hair color from fading
Buy On Amazon
Redken Travel Size Color Extend Blondage Color Depositing Purple Shampoo
Reviewers Noted:
Search . Adds shine . Doesn’t dry hair out . Scent . Cleaning
Features:
  • Color protecting shampoo for blondes
  • Gently cleanses and adds softness
  • Repairs and strengthens hair from the core
Buy On Amazon
Aveda Blonde Revival Purple Toning Shampoo (33.8 fl oz / 1 Litre)
$121.00
4.3
Reviewers Noted:
Search . Doesn’t dry hair out . Pleasant scent . Cleans poorly . Adds shine
Features:
  • Effects: cleansing, neutralisation of yellow tones
  • Hair type: blonde and lightened hair
  • Scalp skin type: all scalp types
Aveda

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1. Purple Shampoo For Blonde Hair Blonde Shampoo Eliminates Brassy Yellow Tones

Buy On Amazon
Shop on Ebay

Product Details:

The bold uniq purple product range has been carefully formulated to provide salon worthy results without the excessive damage of bleaching and colouring your hair. this bundle gives you everything you need to maintain the look you love! the bold uniq purple shampoo has superior brass banishing powers and is much stronger than your average blonding shampoo. between washes you can treat yourself with the bold uniq purple hair mask, an intensive moisturizing treatment that will repair and restore dry and damaged hair. this bundle works wonders in neutralizing yellow tones, removing brassiness from blonde, platinum, gray and silver hair.
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Specifications:

Container Type Bottle
Suitable Hair Types Color-treated
Paraben-Free Yes
Sulfate-Free Yes
SLS-Free Yes

Reviews:

I actually really liked the way this product made my hair look. I was going for the silver/lavender color so it was perfect. Although, it didn't last long so I was using it about 2-3 times per week for the recommended amount of time in the instructions. I used it for a little over a month. I did notice my hair was getting dry and over time there was more and more hair in the shower drain after washing. I did conditioning treatments between uses thinking this would help but it didn't. My hair then started looking and feeling thinner. The next thing I knew there was a slight bald patch on the crown of my head. I panicked and stopped use immediately. After just 2 weeks of not using this product I can already tell my hair is healthier and there is no more hair coming out in the shower or my brush. Im not saying this will happen to everyone as there are plenty of good reviews on here. But if you notice that its drying out your hair or causing any breakage STOP USE immediately!! Dont make the same mistake I did!!Lindsay Sanders
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… can turn hair light purple if used too often. I highlight my hair very light and hate to see any tones of gold or red and I've tried multiple purple shampoos that can be very drying. This one is not as bad as the others in terms of drying my hair but it turns the lightest pieces lavender. I don't know if this happens to everyone but for me it did so I find that I don't use this for every shampoo and I suggest for people who do highlight their hair very blonde they shouldn't wash their hair too often because it's drying. I find that when I switch between this and a good clarifying shampoo, my color lasts longer without getting brassy and I just watch how long I keep it on the front really light pieces. I guess it can be fun to have some light lavender highlights but at my age, I just prefer the blonde ones!SunshineStateGirl
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Bold Uniq Purple Shampoo for Blonde Hair This Bold Uniq Purple Shampoo is pretty amazing stuff and very easy to use. It will do different things and have different effects depending on what your hair color and condition are to begin with — so go slow. I say that because I read online where people had not followed the instructions on the bottle (or had not used the gloves which come inside the package) and their results were not always what they expected. I would definitely read and follow the directions, which are very clear and concise. I also chose to follow the instructions which said to try the product for only a short time as you first use it, so that you can get an idea of what it will do to your hair in your particular case. Some people have talked about using it on wigs and ending up with a more permanent purple hue – one that they were not expecting. I’m glad I read that first, as I might have tried it on some hair extensions which I own — but now I think I would not go that direction. The product is a very dark purple and has a nice scent. I did use a nice, strong moisturizing conditioner after trying the purple shampoo, as I felt it was rather drying and I didn’t want to damage my hair in any way. My hair used to be blonde but has become somewhat darker and more brassy with age. I was pleased with the way this shampoo worked to remove the brassy tones from my dark blonde hair. I can imagine it would work even more effectively on lighter blonde and platinum hair shades. A friend of mine has lovely silver hair, and she was the first one to mention purple shampoos to me – which is what got me interested in trying them to see what effect they would have. I am very pleased with this Bold Uniq Purple Shampoo and would recommend it and use it again.BlueSky
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2. Oligo Blacklight Anti-Yellow Violet Shampoo – 8.5 Oz

Buy On Amazon
Shop on Cosmeticworld

Product Details:

Specially formulated for highlighted, bleached, white and natural blonde hair contains 100% vegan ingredients leaves hair looking cleaner and brighter oligo blacklight violet shampoo anti-yellow colored/natural blonde 8.5oz/250ml blacklight’s violet shampoo, formulated for highlighted, bleached, white and natural blonde hair, eliminates yellow tones, brassiness and refreshes faded highlights leaving hair looking cleaner and brighter. its unique formula, enriched with 11 amino acids and argan oil, moisturizes, strengthens hair structure and repairs surface damage while increasing shine and colour retention. sulfate, salt and paraben free. use: apply to damp hair. lather evenly and rinse. repeat application and leave for 1 to 5 minutes. follow with blacklight nourishing conditioner. use whenever yellow tones or brassiness re-appears. this product is designed to be used and sold by trained professional. purchaser is completely liable for outcome from use of this product and will not hold seller responsible for unwanted results or damage to hair, skin, nails or health.
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Specifications:

Is Discontinued By Manufacturer No
Package Dimensions 5.55 x 2.09 x 2.05 inches; 8.5 Ounces

Reviews:

I decided to try this shampoo for extra toning when trying to maintain an icier blonde shade between appointments with my colorist. It is among one of the more potent violet shampoos and will help enhance your blonde. It is also less drying than another violet shampoos on the market, which is another plus of this product. I even safely used it on my hair when I had remy extensions. However, beware that the purple can be messy and stain surfaces (found this out the hard way)danielle.m
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For all you blondes out there you need this shampoo!!! I cannot stress this enough, if you have any orange in your hair at all you, will want to get this shampoo. It is so pigmented, it’s the most amazing thing I’ve ever used in my life. All blondes need this in their life I used to own a salon and would recommend it to all my blondes. Get the purple shampoo version of this if you have a yellow in your hairkahley.m
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I was given this as a gift. At the time, I had deep purple hair. This shampoo really helped at keeping my color in check. Mine has a pump dispenser, which makes dispensing very easy for me. I don't like that the dispenser dripped every so often at inopportune times, like when no one was in the shower. This shampoo stains, so after shampooing, you need to rinse off your hands pretty darn fast. I love the smell, the color and the way it leaves my hair sof. I'm down to a 1/4 bottle now. I'm going too purchase my own this time. I'm satisfied with this shampoo![laura.f
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3. Tigi Bed Head Dumb Blonde Purple Toning Shampoo – 13.5 Fl Oz Bottle

Buy On Amazon
Shop on Glamot

Product Details:

Purple shampoo to refresh and restore by giving blondes a boost of cool tones, as well as platinum shine and super smoothness. purple is diametrically opposed to brass on the wheel and dumb blonde purple shampoo uses a specifically selected shade for optimal toning. a purple toning pigment neutralizes brassy tones in blonde hair while enhancing cool tones. polyquatenium 10 helps prevent frizz, static and flyaways. amodimethicone adds shine to brittle, dull blonde hair. benefits: increases cool tones and combats and brassy tones. hair looks and feels smoother and softer reduced flyaways and frizz. improves blonde vibrancy and adds shine.
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Specifications:

Volume 13.5 fl oz
Dispenser Type Pump
Product Form Liquid
Container Type Bottle
Color Purple

Reviews:

I bought this as a two pack on Amazon. I used it for the full year I had platinum blonde hair. I’ll be honest, I just use purple shampoo because my stylist says I should. I never really notice a difference when I use it or I don’t. I do like this one, but I’m currently using another brand I like more. This one did clean my hair, but it just didn’t suds up like I like it to. I left it on my hair for as long as possible. I like the bottle how sleek it is and the pump is wonderful too! Bed Head has great products and if you want a cheap but decent purple shampoo then this is for you.brooke.h
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Wow! This shampoo really impressed me❣💜 I wasn't expecting too drastic of a toning effect from this but was surprised. Ulta had it on sale for half off, and I just wanted to try something different than my usual stuff. My hair is light brown with blonde highlights so this helps give the highlights more shine and depth. My hair literally gleams when the sun hits it. I have tried another toning shampoo in the past from Tigi (Catwalk Violet shampoo) and that one also was amazing, but harder to find now. This one is just as great though, if not better! Light citrusy scent, nothing crazy. It lathers well and my hair stays oil free for at least 2 days after shampooing. Overall I would totally buy this again recommend 😊becca.v
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The purple shampoo and conditioner BedHead offers is the best of the best. I use it to calm down the brassiness. The bonus is that it somehow conditions my hair better so the curls form better as well. My hair is light brown but tends to go a bit in the brassy tones so I find this helpful.lori.k
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4. Sun Bum 10 Oz. Blonde Purple Shampoo

Shop on Target
Shop on Ulta

Product Details:

Our cruelty-free blonde purple shampoo is like a magic potion for natural and color-treated blonde and brown hair. with blue spirulina, violet extracts and banana, it gently cleanses and tones our hair, while helping it stay soft and hydrated. our blonde purple shampoo is specifically formulated to gently cleanse your hair while using blue spirulina and violet extract to brighten and tone its color. this special blend infuses your hair with moisturizing nutrients that help prevent dryness and color fading from the sun, leaving it bright and beautiful. our formula is color safe and is perfect for natural or color-treated blonde hair or brown hair with highlights.
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Specifications:

Derived Nutrition Claim Salt Free
Derived Nutrition Claim Soy Free
Derived Nutrition Claim Paraben Free
Derived Nutrition Claim Nitrite Free
Derived Nutrition Claim Vegan
Derived Nutrition Claim Dairy Free
Derived Nutrition Claim Nitrate Free
Derived Nutrition Claim Vegetarian
Derived Nutrition Claim Caffeine Free
Derived Nutrition Claim Wheat Free
Derived Nutrition Claim Oil Free
Derived Nutrition Claim Lactose Free
Derived Nutrition Claim Peanut Free
Derived Nutrition Claim Gluten Free
Derived Nutrition Claim Egg Free
Derived Nutrition Claim Shell Fish Free
Rich Ingredients water, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, viola odorata leaf extract, spirulina platensis extract, musa sapientum (banana) fruit extract, musa sapientum (banana) flower extract, musa sapientum (banana) leaf extract, musa sapientum (banana) peel extract, musa sapientum (banana) pulp extract, helianthus annuus (sunflower) extract, acrylates copolymer, butylene glycol, glycol distearate, methyl gluceth-10, fragrance, PEG-120 methyl glucose dioleate, polyquaternium 10, polyquaternium-7, sodium cocoyl isethionate, tetrasodium glutamate diacetate, methylchloroisothiazolinone, methylisothiazolinone, ext. violet 2
Ingredients water, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, viola odorata leaf extract, spirulina platensis extract, musa sapientum (banana) fruit extract, musa sapientum (banana) flower extract, musa sapientum (banana) leaf extract, musa sapientum (banana) peel extract, musa sapientum (banana) pulp extract, helianthus annuus (sunflower) extract, acrylates copolymer, butylene glycol, glycol distearate, methyl gluceth-10, fragrance, PEG-120 methyl glucose dioleate, polyquaternium 10, polyquaternium-7, sodium cocoyl isethionate, tetrasodium glutamate diacetate, methylchloroisothiazolinone, methylisothiazolinone, ext. violet 2
Nutrition Claim Paraben Free
Nutrition Claim Cruelty Free
Nutrition Claim For Hair
Nutrition Claim Vegan

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Reviews:

I don’t remember if i bought this at target or somewhere else but still writing review. i used sunbum hair lighter (i have dirty blonde almost brown hair) and i guess i used too much bc my turned bleach blonde within a week. i then had some orange tones to my hair and i was recommended purple shampoo by a friend. it works and my orange tones went away and many people think i got real highlights. so thanks sumbum you helped me fix the problem yall gave me 🙂 i attached before and aftergreat
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I love this stuff and can't get enough of it! my 3rd bottle already and it's the only purple shampoo I trust for my blonde highlights! Loooove the smell especially! it's not a drying formula unlike any other purple shampoos I tried which is also another major plus. What I do is I dampened the hair slightly with just a lil bit of water then I squeeze a good amount on my palm (more than they recommend on the bottle) and place it all over my blonde highlights. I leave it on for 30-45 mins and then properly rinse it. This technique uses a lot more product than what's recommended on the bottle but I noticed that this way the brassiness stays gone for a month long so I only need to do this once a month. I could not recommend this shampoo and my technique enough! I love love love this shampoo!Sha
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TLDR – great shampoo, horrible packaging I love this shampoo! Smells so good and has made a huge difference in my hair color. However, that packaging is horrible. The shampoo is constantly leaking out of the top of the lid. Every time I get in the shower, every other product even remotely near it is covered in a purple layer of shampoo. I should have caught the red flag when every other bottle in store was leaking and I thought I had found the one bottle that wasn’t leaking. Conditioner doesn’t have same issue… I wonder why. I feel like I’ve lost half the bottle by it just leaking out. Product could be vastly improved by putting it in a bottle that does its’ job.Disappointed
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5. Nexxus Blonde Assure Purple Shampoo 8.5 Oz

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Shop on Cvs

Product Details:

Nexxus blonde hair shampoo for brassiness enrich and tone your bleached hair, platinum hair, or silver hair with this purple shampoo for dyed hair. developed by nexxus new york blonde hair color specialists, blonde assure purple shampoo combines keratin protein and violet pigments that can balance brassy tones and gives a natural or intense look to any blonde hair, silver hair, bleached hair, or brassy hair. this purple shampoo for blondes and colored hair leaves your dyed hair looking smooth, soft, and healthy-looking after every wash. this silver hair shampoo tones your silver hair, bleached hair, and blonde hair.
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Specifications:

Product Type Shampoo
Product Form Gel
Sulphate-Free Yes
Paraben-Free Yes
Suitable Hair Types All

Reviews:

To be honest I think it left my hair more brassier than it should be. It was a baylage that needed some help because it was getting brassy so I picked this product. I regret it because I think it made the blonde in my hair darker and brassier. When you have product in your hand its like a purple/blue color, once you have it in your hair it’s purple for a couple seconds and once you lather it into your hair the shampoo’s soap bubbles it’s white? If that makes sense. I feel like it does nothing but make my hair dryer and more brassier. I would pass on this purple shampoo.Sofia
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When I first bought this shampoo, I was hoping it would work and be different from all the "other purple 💜 shampoos" out there that claim to tone down the brassiness in your hair. I was tired of battling the brassiness that really.showed up when my hair was light mostly. And when my water softener wasn't working. Let me tell you, it's great! I Iove it ! It keeps my blonde hair blonde, when I do color my hair it lasts longer, and it.makes my hair feel so soft and smooth. I wished I'd tried it a LONG time agoKerry
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It’s official, I have found my new favorite purple shampoo! I love Nexxus so I couldn’t wait to try their purple shampoo on my hair. I have colored hair so it tends to get brassy overtime in the highlights, with just ONE wash it toned the highlights right back to their beautiful tone they should be and left my hair feeling healthy and soft. This shampoo smells fantastic and you don’t have to use much to get the desired effect. I think that for the quality of Nexxus it’s an absolute must have for blondes. Plus the price point is affordable! 5 stars!!Arenee989
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6. Biolage Colorlast Purple Shampoo, Fig + Orchid – 13.5 Fl Oz

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Shop on Beautyplussalon

Product Details:

More than a purple shampoo, discover the combination of pure purple pigments with a blend of fig and orchid to keep your blonde healthy and conditioned until your next salon visit. colorlast purple is a toning shampoo that neutralizes brass and yellow tones by depositing & nbsp; purple pigment which brings back coolness to blonde hair leaving it looking healthy and fresh. colorlast purple leaves hair with a silky shine and 2.5x smoother with 3x less breakage. vegan formula and paraben free vs non-conditioning shampoo with the system of shampoo and conditioner no animal-derived ingredients or by-products. what is purple shampoo and how does it work? purple shampoo is purple colored shampoo that distributes purple pigment to neutralize brassy, yellow tones. purple is used because, if you take a look at the color wheel, it is the direct opposite color of yellow. this means purple and yellow cancels one another out. so when using purple pigment on brassy, yellow tones it color corrects your hair's hue restoring it to its former bright, cooler color.
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Specifications:

Derived Nutrition Claim Paraben Free
Derived Nutrition Claim Nitrite Free
Derived Nutrition Claim Dairy Free
Derived Nutrition Claim Nitrate Free
Derived Nutrition Claim Caffeine Free
Derived Nutrition Claim Wheat Free
Derived Nutrition Claim Lactose Free
Derived Nutrition Claim Peanut Free
Derived Nutrition Claim Gluten Free
Derived Nutrition Claim Egg Free
Derived Nutrition Claim Shell Fish Free
Rich Ingredients 1228872-INGREDIENTS: AQUA/WATER/EAU, SODIUM LAURETH SULFATE, COCO-BETAINE, GLYCOL DISTEARATE, SODIUM CHLORIDE, COCAMIDE MIPA, SODIUM LAURYL SULFATE, AMODIMETHICONE, SODIUM BENZOATE, PARFUM / FRAGRANCE, SODIUM HYDROXIDE, CITRIC ACID, HEXYLENE GLYCOL, POLYQUATERNIUM-7, POLYQUATERNIUM-10, PEG-40 HYDROGENATED CASTOR OIL, SALICYLIC ACID, CI 60730 / EXT. VIOLET 2, CARBOMER, GLYCERIN, LIMONENE, TRIDECETH-6, HEXYL CINNAMAL, COUMARIN, BENZYL ALCOHOL, CETRIMONIUM CHLORIDE, LINALOOL, AMYL CINNAMAL, GLYCINE SOJA OIL/ SOYBEAN OIL, TOCOPHEROL, ORCHIS MASCULA EXTRACT, FICUS CARICA FRUIT/LEAF EXTRACT – FIG FRUIT/LEAF EXTRACT, PHENOXYETHANOL, XANTHAN GUM, POTASSIUM SORBATE
Ingredients 1228872-INGREDIENTS: AQUA/WATER/EAU, SODIUM LAURETH SULFATE, COCO-BETAINE, GLYCOL DISTEARATE, SODIUM CHLORIDE, COCAMIDE MIPA, SODIUM LAURYL SULFATE, AMODIMETHICONE, SODIUM BENZOATE, PARFUM / FRAGRANCE, SODIUM HYDROXIDE, CITRIC ACID, HEXYLENE GLYCOL, POLYQUATERNIUM-7, POLYQUATERNIUM-10, PEG-40 HYDROGENATED CASTOR OIL, SALICYLIC ACID, CI 60730 / EXT. VIOLET 2, CARBOMER, GLYCERIN, LIMONENE, TRIDECETH-6, HEXYL CINNAMAL, COUMARIN, BENZYL ALCOHOL, CETRIMONIUM CHLORIDE, LINALOOL, AMYL CINNAMAL, GLYCINE SOJA OIL/ SOYBEAN OIL, TOCOPHEROL, ORCHIS MASCULA EXTRACT, FICUS CARICA FRUIT/LEAF EXTRACT – FIG FRUIT/LEAF EXTRACT, PHENOXYETHANOL, XANTHAN GUM, POTASSIUM SORBATE
Nutrition Claim Paraben Free

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Reviews:

I am told by my stylist that I have fine hair but a lot of it. I was noticing that I was losing what looked like a lot of hair to me in the shower and in my brushes. I tried some different shampoos and conditioners and none seemed better than the others. I was having a particular problem with tangles when my hair was wet. I have very hard water so that is probably part of the issue. My sister has amazing hair, she grows it down to her waist and donates it to a wigs for kids program. She uses this shampoo and conditioner even though she doesn't color her hair so I tried it and it is working great for me. Detangles, my hair looks healthy, and I see less coming out in the shower and brushes. I use the shampoo and conditioner together every other day. On the in-between day I get it wet and just use a little conditioner from around where a low ponytail would be to the ends for detangling. I thought the fragrance was too strong at first but have gotten used to it now. I would still love a fragrance free or more subtle natural fragrance option but it is getting the results I wanted so I plan to keep using it.Lucy
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I have tried many shampoos for my bleached blonde hair. This shampoo works amazing on my dry brittle hair. I personally think it works way better than Opalex. This shampoo leaves my hair silky, smooth and doesn't fade my colored hair either. While Opalex made my hair feel like straw hair. I highly recommend this shampoo if you want silky smooth hair. If your a blonde and need a good purple shampoo. I highly recommend Biolage Purple shampoos. It's the best purple shampoo I've ever used and I've used many. You won't be disappointed with any shampoo from Biolage. It's my new favorite brand and I won't be going back to any other brands.Amy
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My hair has gotten extremely damaged from using OGX products that currently have a class action lawsuit against them for formaldehyde, cancer causing ingredients & instead of moisturizing & repairing it's drying it from the inside out, causing horrible damage you didn't see starting, until you have a ton of broken hair & even HAIR LOSS!! My hair last year was long to my belt loops. We thought was this because of coloring? Stopped coloring it last year, it's been growing out for awhile. Then for my last "trim" it turned into a chop because I've had really long hair over a decade & never has my hair looked or felt like this. Now my hair is right above my shoulders. I was doing my research on products before my haircut knowing after I cut it, I'm never using OGX products again even though I had 2 brand new large bottles. I asked my hairdresser about this brand & this color last (even though I'm growing out my hair I still have my old color treated lighter blonde ends). she said this product/brand is AMAZING & YES for me to try it I told her Ulta had the jumbos on SALE she said I won't regret it. Sorry so long but I have never found such an amazing shampoo & conditioner!! I also got the styling spray to wear my hair naturally Wavy to let it air dry & have less heat on my damaged hair & I'm hooked, 1000% pleased and recommend!! If you are not sure, they have travel size & you can try before you commit. I'm so happy I went with it, went with the jumbos & will continue to buy forever. (Seeing your hair go from healthy to destroyed & loosing hair is devastating, but at least I'm using really good products on my hair now, to help it, help my new growth & get my healthy happy hair back!) I definitely recommend it's totally worth the money, you use so little it will last! Shampoo & conditioner feel like SILK!JayJay
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7. Kérastase Blond Absolu Bain Ultra Violet Shampoo 250ml

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Shop on Kerastase Usa

Product Details:

Instantly neutralizes brassy hair and yellow undertones to maintain cool blonde shades. boosts hair color luminosity. illuminates blonde hair. 10x stronger blonde hair* *system of bain ultra-violet + cicaflash + huile cicaextreme vs. non-conditioning shampoo nourishing anti brassy illuminates hair . | kérastase – bain ultra-violet purple luxury shampoo – 250 ml
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Specifications:

Product Type Shampoo
Product Form Liquid
Cruelty-Free Yes
Suitable Hair Types Straight, wavy, curly, coily
Suitable Hair Textures Fine, medium, thick

Reviews:

Me and my very expensive balayage highlights are so glad we tried this shampoo! I would totally buy it again and have already recommended it to anyone with ears and gray or highlighted or blonde hair! It smells amazing and I see an instant brightening go my highlights… I mean Hey, if your going to spend an arm and a leg getting great highlights, you should have the most amazing tools to care for them. I feel this really helped with damage from bleaching also. 5 stars! With a reputation for excellence like Kerstase has – I dont know why I am surprised! It just really blew my mind! Some purple shampoos just feel like cheap purple hair dye and dont clean or help with damage – this was an excellent performer on all fronts! Highly recommend!DSnyc11
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I received this product in exchange for a review. This product works pretty well but not out of the ballpark amazing. I am 6 months pregnant right now and currently have a hard time keeping up on my platinum blonde hair. That being said thai product is pretty concentrated and does it's job pretty well for the ends of my hair that are still very much blonde. I really don't like the smell of this shampoo I think it is overwhelmingly resemblance of being in a salon and am pretty glad the scent does not continue far beyond the rinse. As for if it improved my hair structure I would say I didn't see any improvement there at all but I still have a full bottle despite using it daily. The yellow tone though is pretty much gone though. I would recommend it if it were drastically price cut because the price tag associated with this product is way too high in my opinion I've used other products under 10 dollars with the same results that you can easily pick up at your local store.Hefaroni26
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I know the going trend is purple/grey platinum blonde, which I don't think this would be the best for, but if u want to keep your warmth without being brassy, this works better than any purple shampoos I've used. I have a lot of Irish heritage, pale skin and eyes, lots of light freckling in sun touched spots and firey red and gold inside my naturally brown follicles that shines very brightly in sun light. The warmth has become more pronounced with age and even the stripes of brunette that are left untouched after doing lightening balayage are a redening chestnut/auburn. the warm blonde really compliments my coloring so I'm not complaining, I just don't want it to be too yellow or too brassy. all of the other purple shampoos I have tried made my hair look almost green, even redken which I read was specifically recommended by experts for warm blondes, and it didn't matter how quick I rinsed it out after applying,, it clashed with my hair coloring so badly.. I hated it. I was so thrilled to try this and find it actually worked perfectly, no brassy-ness or ugly yellow, just perfectly golden honey warm blonde and auburn/chestnut. I love ash blonde and the purple tinted platinum but this happy accident of a warm hair color works better on me than I'd have imagined and I'm so thrilled to find a way to maintain it. idk about it being drying like some others said, I've found all purple shampoos to be a little drying, I assumed because they lather so well and also I do a pre-wash so there's no product impeding it. having color treated hair, I always add lots of super conditioning products, hydraters and proteins treatments before I'm done on wash day and also being a warm blonde, I only use purple shampoo once a month, preferably when it's time for a clarifying cleanse and I do an oil treatment the night before. I tried to get a pic of the hair but it doesn't do justice and I gtg but u get an idea. also thanks to quarantine, I haven't had any coloring in a year.SNikic
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8. Kristin Ess Hair The One Purple Shampoo, Toning For Blonde Hair, Neutralizes Brass + Yellow Tones, Sulfate, Silicone And Paraben Free, 10 Fl. Oz. 9

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Product Details:

I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free… i've always had a hard time finding that combo. if you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. if you like neutral tones, use it only when needed to cut brass. use this with or without the one purple conditioner on natural or color-treated hair. – kristin ess cleanse + condition: a clean, well-conditioned canvas is essential. these universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip. ultra-violet pigment, brass reducing, intense toning , shine restoring, sulfate-free how to: depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. apply to wet hair, massage into your scalp to create a rich lather. with purple shampoo you want to make sure you apply more product where you see more brass. let it sit a little bit longer toward the root where hair tends to be less porous and more warm. then let it run through the ends as you shampoo. rinse well and follow with conditioner or a hydrating mask. cruelty free, keratin safe, free of sulfates, parabens + phthalates
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Specifications:

Package Dimensions 6.85 x 4.72 x 2.4 inches; 1.54 Pounds

Reviews:

I have NEVER had issues with shampoo/conditioner up until buying this. I have tried many different cheap shampoo/conditioners, and decided to splurge a little on this product after seeing some hairstylists on social media recommend this brand. Unfortunately I have similar experiences as other low reviews on this product. I have noticed that I am shedding a LOT more hair than normal in the shower. I have also noticed after 1-2 weeks of use that my hair has started to feel greasy and heavy. It almost feels like the product did not get washed out of my hair. At first I thought maybe this was my fault that I didn’t rinse it out well. But last night I made sure to do a thorough job rinsing out my hair, and woke up with my hair the greasiest it’s ever looked after a wash. I’ve never had a product do this to my hair. The only plus is that I love the scent of these products. I hope I will be able to return this.sarah
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I’ve finally found the culprit for the damage my hair has been experiencing over the past few months. I first raised an eyebrow when my stylist pointed out dandruff, which I’ve never had before. I attributed this to buildup from dry shampoo, but after reading these reviews I now know that these products have caused the buildup and flakes. I’ve also lost a TON of hair. My hair is usually thick and full of body, but now I have to use tons of dry shampoo and styling tools to get it to look presentable. I use dry shampoo right after I get out of the shower because it looks so greasy. Please do your research before using these…I wish I had! Save yourself the damage and the money!Emily B
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I wanted to love this brand and especially this product, but I can't. Everything was fine until about 2 weeks in to using the shampoo and conditioner. My scalp first started getting dry and itchy, which has never been a problem for me. About 3 weeks in, excessive amounts of hair started coming out when I washed or brushed my hair. My hair wasn't falling out in clumps, but it was more than normal, causing me to be concerned about the cause. About 1 month in, there was a lot of dandruff, irritation on my scalp, and parts of my scalp were getting crusty, almost like a had massive dandruff buildup. I want to preface this that I have never had any of these problems with other brands, including other inexpensive brands, high end brands, and custom shampoo. I used other Kristin Ess product including the scalp scrub, detangler, and the scalp every day conditioner. I stoped using these products and stuck with just the shampoo and conditioner to see if my symptoms improved. My symptoms continued to worsen and I realized that it was the shampoo and conditioner causing all of my problems. I even showed my hairdresser and she thought that the brand was good because it claims to be vegan and and lacks bad ingredients. There is something in these products that caused all of my symptoms and is not good at least for my hair type. I would strongly encourage using another brand to avoid dealing with the symptoms I experienced. I am not saying you will have the same problems, but for me, it was awful. I immediately switched brands and I have already noticed a positive change after one wash using another brand. Do your research and ask your hair dresser before trying.GeorgiaPeach
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9. John Frieda Purple Shampoo, Violet Crush – 8.3 Fl Oz

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Shop on Target

Product Details:

Kiss brassiness goodbye in as little as 1 wash with john frieda violet crush for blondes intense purple shampoo. the advanced, extra strength formula cleanses while quickly neutralizing brassy tones for salon fresh style. crushed violet pigments absorb uv light and emit a white blue glow, making coloured or highlighted blonde hair appear cooler and brighter after just 1 use of john frieda violet crush for blondes intense purple shampoo. work it into a lather in wet hair and rinse it out completely. for best results, use with john frieda violet crush for blondes purple conditioner.
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Specifications:

Derived Nutrition Claim Soy Free
Derived Nutrition Claim Paraben Free
Derived Nutrition Claim Nitrite Free
Derived Nutrition Claim Nitrate Free
Derived Nutrition Claim Vegetarian
Derived Nutrition Claim Caffeine Free
Derived Nutrition Claim Wheat Free
Derived Nutrition Claim Oil Free
Derived Nutrition Claim Peanut Free
Derived Nutrition Claim Gluten Free
Derived Nutrition Claim Egg Free
Derived Nutrition Claim Shell Fish Free
Rich Ingredients WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, COCAMIDE MEA, FRAGRANCE, LACTIC ACID, DIMETHYL ISOSORBIDE, COCAMIDOPROPYL BETAINE, MALIC ACID, CETYL ALCOHOL, BENZYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM HYDROXIDE, DISODIUM EDTA, GLYCINE, BENZOPHENONE-4, ETHYLHEXYL METHOXYCINNAMATE, SODIUM XYLENESULFONATE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, BLUE 1 EXT. VIOLET 2.
Ingredients WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, COCAMIDE MEA, FRAGRANCE, LACTIC ACID, DIMETHYL ISOSORBIDE, COCAMIDOPROPYL BETAINE, MALIC ACID, CETYL ALCOHOL, BENZYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM HYDROXIDE, DISODIUM EDTA, GLYCINE, BENZOPHENONE-4, ETHYLHEXYL METHOXYCINNAMATE, SODIUM XYLENESULFONATE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, BLUE 1 EXT. VIOLET 2.
Nutrition Claim Natural
Nutrition Claim For Hair

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Reviews:

Thanks to PinchMe, I received John Frieda Violet Crush Purple Shampoo & Conditioner, complimentary, in exchange for my honest review. The following opinions are 100% authentic and my own. John Frieda is such a great brand. The products are great quality, effective, affordable, luxurious, and available in nearly every store that carries hair care. Untouched, my hair is brown, and getting darker as I age, but since I was a teenager, I have been highlighting it regularly at the salon, making my hair look more platinum blonde, so naturally after a little time, my dark roots show through and brassiness occurs quite a bit. Using this John Frieda Violet Crush Purple Shampoo and Conditioner, drastically tones down the unattractive and unwanted orange, brassy tones, while adding shine and volume. My hair is left touchably soft, healthy, and looking it's best after using this Violet Crush!blair_sc_94nkz
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About a week ago, I decided I wanted to dye my hair. I bought bleach and developed and started bleaching my hair. It did not go well. The next day, I went back to the store, looking for something to fix my at home bleach fail. I warmed up to my weird brassy orangeish yellow, so I decided I would stay blonde for a while, but I definitely want lighter hair. I bought the Violet crush shampoo and the conditioner, along with more bleach to fix some still very dark spots in my hair. After bleaching the dark spots out, turning them a weird light yellow, I washed my hair with this shampoo. I only left it in for a minute and it already made my hair look better and the color more even. Today, I decided to leave the shampoo in my hair for five minutes and I can see the difference. The lighter parts of my hair look better now. I'd definitely recommend using the Violet crush conditioner after the shampoo, though. My hair did feel very dry after I rinsed it, but the conditioner made my hair nice and soft. Both, the shampoo and the conditioner smell really nice, too.Darja
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I received free samples of the JOHN FRIEDA Violet Crush Purple Shampoo & Conditioner from PINCHMe to review. I don’t have blonde hair so I gave this to a blonde haired friend to try out. Here’s what she had to say: Shampoo lathered well and very few tangles after conditioning. It did turn down the brassiness without making my hair look too ash blonde. I think for the price point it holds its own. I don’t like it as well as some similar shampoos and conditioners sold in salons, but I do like the price point! What I dislike: I was underwhelmed by the smell not a whole lot to it. One day after use my hair does feel a little more weighed down and more oily then normal. I have super thick hair (about to the middle of my back) and almost used the entire bottle of both samples to really make it feel like I’d worked it from Root to Tip. – Overall, I would consider buying this brand if I didn’t already get my salon brand purple shampoo/conditioner from my hairdresser mom for free/really cheap. 🙂kae_nc_hsswq
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10. Aloxxi Violet Shampoo Purple Shampoo For Blonde

Shop on Pasteurshaving
Shop on Newcobeauty

Product Details:

A color refreshing shampoo that delivers bright results for those with blonde, grey or white hair. hair color shampoo deeply pigmented formula gently cleanses hair while providing hydration & without compromising blonde tones. violet shampoo for brassiness neutralizes brassiness and refreshes blonde, grey or white hair. apply to damp hair and lather. leave on for 2-5 minutes then rinse thoroughly.
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Specifications:

Dispenser Type Pump
Suitable Hair Types Blonde, gray, white

Reviews:

Love the reparative shampoo. First off the smell is intoxicating and thick concentrated liquid, a little goes a long way. It helps with hair that is dry and damaged from everyday wear. I would definitely buy this againphyllis.g
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I’ve been using this shampoo for years and even though I don’t color my hair any more I still like using this. It smells soooo good and really lathers up in your hair. It leaves your hair not only smelling really good but feeling clean and not built up with product. Definitely recommend trying.brittany.m
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Have this shampoo for many years. One of few shampoos that does not make my scalp itch and not heavy on fine, colored hair.audferg-37
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11. Joico Color Balance Purple Shampoo – 10.1 Oz Bottle

Shop on Walmart
Shop on Beautyplussalon

Product Details:

Color balance purple neutralize brassy/yellow tones in blonde/gray hair. platinum blondes and silver foxes, rejoice, your hair color regimen just went from high-maintenance to instacoolstaying true to hue is now easier than ever joico's glacial, yellow-mellowing duo is specially formulated to keep brassiness from deminishing blonde and gray hair's cool factor. with a perfect dose of tone-correcting purple pigments and color-protecting multi-specturm defense complex, color balance purple instantly neutralizes unwanted brassy and yellow tones.
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Specifications:

Units in Package 1
Unit Size 10.1 fl oz
Directions Directions: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Follow with color balance purple conditioner. Use 2-3 times a week. Good for 18 months once opened.
Ingredients Ingredients/Ingredientes: Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA Ammonium Laureth Sulfate, Glycol Stearate, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Camellia Sinensis Leaf Extract, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Amodimethicone, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Trideceth-12, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Butylene Glycol, Methylchloroisothiazolnone, Magnesium Chloride, Méthylisothiazolinone, DMDM Hydantoin, Sodium Hydroxide, Sodium Chloride, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Reviews:

I wish this had existed decades ago. I'm a natural brunette who has been every color in the rainbow and has fought unwanted reddish orange undertones. I'm 51 and have been coloring my hair since 13. I hate most Ash boxed dyes as they are harsh looking. I recently bleached out several years of black dude from my now salt and pepper hair, suffered with a too light for me blonde because of damage, and was finally able to get to a dark ash blonde only to see it become orangey after a week. Enter this shampoo. I lathered up, let it sit while I washed and shaved, rinsed, conditioned and dried my hair. It looked amazing! And it felt great too! I've seen others use this on YouTube and you can plainly see their after results leaves their hair looking in better condition than before. That's what prompted me to try this one. When I think of decades of living with beautiful brown shades that went reddish orange, it's maddening. All I needed was this. For the record, when I was a lighter blonde this worked too in conjunction with a purple shampoo, but now that I'm a darker blonde this is all I need. Would definitely buy again.Kat
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I never really write reviews unless I believe in the product. And let me tell you I've only used this product for one day and absolutely love it! I'm usually a Redken frizz dismiss person but I figured I would try something new based on the reviews. I ran out of redken during this quarantine and ended up having to use drug store shampoo for awhile until I got my order. My hair was so dry and stringy and hard to brush because of it. I couldn't wait to use the shampoo and conditioner to relief my hair and it was so instantaneous!! As soon as I rinsed out the conditioner my hair felt so quenched and smooth! When I dried it out (only with a blow dryer and brush!) my hair was so soft and easy to run my fingers through. It never got tangled and I honestly couldn't stop touching my hair. Even my fiancée and I woke up to my hair being so nice and soft this morning! We were both amazed! I also had a balayage a few months ago that I let grow out. And this product really brightened my hair up just from one wash. It has a great salon smell too. Not too over powering but not to the point you can't smell it. I'm definitely going to order this again!Reyna
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Wow!! This is the best purple shampoo I have ever used. I just had my hair bleached again and my stylist recommended this shampoo to me. When i used it, I accidentally left it on a couple minutes more than the recommended 2-3 minutes and I was terrified it was going to be a disaster. I have a bayalage with my natural dark warm blonde at the top/middle fading into very bleached hair. Anyone who has had their hair like this knows your natural hair won't change tone like the bleached hair will, and I've had purple shampoos leave me with a mess of warm dark blonde with super grey/silver on the lighter parts, with muddiness and patchiness until I washed it a couple more times. After rinsing and drying my hair, I saw that while it did remove the warmth from my bleached ends and highlights, somehow it melted all the shades together beautifully and there is no patchiness between the differing shades. This is a winner and I doubt I'll change to another purple shampoo now that I've found this. Definitely give it a try if you're looking for a really high quality purple shampoo!Emily
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12. Matrix – Total Results Brass Off Shampoo, 33.8 Oz

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Shop on Ulta

Product Details:

Total results brass off shampoo neutralizes brassy tones while refreshing your hair with cool tones. best for brunettes that lighten their hair. color depositing blue-violet pigments neutralize to reduce brassy tones. can be left on hair 2-3 minutes for added toning. protected color. professional care.
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Specifications:

Hair Type All Hair Types
Hair Care Key Benefits Anti-Aging
Dispenser Style Pump
Multipack Quantity 1
Assembled Product Dimensions (L x W x H) 0.32 x 0.32 x 0.10 Inches

Reviews:

I am no stranger to blue/purple toning shampoo and this one is great! Some other toning shampoos I have used either didn’t work well at all or they worked too well! The directions for this said to leave the shampoo on for 3-5 minutes. I always use caution when applying toning shampoo especially the first time as I’ve turned my hair purple before. Three minutes was all I needed! This took all the brass out of my hair! The color looked incredible so clean and crisp like I had just left the salon. My stylist was impressed with how great it made my color look after using these products! The only thing I would say is use caution and start slow so you don’t over tone your hair or take the toner you want to stay in your hair out.jenna.m
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So I went to a salon and my goal is to do a black to silver to white Ombre hair color. After the second round of bleach I was recommended this shampoo to neutralize the yellow blonde and achieve and maintain the silver color until we do the next round. I was using it in the shower and leaving it on for 5 minutes, not seeing much result. My hair was still pretty blonde and I was disappointed. But! I was scrolling around on Youtube and came across a Brad Mondo video where he was reacting to people bleaching their hair and saw someone who applied the shampoo like a dye and left it on to tone their hair and I thought, okay, worth a try. And it worked amazingly! I coated the blonde hair very thoroughly and left it on for 20 minutes and proceeded to wash it out, blow dry, and throw some leave in conditioner in. Blonde is now mostly gone and it left me with a beautiful silver/gray color. I plan on doing this a few more times until I see no more blonde. 🙂Lou
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When I initially tried to submit this review I had given at three stars. I had an issue with the app and have used the shampoo several times since and now I would like to give it four stars. The worst thing about the shampoo is that your hands can really get stained if you don’t wet them and preferably put lotion or something on them to create a barrier. The blue really stains. Other than that, it does give a nice toning color to hair that looks brassy, and my hair is nice and smooth when I use the shampoo. I normally do not use shampoos with sodium chloride because I have keratin treatment but it has been washed out so I felt comfortable using this.jessica.b
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13. Redken Color Extend Blondage Shampoo – 33.8 Oz

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Shop on Imagebeauty

Product Details:

The same great formula you know and love with a packaging glow up its not easy going blonde which is why maintenance with the right products is key. to preserve your bottle blonde shade start with redken color extend blondage shampoo formulated to gently cleanse strands without stripping the hair of moisture or color. the shampoo is tinted purple in order to prevent blonde hair from turning brassy and features a triple acid protein complex to tone strengthen and brighten hair for your best blonde hair ever. by banishing the brass and bringing out your blonde it'll also allow you to delay your hair touch-up appointments so you don't have to go back to the salon chair so soon.
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Specifications:

Weight 2 lb

Reviews:

This shampoo lives up to its name! Very impressed. I used Redken long ago but it’s been years since I purchased the brand since I’m always trying new and innovative products. When I received this High Bright line the timing couldn’t have been better and my hair is very light blonde, and I’ve been working hard to combat it becoming brassy from mineral deposits in my well water. Initially I thought this shampoo would have a tint (I assumed blue/purple toning element) so I was surprised to see this was clear. The consistency is thick like a jelly but with major slip. It’s quite a different feeling, but it suds up very well on my scalp. I only wash my hair twice per week so it does get quite greasy but fortunately this cuts through that even without a double wash. I can tell when rinsing out my hair feels smooth even before conditioning to seal everything. The scent is also so delicious- almost like a unisex almost a light cologne scent but not too masculine. I’m combination with the High Bright conditioner, after washing drying and styling as normal I can say that my hair is softer and shinier than it has been in a very long time! Like so shiny it’s what I have been desperately looking for in a product. I’m not sure of the ingredients that make my hair look light and bright, but it is effective and leaves it with a super clean feel (no weight). Will definitely repurchase when I run out. Thanks to Influenster because I may not have ever tried this line without it being sent to me for my review. I promise it’s a fabulous option for blondes!andria .k
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I’ll start by saying I have used many Redken products in the past and I have always been very impressed with this line. It’s also one of the more affordable professional salon brands out there and I highly recommend the brand overall! When I first tried this shampoo I used it in conjunction with the pre treatment spray and conditioner. Using all three of these products together definitely gave the best results! I also used this shampoo without the pre treatment and it still gave a good brightness to my blonde on its own!At first I expected this to be a purple toning shampoo, especially based on the color of the bottle but this in NOT a purple toning shampoo! However this does help to cut brass tones just the same way purple toning shampoos do. The difference is that this does a lot more than just tone! It brightens the blondes and keeps it healthy, shiny and not dried out or hard to manage! I think this is a great shampoo for regular use on blondes since it does keep it healthy and manageable. Unlike purple toning shampoos that should be used less frequently in blonde hair as causes the hair to be dry and frizzy if used too frequently. This shampoo helped to keep my hair looking good in between salon visits! I was also able to go longer in between salon visits with this shampoo! I will definitely be purchasing this again! Only thing I wish is if they could narrow down the line to just shampoo and conditioner and not the pre treatment just to keep things faster and simpler!alyssa .c
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Just like the High Bright pre-treatment and shampoo, this conditioner is a stellar product! I’m so happy Influenster sent this to me otherwise I may not have tried this line. I was a big Redken fan years ago, but have just wanted to try so many other big lines and new products that I hadn’t gone back to Redken. These products used together are absolutely effective and love you to the claim of bight blonde results. My community well water leaves trace mineral deposits that full my hair and also make it feel brittle, so when I go to my hair girl every 12 weeks she works hard to bleach and tone me (my ends especially) to brighten me up again. I’m a level 9/10, so any products that help are a big plus. What I love about this product is not only the beautiful package and lovely unisex scent, but this conditioner has no toning elements it’s white not blue/purple, and it’s thick like a mask instead of a typical conditioner. I apply after shampooing and let sit for 5-10 minutes while I finish up my shower and rinse out right at the end. Oh my gosh this not only makes my hair look bright and shiny, but My hair is so so soft and smooth. I’m shocked. My hair is softer than it has been in a very long time, even though I use other prestigious hair care products that claim to hydrate. My ends especially need extra moisture and wow do they look great. Regardless if I heat style or air dry, my hair looks smooth with less frizz than before, and so soft. I’m obsessed! I will definitely repurchase. As mentioned these products have been great so far and I look forward to how bright my hair reminds after 10 more week of use ahead of my next hair appt! I honestly would pay $50 for this product, happily.andria .k
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14. Surface Pure Blonde Violet Shampoo 10 Oz Bonus Size

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Product Details:

Product description long live the blonde! tone away brassy, yellow hues from blonde hair and brighten grey hair! this sulfate free purple shampoo tones, brightens and adds life to dull hair during a luxurious lather. deep purple maqui berry, babassu oil and moringa oil create the perfect tinted base to counteract brassy tones from hair. beyond toning away unwanted yellow tones pure blonde violet shampoo nourishes, adds shine and protects hair from free radical damage. fruit lipids smooth and protect fragile blonde hair. lather up as often as you like to keep your blonde and grey hair cool, follow with pure blonde violet conditioner or violet nourishing mask. traditional violet toning products leave hair feeling rough and un-moisturized. surface violet gives hair maximum repair, toning, conditioning and moisture, while protecting fragile blondes against heat damage. all surface hair products are: sulfate free. paraben free. gluten free. phthalate free. peta certified. dea and tea free. pvp/va free. surface is a family owned brand committed to giving back to the environment and community, surface creates high performance products formulated with sustainable and natural ingredients. brand story surface is high performance, luxury organic hair and skin care that respects personal health and the earth.
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Specifications:

Is Discontinued By Manufacturer No
Country of Origin USA

Reviews:

I'm a huge fan of the whole Surface line of products, and work in a salon that promotes the brand. We cannot say enough about the quality, the ethics of the brand: the Pure Blonde line is no exception. Do wear gloves if you don't want staining on your hands, but you will be very pleased with how much color you get in just one use. To keep a lighter rose gold, once a week is all you need, once every two weeks if you are closer to platinum.Anonymous
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I’ve been platinum blonde, medium blonde, highlighted blonde.. etc etc. I’ve tried at least a dozen different purple shampoos and conditioners that claim to help tone brassiness, but I have never been able to find a product that is pigmented enough! Most purple shampoos in stores have low quality ingredients, and they just don’t work! Then I found SURFACE!! Talk about life changing!! My blonde has never been so cool toned! It almost turned my blonde silver after a few days use!! I use it a couple times a week in place of my normal shampoo, and it is so pigmented, the color lasts for days! It smells amazing, and the ingredients are high quality and good for your hair. Highly recommend to anyone with blonde, silver, or grey hair!autumn.f
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By far the best purple shampoo/conditioner set on the market. What I love most about this (besides the scent) is that the conditioner is just as pigmented as the shampoo! I feel like I’m getting toned from both and not just the shampoo. It is slightly drying so I always follow with a leave in spray. I don’t recommend using this with every wash, your hair will turn purple! Only downside is the price. Spendy but worth it!katchen.h
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15. Unite Blonda Shampoo Toning – 8 Oz Bottle

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Product Details:

A toning shampoo for blonde hair. formulated with the finest and carefully selected ingredients. helps gently cleanse hair without overloading it. reduces brassy tones while shielding hair against harmful elements. features a violet color that can be rinsed out easily. keeps blondes vibrant and cool toned. leaves hair fresh – lustrous and hydrated. free of sulfate and paraben.
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Specifications:

Container Type Bottle
Paraben-Free Yes
Sulfate-Free Yes
Gender Unisex
Recommended Age Group Adult

Reviews:

Excellent! Used in conjunction with the Lazer Straight Shampoo this Conditioner leaves my hair so soft and smooth. I feel like I've given my hair a deep treatment every time I wash my hair. I use this product mainly to control the dreaded grey frizz and maintain the moisture in my hair. My natural wave has improved and my hair shines. No more dull. And the smell of caramel is on another level, you will be fighting yourself not to wash your hair more often just for that experience. Basically, my hair has never looked so healthy since using this product. Thank you Unite.Shari A.
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I have been using the Unite 7 Seconds leave in conditioner for a few years. Normally I purchase it at a local salon but found this deal on Groupon so I decided to give it a try. It does not smell right. In fact, it smells pretty terrible. I m not sure if it is a counterfeit product or just sat on a shelf too long but it is definitely not the same as the product I purchased in the salon. Unfortunately there are no refunds/exchanges on this product so I may just throw it away because if it s not the real deal, I m not sure what it might do to my hair. Big bummer.
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I have very fine hair that is highlighted. After washing my hair with Boosta shampoo and conditioner, I spritz this on. Great results with volume and beachy waves that hold. Docked a star because the smell is a bit strong on the harsher side – almost like pickles! It doesn't seem to make my hair smell but it's a bit rough when it is sprayed. Surprising because usually Unite products have a great smell. I am too happy with the results to return it but REALLY hope they work on improving the scent!!Anonymous
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16. Framesi Color Lover Dynamic Blonde Violet Shampoo – 16.9 Oz Bottle

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Product Details:

Banish the brass gently cleanses hair and keeps blonde/gray/white hair brighter and more refined. specially formulated to eliminate brassy, yellow tones from blonde and silver hair. intensely dark, rich violet color offers powerful toning and is excellent for maintaining cooler blondes. amount of refinement can be controlled by mixing with other color lover shampoos. designed to alternate with your regular color lover shampoo every third wash.
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Specifications:

Weight 16.9 oz
Vegan Yes
Cruelty-Free Yes
Gluten-Free Yes
Container Type Bottle

Reviews:

AMAZING shampoo for curlies. It's so gentle and has the wonderful inclusion of proteins and ingredients that encourage curl definition. My hair stays super soft and silky with this and my color barely budgets over time. I also regularly use the Verb Sea conditioner for added texture and that can be drying with some shampoos but the hydration this gives makes my conditioner work a million times better when I used to only be able to use that with the Ghost shampoo. Can't beat the absurdly reasonable price either!
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I love this shampoo for curly hair. I was not planning to buy this large pump bottle, but it was much cheaper to buy the larger than the smaller size (per ounce). My salon is about this price for the smaller size! For some reason the shipment was first sent to my town (but not to my house – my town was shown on the shipment location on the tracking order) and then sent to another town out of state, and by the time I got the shipment at my house it was later than anticipated. But overall a great purchase.CurlyCustomer
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The most important thing to know about this masque is something at least 2 hairdressers have told me to do. Leave some of this product in your hair! Don’t rinse it all out! It makes your hair beautifully shiny and glorious, not stiff or dull the way other conditioners would if you didn’t rinse them out. This is the way they were taught to use it by a Framesi rep years ago. So…very lightly rinse, then comb out with a mixture of water and the masque still in your hair. You will be amazed at the result!m.
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17. Ouidad Tone It Away Purple Shampoo

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Product Details:

Our tone it away purple shampoo is a sulphate-free, moisturising formula that gently cleanses while also neutralising brassy colour in between salon visits. violet and orchid extracts prolong the life of your colour by enhancing all highlighted and lifted tones. infused with cica, rice water, and quinoa protein to help strengthen strands, repair damage, and moisturise curls without weighing them down.
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Specifications:

Country of Origin USA

Reviews:

I received this product in exchange for my honest review.This is a great sulfate free purple shampoo. It gently cleanses your hair. The shampoo provides some brightness to my highlights which have turned a bit brassy. I love that it is infused with cica, rice water and quinoa protein to help strengthen my strands and repair damage. I also love that you only leave it on for 2 to 3 minutes. It has a nice clean sent that I do appreciate. There’s only one downfall to the Shampoo for me. With that said, I will say that I have very tight curls with very dry hair. I need an obscene amount of hydration in my hair products to provide me enough moisture for my curls to not get tangled in knots. I think this product just needs a little more moisture for people with hair like myself. Overall I think this would be a great product for most curly haired people.nicole.e
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I like washing mine hair with Ouidad Tone It Away Purple shampoo and it's for all highlights and lifted tones and gently cleanse and strengthen your hair and with a combat brassy tonesjulie.p
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18. Moroccanoil Blonde Perfecting Purple Shampoo

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Shop on Sephora

Product Details:

Hair care shampoos moroccanoil blonde purple shampoo 200 ml shampoo for hair that has blonde or yellowish tones, whether dyed or natural, this shampoo will enhance the color and in turn will help to seal and repair the hair. benefits: enhances the blonde tone to be able to have the blonde you have always wanted. eliminate the yellow and copper tones from your hair and generate a much more natural color without imperfections. repair your hair cuticle and improve the condition of your hair. improve the appearance of your dye and discoloration giving it a more natural appearance thanks to the enhancing effect that purple shampoo offers. based on arganid technology, an excellent system that uses ions to seal and repair hair together with argan oil, preventing premature aging of the scalp and repairing damage in a matter of few applications. how to use: apply to wet hair. massage the scalp, managing to distribute the shampoo to all the strands. let stand for 3 minutes. rinse with lukewarm water.
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Specifications:

Paraben-Free Yes
Phosphate-Free Yes
Sulfate-Free Yes
Product Form Liquid
Rtecommended Age Group Adult

Reviews:

So my hair was damaged from bad salon experience and left there with blonde hair alright but also alotta my hair falling out too…. More than I should’ve had. I’ve had it done before I know what’s normal and not for this process but it Has taken me months and months to regain some of the structure and strength back but only from using products like this. I have huge blonde hair care regiment but recently was sent this samples from Pinchme.com and I fell in love with this product the moroccanoil blonde perfecting shampoo and conditioner color care. I could tell after one use the different in my strands as far as they felt fuller softer and a lot stronger too. I have already purchased my own and is in its way in the mail as we speak. But I can’t say enough about the shampoo seriously the strength added to my hair after using and the toning feature was amazing. I have different depths of blonde and I felt that this made those lighter money pieces that perfect icy I’ve been looking for + strengthening in other product and only found here. Others I have to use separate product .. with moraccanoil u get it all in one tube!! Smell is beautiful the product color is rich purple and it won’t leave ur hair heavy or with residue. But clean and healthy feeling. I used as shampoo then rinsed … swueeze out all water from hair with hands and reapply from front hair line back to ur ends and massage thru without sudsing up the product and leave set for 10/15 minutes depending on how porous ur hair is. (Do this for more toning effect) Mines was needing toned again and is pretty porous so I left in longer… but not too long. Anyhow I’d recommend to anyone who has chemically treated and or damaged hair needing give it some TLC. Price is fair considering other brand and they dint work as well as this one trust me.. I’ve wasted a lot of money trying to find the right ones to maintain my blond locks!! Also I left my conditioner in for about 5minutes too. But my hair is very dry of course. Thus those luxurious healing oils in moroccanoil products… u get more strength tans healing from them than any other!! Good luck to all u beautiful ladies/men and I hope I did help in some way today:)
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I think this is the combo for me! Today is my first day using the Moroccanoil Purple Shampoo and the Moroccanoil Purple Conditioner, and here's my thoughts: Both the shampoo and conditioner have a rich purple color, which is nice since most conditioners I've tried in the past are much lighter in color compared to their shampoo counterpart. Both smell really nice, too. I left the shampoo in for about 5 minutes, rinsed, and then I left the conditioner in for probably 5+ minutes before I rinsed with cold water. This is the best toning combination I've ever tried. After one use, I can definitely tell the difference in less brassiness. I wouldn't recommend leaving both products in as long as I did, however – I purposely did so to see if I could get a dramatic result, and a few strands have a very light violet/gray tone to them, which I love! I will definitely be buying both the shampoo and conditioner soon since I think both will help keep my hair healthy and a nice shade of blondechopper923
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It has got rich, creamy and lathering texture, don’t need to use a lot of product and it lathers through the hair well. The colour is brightly deep purple and pigmented. The scent feels a bit strong during washing but after washing and through the day hair smell nice, refreshed and fragrance is mild. After washing hair is easy to brush but once hair is dry combing is a bit harder, hair feels dry and like straws therefore it causes some hair breakage. There is much difference in hair tone, hair looks much brighter, shiner, radiant, lighter and improved in colour. On the second day hair still feels clean and fresh in scent, however I have noticed that this shampoo dries out hair and strips off it’s natural moisture. Another minus for this product that it stains under nails and some dry skin areas which takes time to wash off. I would not use this product frequently but occasionally (once a week or once in two weeks). But I would definitely recommend for colour improvement, brightening and lightening dullness in colour.irina.g
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19. Redken Travel Size Color Extend Blondage Color Depositing Purple Shampoo

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Product Details:

Redken colour extend blondage shampoo (50ml) is a colour-depositing shampoo designed to tone & strengthen blonde hair. enriched with ultra-violet pigments, this shampoo banishes unwanted brassiness and yellow undertones, making it perfect for blonde, super-lightened, de-coloured or streaked hair. formulated with citric acid to repair and strengthen hair from the core. featuring redken's triple acid protein complex, this shampoo expertly cleanses, tones, strengthens and brightens all at once, protecting hair from breakage whilst promoting bright, luminous locks with salon-worthy shine. directions of use: wearing gloves, apply to wet hair and lather. leave on for 3-5 minutes then rinse well.
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Specifications:

Product Dimensions 1.38 x 1.38 x 3.86 inches

Reviews:

I wanted to try blue toning shampoo and bought the trial sizes to give this a shot. I have always used purple and saw very little results. I read the directions very quickly, I didn't use gloves and I used a white towel to try my hair. I didn't even think of the blue color that was deposited into my hair I used this product for the first time yesterday and all I can say is WOW! I did see blue everywhere but it didn't stain my shower, hands, nails or my towels. My highlights looked brighter and I think I even saw more of them and I was impressed with just one use. The smell was nice but I thought it was too strong but once you dry your hair the smell disappears. Not sure if I will use this shampoo more than maybe once or twice a week because I don't want to darken my highlight I just want to see less brass and red. If you are hesitant to try this product because of the blue color you could use gloves and I would definitely use it in the shower so that the product washes out once it hits the floor you could even keep a brush in your shower if you want to make sure no blue residue lingers behind. All toning shampoos have color the purple once I used before does and I never had an issue. Everyone's experience is different but I would definitely give this product a try.Tophersmom
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I haven't changed anything in my hair care routine except this. The first time I used it, meh it did the job and made my hair a lot brighter. Mind you I only use this twice a month because purple shampoo is so harsh. The second time I used this, HOLY DRYNESS. It literally sucked every bit of moisture out of my hair and turned my hair silver, which was fine, but I looked like a hag due to the frizz. I've never experienced such harshness from a product. I've had to completely reset my hair by not putting any heat or this shampoo on my hair for a month. It ruined my hair for my graduation and I couldn't be anymore disappointed in this product. Not to mention it doesn't lather at all and I felt like I had to use a ton of it to clean my hair. This product really does reverse brassy tones, but it isn't worth sucking all the moisture out of your hair.Anamolly
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This shampoo from Redken smells amazing. To me it smells like a soft cologne scent. This shampoo looks so cool..it is purple. The product felt soft on my hands and in my hair. It does say to appy wearing gloves but I did not wear gloves. The shampoo did not stain my hands. My hair is very yellow blonde and very warm tone and this shampoo did work. After I blowed dried my hair I could see that my hair was a bit more cooler blonde and the yellow and brassiness was tone downed. I'm giving this a 4 instead of a 5 because I wish when washing my hair the shampoo foamed more. It did not create that soapy shampoo feeling and that kinda made me use more product because I wanted to make sure I got my hair cleaned and had the shampoo everywhere. I also wished this shampoo was vegan but I dont believe it is. Redken does offer some vegan products though. Overall I'm really pleased with this shampoo and will continue to use it.danielle .l
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20. Aveda Blonde Revival Purple Toning Shampoo (33.8 Fl Oz / 1 Litre)

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Product Details:

Keep your cool with a brighter more vibrant blonde. a revolutionary new care system for blondes. revive and refresh blonde hair and eliminate unwanted yellow and brassy tones with violet rich pigments so you can keep your blonde cooler longer see a stronger brighter blonde with each use. powerful seaweed strengthening complex fortifies hair making blonde hair stronger and more resistant to future damage while a blend of superfruit oils provide intense condition and mirror-like shine. infused with a blend of super fruit oils – rich in antioxidants and high in essential fatty acids – to nourish and condition each strand while adding a mirror-like shine that lasts. directions of use features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising. apply to wet hair. leave in 1-3 minutes. rinse thoroughly. follow with blonde revival purple toning conditioner. toning results can vary.
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Reviews:

I bought this as I used to love the Blue Malva shampoo and conditioner, but that was only available in large sizes which was too costly for me. I was excited to buy this as I have used Aveda products in the past and loved them. This was a treat as it's more than I would usually spend. I used it for the first time yesterday and it's left my hair feeling absolutely full of grease. I have tried rinsing it again but made it even worse and it also looks like it's still wet (though it can't be). I have now been at work for the day with hair that feels like someone has poured cooking oil over it. I am so disappointed and actually embarrassed that my hair looks so awful. I think the only thing that I can do is to shampoo it out with a different brand of shampoo. I am so upset also that I have wasted hard earned cash on the shampoo and conditioner and all I can do is throw it away. So very disappointed and feel let down by what I consider to be a premium brand.VegasCrazy10
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My stylist gave me some of this to try since you discontinued Blue Malva. It's terrible! As others have said – no lather to speak of and leaves a filmy residue. After I dried my hair, it just hung there, lank with no wave to speak of. I'm older, have light, honey blond hair that has natural wave and open cuticles. This took away all the personality of my hair and left a sad, straight mess. I immediately got back in the shower, used the Cherry Almond softening shampoo first, then some Be Curly and things were much better. I threw the Blonde Revival away and will never use that again. I just hate that Aveda has been discontinuing all the heritage shampoos. I've been an Aveda customer since 1988. Those of us who are long-term customers of Aveda came for a reason. One of those was the aromatherapy aspect of the products. Basically, if it smelled awesome, it was a good chemical balance for you and your hair, and I found that to be very true. I used the Madder Root shampoo for decades and then switched to Scalp Benefits when Madder Root was discontinued. I truly loved the Madder Root – the scent was incredible and made me happy. It treated my hair beautifully. Scalp Benefits was fine – I did love the cinnamon and burdock in it – but it's changed. It's runny instead of rich, doesn't have the excellent spicy smell, and leaves my hair too dry. So I switched to my husband's Clove alternating with Blue Malva. The Clove is the closest any shampoo has come to that lovely Madder Root smell and performance. And now that's gone as well. Down to just Cherry Almond now. Here's what I hate about pretty much any of the new shampoos Aveda brings out – the scent! The entire reason for going to Aveda (which is not an inexpensive line of products) used to be the aromatherapy. The range of scents were balanced so people could find the right product for their chemistry. Now almost all of them smell like citronella candles which just brings me down and leaves me feeling queasy.Jan
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The many negative reviews left me skeptical about using this product. But my own very positive experience has led me to think that the critics may not have used the shampoo correctly. In particular their frustration in using a non sudsing shampoo may have resulted in using an excessive amount. The liquidLy nature of the product does not lend itself to massaging it into the hair. I t worked for me to apply the shampoo to the hair and then distribute it with a wide-toothed comb. After about 3 minutes, I applied a few drops of Rosemary Mint Shampoo and rinsed it thoroughly. Thus I achieved my aim to tone down the yellow of my heavily highlighted front hairs and to blend these in with the grey regrowth of hairs in the back. The new platinum blond is beautiful. I used Brilliance Condition to create shiny and moist hair.Jeanie
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